Nintendo says it's not releasing too many Mario games

Company says says it is putting out the "right number" of Mario titles based on fan feedback.

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Despite the frequent release of new Mario titles, Nintendo does not believe it is diluting the power of the esteemed platforming brand.

Speaking with Shacknews, Nintendo senior director of corporate communications Charlie Scibetta said so long as each new entry is innovative, the Mario brand will not lose its freshness.

"We think we're putting out the right number of Mario games based on what fans are asking for, based on what our own developers' creative visions are," Scibetta said. "The key to that is as long as there's innovation is occurring within the gameplay, as long as there's new features, then marrying the characters and the IPs that people love is the right call from our standpoint."

Some have questioned why Nintendo does not more frequently create all-new franchises instead of sequels to existing ones. Scibetta said Nintendo is doing this, in a way, based on the new gameplay concepts each game brings to the table.

"You could call all the games that we're making here new IP in the sense that they're new gameplay experiences," he said. "They just happen to also have the IP that people associate with."

Nintendo director of product marketing Bill Trinen said in April that Nintendo continues to return to existing franchises because in many cases, once a compelling new idea is conceived, it makes sense to pair that with an established character--like Mario or Zelda--so that the game can appeal to a wide range of people.

The latest core Mario title--Super Mario 3D World--comes to Wii U this December.

Discussion

788 comments
Artwark
Artwark

I don't care how many Mario games Nintendo makes. Its just that some mario game that I've played so far are a little bland and pointless. Sticker Star and New super mario bros 2 are pointless to me because it had  features that were weak. 

I'm a huge Mario fan and the reason why I'm still playing Mario games is because they are addicting and easy to put down unlike games like New leaf.


zpluffy
zpluffy

They probably do better in mobile or tablet games. 

OldKye
OldKye

Can never have too many Mario games or Sonic ones.

Now if Capcom would stop hording the Mega Man IP like it was a 5,000 year old cave painting that will lose value if people see it I'd be happy lol.

uglypinkmoose
uglypinkmoose

I'm fine with the amount of Mario games that come out I just wish I could afford them often enough to not fall behind :/

arcangelgold
arcangelgold

I'm sorry but I have to disagree with Nintendo. I bought a Wi last year and I'm bored already. Way too many Mario games and not much in the way of fresh or original titles. 

speedytimsi
speedytimsi

Probably they have farmed, plowed, drill, and suck the whole mario franchise dry.  Time to start farming Luigi


Triton
Triton

Funny, I thought they were releasing ONLY Mario games... and a few Link based.

BrutalPandaX2
BrutalPandaX2

Super Mario Galaxy 2 was released 3 years ago and is possibly the best platforming game on the planet, right next to the first one. 3D Mario platforming games are nearly impeccable and Nintendo never fails to please. The level design, gameplay and the amount of content is always of the highest value. People who don't like Mario games or are 'tired of seeing his face' probably have not bought a Mario game in a long time or ever.

macca366
macca366

I do understand where they're coming from, and they do innovate, galaxy, skyward sword, epic yarn. It makes sense from a business standpoint to match their new ideas with established IPs and characters, but I think they underestimate how exciting it would be to see a fresh character and world... But what do I know? For all I know Pikmin would have sold 10 times as much if they'd just made the main dude Mario

orthodox1976
orthodox1976

Mario Galaxy was outstanding. They should have done a Galaxy 3 for the Wii-U.

Ah... I'm getting really tired of Mario games. You need to make something new, Nintendo.

bannermanner
bannermanner

The Galaxy games were the pinnacle for me.  After Rayman Origins, I just can't go back to 2D Mario, with which they've been going hogwild for years now.

Only Mario game I see myself getting in the foreseeable future is Dream Team.

XBlade1X
XBlade1X

That's fine, but just make the next one a true successor to Mario 64 and I will buy your Wii U as soon as it's released.

3D land on the 3ds was fine, but it was no where near as good as the golden age of 3d platforming and I doubt many people would prefer it as a Wii U game instead of a true Mario 64 successor.

meatz666
meatz666

Still waiting Mario Hitman.

The_Godfather_
The_Godfather_

people like it, want it and nintendo releasing it. that's democracy for you.

DeanoFantasy
DeanoFantasy

I think Nintendo need to come up with some fresh new innovative ideas (exclusives to) as opposed to using just the using the Mario and Zelda franchises as a unique selling point for their consoles, with all the possibilities of the wii-u, im sure something interested could be crafted. I will only be getting the PS4 this year but I would like to see some great new ideas being developed by Nintendo.

emgesp
emgesp

Ehhhhhh, Mario. I'm seriously tired of seeing his face. 

samus20018
samus20018

We don't need a new Mario game every year Nintendo.  This is why I haven't really been able to enjoy a Mario game since Galaxy 1.  There are just too many of them.  Zelda, and Pokemon aren't released every year and they still do well enough.

RawhideSphinx
RawhideSphinx

Nintendo says its not selling very many Wii U's, PS4 pre-orders have already surpassed Wii U sales.

theKSMM
theKSMM

For the most part, I agree with Nintendo here.  They have innovated in some important ways in their key franchises over the years.  Compare the variations across the Mario series (like the innovations in Super Mario Galaxy) or Zelda series with the amount of variation in, say, Call of Duty or even Uncharted.  Despite having the same characters, those franchises offer radically different gameplay across the series.

Where their argument falls short, however, is that there are several games in those series that offer only incremental changes in the gameplay.  The updated Mario 2D side-scrollers are a case in point where each new game seems to offer a new power-up suit or more coins.  Thanks to airtight control and some excellent level design, they get away with it, but we all know that it's the same game with a tanooki suit.

The real indication for me that it was getting long in the tooth is that I've forgotten what order the new Mario games came in or which consoles they work on.  It's like they have a meeting at Nintendo to see which combination of New + Super + Mario + Bros. + 3D + World have they not used yet for the title of their next game.

hadlee73
hadlee73

Perhaps Nintendo's data is correct, however I do feel VERY tired of anything with Mario in it these days. Could giving the little fellow a break be so bad for Nintendo?

scupware
scupware

Nintendo is too hung up on their old franchises to even try innovating new games. A console is useless unless it's populated with apps. If they want to compete in the console wars, they have to come up with new games that PS and Xbox don't have.

cousinmerl
cousinmerl

DENIAL!....

yes we all like mario but there's just too many games! just for once do something new!. like street pass... that was new!

PsiZombie
PsiZombie

Now give that plumber a long vacation, or even retirement. Move on, Nintendo - get back into the frontline. In my opinion; Nintendo has more and more become a brand, selling rainbow-colored, sugar-coated sweets-- with more sugar inside.... Seeing Mario's face again and again just makes me skip the page instantly until something unique pops up.

DrKill09
DrKill09

Yes you are.  You've been milking this bitch for years.

Sega at least take time on their games.  You guys crap em out like an assembly line.  NSM Wii and Wii U look damn near the same. 

123abshchry
123abshchry

Nintendo loves to come up with fantastic and unique game elements, and then take a horrible, unfortunate Mario-shaped dump all over them, until the Mushroom Kingdom infects every byte of what could have been a great new franchise. 

Business is business I guess. Stop buying Mario games and maybe they'll do something new.

Halloll
Halloll

Mario strike back at Luigi I see.

JoInfo
JoInfo

New Super Mario takes a poop.

prideofNY
prideofNY

How many 'new' super mario bros games are there now?

roosteraxe1
roosteraxe1

Hmm...and they wonder why the WiiU isn't doing so well. Nintendo hasn't attempted anything new and innovative since the Gamecube. I'm not talking about motion controls by the way. I'm referring to actualy games. Slapping new ideas onto existing games is a given, but one can only play so many Mario, Metroid and Zelda games before he gets burned out on the series. Resting on the names of Mario & company alone is a poor way to stay in the game. Nintendo's slowing fading and that makes me kind of sad. I've been playing Nintendo games since the 80s. Unfortunately, it's the same dang games they're making now! Gotta learn to balance new IP and existing better.

DarthLod
DarthLod

@OldKye Mario is what is killing Nintendo. They are trapped in the past.

arcangelgold
arcangelgold

@macca366  Pikmin would have been better if it were actually two player like the back of the game claims it is. It had a two player challenge but that was it. Nintendo just doesn't seem interested in anything new.

vault-boy
vault-boy

@orthodox1976 To paraphrase 'You should make a new Mario game. You should make something that is new and isn't a Mario game'.

abHS4L88
abHS4L88

@FrankFoxYaeger 

Only in the FPS genre, oh you mean in frequency of release? Well let's see, every single Call of Duty game is an FPS that's mostly based around its multiplayer and comes out every year with almost the same exact mechanics with only variations in settings and weapons mainly. Mario on the other hand, spans multiple genres from his most popular platforming (2D and 3D), kart racing, RPG, puzzle, sports, and party, along with having about 8 different franchises that are all very different from each other, almost none of which appear more than twice (most only appear only once) per platform in recent years. On top of that, each new entry tends to not only improve upon the previous entry but usually stands on its own without rendering the previous game obsolete. I didn't get Super Mario Galaxy 2 and suddenly forgot about Super Mario Galaxy, while most people who'll get Call of Duty Ghosts will forget about Black Ops 2 shortly after. 

So how is Mario worse than Call of Duty? 

ziqi92
ziqi92

@samus20018 um...we don't get a mario game every year...if we do, they're usually of different genres.

abHS4L88
abHS4L88

@RawhideSphinx 

Got proof? Preorders rarely surpass 1m so unless they're doing preorders up to 4m, then there's no way it can surpass the Wii U's current sales. 

19James89
19James89

@RawhideSphinx That's not surprising is it? The Wii U has been slow out of the blocks and that's been made slower by a lack of third party support.

RalpT-101
RalpT-101

 No break! People loving him! 

ziqi92
ziqi92

@scupware they already have them. we just need to wait til 2014.

PsiZombie
PsiZombie

Agh, well.. there are mixed feelings. Mario has been a part of my life since my first Gameboy at a young age, carrying on on the NES, the SNES, Nintendo 64 and the Wii. But I mean - how much longer can a brand like Nintendo carry on tailoring on the same game concepts over and over again, and actually get away with it. It's more the originality that's becoming more like "oh, another Mario title..". I have tried a lot of different games on the Wii, which were not in the Nintendo gangbang, but many were just so lame, because the Mario franchise just has a hardcore burn-mark, which means that the core Nintendo icons just are the best looking, and best played games on the systems (no offense, Zelda and Nintendo-branded associates)... doesn't that kind of put a limit to a gaming system? I would get sick of my PS3 if the puppets of Little Big Planet were the only games popping back on to my screen each and every time.

123abshchry
123abshchry

OK, maybe (just maybe) that's a little harsh. Nintendo is obviously quite smart to stick with Mario considering the revenue he brings in, and having a large chunk of the worlds, themes, characters and assets ready to go lifts a huge burden off the shoulders of the developers. 

Mario made his way into my systems on more than one occasion, but Nintendo needs to bring some of the daring they exhibit in their hardware to the software department. Creating a new world has to be more exciting than reusing the same one for 25+ years.

GameBeaten
GameBeaten

@prideofNY 

There's four. One on DS, one on Wii, one on 3DS, and one on Wii U. Then the Wii U one has the Luigi DLC now, which will also be available on disc in August for $30 (as DLC it's $20). So, I'm not sure if that counts as five games or four and a half games.

abHS4L88
abHS4L88

@roosteraxe1 

If that's the case, then why haven't their other franchises (that were equally well made) struggle to do well while Mario, Zelda and Pokemon (I don't know why people talk about Metroid like it comes out all the time and sells incredibly well) always do very well in terms of sales and critical reception? 

You guys keep on saying "Oh we want new/different experiences Nintendo!" yet when they do, you just pass it up for the next Mario, Zelda, or something a 3rd party makes, then you wonder why Nintendo is pretty much forced to stick to these successful franchises. 

PsiZombie
PsiZombie

@roosteraxe1 Now that is my point exactly - at a certain point you just get tired of seeing the same crap over and over again.

OldKye
OldKye

@DarthLod @OldKye I'm not saying don't make new games lol but lately I feel like I play ten M rated games for every Teen or better rated one and it's nice to have ones that are fun without having to be so adult. 

Besides I'm a teacher you know how many of my students like Mario games?  It's kinda nice to have something I played and like they can talk to me about never been much into skylanders and other things these days lol.

orthodox1976
orthodox1976

@vault-boy LOL! I guess I was on two different thought trains there. OOPS!

What I meant to say was: IN ADDITION to Galaxy 3, bring us some new IPs.

I love Mario games... I do get tired of seeing him all the time on Nintendo stuff, though. It would be nice to see some new characters.

roosteraxe1
roosteraxe1

@abHS4L88 @roosteraxe1 I think you're missing the point. The rare times Nintendo does release something without Mario, Zelda or Metroid (just because they don't release that many Metroid games doesn't mean Samus doesn't guest star in all manner of games), they don't hype it up like they would Mario Urinal Cleaner 14. I understand standing behind what works, but just like every other publisher in gaming now, Nintendo's hooked on sequelitus. Hence, I haven't even considered a WiiU. Nor have most people from the sound of it. This is the same thing they did with the last 3 consoles. After all the shovelware on the Wii, I think people are finally starting to get it. Add to that the fact that WiiU is only slightly more powerful than current 8-year old consoles and you have Nintendo in need of something new.

roosteraxe1
roosteraxe1

@abHS4L88 @roosteraxe1 You're blindly clinging to this idea that Nintendo shouldn't try anything new. Even with Fire Emblem, that was an established franchise. It still didn't get many commercials. I did see a lot of magazine ads, but Mario Party 9 got way more hype and was definitely not as good of a game. I'm not saying Nintendo needs to give up on their main franchises, I'm just saying they need some new blood or they might have a Dreamcast on their hands. The Wii killed all the other systems in sales, but bombed in software. The majority of games worth having were Nintendo's main 1st party games. People with a ton of crappy Wii games taking up space don't want to make the same mistake again. I know I don't. I can't give away most of my kid's old Wii games.

abHS4L88
abHS4L88

@roosteraxe1

No, you don't get it. Speak for yourself and not for others. Yes sales are bad right now, but this is without Nintendo's strong line up of games, if sales are still bad a year from now, then you'll absolutely have a point but until then, majority of the people who are interested in a Wii U but don't have one are simply waiting for at least one or two of the announced titles to come out. 

I've seen them push their other titles as well as release ads and commercials for it, yet despite that the games still don't even break 2m sales, I saw a lot of hype surrounding Fire Emblem Awakening yet that game didn't even break 1m, thank goodness Nintendo considered that a success otherwise that would've been the last Fire Emblem made. 

The Wii U is much more powerful than the 360/PS3, not the major leap the PS4/XBox1 are but when the hardware is utilized properly, you'll definitely see a huge improvement. Plus the gaming industry has proven TIME AND TIME again that power hardly plays a factor in people getting a system.

Yes, we're seeing Nintendo mostly announcing games that from established franchises but look at it from a business perspective, they're trying to boost sales for a system. Look at all the best selling games for every successful console, it's never been a new IP for the most part, it makes sense to put out games that are proven system sellers first, then when the install base is large, come out with new IPs and different types of games.