NPD: 82% of kids are gamers

Survey suggests 55.7 million US children aged 2-17 play games, with more than half of them going online.

by

For all the talk of reaching out to older audiences, games are still plenty popular with kids. The industry-tracking NPD Group today released results from its latest online survey, saying that 82 percent of US children--some 55.7 million kids--are current gamers.

"You know, for kids!"

The gamer tally was extrapolated from an online survey of 5,000 NPD consumer panel members. To be counted as a current gamer, respondents (or a surrogate like their parents for kids 12 and under) had to say they "currently, personally play video games on a PC/Mac, video game system, or device used for gaming."

While gaming is pervasive among American youth, not all groups game equally. Children ages 12-14 spent the most time playing, averaging 10.6 hours per week. Time spent playing dropped off after that, as older teens and girls were cited as the most likely groups to report declines in the time they spend gaming.

Girls were also less likely to play online. The survey found 51 percent of respondents reported playing games online, with that audience "more inclined to be male, ages 9-14."

The survey results were pulled from the NPD Group's recent Kids and Gaming 2009 report.

Discussion

260 comments
AlphaCommando
AlphaCommando

Question: Does playing a video game every once in a while make you a gamer?

ColonelX24
ColonelX24

So girls are less inclined to play online, huh? Club Penguin, Neopets, these games seem to show they're more inclined to the PC.

stormdrill27
stormdrill27

this explains the annoying ranting brats on MW2

Mikethechimp
Mikethechimp

@ danielwd Does it say anywhere on this website that its made for kids? I've already done my duty to society.

sonicmask
sonicmask

everyone is a "gamer" its like skateboarding and tight jeans and now being a rock star... EVERYONE IS DOING IT! ITS COOL!... about only 10% of the market is now REAL!

airsoftmanic
airsoftmanic

@swamplord666 well my parents werent too interested in the ESRB since i did that myself. it was more the latter of "stop playing on TV and come and watch some TV" lolwut? in retrospect, it did let me get on with my homework and get into university, so in the long run it was worth putting the controller down SOMETIMES.

Triton
Triton

I believe this stat...and they are all screaming in my ear on xbox live...

skipper847
skipper847

Im a big kid then Im 29 and still play games :P. Nothing wrong with playing computer games. Better then taking drugs etc.

R1ncew1nd16
R1ncew1nd16

I started gaming when I was given a second hand PS1 at about 8 years old and have been doing it ever since (over ten years now). It's never had any kind of negative impact on my education or social life and I'm not obese so some people really need to stop worrying so much. I do think having toddlers playing videogames is a bit weird though and I did have rules imposed on me to get a good balance between videogames and outdoor play. It's all about finding a good balance, gaming is just another hobby to find time for.

danielwd
danielwd

Mikethechimp why are you even on this website if you dont think kids should have games.

Aekom
Aekom

[This message was deleted at the request of the original poster]

joksterz78
joksterz78

meh...the world is ending anyways. Let them have fun;let them become mind numbing driveling fools at least they won't feel anything when it all ends. :D

dwd_27
dwd_27

Huh, kid's most of them young and crazy cu I'm 1 of em.

Mikethechimp
Mikethechimp

Great, just as science and mathematics have reached their peak and we need a bright new generation to deal with the problems of the future, this happens. I would suggest not picking up a game starting from when you enter high school until you leave college, but sadly too many children these days become lazy and arrogant while playing video games and end up completely disregarding their school work. Rate me down now..

LozzyRoxx
LozzyRoxx

Again with the surveys:roll:

Avenger1324
Avenger1324

Unfortunately headlines like this will only be misread, and people will think that 82% of gamers are kids - which isn't true at all. I just wish that outlets like the media would accept the fact that games are not just for kids, so when something 18 rated gets released there isn't such a **** storm about it.

Petch1984
Petch1984

I might put in a double shift of gaming this week for all those who can't find the time.

blakeney
blakeney

@ KrazzyDJ same here!! infact ive recently fully quit playing wow and other online games, and only "casually" play my ps3 and i STILL beat 10.6hours a week hands down lol!!

blakeney
blakeney

i wrote "have a chance to win {insert crappy prize here} but with .'s i think that chat panel thought i acually wanted to insert crappy prize there!:P

blakeney
blakeney

@ Petch1984 Yup most crap like this is, then they sell it to us as some kinda fact! Whats worse......"The gamer tally was extrapolated from an online survey of 5,000 NPD consumer panel members"....who are these 5000 people?? For one i bet a good 1k of those were only doing the survey becuase it had no doubt some chance to win , and awnsered almost randomly, the other 4k proberly dont own a games console or a kid!:P

Petch1984
Petch1984

96% of this report was guess work.

wraithbladeuk
wraithbladeuk

by 'current gamers' do they mean gamers or do they mean they own a Wii that they hardly ever play? I don't like the way the term 'gamer' gets thrown around nowadays. If you play football for a few hours every week it doesnt make you a footballer. I would class a 'Gamer' as someone who see's gaming as a hobby, something they do almost every day. Not the elitists that spend 40+ hours a week, but certainly not the kids that fire up Mario Kart for half an hour when their mates come round and it's raining.

TruXael
TruXael

Welcome to Xbox Live Children!

BTroxell
BTroxell

When I was a kid it was my impression that the other kids were too busy with homework and sports too just play, and it was easier to just stay with the family in the house. so when I wasn't doing homework I was watching tv, movies, and playing video games. But whenever it was the weekend, or a holiday i would play outside like 10 hours a day. Maybe kids are just more responsible now-a-days. Every rule has an exception though; I am sure tons of those kids are just lazy.

buft
buft

my son likes to play games but my daughter hates them, go figure.

Harerazer
Harerazer

My daughter hasn't reached her 2nd birthday yet but she knows to pick out a Wii remote when we play the Wii (and she gets the wheel for Mario kart) and a PS3 remote when we play PS3 games. She also can distinguish between the PS2 and PS3 remotes. Long live the gamer!

Racer850
Racer850

The amount of children on Xbox live certainly make the 82% figure believable.

oneligas
oneligas

"or device used for gaming" i bet they considered cell phone games, texting and apps as playing as well!

claykenobi
claykenobi

I compare video gamers to movie watchers. It can be educational and social, you just can't let it take over your life and goals. I found games and movies to really exercise the creative part of my brain. Now I'm writing scripts and pursuing it as my dream job! Don't set aside responsibility and priorities to play games. Get your ish done and then game it up! Trust me, you'll no longer feel guilty when playing for hours..:)

pete_merlin
pete_merlin

Yeh, most of the people i used to game with spend most of their time going to clubs now lol

KrazzyDJ
KrazzyDJ

10.6 hours a week ?? At 22, I certainly average more than that !!!

robCROW75
robCROW75

Yes there are a lot of overgrown kids on MW2 crying like 81+ches and it's sad- That's why I have privacy settings enabled on my XBL account so I can't hear them and they can't hear me when I call them idiots. Everyone's happy good game.

mrzero1982pt2
mrzero1982pt2

are they referring to REAL kids, or kids at heart. i swear when playing mw2 i hear alot of twenty somethings or older GRIPING and throwing tantrums when they lose!

robCROW75
robCROW75

Out of my 4 kids only 2 of them game with any sort of frequency. I would say my 4 year old plays the most starting his morning with the psp and moving onto Xbox 360 (Worms2, Castle Crashers- he hosts) and if my ps3 were not blown he'd spend about 6 hours on Fat princess. The other one is 10 years old and she seems to only like to play Halo3 online with the occasional round of Modern warfare2 thrown in. Her thing is mostly the social aspect (lots of friends) as well as the fact that she's an overachiever and likes to win. My son's account has privacy settings while my daughters account is open. Neither of them use the wii for games just as a TV internet browser (any surprise there?) My point is that as a 34 year old father I've seen no proof that kids gaming is harmful in any way. My own experience has shown that they will outgrow it all and then come back when they have kids.

The_Shadow_Link
The_Shadow_Link

Aged 2??? Don't get me wrong, but isn't the lowest video game catergory Ages 3 and up?

Infernal69
Infernal69

How sad, because more than 50% of that kinds act like baby crys, and they dont respect anyone!!!

skunknuts
skunknuts

@ all of you solemnly declaring "oh, what a tragedy" - Highest average time spent per week is 10.6 hours - this equals 1.5 hours per day. Are you implying these kids are wasting their childhood by playing games for an hour and a half every day? Does this disallow time for friends, family, exercise, homework, etc? Did you not entertain yourselves when you were young, and do you not still to this day? What exactly do you expect of today's youth? Should they spend every waking moment in study, socialization, or outdoor play (as though these are the only life-enriching activities that exist). I can only assume that because you are on a webpage dedicated to video games that you are involved with them to one degree or another. Is it ok for you to play games, and not for them? Does it make you feel high and mighty to declare that kids are wasting their time in a hobby that you presumably share? I don't understand your position - your posts feel like gut reactions without thought.

lukas1051
lukas1051

It's not like they ruin kid's lives. If 82% of kids were playing World of Warcraft or Modern Warfare 2 for 10 hours a day every day, then I would be worried. The fact that lot's of kids have a Nintendo DS, or plays Mario on the Wii, or even plays LittleBigPlanet online isn't especially worrying.

soulcalibur7
soulcalibur7

"...this also making our top stories tonight, most kids are born with two legs". Even when I was 10, we still played the original NES, all of the kids, and we were the athletic soccer kids (British schooling). Why is this survey useful? Don't most parents know if their kids are gamers or not buy watching them playing or not playing games?

kittong
kittong

When we were kids when we play, we go outside. We play tag, baseball, hide and seek... etc.. our games back then were great and we have alot of "real" friends.

fps_d0minat0r
fps_d0minat0r

@ AIRWALKTDK666 yh nightfire was awesome.....i might buy that again now that you reminded me of it. the MP maps were the best ive played, infinity ward should look and learn. @ ralphikari "The gamer tally was extrapolated from an online survey of 5,000 NPD consumer panel members." poor people wernt in there to begin with.

-Carge-
-Carge-

This is why I pay special attention to killing people whose names end in 1995 and higher. Games are rated 15+s for a reason

Cillerboy
Cillerboy

how sad i'm only in my late teens and i never played video games in my early years

SkidRow18
SkidRow18

i kinda of feel old after reading this....