Nintendo seeking to TM 'It's on like Donkey Kong'
Japanese game maker looking to secure popular phrase; Donkey Kong Country Returns due out Nov. 21.
The Nintendo label sports many popular catchphrases, including Super Mario 64's "It's a-me, Mario" and the "Wii would like to play" phrase from the Nintendo Wii's advertisement campaign. Now, the company is seeking to lock down a trademark for a Donkey Kong saying.
Nintendo sent word today that it has filed a request with the United States Patent and Trademark Office to secure the phrase "It's on like Donkey Kong." The phrase has multiple meanings depending on context and is a transmedia phenomenon.
It was uttered by the loudmouthed Steve Stifler in American Wedding and was also used in a commercial featuring the Williams sisters and Manning brothers of sport fame. Rapper Ice Cube also popularized its usage with his 1992 track "Now I Gotta Wet'Cha," off the Predator album.
"It's On like Donkey Kong" isn't the only phrase Nintendo has sought to trademark. Most recently, the publisher filed an application to trademark "Gotta Catch 'Em All," a phrase made famous by its popular Pokemon franchise.
Donkey Kong Country Returns is being developed by Retro Studios, the outfit behind the Metroid Prime series. The 2D platformer sees Donkey Kong and Diddy Kong return to action with many of the DKC series' familiar trappings, from mine-cart racing to being shot out of barrels. It hits shelves on November 21. For more on the title, check out GameSpot's most recent preview.
Another Crab's Treasure Is A Soulslike 3D Platformer | GameSpot Review Stellar Blade Review Super Monkey Ball Banana Rumble - Official Multiplayer Features Trailer Nintendo 64 – April 2024 Game Updates – Nintendo Switch Online PUBG | Erangel Classic Returns Gori: Cuddly Carnage | Meow Launch Date Announcement Trailer Genshin Impact - "Arlecchino: Afterglow of Calamity" | Collected Miscellany Marvel Rivals - Official Loki Character Reveal Trailer | The King of Yggsgard Fortnite Festival - Official Billie Eilish Cinematic Season 3 Trailer Remnant 2 - The Forgotten Kingdom | DLC Launch Trailer Stellar Blade - Official "The Journey: Part 2" Behind The Scenes Trailer | PS5 Games Dead by Daylight | Tome 19: Splendor | Reveal Trailer
Please enter your date of birth to view this video
By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy
Got a news tip or want to contact us directly? Email news@gamespot.com
Join the conversation