Peter Moore named head of game marketing group

Microsoft Xbox 360 honcho becomes chairman of Association of Electronic Interactive Marketers.

As if being the corporate vice president of a Microsoft interactive entertainment division neck-deep in a console war with Sony and Nintendo wasn't enough to fill Peter Moore's days, the executive has accepted the position of chairman of the newly formed Association of Electronic Interactive Marketers.

"My roots are deep in marketing, and it's always been at the back of my mind that we need to organize ourselves better as a marketing group," Moore told a conference call of reporters when the news was announced today. "We're a very powerful industry that's driving billions of dollars in sales. As a marketing group, when I think of all the media, we now spend as a collective industry in the hundreds of millions of dollars."

Among the biggest issues facing game marketers today is the task of simply finding the consumers, Moore said. With fewer consumers watching television, the industry is looking for them in print, online, and through viral marketing campaigns, but Moore said that continuing to push game marketing forward will require "a tremendous amount of innovative marketing, as well as a lot of money."

The naming of Moore as the organization's chairman is coordinated with the inaugural MI6 conference (short for Marketing Interactive '06, but partly inspired by the British secret-service organization) that's set for next week in San Francisco. The two-day conference will feature speakers from the game world and marketing world sharing their insights with attendees in presentations and panel discussions, culminating in a joint session with Will Wright (Spore, The Sims) and Wes Craven (director of Nightmare on Elm Street, Scream). For more information on MI6, visit the Web site.

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Discussion

79 comments
NamanOWNSyou
NamanOWNSyou

Peter Moore disrespects anything that isn't Xbox 360 or Microsoft. Worst human alive.

True_Blu3
True_Blu3

Remeber when we saw Halo2 at E32005. That guy that hollard out,"I love you Moore!" was a complete retard. Seriosly, he is the only guy that I know alot about in the gaming industry which makes me like him. But comeon, he isn`t THAT great of a guy. But I do believe he will make MS a better or good place. Who knows? He might make Halo3 better or something.

jimmy_bean
jimmy_bean

Peter Moore is a filthy pagan beast and the time for cleansing is at hand.

ewjim
ewjim

Will he handle it? ...Or he just want more $? I think $$$$$...

jugg3rn4ut
jugg3rn4ut

He didn't run it into the ground LockeScarlet, he dig a big hole and threw it in...

LockeScarlet
LockeScarlet

i thought moore ran dreamcast into the ground. i dont think we want the same man being put in charge of marketing.

Shingo
Shingo

I really like X360, but I HATE Peter Moore

boolow407
boolow407

Sorry Dinghy dog, you said it first.

boolow407
boolow407

No offense to MS or the fans, but, does this guy look like Satan or is it just me?

OPOLO
OPOLO

Well the dude from the Sega days/company has come along way

LosDaddie
LosDaddie

Peter Moore is my hero! Go MS!!

Segagaga
Segagaga

Peter Moore pretty ****ed Sega of America into oblivion. His bull**** alienated alot of people. I'll still enjoy my Xbox 360, once I pick one up eventually, but I do not enjoy seeing Moore still being seen as an industry leader.

lageasy311
lageasy311

yea I think he was the guy that made the dreamcast a failure, honestly I'm not 100% but he's doing well with MS evidentally. Lets just hope he does not run out of places on his body to advertise the games.

paradyme777
paradyme777

Oh great looks like BC will be gone shortly and we will all be getting a newer, simpler controller.

Owt_Ytrof
Owt_Ytrof

FellfromGrace It's totally awesome that not only are you almost completely ignorant of anime, you seem to also be really proud of that fact. You get down with your bad self!

jonnyjd
jonnyjd

I think he'll do a good job for the AEIM.

Dinghy_Dog
Dinghy_Dog

re: didn't this man make the dreamcast a failure? check my blog. he looks like satan too.

Kud-Dukan
Kud-Dukan

I love how everyone here thinks he said "no one cares about backwards compatability". THAT IS NOT WHAT HE SAID. If you listen to audio interviews he has done since then (such as Major Nelson's podcasts), he says that what he actually said was "no one is concerned about backwards compatability", meaning Microsoft is pleased with how it is going and that they are continuing to work on BC. Talk about taking things out of context...and every gaming site on the net is guilty of it.

Hellisunreal
Hellisunreal

this guyz a faving baffon (well so r most PR dud(e)s)

Surllio
Surllio

Could be good, could be bad. The future only knows. Moore is a PR guy, and even that he isn't great at.

eiru
eiru

who cares?

alexgangur
alexgangur

I dislike Moore - always have, always will. And quiet to all you who say hes good at advertising, because he's not. He was behind the marketing of the dreamcast, and as good a system it was, we all know where that went, dont we?

sevenrains
sevenrains

Did anybody actually read the article?? He will be overseeing marketing for ALL aspects of gaming, Not just Microsoft you morons. Dreamcast 2.... spoken like a true fanboy. And furthermore, who gives a rats ass about the japanese market! They have games where you "date" seemingly underage girls!! WTF!? Oh and dont forget the rice bowl sims. lol

nextgenisps3
nextgenisps3

he's face is ugly, but lets see if his good job will make us forget his looks

Digital-Devil
Digital-Devil

And thus the 360 was renamed...the Dreamcast 2....

dergy
dergy

he'll do good. no question about it. He's a swell guy

mrgokugf
mrgokugf

didn't this man make the dreamcast a failure?

Nintendo_Man
Nintendo_Man moderator

Backward compatibility is now certainly doomed. We saw how well Sega went with him in the company.

Kayrod29
Kayrod29

He is good at advertising things. Good luck to a good man.

rynmls
rynmls

hoping for your success and the success of all gamers

drangel_jam
drangel_jam

Go for'im. just don't mix Halo3 ads in GoW.

metdevthegamer
metdevthegamer

I'm still waiting on the "Where's Allard" books. He needs to be in a striped shirt with matching hat :P

gamerchikrpg
gamerchikrpg

why is this idiot getting good jobs? i agree j allard where are u? hopefully he's working on an online Fable 2????

Dark_Link657
Dark_Link657

Yeah, Where the ---- is J Allard? He just dissappeared after making 360? OR maybe he is working on..... THE XBOX 720!!!

riderr55
riderr55

They should have a japanese man as head of everything like Sony and Nintendo do, maybe that way people in Japan will buy the system. PS- I know that comment isn't true so stop writing responses fanboys.

grnidbandit
grnidbandit

and he looks like general Zod, man now thats scary

grnidbandit
grnidbandit

they should have fired him along time ago, he looked like some wannabe fruity biker when he rolled up his sleeve at E3 showing off his fake GTAIV tattoo, what a joke this guy is

admir1983
admir1983

he will take MS down just like he did sega

FellfromGrace
FellfromGrace

Anime does suck, its all the same ! You talk a bout fps shooters being the same my god. Heres an anime film for ya. Two guys walk down a bridge (both with crazy looking hair) One guy sees something really fast dart across the screen. Both guys "freeze" in time for about 10 seconds their eyes get even wider (yes it is possible lol) and they have that same "oh my god we're really surprised and scared at the same time look" that you always see. After they stand there for 10 seconds the screen starts flashing really brightly for 5 more seconds, after this some random chick shows up. Once again you have the "oh my god we're really surprised and scared at the same time look". Then several words flash across the screen and the next thing you know the two guyd are flying through the air. END There folks, ya just read about every single Anime film ever!

Fallout_red
Fallout_red

Wow, Wes Craven will be there?? Awesome.

Flat_Line_____
Flat_Line_____

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Flat_Line_____
Flat_Line_____

^^LOL It might be kinda hard for him to hide with that glaring....well nevermind...

gt4freak1985
gt4freak1985

Peter moore is a moron. I hate him, I will not like xbox until he is gone. He doesnt respect games, disses or cultrures he cant understand,ex japan and thier interest in games. The 360 will not sell better in Japan cause of moore. He thinks they play stupid games, and like crap anime. I am not a fan of their games, but thats what the like, they like smart games and dont like fps games where you shoot at everything that moves. They have a different culture. That is why I do not like him, he thinks their interest in games is stupid because he simply does not understand them!

Wildcatter
Wildcatter

This is a great choice for the group. He's been around the business end of games for a long time, so he must be doing something right. And this isn't just a MS organization; it represents the entire gaming industry. As a marketing major and a gamer, it's good to know these kinds of things exist