Pigeons to promote tennis game in UK

Acclaim announces that it plans to use spray-painted homing pigeons to advertise Virtua Tennis 2 at this year's Wimbledon tournament.

Acclaim Entertainment, which last year saw fit to advertise Shadow Man: 2econd Coming on gravestones in the UK, has today announced that it plans to employ homing pigeons sporting Virtua Tennis 2 logos to advertise the game at this year's Wimbledon tournament. According to today's press release, around 20 pigeons branded with a Virtua Tennis 2 logo on each wing using a harmless water-based paint have been trained to fly in and out of the home of British tennis during the competition, the final stages of which will be played between June 23 and July 6.

"The Virtua Tennis 2 pigeon marketing campaign is highly targeted, as it brings awareness of the game directly to tennis enthusiasts," said Larry Sparks, VP of marketing international at Acclaim. "The Wimbledon tournament is famous for the occasional descent by pigeons onto center court, but our advertising pigeons are trained to go straight for the fans and flap their logos in front of them."

Virtua Tennis 2, which is known as Sega Sports Tennis in North America, has been available in the UK since November last year. For more information, check out our previous coverage of the game.

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