Ouya, the Android-based console that smashed its funding target with $8.5 million in Kickstarter donations, will be available from plenty of US retailers when it officially launches in June.
Speaking to the Wall Street Journal, Ouya CEO Julie Uhrman said the machine will be available from Amazon, GameStop, Target, and Best Buy.
Ouya will see a phased launch, with Kickstarter backers receiving the machine in March and those who preorder now getting hold of the machine in April. The official launch, when the retailers will start stocking the device, is in June.
The Ouya is priced at $99.99, with the touch-screen controllers going for $49.99. "It's a premium price for a controller," said Uhrman, "but the inclusion of the touchpad really makes it a premium in the marketplace."
GameSpot has asked Ouya about whether the machine will be stocked by retailers internationally. Right now Ouya is charging $25 to ship to the UK.
When asked if Ouya felt threatened by the imminent announcement of new next-gen hardware from Sony and Microsoft, Uhrman asserted that Ouya will occupy a unique space in the market. "We don't need to beat Xbox or Sony or any console that enters the marketplace," said Uhrman. "We need to carve out our own niche."
"Ouya offers a very different value proposition to the gaming you can currently experience. It's a box designed specifically for the television that leverages the screen, we support 3D gaming, HD, we support the controller, we added a touchpad to the controller. The kind of content you'll see on Ouya, it'll be inventive and creative and has never been on the television."