PewDiePie Launches New Network, Wants "Avengers-like Talent Squad"

YouTube superstar Felix 'PewDiePie' Kjellberg has launched his own network with the backing of Disney's Maker Studios.

As detailed in an interview with Variety, the network is called Revelmode and will focus on nurturing the talents of other content producers across YouTube, Facebook, and "other platforms."

"I started as a gaming and digital-content fan long before making this a profession," he said said in a statement. "The idea of Revelmode was built from my own experiences and will aim to bring together an Avengers-like talent squad to work and grow a business together."

Revelmode also aims to diversify the type of content being produced, delivering everything from traditional gaming videos to apparel and more.

"[Revelmode will create] one-off videos to original series to gamey games to animations, music, clothes, charity drives, and more--really anything that’s awesome in the eyes of the fans," he explained.

Kjellberg and Maker Studios will select talent themselves. At launch, the network includes CutiePieMarzia, CinnamonToastKen, and EmmaBlackery.

Also part of Revelmode's starting roster are JackSepticEye, Kwebbelkop, Markiplier, Dodger, and Jelly.

Revelmode will also have a fundraising element and encourage fans to donate money for various charitable causes.

The announcement comes amidst rumour and speculation that PewDiePie, who has over 40 million YouTube subscribers and generates about $4 million in ad sales a year, could leave the Disney-owned Maker Studios to establish a rival network.

"We’re thrilled to be doubling down with Felix," said Courtney Holt, executive VP and head of Maker Studios. "He is an amazing talent, a great partner and the pulse of millennial pop culture. We firmly believe in his vision for Revelmode and his chosen creators--we can’t wait to see the possibilities ahead."

PewDiePie's other recent ventures include a partnership with Major League Gaming to premiere new content on its video streaming platform MLG.tv, and a game called PewDiePie: Legend of the Brofist.