NPD: Madden NFL 13 tops US September sales

EA Sports' pro football sim is month's best-seller, followed by Borderlands 2 rising 234 percent over original; total software sales down 14 percent year-over-year; Xbox 360 sells 270k holding 49 percent of current-gen market.

Gamers caught football fever in September. The NPD Group reported September industry sales figures for the United States today, revealing Madden NFL 13 as the month's best-seller. Sales of the new game jumped 11 percent over last year's iteration.

Madden vaulted over the competition in September.

Another top performer for September was Borderlands 2. It took the number two spot for the month, and bested the first-month sales of the original Borderlands by 234 percent. Specific sales figures were not revealed.

Overall, total software sales were down 14 percent year-over-year. NPD analyst Liam Callahan attributed this downturn to a stronger slate of new titles launching this time last year that included Gears of War 3 and Dead Island.

The retail PC game sector was a bright spot for the month, rising 12 percent year-over-year. This boost was attributed to the high-profile recent launches of World of Warcraft: Mists of Pandaria, Guild Wars 2, and Diablo III.

Hardware took the biggest hit during September, diving 39 percent year-on-year to $210.9 million. However, Callahan believes there is reason to be optimistic.

“Hardware sales are up on an average sales per week basis compared to August for the NDS, 3DS, PS3, Vita, and 360, which points to momentum heading into the holiday season,” Callahan said.

NPD did not divulge specific sales figures for hardware, but Microsoft spokesperson Larry "Major Nelson" Hryb chimed in over Twitter, revealing the Xbox 360 moved 270,000 units during September. He claims the Xbox 360 now represents 49 percent of total current-generation console marketshare for the US.

Of note, Electronic Arts titles accounted for 50 percent of September's best-selling games and no Call of Duty game broke the top ten list.

SEPTEMBER US GAME SALES (August 26-September 29)
OVERALL DOLLAR SALES

Total retail sales: $843.3 million (-24%)
Non-PC hardware: $210.9 million (-39%)
Non-PC software: $497.4 million (-18%)
Accessories: $139.9 million (-11%)
Total software: $547.3 million (-14%)


TOP 10 GAMES FOR SEPTEMBER 2012
Title (Platforms) - Publisher

1. Madden NFL 13 (X360, PS3, Wii, PS Vita) - Electronic Arts
2. Borderlands 2 (Xbox 360, PS3, PC) - Take-Two Interactive
3. FIFA Soccer 13 (PS3, X360, PS Vita, Wii, 3DS, PSP) - Electronic Arts
4. New Super Mario Bros. 2 (3DS) - Nintendo
5. Guild Wars 2 (PC) - NCSoft
6. NHL 13 (X360, PS3) - Electronic Arts
7. World of Warcraft: Mists of Pandaria (PC) - Activision Blizzard
8. NCAA Football 13 (X360, PS3) - Electronic Arts
9. LEGO Batman 2: DC Super Heroes (X360, Wii, 3DS, DS, PS3, PS Vita, PC) - Warner Bros. Interactive
10. Battlefield 3 (X360, PS3, PC) - Electronic Arts

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

0 comments
steelmouth
steelmouth

i don't get the Xbox 360 now represents 49 percent of total current-generation console market share for the US statement what does than mean, does the 49% current gen include both the ps3 and Wii or just the ps3,this either means the x360 is 49% and the ps3 51 percent or the x360 is 49% and both the wii and ps3 combined are 51 percent

 

so have the ps3 surpassed the 360 or have the 360 surpassed the wii

steelmouth
steelmouth

PS how refreshing it is not to have a COD in the charts thank you young america

steelmouth
steelmouth

should we assume ps3 beat the x360 due to the slim slim ps3 and that MS didn't do their usual we the best selling console for the month press release

tgwolf
tgwolf

...That is a sad, sad statement about game consumers right there...

BuBsay
BuBsay

That's kinda depressing that 4 of the top 10 are annual sports game releases... Hoorah for innovation!

mtait01
mtait01

so Glad to see Borderlands 2 up there :) AMAZING GAME!

max-hit
max-hit

It's not good to see all these sport games sell superb with the same price as all the other games on them. It's just not fair.

Not that anything is wrong with sport games but their developers just re-skin the previous game with no actual change then sell it with the same price as all those other games that have been in development for years.

Jamesp2005
Jamesp2005

Nice to see Borderlands 2 had such a huge jump over the first one.

warhawk-geeby
warhawk-geeby

Wish this website did lists from other parts of the world....  Not just the US and Japan.

 

UK, Australia, Russia..

 

It'd just be interesting to see what parts of the world play what games more than anything.

hunter8man
hunter8man

Thanks to Gamefly, I never have to give EA  my $60 for the annual roster update that is Madden. Here's hoping that we'll soon have multiple NFL console games once again.

mulder_000
mulder_000

Thankfully I rented Madden and have long since returned it.  It was a turd.  (Sshh, no one say anything about how I bought Madden 12)

StephenSays
StephenSays

Am I the only one who hates seeing Madden at the top of the list.  Every game on that list is better than Madden... yes even that one.

Neo_Sarevok
Neo_Sarevok

Now it makes sense why Madden 13 released in late August... So they could get free publicity on the September sales charts. Borderlands 2 would have beaten Madden 13 easily. Now scrubs will read the headline, think Madden is doing great, and run and buy a copy.

COPMAN221ISBACK
COPMAN221ISBACK

No surpirse since Madden is the ONLY football game in town. When that NFL license expires Madden won't even be on the charts..

theexperience13
theexperience13

I was just thinking, "How does 360 make up 49% of current gen consoles in homes??????" then I remembered that I have a 360 as well- I just only play it once every few months lol. And hats off to BF 3 still on that list almost a year later, Activision should go give DICE and EA blumpkins

jasongm
jasongm

I'm surprised Borderlands 2 didn't bump Madden off the charts, even if its just another yearly update...

mlcarter815
mlcarter815

I'm not really surprised. Pretty weak list of games.

alenth
alenth

GW2 still selling more than MOP??

 

Excelent news.

SolidTy
SolidTy

NPD Only?

Madden.

Meh.

metalkid9
metalkid9

Holy crap anyone else noticed bf3 is still in the top ten and not cod?

MJ12-Conspiracy
MJ12-Conspiracy

I can't believe Lego batman is still on the list....well that and Battlefield.....

Sgthombre
Sgthombre

Well that's disconcerting...

methodicon
methodicon

Battlefield 3??? really? Never would've guessed...

Dieofnv
Dieofnv

 @GamerMani you sir must love creativity and i know you love quality game such as madden good for you keep supporting EA and madden because the JOKE IS ON YOU JAJAJAJAJAJJJAJAJAJAJAJAJAJAAJAJAJAJAJAJAJAJAJAJAJAJAJAJAJ 

 

 

TTDog
TTDog

 @Jamesp2005 I can see the original having sold more steadily as word of mouth spread about this awesome shooter that wasn't getting the hype of other games... I didn't pick it up until a year or so after it was released and then bought it again when the GOTY edition came out.

 

Whereas this time around I bought the Loot Chest edition as soon as I could pre-order it.

 

blackace
blackace

 @warhawk-geeby 

NPD is U.S. only. I'm not aware if other counties has companies like NPD to keep track of sales. If they do, then Gamespot should post the information.

blackace
blackace

 @hunter8man 

Yeah, I hope so. Last Madden game I bought was Madden 10 I believe. Before that it was Madden 06.  With NBA 2K11 and NBA 2K12, I thought 2KSports was just going to update the rosters for these 2 games until the 2015 season. They really didn't need to make a NBA 2K13, which has a lot of issues, anyway.

Bleak5170
Bleak5170

 @mulder_000 

 

     I am mystified as to how one of the buggiest and least polished Madden games of all time, sells this many copies. I'm a fan of the series but 13 is a cruel joke played on football fans.

JOYRIDEME
JOYRIDEME

 @Neo_Sarevok You must be retarded. Madden is released in late August to correspond with OH SHIT the start of the NFL season. And who are these people looking at sales charts and buying games accordingly?Have you ever seen these sales charts reported anywhere other than a gaming site? The idea that someone would only buy games that sell well regardless of reviews is absurd and you and your borderlands addled mind should stop creating connections that do not exist. 

JOYRIDEME
JOYRIDEME

 @theexperience13 Battlefield 3 is on the list because OH SHIT THEY JUST RELEASED A NEW VERSION OF THE GAME IN SEPTEMBER 

megadeth1117
megadeth1117

 @jasongm Gotta remember that Madden came out way earlier in the month than BL2 did.

blackace
blackace

 @mlcarter815 

Borderlands 2, Guild Wars 2, FIFA Soccer 13, Battlefield 3 and NHL 13 aren't weak games.

mlcarter815
mlcarter815

 @alenth One time purchase. Even people already paying for an mmo don't have a reason to not pick it up.

blackace
blackace

 @SolidTy 

You have a link to other sources (besides VGChartz.com) that provide sales numbers?

theexperience13
theexperience13

 @metalkid9 i have BF 3 and never play it, but it just makes me so happy that theres an FPS selling better year-round than the piece of yearly crap that is CoD :)

valdarez
valdarez

 @Kiriyama_X Aye. 8 Years on current generation and Madden still doesn't have correct movement/momentum, route based passing (still throw catch regardless of route), and other problems both on and off the field.  :(

s8man888
s8man888

 @methodicon Maybe because of battlefield 3 premium edition that was released recently.

s8man888
s8man888

 @blackace  @warhawk-geeby UK = Chart-Track

Japan = Media Create(they provide public sales numbers)

Those two have weekly charts. Gamespot used to always post these sales lists, but they only post these occasionally now.

blackace
blackace

 @Bleak5170  @mulder_000 

I heard it was pretty bad, but all you hear is praises in the Ads of course. I had no desire to buy it at all. Borderlands 2 is better and I got that.

dude_man123
dude_man123

 @blackace  @Bleak5170  @mulder_000 It was decent. If Madden had taken the time to polish it, and added the features it was missing, it would deserve a worth 7.5. I'll probably buy it when it hits $20-30 next month. But yeah, it was missing a bunch of stuff from previous games in the franchise.