October US retail sales post rare climb - NPD

Battlefield 3, Batman: Arkham City lead industry to 1% sales growth last month as revenues reach $1.08 billion.

The game industry has strung together five consecutive months of year-over-year losses at retail in the US, but that streak has ended in October. Today, The NPD Group reported a modest 1 percent climb in total game-industry sales, as console, portable, and PC software; games hardware; and accessories combined to sell $1.08 billion in the US at retail.

Battlefield 3 launched a successful campaign at retail.

The vast majority of the industry's revenues came via software sales, which were up 1 percent year-over-year to $649.5 million. Leading this category was EA's heavily hyped Battlefield 3, which sold 2 million units at retail in the US. However, EA noted that digital sales for the PC edition of the game were likely significant, given the franchise's strong Windows heritage. The publisher previously announced first-week sales of 5 million units worldwide.

In a close second was Warner Bros. Interactive Entertainment's Batman Arkham City, which sold 1.5 million units across the Xbox 360 and PlayStation 3. Other top new releases for the month included NBA 2K12, Rage, Just Dance 3, Dark Souls, and Forza 4.

The Xbox 360 maintained its lead position in the console market, with Microsoft announcing that the console sold 393,000 units during the month Xbox 360 sales were up 21 percent year-over-year. Microsoft also noted that its console was the only one to post double-digit sales growth in the US during the period.

Nintendo trumpeted its hardware's performance during the month as well. 3DS sales during the month stood at more than 250,000 units, while the Wii sold nearly 250,000 systems and the DS family of handhelds moved 180,000 units.

Sony did not indicate hardware sales figures in its own post-NPD note.

OCTOBER 2011 US GAME SALES
OVERALL DOLLAR SALES
Total retail sales: $1.08 billion (1%)
Total non-PC retail sales: $1.05 billion (3%)
Non-PC hardware: $295.6 million (6%)
Non-PC software: $621.3 million (3%)
Accessories: $135.9 million (-5%)
Total software: $649.5 million (1%)

TOP 10 GAMES FOR OCTOBER 2011
Title (Platforms) - Publisher
1. Battlefield 3 (X360, PS3, PC) - EA
2. Batman: Arkham City (X360, PS3) - Warner Bros. Interactive Entertainment
3. NBA 2K12 (X360, PS3, PSP, Wii, PS2, PC) - 2K Games
4. Rage (X360, PS3, PC) - Bethesda Studios
5. Just Dance 3 (Wii, X360) - Ubisoft
6. Dark Souls (PS3, X360) - Namco Bandai
7. Madden NFL 12 (X360, PS3, Wii, PS2, PSP) - EA
8. Forza Motorsport 4 (X360) - Microsoft Game Studios
9. Gears of War 3 (X360) - Microsoft Game Studios
10. FIFA Soccer 12 (X360, PS3, Wii, PSP, PS2, 3DS) - EA

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Discussion

51 comments
gfantini
gfantini

@gameking5000 Actually, the world economy is screwed.

Kcube
Kcube

All thats left Is the sequel to E.T and its the early 80s all over again.

gameking5000
gameking5000

The best games come this year and guess what? A 1% increase. The gaming industry is screwed.

Warlord_Irochi
Warlord_Irochi

@darkmask1991 Uncharted 3 was released November 1 ;)

darkmask1991
darkmask1991

Hey, what about those 3.8 million Uncharted 3 copies?

Killer_73
Killer_73

just w8 until November ends and see

thenephariouson
thenephariouson

@MJ12-Conspiracy, Yep, Skyrim was definately worth the wait, im simply so immersed i cant keep off it, and i havnt even begun the main quest yet : )

warhawk-geeby
warhawk-geeby

Huh, I said on a thread a while back relating to poor sales "Just wait until November.." This news was obvious :P @MJ12-Conspiracy Mate, spot on. I got Skyrim at the weekend and I finally feel like I have a 'complete' game again. Releases these days are too focused on DLC and multiplayer where as Bethesda has just focused on giving gamers what they need. Easily should have been 10/10 in my opinion, the game is bliss.

Triton
Triton

Not surprised by this at all. - Make good games and they will come.

steelmouth
steelmouth

393 000 x360 dont eff that up ms by bring a new console before 2013/14,this was a great month for the 360 toppin the hardware sales plus with 2 exclusives on the top 10 and all other games released were also on the 360,big ups too to Dark Souls

MJ12-Conspiracy
MJ12-Conspiracy

Everything else this year be it good or bad is nothing before the might of SKYRIM....... Seriously, this is all I've needed for months and now that it's here I'm enjoying myself...... Did anyone notice how there was no day 1 DLC for Skyrim and Bethesda didn't come out and announce The Elder Scrolls VI for 2013? pretty much every other high profile title did that and all of them were lacking in some way, Skyrim feels complete......

godzillavskong
godzillavskong

I still haven't recovered from all of the launches this year and I'm finding it hard to keep up. I've purchased Dead Island, Deus Ex, Gears 3, Rage,BF3, Skyrim, Madden 12, Dead Space 2 and LA Noir. I still want to get Forza 4, Batman,Rayman, and MW3. It's just trying to squeeze it in my budget. 3 kids, mortgage, etc.., I guess I could just put everyone on a Ramen Noodle diet. lol

TheArcade
TheArcade

As good as Octobers releases were, November is going to kick it's ass. Too many games I'm looking forward to this month (King of Fighters XIII, MGS: Collection, Halo Anniversary, etc.)

foojam
foojam

@ Vodoo seriously, crawl out of your egg, learn writing, reading and then comment something useful. I won't comment further to your racial nonsense, first do all the above for the sake of humanity, even though you will not make an impact on it when you grow up.

Oldboy08
Oldboy08

BF3 baby, at first I hated it..it wasn't my precious BFBC2, then I played...and played...and continued to play it...somehow it got me hooked and now I LOVE it...what a game. Best online FPS gaming out there.

striderkkl
striderkkl

diablo 3 FTW !!!! PC Gaming rocks !!!! @Vodoo Stop being an incessant racial stereotypical dude ......

deviant74
deviant74

[This message was deleted at the request of a moderator or administrator]

Vodoo
Vodoo

[This message was deleted at the request of a moderator or administrator]

Gamer_4_Fun
Gamer_4_Fun

These figures take a huge jump this November thanks to Call if duty, Uncharted 3, Skyrim :)

Gamer_4_Fun
Gamer_4_Fun

Yey, 1% growth is huge. Even though I don't like COD, I am happy that it is helping to push the video game industry into the right direction!

foojam
foojam

@ LisVender Worse games means better sales because the casual players started coming into gaming mainly by consoles.

LisVender
LisVender

Imagine that: better games mean better sales! Who woulda thunk?

foojam
foojam

@ Frosty @ holtrocks Unfortunately, the market is going towards the consoles and gaming ic changing in a bad way, see how many titles are consolized and pc gets just ports of easy corridor shooters, strategy games and flight simulations are nearly exctinct, it keeps getting worse. That's why i detest consoles and modern day producers. You can have a pc for several years without upgrading though, times have changed.

holtrocks
holtrocks

@foojam true the only problem is they are expensive not quite has bad as everyone thinks but still.

foojam
foojam

xbox360 and ps3 are rubbish compared to pc.

params7
params7

November is gonna blow October away. MW3 alone is gonna give overall November a gigantic boost, then factor in UC3, Skyrim, Zelda and ACR.

raahsnavj
raahsnavj

well at least this story took the positive view of the situation. 1% gain better than nothing... but all the analysts were predicting a huge increase year over due to the releases that came out in October, but when have they ever been right? - Gamasutra has that perspective on the numbers.

JaxxRaxor
JaxxRaxor

@Kleeyook Battlefield 3 came out Oct 25 in North America, so basically the last week of the NPD reporting period for October.

Ultimate39
Ultimate39

@ANTBeoulve Unfortunately, DS is way too hard for it to be appealing. Its sad but true.

grognard
grognard

It's got to be disappointing for Sony that even after the price drop they are not seeing a bump in the North American market. It's adding insult to injury to lose money on every hardware sale and still not gain ground in the most important market.

Kleeyook
Kleeyook

What!? I thought BF3 just released this November. :(

Uesugi-dono
Uesugi-dono

Just wondering how Microsoft's hardware sales would look if the 360 were a bit more, let's say, reliable?

momoh410
momoh410

@ANTBeoulve Yeah ok, I totally get what you're saying. It just sucks I guess that this is how business work.

granasaberx
granasaberx

@momoh410 Just Dance 3 has a heavy casual following. Dark Souls and Forza 4 are part of a niche market compared to the heavy fps followings. Also Gears had its release in September so a big chunk of its sales were from the month before

momoh410
momoh410

Anybody else notice why JUST DANCE 3 has better sales than DARK SOULS, FORZA, and GEARS OF WAR? I mean come on. Great games deserves better.

GONtheSKYLORD
GONtheSKYLORD

I cant imagine anyone would be surprised by this. One of the biggest holidays seasons in a long time for gaming.

demonic_85
demonic_85

@ nickythenewt21 I would love to but the game doesnt come out until the 22nd for us PC gamers.

Stonecutters908
Stonecutters908

Build it and they will come game developers. I love the flood of good games in October and November but it seems like folly to sit on the sidelines throughout the entire summer. There were entire months and months where not a single decent title was released on any platform and I was desperate to play something. Right now I have to make choices with my money. It is sillyness. Surely Saints Row 3, Rayman Origins, Kirby, etc... some of these games should be been pushed out sooner or delayed because I can't afford to play everything I want to play right now.

godzillavskong
godzillavskong

I still want so many of those top ten games!! Too many good games , too little $$. Picked up Gears 3, BF3, and Madden 12, but there is still a bunch more that I want. Now that Skyrim, MW3, and Batman recently released, it's making my pockets very light! I still want to pick up UC3 and Forza 4! Well at least we have a bunch of good games to choose from instead of getting nothing but shovelware.

Flint247
Flint247

I want to get Battlefield 3 for my 360. :D

Mkherkzen
Mkherkzen

@ nickythenewt21 No time for that now - I'm playing BF3 ;)