Playboy romps onto Second Life

Hugh Hefner's adult entertainment empire becomes the latest high-profile company to set up shop in the virtual world.A variety of businesses have already pitched up virtual offices in Linden Lab's social networking game Second Life, including Reuters, Dell, American Apparel, and Sky News. Recently...

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Hugh Hefner's adult entertainment empire becomes the latest high-profile company to set up shop in the virtual world.

A variety of businesses have already pitched up virtual offices in Linden Lab's social networking game Second Life, including Reuters, Dell, American Apparel, and Sky News. Recently the Swedish Institute also announced that the country was planning to open the first virtual embassy in Second Life, to raise awareness of Sweden amongst young people.

Now Hugh Hefner's famous playmates are also invading the world, bringing with them the Playboy Island, in the shape of the famous Playboy bunny logo. The island will feature a shop where Second Lifers can buy virtual or real Playboy-branded gear, served of course by virtual avatars in bunny girl outfits. There will also be a video lounge and a hangout area in a virtual Playboy Mansion.

There will be an in-game launch party June 12-13 which will feature concerts from various artists with avatars in Second Life.

Playboy is an adult entertainment magazine founded in 1953 by the now infamous Hugh Hefner. Since then the company has expanded in a number of directions, including Playboy TV, Playboy clubs, and Playboy.com. There has also been a video game, Playboy: The Mansion, released in 2005 for the PlayStation 2, PC, and original Xbox.

Discussion

56 comments
MacRuckus
MacRuckus

Sony needs to just focus on games. I don't need a Second Life, my real life is just fine. But who knows, this could be the greatest console invention of all time.

LordelX
LordelX

What is a furry? No one seems to be willing to answer this question. Are they just nerds with excessive body hair? Hopefully, none of them pose nude for Playboy if that's the case.

AgostonF
AgostonF

"To raise awareness of Sweden among young people" what, is it hiding or something? Second Life looks like a waste of time to me..

PIMPYTHECLOWN
PIMPYTHECLOWN

2nd life come on it's a waste of human life.... and thats coming from a gamer... I know what waste is.

PIMPYTHECLOWN
PIMPYTHECLOWN

2nd life come on it's a waste of human life.... and thats coming from a gamer... I know what waste is.

PIMPYTHECLOWN
PIMPYTHECLOWN

2nd life come on it's a waste of human life.... and thats coming from a gamer... I know what waste is.

black_ice23
black_ice23

does this mean you can see naked models in second life now or u can purchae the magazine ? LMFAO

CowbellFanatic
CowbellFanatic

Second Life looks so lame. I seriously don't understand what the big deal is about it.

SciFiCat
SciFiCat

The misconception of many people makes them believe the Second Life is a game, while in reality is more of a Visual User Interface, sure you can play minigames but it

arcp59
arcp59

Well - who is calling Second Life a game anyway - I mean it's not really meant to be a game at all, is it? Any more than like real life is. what makes people think it;s supposed to be a game?

MKHavoc
MKHavoc

Whats the point in having this?

sciss0rz
sciss0rz

If I don't have life yet, am I entitled to a Second Life?

GizmoVirus
GizmoVirus

Does anyone even care about Second Life? I mean really?!

Shaun373
Shaun373

Okay so we have virtual delusional people, check, virtual strip clubs, check, now virtual playboy, check ... all we need is a virtual Al Sharpton and the world is pretty much complete Add sarcasm liberally and serve

gatsbythepig
gatsbythepig

"infamous Hugh Hefner"? I had no idea he was evil.

Generic_Dude
Generic_Dude

Partial Nudity FTW, Second Life FTL. This one's a wash.

Gyrbot
Gyrbot

They already do, its just now a lot more commercialized

DeltaSpirit
DeltaSpirit

Wow maybe they should just rename the game LIFE if people are really getting excited or are going to play the game for virtual playboy

Gyrbot
Gyrbot

Oh that is just great, the only time I have been on Second Life and the most populated areas are usually the strip clubs. Now we get a corporately sponsored one. Thats what I call adding fuel to the fire.

japanesegoth
japanesegoth

ok....second life, if you can even call it a game in the first place, is the biggest waste of time ever. it's completely pointless.

chrisdojo
chrisdojo

can't porn stay out of something?

The_AI
The_AI

"Are there actually people that don't know what Sweden is?" LOL. If there are, then that's just sad. Furries are creepy.

orochi
orochi

oh yea, ive never played second life and never will, i dont see the point in playing games as social simulators. same thing with the sims, i just never understood the draw.

orochi
orochi

sweet, now there can be parties with b and c list celebrities and girls who look like they fell out of the 80s with perms. nah playboy isnt all that bad, they have some amazing writers and articles, but all and all, i would much rather just "read" hustler.

bigmick07
bigmick07

and this is benificial to us gamers why?

fissure_ocarina
fissure_ocarina

From the article: "Recently the Swedish Institute also announced that the country was planning to open the first virtual embassy in Second Life, to raise awareness of Sweden amongst young people." Are there actually people that don't know what Sweden is?

DJedi
DJedi

So the matrix IS starting already!...dang!...creepy

AngelOfIron
AngelOfIron

Christ... Fur-bashers here of all places.. As a furry myself I can happily wish that all of you bigots stfu and keep your opinions about us to yourselves.

DasFlesh
DasFlesh

Nice comment RiseFM. I think the same when when it comes to this game. What do people do with their lives when they are spending their money to get crap in a game.

deepdreamer256
deepdreamer256

Second Life is ****. No, I mean really truly ****, a god awful game.

SpiderFreak
SpiderFreak

... No words can describe how insanely creepy, wrong, and just plain STUPID this is. Hopefully now my one friend who loves Second Life will understand why it is utter crap.

zaphod_b
zaphod_b

I barely have time for my first life.

jjdomo
jjdomo

Furries are f-ing hilarious, that's what. Go onto Craigslist sometime (pick a big city) and check the personals for furries . . . then you'll see.

Kno2morrow
Kno2morrow

What are "furries?" How did they get this name?

diablusx
diablusx

I am just glad that Playboy has made that final leap of airbrushing their models assets "a little" and made the next 10% leap into designing them all together. When does Flynt open a store?

mrxdemix
mrxdemix

That game is lame as heck. Why would someone sit at a couch and talk in a video game over real life?

RiseFM
RiseFM

Note: Have to have a one Life before you can have a second.

apwc
apwc

ooh cool, so I could sit in the lounge and talk to other skeezo's!?....gross

Spartan-1137
Spartan-1137

ahahahaha im going to bomb the virtual playboy mansion - o_sausage Wow thats creepy,lol

steven141
steven141

wow, this game is really expanding, iv though of joining several times...........but then i decided to do soemthing else