Online game company Kabam has stated that it wants to help Japanese game developers capture the North American and European markets by setting up a $50 million fund for them, according to a Wall Street Journal article.
The funds will be used to help game developers export big titles. This includes English localization, marketing and advertising, and analytics-tracking.
Kabam CEO Kevin Chou said in the article that Japanese game developers who partner with the company can expect their revenue to double. He also said that its expertise in the Western market and its partnership with Google, Apple, Facebook, and Yahoo will give it an advantage over Japanese game publishers Gree and DeNA. The first two partners are the company's current investors.
Kabam's games include the Facebook and Google Plus title Kingdoms of Camelot and the iOS/Android title The Hobbit: Kingdoms of Middle Earth.