A full-page advertisement has appeared in the United Kingdom's Metro newspaper this morning, which states that the PlayStation 4 will see a UK launch later in 2013.
"Now is the time," states the advertisement. "The world's greatest players are going to entertain, create, and amaze on the ultimate stage. This year a new generation will push boundaries of play and share in moments of wonder. This year players will become legends."
Sony had yet to formally date the PlayStation 4 for a 2013 launch outside of North America, though US retailer GameStop had previously said the machine's 2013 launch would be global.
The PlayStation 4 was officially unveiled by Sony back in February, though in recent weeks the publisher has been gearing up for a reveal of the hardware itself at E3 2013 in June.
Microsoft earlier this week announced its next-gen competitor, the Xbox One. The machine will also launch in 2013.