NPD: NCAA Football 14 tops slumping July US sales

EA Sports' college football game the month's best-seller in US, followed by Minecraft and The Last of Us; overall industry sales slide 19 percent to $443 million.

NCAA Football 14 was July's top-selling title in the United States during a month that saw overall sales decline 19 percent, according to the NPD Group's report released today.

Rounding out the top five best-sellers for July were Minecraft: Xbox 360 Edition, The Last of Us, Call of Duty: Black Ops II, and Animal Crossing: New Leaf.

Total sales for the period fell 19 percent to $443 million, down from $549.1 million in July 2012. According to NPD Group analyst Liam Callahan, however, these sales only make up half of the true consumer spend for the period.

"When taking into account our preliminary estimate for other physical format sales in July such as used and rentals at $134 million, and our estimate for digital format sales including full game and add-on content downloads including micro-transactions, subscriptions, mobile apps and the consumer spend on social network games at $593 million, the total consumer spend in July is just under $1.2 billion," Callahan said in a statement.

Hardware suffered the worst in July, falling 34 percent to $99.4 million. The 3DS was the top performer during the month, beating out the Xbox 360, PlayStation 3, and PlayStation Vita for the third straight month. It was also the only hardware platform to show growth over July 2012.

The Xbox 360 sold 107,000 units in July, down from 203,000 systems in July 2012. Sony has not disclosed sales for the PS3 or PS Vita.

In terms of software, this category fell 20 percent to $222.3 million. While NCAA Football 14 was the top-selling game in the month, its sales were down "slightly" from last year's game, according to the NPD. It was also the only game released in July to make the chart.

Callahan also noted that if the top software list was ranked on a SKU basis, Grand Theft Auto IV: The Complete Edition would have landed in the top ten. He explained that this result is "clearly" an indication that gamers who missed out on GTAIV are trying to catch up before the release of Grand Theft Auto V next month.

The accessories sector posted the least precipitous drop in July, falling just 3 percent to $133.4 million. According to the NPD, July 2013 represents the best July on record for point and subscription card sales.

"This is partly driven by fewer games at retail throughout 2013, with gamers seeking content digitally," he said. "This becomes especially true during the summer where launch slates are lighter.”

JULY US GAME SALES (July 7-August 3, 2013)
OVERALL DOLLAR SALES

Total retail sales: $443 million (-19%)
Non-PC hardware: $99.4 million (-34%)
Non-PC software: $210.1 million (-19%)
Accessories: $133.4 million (-3%)
Total software: $222.3 million (-20%)

TOP 10 GAMES FOR JULY 2013
Title (Platforms) - Publisher

1. NCAA Football 2014 - (X360, PS3), Electronic Arts
2. Minecraft (X360) - Microsoft
3. The Last of Us (PS3) - Sony
4. Call of Duty: Black Ops II (X360, PS3, Wii U, PC) - Activision Blizzard
5. Animal Crossing: New Leaf (3DS) - Nintendo
6. Far Cry 3 (X360, PS3, PC) - Ubisoft
7. Battlefield 3 (Xbox 360, PS3, PC) - Electronic Arts
8. Injustice: Gods Among Us (X360, PS3, Wii U) - Warner Bros. Interactive
9. NBA 2K13 (X360, PS3, Wii, Wii U, PSP, PC) - Take-Two Interactive
10. Lego Batman 2: DC Super Heroes (X360, Wii, DS, PS3, 3DS, Wii U, PS Vita, PC) - Warner Bros. Interactive

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Discussion

25 comments
Hurvl
Hurvl

"Sony has not disclosed sales for the PS3 or PS Vita" Hah, because they aren't good enough? It's always suspicious when a company doesn't want to disclose certain products or tries to obscure the numbers for each item by, for example, saying that the combined sales of PS2 and PS3 were this high. 

I can't say how glad I am that the NPD finally acknowledges that about 50 % of consumer spend isn't easily measured retail stuff. Just measuring retail sales and saying it's down by this frighteningly large amount compared to previous years paints a very grim and completely inaccurate picture of reality.

XxTheEvilxX
XxTheEvilxX

I am so glad they lost their deals with the NCAA and the SEC. I am so tired of this gutless, rehashed, overblown pile of donkey shit whose only innovation year to year is a new tackle animation coupled with another athlete on the front cover. The scumbags at EA have held this property back because of their monopoly over the brand. Any product that has ZERO competition is doomed to mediocrity.

"Mechanization best serves mediocrity" -- Frank Lloyd Wright


On a positive note: REAL college football starts in 2.5 weeks. I cannot wait!


Hiddai
Hiddai

the list surprises me everytime

steelmouth
steelmouth

damn minecraft is dusting ass, I may have to follow the masses and get it too

slimskelter
slimskelter

I have a copy signed by Johnny Football™

immortality20
immortality20

I'm happy to see Injustice staying on there for so long, what a great game. Also huge congrats to Minecraft, I don't think anyone thought it would have this kind of legs. Hopefully next month we'll see Splinter Cell and Saints Row selling well.

Thanatos2k
Thanatos2k

Thankfully this will be the last NCAA football game now that EA is getting their ass handed to them in court and the NCAA is bailing on them.

Axile11
Axile11

wonder if the last of us hit the 4 million mark yet

blkgto
blkgto

That and some of the reviews were very unkind to NCAA 14.  It is certainly a way stronger entry in the series than there has been in a long time.  A lot of the features were overlooked (defensive line changes) or just flat out ignored (infinity engine).  It was quite unfortunate. 

GSGuy321
GSGuy321

Steam makes a bundle off Steam Summer Sale.

CincoToes
CincoToes

Folk are savin up pennies for the next gen. That and isn't there always a summer sales slump?

lowkey254
lowkey254

I don't think they ever release numbers.

Fitcherman
Fitcherman

@XxTheEvilxX You just go around insulting all these games that you don't like?  Yesterday it was Call of Duty, today it is NCAA Football.  These happen to be very quality games that my friends and I enjoy every year.  If you hate them that much, why are you always reading stories about them?

Hurvl
Hurvl

@steelmouth Yeeesss, go with the flow, the path of least resistance, thinking for yourself isn't trendy, so why bother :P.

jd7904
jd7904

@slimskelter NCAA is listening. They are coming to take your game now, since he has no right to sign his own name like that. It will be auctioned off to the highest bidder with all proceeds going to NCAA. They need the money. :-)

ethanm1834
ethanm1834

@Thanatos2k True, with NCAA I don't think anyone is going to get that contract due to whats going on in the NCAA. Now that schools have a stronger stance on things. 

With schools being able to opt out, or make their own deals. I don't think there will be an NCAA game of any make.

DiamondDM13
DiamondDM13

@Axile11 Pretty sure it did. Over a month ago it was at 3.4 million. So in a month and a week, it should easily get 600k units. My question is whether it has hit the 5 million already.

LockDeltz
LockDeltz

@CincoToes No they are not saving up for next gen.  The economy is terrible, taxes are going up especially for video games, many people are out of work, combined with low job opportunities as well as the increase in the cost of gaming, people are just not buying games like they used too. 

Hurvl
Hurvl

@DiamondDM13 @Axile11 I wish there was a site/resource for how many units a game has sold. I sometimes check on Wikipedia how much the consoles have sold, but they use outdated numbers mostly.

Hurvl
Hurvl

@LockDeltz Heh, I'm not buying games like I used to, but that's only because my backlog has reached a critical mass. I don't see the point of buying new games when the unplayed games I already own are much better than what's available.

Fitcherman
Fitcherman

@XxTheEvilxX @Fitcherman I'm not hurt by that at all.  I just find it funny how people like you go around trolling games and insulting people on the internet because they're cowards in reality.

Hurvl
Hurvl

@DiamondDM13 @Hurvl @Axile11 I've heard about that site, but first of all it's just an approximation and second of all, I only play PC games and those are mostly digital (Steam and others). Most console titles sell via retail, though, so I guess I could use it to see how well they sell.