NPD revises gaming-survey stats

Industry-tracking group clarifies announcement that 72 percent of US are gamers, says actual number closer to 59 percent.

Yesterday, the NPD Group released some nuggets of information gleaned from its 2008 report on online gaming. The industry-watching firm placed special emphasis on one figure when it headlined a press release with the news that, "an all-time high of 72 percent of the US population reports that they play games."

Now it turns out that figure isn't really accurate. An NPD representative contacted media outlets to clarify its previous report, saying that the 72 percent figure applies only to the US population between the ages of 6 and 44. The reported figures for the amount of respondents who play online games--42 percent, up from 40 percent for the year prior--also applies only to the 6-44 age bracket.

In the original press release, the NPD stated that its data was based on the online-survey results of 20,240 consumer-panel members assessing the gaming habits of people aged 2 and older. In today's clarification, the actual percentage of gamers among that age group is listed as 59 percent. Among those gamers, 56 percent of them play online.

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Discussion

24 comments
puppiemaster
puppiemaster

What about the 100M southerners that live in shacks and cant read or write, they play loads of games, they don't own a console or computer, but they still play with each other

eViL_kA
eViL_kA

Everybody thinks they're a "gamer" now-a-days, however, as soon as you start mentioning some games(past & present), they give you a blank look unless it's Halo you're talking about. try again NPD.

necronaux
necronaux

These stats and reports are always off. They'll always skew the figures to favor whatever point they're trying to make. I frequently submit / complete survey's for NPD, and I can't understand HOW do they get stats for game play for 2 year olds.

Autolycus
Autolycus

so asking 20,000 people out of 303,000,000 nation wide gives an accurate number? hmmm dont think so. from wikepedia: Based on a population clock maintained by the U.S. Census Bureau, the current U.S. population, as of 17:04 GMT (EST+5) April 01, 2008 is 303,755,27

redskinStu
redskinStu

That 42 per cent still seems a little high to me. I think they're padding it.

jmartin1016
jmartin1016

That sounds more accurate. I saw the story yesterday and my jaw hit the floor in disbelief. It will be 10 years before we get to 72% penetration. ;)

Viral-venom13
Viral-venom13

Since we're all gamers i guess like the rapper Akon sayz......."We Taking Ovaaaa!!!"

DeltaSpirit
DeltaSpirit

72% did seem high if your counting everyone in the U.S. that would mean we would have a lot of casual, closet gamers and you would have to count people who've played a game once, seen a game, or know someone who plays (maybe i'm exaggerating) but this does seem right and 6-44 is still a big group

Gruug
Gruug

What that survey "correction" says is that they missed a lot of gamers. There are a lot of gamers aged 44+. So, that makes 72% a bit low.

ganon546
ganon546

O well doesn't really matter what the exact percent is because I think we all know that gaming has become an extremely popular hobby.

Bgrngod
Bgrngod

Let's be honest now.. if you aren't betwen 6 and 44, who really cares? Amiright?

AlphaHawkP
AlphaHawkP

Uh. I kinda don't really see the importance of this poll. I mean it's nice to have a percentage number to refer to and all, but does it really matter?

mysterylobster
mysterylobster

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cattymeat357
cattymeat357

yeah this would mean middle aged people and some elderly people play video games noooooooooooooooo! not going to happen. The NPD is about has accurate as bush assuming theres weapons of mass destruction in Iraq!

nate1222
nate1222

At this point, I rarely entertain these polls. It's like FOX News, Glen Beck or those "anylists". These people get paid (a nice little chunk, at that) to spew stats that are rarely accurate. Sometimes, it's best to just 'unplug' from these little 'insider' groups. They're less often about informing us, and more often about the interests of their insider cronies.

KingTuttle
KingTuttle

I used to work for a market research firm...people please...this is about as accurate as the information gleaned in political poling. It's garbage. I am going to give you a number that "could" very well be as accurate as this. 37%. Seriously the data can be skewed on so many levels its ridiculous. Let's hear more about this so called "consumer-panel".

glitchgeeman
glitchgeeman

Well, it's still a very impressive number. Besides, 6-44 is a pretty wide bracket of ages considering that's the majority of gamers right there.

bschroth
bschroth

I still think if you wanna make games bad enough, you'll find a way.

CoricidinDXM
CoricidinDXM

I suspected 72% was a bit of an inflated number. Still though, 42% of everyone thats enormous... Gaming has come a long way, I still wish we could go back to the golden age though. Lower development costs enabled a couple people with a dream to do big things, something not even possible it today's market.

Nova_Mongoose
Nova_Mongoose

Not that this changes much. 72 percent in that age bracket is huge.

luckystar23
luckystar23

I thought this was gonna be about the 90% of online players doing so on pc...

hi381
hi381

[This message was deleted at the request of a moderator or administrator]