Penny Arcade teams with ESRB

Comic creators working on ads for ratings system; new campaign intended to target gamers.

The creators of Penny Arcade are teaming up with the Entertainment Software Ratings Board to promote the industry-standard game-ratings system, according to a news post on the Web comics' site. The campaign will involve a series of ads to appear in gaming magazines and on Web sites, and will feature an array of characters designed to represent each of the ESRB ratings. "They wanted a campaign that would communicate to gamers why the ESRB is important even if they don't think it directly affects them," Penny Arcade artist Mike Krahulik said in the post. As for why he and writer Jerry Holkins agreed to the project in the first place, Krahulik said the pair's status as fathers had a part in it, and "we much prefer the ESRB to government regulation and let's all be honest here, that's the alternative."

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Discussion

27 comments
Krauklis
Krauklis

I live in a land where there is no rating sistem and I am so happy becose I can play what I want and there havent ben any cases of gunfights in schools or children geting shoot so ESRB tottaly sucks

Ballistic90
Ballistic90

To dchan01 : It's not sketchy when they are pressured to change their ratings because of morons who don't understand a concept. This happens when you're sued by multiple sources for things that aren't really there.

diablusx
diablusx

It will be interesting to see the ads they will make based on the comics they do.

dchan01
dchan01

Heavily scrutinizing popular titles and slamming companies with giant fines for content only accessible through 3rd party mods seems pretty sketchy to me. (especially since Bethesda has denied that the content even exists on the discs and that they fully disclosed the amount of blood and violence) Sketchy dealings = RIAAesque

pokemon777
pokemon777

I'm not so into their comics, but still, they can be funny. I'm glad to see this.

roadrunner1178
roadrunner1178

I agree, the ratings need to be where parents can see them.

barulez
barulez

im happy penny arcade is helping the ESRB.

Jared_Vegeta
Jared_Vegeta

At any rate, they should at least prove to be funny.

condemned100
condemned100

parents should be more aware of which game they buy there kids, rated M games obviously has blood and gore in it.

gamerchikrpg
gamerchikrpg

I love the idea, but I agree. Get the PARENTS attention. The gamers already know what they want.

gamerchikrpg
gamerchikrpg

I love the idea, but I agree. Get the PARENTS attention. The gamers already know what they want.

LiquidAssault
LiquidAssault

Be a better parent and stop blaming your faults on the games.

ThePhantomVI
ThePhantomVI

It's not the gamers the ESRB should be advertising to, it's parents who will still buy a copy of Grand Theft Auto for their six year-old kid despite being warned by the sales clerk that the material isn't appropriate.

korn18m
korn18m

ESRB is nothing like the RIAA.....

pantweasel
pantweasel

I don't think they shoud put their ads in the gaming magazines, they need to put them where the parents will see them, because everyone knows that parents don't read gaming magazines.

DamageCity
DamageCity

*Screw the ESRB. You are right up their with the RIAA you bastards.* how so?

dchan01
dchan01

Screw the ESRB. You are right up their with the RIAA you bastards.

man-of-mystery2
man-of-mystery2

Good on them I say! Finally Jack Thompson will leave games in peace and focus on the real evils of society. Like the Daily Mail...(damn them to hell along with there free 'It's a 70's Disco!' CD's!)

dwmorrow
dwmorrow

Basically, parents actually need to pay attention to what the hell their kids are doing. Not just as it relates to video games, but you know, actually try being parents, instead of waiting for someone else to raise your kid. There's nothing wrong with the current rating system, if only retailers would enforce the damn thing.

Video_Game_King
Video_Game_King

We know that the Penny Arcade guys aren't insane. In fact, they're probably the nicest gamers there are. At least now we have some (more) metaphorical ammo against Jack Thomspon's lies.

gregand01
gregand01

It'll be great to see what they put together. The PA guys have a real pulse on the industry and I think that they will be able to put together some really good advertisments for the ESRB. I think it's really smart of the ESRB to advertise to gamers. Rally the troops, so to say , and get us all talk those that don't understand games and how they are currently rated. ESRB focuses on us gamers and gets us to spread the word to others... better then trying to advertise to the masses directly. I think that it's a common missconception by those that don't know games, that games currently aren't rated and that any kid off the street can pick up games with mature content. If we all speak out and continue to spread the word that games are currently rated and M rated games are restricted from minors at a retail level we might be able to stem the tide a little bit and stop the sillyness that's currently happening in the states with all the bills that certain politicians are currently trying to pass.

Kenji_the_Wolf
Kenji_the_Wolf

Gaming wisemen with children...good credibility there, I'd say.

Derangal
Derangal

This is great news. I have a lot of respect for the PA guys for the stuff they've done in the last few years and this sounds like a great idea. I hope it actually helps though, but for some reason I doubt it will.