No UK 360 price cut...yet

Microsoft spokesperson says there are currently no plans to drop the 360's UK price, despite a $50 price cut in the US.

by

Yesterday, Microsoft finally confirmed that the Xbox 360 would be getting a modest price drop in the US, taking the price of the Core system stateside to $279.99, the Elite package to $449.99, and the Premium bundle to $349.99. The current retail recommended price of the console (including 20GB hard drive) is £279 in the UK (approx. $566).

British gamers may have been hoping that the US price cut for the 360 might cross the Atlantic, but Microsoft's official comment on the matter for the time being is, "This announcement was specifically around pricing in the US. We have not announced any pricing changes in Europe."

The US pricing change followed Sony's decision to drop the price of the North American 60GB model of the PlayStation 3 to $499 in an announcement made just before the E3 Media and Business Summit commenced in July. The news generally went down well with analysts, even though a few days later SCEE CEO David Reeves told GameSpot that the company was just selling off old stock to make way for the newer (and more expensive) 80GB version.

In the UK, gamers were hoping for similar news, with the 60GB PS3 costing £425 ($862) and the 20GB version not being available. However, instead of a price drop, Reeves announced the "PS3 Starter Pack", which contained the console, two controllers, and two first-party games for the same price. The starter pack bundle was also announced for Australia, although it was discontinued shortly after.

Discussion

81 comments
neo2k3
neo2k3

I think MS will concentrate on the Elite launch this Friday, the 24th and then within a month we will see a price cut on the other models, probably taking affect at the same time as the launch of Halo 3 and the Halo 3 Xbox 360 Edition. Before the state price cuts the UK was paying 40% more. So if you do the same maths, the Core will stay at £199.99, Premium reduced to £249.99 and the Elite will probably stay the same at the yet to announce launch price. Hopefully £299! (that would smack Sony one for the stupid price and "more value" c***, cup the price!), more likely £315-£329.99 though. We'll see soon!

lamprey263
lamprey263

I think MS should do a UK price drop before the 4th quarter begins, as it should help 4th quarter sales, especially with the list of titles being released.

acu02151
acu02151

okay I can under it being 17.5% more expenisive because of VAT but that would only make the X-box premium bundle about $410 where does this extra $150 come from, is it really that expensive to ship.

deadstar649
deadstar649

It really is a joke that our premium is more than the US elite at least I wish it was. Although for the Uk the Ps3 price is if possible even worse,

Poshkidney
Poshkidney

How come every one in the uk is getting screwed over we have the slowest broadband and now we arn't getting price cuts for consoles. we had an empire and if we still had it you would be giving us price cuts give us or we will retake our empire and everyone will fear us.

mikesea
mikesea

better not be..............i only bought one at the weekend!

Sigil-otaku
Sigil-otaku

I agree with Bradw92 (Just cause our economy is twice as strong, than the crappy dollar, doesnt mean they need to take it out on us by charging even more, on top of how worthless their currency is). Our economy is stronger but that doesn't mean we should be charged more, it means they will charge more. Greedy companies are the death of capitalism.

VolcanoMan001
VolcanoMan001

Yeah, and your PS3 costs more than your 360 too.

muff07
muff07

its funny hearing americans complain about the price of a ps3 when our premium x-box 360 costs more

inspectercoley
inspectercoley

Our economy better than Americas? you sure about that? Its cos in the UK we live on an island so they think they can **** us long and hard. But Msoft and playstation seem to think it can **** with the whole of Europe and we just have to sit here and take it like a dog.

okassar
okassar

I already bought my 360,so I don't care about the U.S price drop and definitely not for all of UK...I just wish the price drop came earlier,I would have bought the Halo 360,it's a sweet package(HDMI,Halo design-360,wireless 360 controller,and play and charge kit).Oh well,can't wait for all the games coming this fall.God dangit,I just remembered schools coming, nooooooooooooooooooo!!!!!!!!!!!!!!(unhumanly scream).

Irve
Irve

Well , with demand being spiked by the release of the elite there is no need for a price cut over here in the UK yet .. when MS finally figure out that they are getting creamed by the Wii and the PS3 is catching up on their sales we will finally see a proper price cut in both the states and in europe .... till then i'm still stuck in last Gen .... roll on 2008

magic_dragon
magic_dragon

Wow Europe getting less attention than the US in the games world thats a new one.

Thrash777
Thrash777

As someone pointed out, there are great deals at the moment: PS3 + 3 games + additional controller for £425, saving £160 360 pre. + Gears + Forza for £330, saving £45 Also, when the Elite hits stores on the 24th, you can trade in your old 360pre. for an Elite and get your data transferred from your old HDD, to the new one. How do I know all this? I work at GAME. Sure, the prices are higher, but as someone pointed out, our economy is better here. If you want one cheap, when you go on holiday, get one duty free at the airport! That's what I did with my original Xbox! :D

cm9605
cm9605

Why should we have to pay more just because we live in Europe?

BradW92
BradW92

Just cause our economy is twice as strong, than the crappy dollar, doesnt mean they need to take it out on us by charging even more, on top of how worthless their currency is

Ardiendo_1
Ardiendo_1

diablobasher Europe is full of morons that pay anything that's why they dont need to drop the price. It makes me sick living in the UK, where people ACTUALLY think that £425 for a PS3, a reject controller, and 1.5 games is a good deal. (almost $850) ------------------------------------------------------------------------------------------------- Don't be a fool, the prices aren't high because Europeans are willing to pay high prices it is because of higher tax and higher wages. The fact is the average person in the UK has more money than the average American meaning it is possible to tax products more. I have seen videos of Americans being shown maps of the world with countries being labelled incorrectly and them not realising it was wrong (Australia was labelled Iraq!) Does that make all Americans stupid? Europeans have been used to these kind of prices forever and although it may seem a complete rip off to you in America it is not as bad for people over here. Still I think all 3 next gen consoles are over priced but what can we do? A new PS2 still costs nearly $200. We HAVE to pay more it isn't because we are stupid.

NeoNavarro
NeoNavarro

I think Europeans and Aussies should receive the same deals and promos as the States. Everyone should enjoy the price cuts... Well I guess in a perfect world that would be possible.

Rentago
Rentago

Ever since 9/11 they were losing millions of dollars a day for one month. They are still rich, but not as much and are recovering from that :p So as monster as they are, this isn't a time for more sacrifices, go move to america, or quit your complaining about how your country puts taxes on everything that goes to you, don't forget how much it costs to ship things around :p

vorquin
vorquin

Price discrimination occurs for many products across national and/or cultural barriers. The reason they charge more in the UK is because analysts think they will maximize their wealth by doing so, and/or there is some actual higher cost of distribution in Europe. Microsoft might not have the same access to distribution in Europe as they do in the States. This is life. Things cost different amounts in different parts of the world. There's also the small matter of changing exchange rates, which for a foreign firm are part of the business risk in another country. Although they can hedge against these losses, that costs more money. With that said, M$ is a monster company and MY guess? They are charging more because they can.

p1er
p1er

The fair thing to do from Microsoft would be to give us in Europe a double price cut. This would close the gap between the price tags in NA and EU. Even though the price in Europe would need to be cut 4 times as much to almost even the prices between the territories I think most of us would appreciate a price cut twice as big as in the US. This would make the Premium cost $360 over here

blueflamedino
blueflamedino

hmm... yeah, poor Europeans, now to be a little eccentric, why does the Japanese get an even better deal, I know we got the better PS3 deal than Japan, but a nice 360 deal in the US will rock

00697man
00697man

wow why does europe always get the short end of the stick when it comes to video games? I feel sorry for them

hsfil
hsfil

Being a videogame retailer in the UK, there are constant pressures to import US and JP games, especcially on multiregional consoles such as the DS, PSP and the PS3. It isnt the retailers making huge profits, trust us. The trade price of the PS3 in the UK was on launch £386 inc VAT or (£39 profit) on a £425 sale. If you damage one, thats ten sales to make up for the 1 unit shrinkage. In respect to the UK being expensive, thats just the way it is. Everything here is mad compared to the US. There are 2 bedroom penthouses in Chelsea hitting £9m ($18.4m). The UK is also home to the most expensive house in the world at £72m ($150m). This aside, the UK is still an excellent country to live in, as is the US. Videogame wise, it may suck, but lets not forget we do get a few exclusives, the eye toy for example.

Darth_Tigris
Darth_Tigris

UK and the rest of Europe will get their price cut. And it will be a bigger cut than in NA, you just watch. I've noticed this trend with MS in particular where the slower selling regions get better cuts/bundles.

mrparabolic
mrparabolic

That's what's great about America: supply and demand. Now if only I could get decent health care...

Veiijo
Veiijo

Damn you amreicans you live only to consume and whats it! we folks in Europe are paying much more for the same crap like twice now!!! I bought mine Xbox 360 for 800 dollars here in Europe!!! can you imgagine? And i do not get high salary cause i am not in UK. 800 bucks is like a 2 months salary !! jesus... maybe i have to mod my 360 cause games cost like 100 bucks here jesus

PolkaStripe
PolkaStripe

Im in the Uk and i didnt realise how cheap the systems are in the US in comparision to the Uk!! PS3 US = $499 PS3 UK = $862??!!!!?? seriously .. i might aswell spend the $363 dollar difference to go to US and buy a ps3.....

Tactis
Tactis

Yeah i guess Microsoft feels they are already 146 pounds under the ps3 would 25 more really make that much of a difference? i mean 146 pounds is kind of of a lot if people were just looking at price alone comparing 360 vs ps3, still sucks though.

gamer082009
gamer082009

Aw well, too bad for the other regions outside of NA. I guess Microsoft doesn't feel it's necessary to have a price reduction in those areas.

rety5
rety5

I notice alot of people mocking the people who feel left out because the price cut is so minor. That 50 dollars (25 pounds) can still buy you a meal or a pre owned game so to all the poor brits who want to go next gen this price cut is a very big deal.

kavadias1981
kavadias1981

We dont get price cuts here in the UK. Here in the UK we always get the raw deal when it comes to consumer electronics.

zapper188
zapper188

Wow, That sucks Thanks Microsoft Ahh well, doesn't really bother me, I already own a 360 Andd a $50 price drop only amounts to like £20 or something over here..

maxsteel86
maxsteel86

comeonthehoops Scotland gets subsidised by England's taxes thus why you dont feel like you're getting ripped off.

SuperbGamer
SuperbGamer

Well, I guess console packs with added peripherals is better than nothing at all for now. At least it's a good start before price cuts :?.

Themilkman418
Themilkman418

USA! USA! USA! It'll happen for you guys, just later. MS needs to see if more consoles actually do sell with the price drop.

A_ShooK_One
A_ShooK_One

hoorah im from ireland 2. anyway anyware but usa gets screwed over so were used to these kind of things

gtjava
gtjava

sucks to be outside USA europe and asia!

dannyodwyer
dannyodwyer staff

Yea im in ireland too, and you can get a Premium console here for 400 euro with gears, crackdown and another game. Most major shops have had a deal similar to this since Christmas! I dont think anybody just buys the conole on its own!

Dante865
Dante865

Wow $50 - :roll: awesome

Yuck_Too
Yuck_Too

If you think Europe is bad check out New Zealand. Last time I looked with conversion a PS3 cost $1,200 over there. And they wonder why they only sold 9,000 since launch, that’s just crazy.

cybolt
cybolt

So according to all the people who are basing it on average earnings... what if they took your income into account, and increased the price of the console based upon that? Would that be fair? If a product costs so much to make and cover overheads, it would be fair to sell it at that price + profit margin globally (obviously with tax... which is a lot here but not THAT much). Unfortunately Europe notoriously gets away with being screwed over by games companies. Also, note the WHOLE OF EUROPE is not getting a decrease in price, not just the UK.

AnFangs_Endes
AnFangs_Endes

Yet again European gamer's have to wait; while the State's get a price-cut of a WHOPPING 50$

the_new_neo
the_new_neo

i live in ireland and i dont mind too much because i can afford it so, it doesnt bother me....

stejmatty
stejmatty

i totally agree with skyvader, why should we pay way more? and I dont care about extra controllers or games, cant i just a the console on its own for cheaper? its just way wrong!

skyvader
skyvader

Is money just worth more over there or what? I'm sorry but a PS3 costing the = to $860 in europe is just wrong. It should be the same price around the world. $499 here, $499 there. Same for the 360.

kaedahewson
kaedahewson

£1=~$2 so for this to be at all fair if you guys are arged $444 dollars we should be charged £222..... wait... WHAT????? w get charged £444 too?!?!? but thats $888 unfortunately its just the way it is, britains economy is strong the pound is strong and we are taxed so much i think it actually counts as buggery..... still doesn't give compaines an excuse to charge $X for something then when it finally reaches britain rather than converting the currency just charge £X for it. but then I look at it this way I earn £22000 p/a which is $44000 p/a which is roughly average salary in the UK and AFAIK (feel free to correct me on this) is a LOT higher than the overall average salary in the US