Download codes for digital copies of Wii U title Pikmin 3 are being dispatched early by UK retailer Game, with users reporting being able to activate and play the game a day before it is officially released in Europe.
The codes work on all European Wii U consoles, reports Nintendo Life, with Game selling Pikmin 3 for £34.99. Nintendo's own price for the eShop version of the game is £39.99.
Nintendo has also said that digital owners of Pikmin 3 will receive a 30 per cent discount on the upcoming Wii U exclusive The Wonderful 101, which is released next month.
Pikmin 3 will be released in North America on August 4. US retailer GameStop will be running a similar offer, allowing digital customers to play the game on August 3.
The game topped the Japanese sales charts earlier this month.