Nintendo will again forgo a traditional E3 press conference

Mario company instead will hold a "Nintendo Digital Event" at 9 a.m. on June 10; Super Smash Bros. Wii U will be playable at Best Buy.

For the second year in a row, Mario and Zelda company Nintendo will forgo a traditional E3 press conference in favor of a digital presentation. Nintendo announced today that it will hold a "Nintendo Digital Event," what it calls a "new kind of video program," at 9 a.m. PT on Tuesday, June 10. That's Nintendo's typical Tuesday slot, one day after Microsoft and Sony hold their press briefings in Los Angeles on Monday, June 9.

The "Nintendo Digital Event" will bring news about games coming to Nintendo platforms in 2014 and beyond, Nintendo said. No further specifics were announced.

"We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers, and partners," Nintendo of America president Reggie Fils-Aime said in a statement.

Other Nintendo events scheduled for E3 include the following:

Super Smash Bros. Invitational:

Nintendo is inviting 16 "highly skilled" Smash Bros. players to the Nokia Theatre in Los Angeles to compete in a Super Smash Bros. tournament to be played on the upcoming Smash Bros. game for Wii U. You can watch this event in person or stream it online, Nintendo said.

Nintendo Treehouse: Live at E3:

A special booth on the E3 show floor will provide attendees "in-depth" game demos. This event will also be live streamed all day during E3.

Super Smash Bros. Smash Fest at Best Buy:

Last year, Nintendo and Best Buy teamed up to allow shoppers to play unreleased Nintendo titles, and the two companies are continuing their relationship this year. Best Buy shoppers will get to play Super Smash Bros. for Wii U at the store, though we're still waiting on details about specific dates and which stores will have the game on offer.

To promote its upcoming E3 plans, Nintendo partnered with comedy group Mega 64 for a new promotional video that you can watch below.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

See more coverage of E3 2014 →

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

263 comments
CmdAtino
CmdAtino

REGGIE AS A SMASH BROS CHARACTER!!

ChiefFreeman
ChiefFreeman

Never could get into Smash Brothers. Too spastic and silly. You can't tell what's going on half the time because the camera keeps zooming out, and it would be a blurry mess. Only Nintendo diehards like that series.

PikminWorld
PikminWorld

I hope at least they'll show the E3 Nintendo Direct at E3 to keep people informed and interested. Then again it's best to experience the games in person than get a bunch of hype from teasers.

hitomo
hitomo

who is that 'Mario company' you a keep talking about? Best Buy ?

svaubel
svaubel

While I enjoy watching the press conferences, it's starting to make sense now why they dont do one, but an E3 Direct. You get the same information without seeing people on stage, and a demo area.

If nothing else at least Nintendo seems to be taking more effort in E3 this year. And omg... product marketing? What is this foreign concept?

fillup0
fillup0

I'm not sure if they're looking towards the future or making a huge mistake. Either way, I like these directs and I look forward to watching it.

soulless4now
soulless4now

I miss their press conferences...and the emblems I used to get for watching them. 

ps3gamer1234
ps3gamer1234

They always boring anyway when not showing games.

lordquasar
lordquasar

Why are they not wanting to meet fans? Digital event is like finding out stuff a on the net. Not as cool as being some place.

divinejester
divinejester

Yea I don't see what exactly they would have to announce anyway. What is it now the year of Yoshi, and are we getting Super Yoshi "crossed out luigi" Bros. ?

Tiwill44
Tiwill44

I was really looking forward to their appearance at E3... I hope they know what they're doing. This "Nintendo Digital Event" better be mind-blowing. I mean, when you think about it, it doesn't really change much. People will hear about what they announced in the news, whether they show up at E3 or not. If they think they can make a better presentation on their own, then so be it.

PinchySkree
PinchySkree

"Mario company" Sounds like a kid wrote that.

Just write Nintendo, I know someone in education taught you to reword things but every time I see an instance of it it looks forced.

bunchanumbers
bunchanumbers

I wonder if MS will hire shills to tell people to buy a X1 like they did at last years E3. Hell they even hired guys to stop people from buying a Wii U at Best Buy. Still can't believe they did that.

javalino
javalino

well, no one cares about nintendo anyway!

metallinatus
metallinatus

Nintendo should totally go on stage at E3 simply because E3 is the most mainstream games conference in the world and that is what most gamers watch.... people watching and caring about E3 is thousands times bigger than people watching and caring about any kind of Nintendo Direct, so not showing up on stage again certainly is a mistake.

BUT! They are finally doing right with Mario Kart and Smash Bros. marketing.... letting people play SSB at Best Buy is just huge, kudos for that, now keep the great ideas flowing.

rob19ny
rob19ny

I guess that leaves Sony vs MS with a couple of other game companies appearing on June 9th.(Batman vs Superman reference)

rexpowercolt
rexpowercolt

Nintendo: Being different and douches for 25 years and counting

bunchanumbers
bunchanumbers

Looking forward to news about X, Hyrule Warriors and Bayonetta 2. While there is a lot of focus on SSB and with good reason I'm a RPG guy at heart and wanna hear news about Pier Solar and Soul Saga Episode 1.

Also news on The unlikely legend of Rusty Pup would be great. It's made by the guy who was behind Conker's Bad Fur Day.

g1rldraco7
g1rldraco7

Gee Nintendo stop hoarding all the gold coins you've milked from gamers over the years and go all out for once.

TristanPR77
TristanPR77

So there will be no Zelda or Metroid announcement at E3 because of that was the case, those 2 games was enough to make a complete and proper E3 conference.

It makes me sad see Nintendo in this position. I grew with Nintendo :(

fluffy_kins
fluffy_kins

Does it really matter? They'll make the same announcements they would if they were actually attending E3. 


Anyway, I don't really give a crap about Nintendo anymore. The only reason I'll be watching is to see if they announce a new Metroid. They won't, and then I can start ignoring them again.

RainIsMyDrug
RainIsMyDrug

In other world Nintendo have nothing big to show and is ashamed to show their face with the failing wii U 

enoslives7
enoslives7

After seeing companies like Atari, NEC, Panasonic, SNK, Apple, Magnavox, Sega, and others completely fail at the console business. It really does give us an appreciation for companies like Sony and Nintendo being able to put out quality game systems for so long.

It still remains to be seen if microsofty or Nintendo will be in the console business 5 years from now. Heck, consoles probably won't be around much longer. They are just closed architecture PCs.

Nev3rtime
Nev3rtime

@svaubel  Yes, times change and directs are the way to go. That said there is something to miss, and I wish they did their last e3 on a bang rather than the disappointing 2012 show.

purdobol
purdobol

@lordquasar  The fans will be at the Smash Tournament and the best buy booth's. Read carefully 

press conference ring any bells ? 

sanchango
sanchango

@divinejester  New smash character? A look into X, Hyrule Warriors, and Bayonetta 2? Release dates for upcoming games? New games? New Features?

bunchanumbers
bunchanumbers

@g1rldraco7 going all out on ps3 ate all the profits from ps1 and ps2 and nearly killed Sony. Going all out on the original Xbox cost MS 4 billion. Going all out in consoles is never profitable. Nintendo's method is profitable and along with great games ensures the survival of the company.

Bellum_Sacrum
Bellum_Sacrum

@g1rldraco7 Yeah so they can close down and fire everybody, so that they can fit in with the rest of this sinking industry.

Red_hot_smasher
Red_hot_smasher

@TristanPR77 Actually, we've been promised a reveal of Zelda for Wii U at E3 2014. No word on Metroid yet though, sadly. :(

bunchanumbers
bunchanumbers

@TristanPR77 They already announced Zelda will be shown at E3. At this point though it'll probably be a trailer at the booth. I'm sure you'll see a better trailer on the E3 Nintendo Direct.

corrus
corrus

@TristanPR77 Maybe after two three years they will have some new about this games LOL

chev9390
chev9390

@RainIsMyDrug In another world, you realize that you wasting your life by trolling a company that has games that you really want to play, that's why you continue to troll so Nintendo can go third party. 

GOGOHeadray
GOGOHeadray

@enoslives7 Consoles will be; the sales of the ps4 ( fastest selling console of all time thus far) already indicate this fact.

trotz75
trotz75

Not u again, but a troll calling a troll a troll is kinda amusing

blazin640
blazin640

@bunchanumbers @g1rldraco7  Nintendo isn't doing good financially either because of the wii u. Microsoft is doing great. They've never been in debt like Sony, and I prefer Sony and Nintendo consoles so I'm not a fanboy. Sony we all know is struggling financially. E3 is either going to make or break Wii U profits. If they can't deliver than they will be in an even worse fate. 

chev9390
chev9390

@corrus @TristanPR77 You do know that once you get a Wii U you can play the games that you really want to play that will allow you to finally have a sex life, right? 

trotz75
trotz75

How is what he said in anyway a contradiction? I've seen ur posts b4, u chuck words around that u don't no the meaning of, do us all a favour and get ur self a dictionary.

trotz75
trotz75

And I notice that ur comments have the same amount of likes. Spend much time making fake accounts????

bunchanumbers
bunchanumbers

@blazin640 @bunchanumbers@g1rldraco7 3DS sales have been solid for a while now. They are around 45 million units sold and tons of software sold. Nintendo finances isn't as dire as people would like it to be. As a matter of fact Nintendo is hiring people and are considering buying other developers to bolster their game production.

trotz75
trotz75

Mature chev real mature