Pandora Tomorrow starring Sony Ericsson

Ubisoft announces that in addition to weapons, Sam Fisher's Pandora Tomorrow arsenal will include two Sony Ericsson mobile phones.

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Ubisoft has today announced a product promotion deal with Sony Ericsson Mobile Communications that will see Splinter Cell Pandora Tomorrow players taking on terrorists not only with guns but with a P900 smart phone and a T637 camera phone. The latest Sony Ericsson models will be used by central character Sam Fisher not only to communicate with his superiors but also to switch weapons and photograph suspects. Presumably, given the nature of Fisher's occupation, the phones will also have an option to switch the ringtone to silent.

"The innovative technology featured in the P900 and the T637 made these the perfect devices to add to the intense realism in Tom Clancy's Splinter Cell Pandora Tomorrow," said Dewey Walsh, product marketing director for Sony Ericsson North America. "The Sony Ericsson P900 smart phone is the ultimate complement to help Sam Fisher complete his missions. With its combination of PDA, phone, and camera features, it combines the latest and greatest in mobile technology, outfitting our hero with everything needs to combat evil."

"The Tom Clancy Splinter Cell franchise has a strong history of product promotions that have really paid off--with the original game selling more than 5.2 million copies to date," said Jill Steinberg, Ubisoft's director of media and promotions. "More and more brands are beginning to realize that TV viewership is down and that reaching the male 18-to-34 demographic from all fronts can be achieved by teaming up with a video game publisher. We are pleased to have Sony Ericsson join our group of A-list partners for this unique opportunity."

Tom Clancy's Splinter Cell Pandora Tomorrow is currently scheduled for release on the Xbox, PC, and Game Boy Advance later this month. PlayStation 2 and GameCube versions of the game are expected to follow in July.

Discussion

1 comments
NoseWeed619
NoseWeed619

Wow. I didn't know that there was in game advertising this early...