Nintendo sets sights on Korea

Import restrictions could be lifted, opening Korean market to Japanese console publishers; Nintendo plans for the day.

Nintendo is planning to strengthen its GameCube businesses in Korea, according to Bloomberg Japan. The move is thought to be timed with Korean government lifting the embargo on sales of Japanese console games.

Japanese entertainment products, including movies and games, have traditionally been banned from Korea, but ongoing efforts that began in earnest back in 1998 have softened the Korean government's stance on such restrictions.

The ban on portable and PC games from Japan has already been lifted in Korea, and currently the home console sector is the only area that remains affected by the ban. According to a report by NHK, a nonprofit broadcasting association in Japan, the Korean government has decided that it will lift the ban on Japanese home console games (along with music CDs) either late this year or early next year.

Nintendo representative Ken Toyota commented that the company hopes to sell its games aggressively if the market in Korea is indeed opened up. Until now, Nintendo has been distributing English versions of its home console games in Korea to technically circumvent the ban of Japanese games. If and when the ban is lifted, the first genre scheduled to be made available by Nintendo will be action games, according to the company, as they require less knowledge of Japanese language compared to other genres, such as role-playing games.

Nintendo has plans to translate its home console games into Korean, something it intends to do with Game Boy titles as well.

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3 comments
Cloud737
Cloud737

Probably because they are afraid of Japanese catching on to Koreans. Or because of some dispute that happened very long ago. Or because the government was afraid that they will somehow lose money for this. There are a lot of stupid reasons for this, but the good thing is that this is soon going to be corrected.

azizalbaker
azizalbaker

I dont understand why ban excellent quality products that com from Japan?