Nintendo will share money with YouTubers

Mario maker's new "affiliate program" will split revenue between Nintendo, Google, and creators of videos themselves.

About a year ago, it came to light that Nintendo was claiming advertising revenue for user-created YouTube videos that feature its games, drawing criticism from creators. Now, the Mario maker has revealed a new "affiliate program" that will divide revenue between Nintendo, YouTube owner Google, and the content creators themselves.

Gamasutra received the following statement from a Nintendo of America representative: "Nintendo has been permitting the use of Nintendo copyrighted material in videos on YouTube under appropriate circumstances. Advertisements may accompany those videos, and in keeping with previous policy that revenue is shared between YouTube and Nintendo."

"In addition, for those who wish to use the material more proactively, we are preparing an affiliate program in which a portion of the advertising profit is given to the creator," Nintendo added. "Details about this affiliate program will be announced in the future."

There's no word yet on the specific revenue split that will be in place, or how content creators can gain membership to Nintendo's "affiliate program." It's also unclear what impact this new program could have on people who create content around Nintendo games, but one popular figure--TotalBiscuit--doesn't appear to be happy about it. Here's what he said on Twitter (via Kotaku).

Mario Kart 8, which launches this Friday for Wii U, will allow users to upload their gameplay clips to YouTube directly through the game.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

110 comments
ekolite
ekolite

I don't knock it too much.  At least Nintendo gives consumers bonus games periodically and also gave credit for the price drops.

anarky23
anarky23

Not one of Nintendo's smartest decisions.

14monkey
14monkey

i not fully okay with this i mean what nintendo is doing is still scaring away the youtube community i mean i don't makr youtube videos for the money but i'm just saying that its stupid that you would get less money if you played certain games i mean seriously what nintendo is basically doing they are encourage people to make videos of ps4 and x1 and not the wiiu because they would get more money if they did i'm glad Nintendo is getting with the times but they need to let go of this and let people make videos about their games

deadpeasant
deadpeasant

Wehhey! A TotalBiscuit quote on Gamespot! TB is the man! I loves me some Co-optional podcast on a tuesday. :D

veryDERPY
veryDERPY

nintendo trying to make up the losses for the TERRIBLE wiiu. this is not the way to do it

mrpillowcase
mrpillowcase

But Nintendo owns the property to all their games, so really, the youtubers are using Nintendo's trademarks, then they should pay Nintendo money. If youtubers are saying they need more money, they are the greedy ones!

spacecadet25
spacecadet25

The title of this article is misleading.  It makes it sound as if Nintendo is going to share with these other small businesses, but in actuality it is Nintendo forcing these small businesses to share their revenue with Nintendo, with Nintendo adding no real value into the mix.

Just pull everyone down with you, right Nintendo?

Ripper_TV
Ripper_TV

So, Nintendo IS the greediest of the 3, after all... how sad indeed. 


The saddest thing is that the amount of money they will make is MINISCULE! Chump change. But still they want it, like a greedy child.

Ripper_TV
Ripper_TV

Eddieh. You know you can embedd Tweets, right? No need making JPEGs of them.

spacecadet25
spacecadet25

Most of these videos are made by fans and for fans, Nintendo should be glad there's even a fanbase to make these great youtube videos, whether Nintendo directly gets a little money off of them or not.

You'll probably see just less Nintendo stuff on youtube as a result.  Too bad, it's great advertising that was free to them.

Nintendo never ceases to amaze me.  Is this the CEO's new idea to get the company profitable again, lowball crap?

Kamina85
Kamina85

I think this is fair BUT ONLY for relatively recent games that are still in-print as sales for such titles can still see an increase or decrease. If Nintendo starts claiming revenue for recent LPs of older games like Twilight Princess or Mario Galaxy 1, then that's ridiculous. The time would have passed and sales for such a title would be mostly done by that point. Especially since the LP'er(s) presumably bought the title themselves and thus have already given Nintendo some money already.

poptart28
poptart28

Nintendo, take what you deserve. I'm behind you all the way.

corrus
corrus

I am sure they will fall more than that

Talavaj
Talavaj

I generally don't mind what Nintendo is doing, but this nonsense with YT made it absolutely clear Nintendo has zero understanding of marketing in the online ecosystem.

And they even went out trying to act like the "good guys" for not banning videos with their content in them merely stealing all credit for them. I mean what ?

Aelfredus
Aelfredus

Tipical Nintendo fanboys. If it was EA instead of Nintendo, no one would be defending them.


Make not mistake, I like Nintendo and hate EA, but I'm not a Nintendo fanboy like a lot of people here.

PinchySkree
PinchySkree

I could forgive it if they had made anything worth my attention in the last year.

Ha2e
Ha2e

Plenty of stuff to stream on Microsoft and Sony systems. If people don't like it, vote with your dollars and don't support Nintendo.

arrow2thekneeXD
arrow2thekneeXD

Oh the internet...Oh Nintendo...Why can't we all just be friends?.

Thanatos2k
Thanatos2k

What a crock.  So you get some pennies on the dollar back.  Nintendo needs to be dragged kicking and screaming into the 21st century.

arrow2thekneeXD
arrow2thekneeXD

And this is why they put the feature directly into Mario Kart 8 to upload to YouTube..A constant money stream..Still Not as bad as EA's put Micro-transactions into everything though..That's a bigger problem than this. 

beuneus12
beuneus12

youtube can't be trusted, we know that now

Coco_pierrot
Coco_pierrot

I think it is only fair, it is their copy right after all. I think it is pretty much like  music Publisher also get a cut out of cover you can find on YouTube, it is only fair after all.

Daimomaru
Daimomaru

You tubers are already giving Nintendo money by promoting their games and making watchers buy them.  What a load of bull.....

veryDERPY
veryDERPY

@chev77588 and you know when a nintentard is mad when steam is visible over their head. go play with blocks instead

spacecadet25
spacecadet25

@Ripper_TV  All Nintendo bought is some bad PR to get very little in return and to see a decline in the number of youtube videos showcasing Nintendo products.

The tunnel visioned Nintendo fanboys that think is o.k. don't care, but that's not who Nintendo needs to impress if they want to stay alive, they need new satisfied customers.

DrKill09
DrKill09

@Ha2e I haven't supported Nintendo in years.  Doin MY part.

spacecadet25
spacecadet25

@Thanatos2k  And less youtube videos featuring Nintendo products will be made as a result, they'll probably actually lose money by losing all that free advertising.

spacecadet25
spacecadet25

@Coco_pierrot  But a song or a music video is consumed on youtube in its entirety, a video game can't be played on youtube, you can only see a small portion of it.  Watching a little video is not the same as playing a game.  It's like making a video of driving around a new Honda, then Honda wants a cut of any advertising revenue tied to the video.

Vodoo
Vodoo

Yes, but people aren't viewing the material, in most cases, just to look at the Nintendo game. They're viewing it to see what the creator has done or accomplished. They're viewing the creators content, not Nintendos. And for a company to find itself in the terrible position Nintendo is in, you'd think they would be trying to get all the free publicity they can get. But NO... once again Nintendo rather pi$$-off and alienate people like they got it like that.

poptart28
poptart28

Who made the game. Who took the gamble in publishing the title. Who owns the intellectual property. Who spent many long hours developing the game for our enjoyment. No one should live off the end trails of others hard work. Pave your own path and be glad that the company is letting you have some piece of the pie. All companies should adopt this and protect their properties at all costs unless it's for charity of course.

DrKill09
DrKill09

@Vodoo This is why Nintendo need to go third party only, or ideally; out of business.  They are getting as bad as EA or Activision.

Ripper_TV
Ripper_TV

@poptart28 I recorded a person with my camera. I own that person now!

Your arguments could work only if Nintendo products were FREE. They are not, in fact they're the ones that NEVER go on sale. Greediest company confirmed.

gameroutlawzz
gameroutlawzz

@Ripper_TV Cause they create masterpieces that deserves the price you pay for,unlike the DLC-riddled rushed out yearly fcking cash-in turds being pushed out on the other 2 platforms that we should barely call video games.