Payday 2 turns a profit from preorders alone

Starbreeze Studios CEO says “not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can."

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Starbreeze Studio's upcoming co-op heist caper Payday 2 is already turning a profit for the studio, despite the game not being out for another week.

Preorders of the game have covered the money invested by publisher 505 Games six days before the game's official launch, according to Starbreeze CEO Bo Andersson-Klint. Payday 2 will be released for PC on August 13, with Xbox 360 and PlayStation 3 versions being rolled out later that week.

"Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct,” said Andersson-Klint in a statement (translated from Swedish by Gamechup). “Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can."

“We now look forward to the royalty income that can secure the company’s development of its own IP in the future. That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.”

Payday 2 lead designer David Goldfarb said in June that Payday 2 would not feature microtransactions.

Discussion

97 comments
RighteousWoman
RighteousWoman

Hats off to Starbreeze for for no micro transactions. I have no problem with DLC, I just hate micro transactions. Buying digital outfits for 1.00, you have to be f'ing kidding me.

AlphaDad1966
AlphaDad1966

Any chance they could use some of those profits to help get the multiplayer working on the PS3?

Mordaeniis
Mordaeniis

Kick ass. The beta has been a ton of fun. I wish there was a little more stealth potential, but at the same time it's awesome that it's so challenging. In real life, you need a combination of incredible planning, cunning, quick reaction and adaptability and hell, a lot of luck, to pull that sort of thing off. The game could maybe tone down the number of cops you slaughter (not so much for prude-ish reasons, it's just ludicrous and not a lot of fun after a while).
It's not perfect, but it's pretty damn awesome with a group of three other friends. It's pretty cool how dynamic the missions are from one playthrough to another. Hell, even the AI doesn't follow some perfect cycle when patrolling and stuff, it feels pretty dynamic. A lot of fun. 

pupp3t_mast3r
pupp3t_mast3r

One of the greatest FPS online games I've ever played (even though its only beta) and this is coming from a CoD fan who is absolutely sick of the clones. Goes to show you how hungry the gaming market is for an innovative FPS game.

Flinet91
Flinet91

Love the game in beta! Day 1 for sure! Too bad none of My gaming friends wants To play this game:(

Thyasianman
Thyasianman

Should have implemented splitscreen into the game! Would have increased the value tremendously. Without it, I have no interest in playing the game. 

megadeth1117
megadeth1117

Just goes to show that appropriately priced games can turn a profit. A $40 launch prices ensures I'll get this on Day 1. 

hadlee73
hadlee73

BILBO BAGGINS! I am not trying to help you! I'm trying to rob you!

ndmq
ndmq

They need to add single player ai team control like swat games.

MoreThot
MoreThot

I haven't played any of the Payday games but Kudos to OverKill on their success. 

Maskius
Maskius

Very fun game. Good work Starbreeze.

Get some Starbreeze AB shares, they are heading through the roof.

Tripwolf
Tripwolf

I've enjoyed the Beta quite a bit. It has some serious issues but can be fun if you have 3 friends to play with.

Bazongaman502
Bazongaman502

Im new to this franchise and I am already excited for this. Finally I think iv found a game that I can throw at and expect a great reward in return :D

KeenoControl
KeenoControl

This game actually looks very addicting and requires a lot of strategy. Looking forward to it, and good for Overkill Software!

groovyguy316
groovyguy316

Prepare to be bought out by EA/TakeTwo/ActiBlizz or the like!

XUFF
XUFF

I've got mine preordered :)

Kreativity
Kreativity

@CptJohnnyRico Welcome to the world, hope you like it here.

Pre-ordered it myself last week. AI looks sub-par but games are about fun, and it definitely looks fun with 3 mates and headsets plugged in.

Sam_021
Sam_021

Fucking awesome game, pre ordered the "Career Criminal Edition" and my mates bought the pack of four. The amount of fun you can have playing this game with your friends is unbelievable lol.

CptYoutube
CptYoutube

This game is leagues ahead of the first game. They definitely deserve the attention they are getting. 


PeterDuck
PeterDuck

I like the concept but it seems like they did not fix the infinite enemy respawn. No buy for me.

djohnson92
djohnson92

Not very impressed by the gameplay video's, looking forward to reviews.

Klaus9090
Klaus9090

I don't understand the hype for PayDay (I mean the first one)...

That game is just running into a building, shooting everybody and waiting for loading bars to fill up, just to continue shooting everybody..

Mordaeniis
Mordaeniis

@Vienreich It is a bit silly how many cops there are, but that they react that way makes absolute sense. In reality, it's pretty hard to pull off a "silent" robbery. Most criminals rely on smash and grab tactics. This is not nor was it ever claiming to be Mission Impossible or Oceans 11. This is more akin to Heat than anything. That you expected it to be a neat little stealth game or whatever is a bit silly. It's an over the top, violent depiction of heists. And it's pretty fun.

Vienreich
Vienreich

@Flinet91 it's cause they have something you don't. The ability to spot a shitty mindless game

Mordaeniis
Mordaeniis

@ndmq Or any single player AI... lol. The AI just kind of hangs out, occasionally shooting cops and otherwise doesn't contribute.

hotshot331
hotshot331

@KeenoControl It's awesome. I've been playing the beta for almost 100 hours now, and although you only get 5 missions or something like that in the beta, it's still fun. 

fmpfmp27
fmpfmp27

@CptJohnnyRico I understand you. Kill real people to robbing banks for fun is disgusting. USA killed thousands and thousands of people in Iraq war just for "imaginary quimic weapons", that too was too sick (it's was for oil). Kill zombies, cartoonish characters or robots is more fun because you feel a true noble objective to play. 

jjamesx57
jjamesx57

@CptJohnnyRico  hi idiot if you don't like it then shut up and don't come back sounds like you don't like any game but the stuff they make for little kids just getting done with potty training so stop playing games or stop looking at info about games you don't care for enjoy your life of pretending to be a gamer

DesertEaglex24
DesertEaglex24

@CptJohnnyRico I say the same thing about people who play cod or BF.  I played the beta and had a blast. You should experience it yourself before making ignorant statements. You obviously haven't played this so you're opinion is irrelevant.

Sam_021
Sam_021

@PeterDuck There is no infinite enemy respawn!!! When you kill them all off, it gives about 30-60 seconds depending on the difficulty, then a new type of police shows up.

First I was dealing with normal police forces, then it was FBI, then fucking crazy looking ones :D.

It would have been more fun if you could have killed so many that they would leave you alone for a few minutes to fully rub the bank :D

joeallen06
joeallen06

@Klaus9090 its the feeling of greatness you get when you pull off the perfect heist, getting out of there with everything before the cops even get there... shouting profanity at hostages is pretty good too.

santinegrete
santinegrete

@Klaus9090  in some parts you have to do stealth, but yep, it's pretty much the same. If you don't like shooting things or working as a team in Coop then this will not change your mind.

Mordaeniis
Mordaeniis

@ndmq That said, play it multiplayer. It's a multiplayer game ultimately.

CptJohnnyRico
CptJohnnyRico

why would i want to play something like that? i bet kids play this crap too, its disgusting.

CptJohnnyRico
CptJohnnyRico

@DesertEaglex24 @CptJohnnyRico experience robbing banks killing people and cops for fun? no thanks.

Bazongaman502
Bazongaman502

@CptJohnnyRico @Cochleadoc its a VIDEO GAME! Its not like you're actually killing people in reality. So shut up and play it or ignore it. Petty comments before even playing it is the stupidest thing you can possibly do as a gamer.