Nintendo readies pink DS in Europe

Mario factory aims to increase appeal among women; handheld gets new colour, October launch.

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During Nintendo's press conference at the Games Convention in Leipzig, Germany, this morning, the Nintendo DS Lite Pink was announced. It carries a European release date of October 27--a US date was not specified.

A 'Noble Pink' version of the handheld console is already available in Japan. This news follows a day after Sony announced pink versions of the PlayStation 2 and PlayStation Portable in Europe.

The company has made no secret of its desire to further increase its market share among women. It says that women make up 44 percent of DS owners in Germany, thanks primarily to games such as Nintendogs, which are said to be attracting substantial numbers of 'nongamers'.

Nintendo has sold over five million DS handhelds in Europe (and over 21 million worldwide) and says that the new pink version is 'the perfect accessory for those dark winter days'.

Discussion

85 comments
joshterd31
joshterd31

who cares what color the dam thing is

_Sam_
_Sam_

:roll: what next

jcdc554
jcdc554

holy crap!!!!!!!!!!!!!! I mean really people. it's just a color.

faridmon
faridmon

and yeah i forgot, we will see more ladies playing Tetris horriblly, mark my word. DSLite Pink = more disaster to my beloved Tetris.

Pastehunter
Pastehunter

Yeah , lets copy on Nintendo , you schould let just the GBASP pink .

NeonNinja
NeonNinja

PS2, PSP and the DS. Nice says Neon, nice says he.

prioritymail
prioritymail

I pink one? First the ps2 and now the ds. Some wierd trend huh.....

scarlet_spider1
scarlet_spider1

i think pink is perfect. my gf bought me a white lite for my birthday. she wasnt too interested in many games (outsided of the retro), but since my mini game high scores on NSMB are continuously being crushed, pink could not have come at a better time. now hurry up with that US release so i dont have to import!

faridmon
faridmon

pink, now we are talking, talk about reviving the gaming industry, with pink.

comthitnuong
comthitnuong

i dont think people care that much about color

Phazevariance
Phazevariance

Pink... why don't they come out with something neat like 'transparent' or 'glass' like Apple stuff...

Agreb91
Agreb91

Pink is the official color of everything. Soon coming a Pink Xbox 360.

grandgundam3
grandgundam3

what is it with everyone making pink consoles? i swear, if microsoft makes a pink 360, i'm gonna quit gaming!

KartRacer54
KartRacer54

[This message was deleted at the request of the original poster]

mikedude_01
mikedude_01

October 27 is offically pink day in Europe.

enoslives7
enoslives7

I hate pink !!!! most gamers do too !!! .........I have enormous calves (I could crush tin cans with them) jealous ??

DarkPassion
DarkPassion

Pink is the new face of global domination.

kriptonzz
kriptonzz

@ Spare Jesus. Dunno, but what about navy blue huh?

gokuofheaven
gokuofheaven

not giving us ( in USA ) the option of choosing atleast 2 color is down right wrong. We should have atleast White & Black. Lite Blue & Pink would be nice as the second batch. Damn you Nintendo.

takeo_miyazaki
takeo_miyazaki

why does this pink look better than the PSP's pink?? i dont know but im tempted to get one. it looks edible :P

PsxXx2
PsxXx2

amurphy245 pink ds>>>pink psp ----------------------------- So the pink is better than pink? Great thinking

i_like_pizza
i_like_pizza

Why won't they just bring some new colors to the US? It's so frustrating. I'm gonna end up having to import the pink one for $200 this Christmas just to find out they'll release it in the US in March or something.

TheVelvet
TheVelvet

I'm a guy, and I wouldn't mind a pink DS Lite, it plays the same games as a regular one, its just pink.

nev70
nev70

We already have 2 DS Lites i hope my daughter doesent see one!!!!!!!

LoserMike
LoserMike

So why doesn't the US get new colors? Europe has White, Black and now Pink Japan has White, Black, Pink, Light Blue, Dark Blue, and a special edition FF3 DS Lite. North America gets iPod white. Damn Apple and the making white popular! Since the black iPod Nano and black Apple laptops are selling very well. I think Nintendo will release Black by Christams.

SpareJesus
SpareJesus

For those too ignorant to read other comments; listen up. Nintendo isn't copying. Nintendo's 'Noble Pink' DS Lite was released in Japan a month or two ago. Sony's just managed to catch up. Sony's only just released their pink PSP fruity, are we?

LexLas
LexLas

Well now the pink thing makes more sense to me. Girl Gamers with pink accesories, what a turn on, I neeeed to get to Europe on vacation. Cool !

Konfusion
Konfusion

Girls, girls girls. That's what they want... or maybe just their money. anyway... ehehe.

jazilla
jazilla

Everything's going pink. Yuck.

game_masta14
game_masta14

Funny, sounds like Nintendo is copying off of Sony with the pink color like Sony did with the controller.

manapsal
manapsal

remember the clear purple gbc....clear purple DS!!

cornelle123
cornelle123

Nintendo had some German star and a soccer player promote their wii Strikers, but they couldn't get someone to promote the pink version of the DS like Sony had hired P!nk to endorse the pink psp? It is kind of pointless not to continue the trend, nintendo.

ftjx
ftjx

wasnt there a mix up with the pics?

terrahertz1012
terrahertz1012

I still miss the Game Boy Color where it had like a trillion different colors. Remember?

Maquis_UK
Maquis_UK

well that have successfully opened up the market a lot more to girl gamers... so why not a pink DS? also, wasnt the pink DS lauched wayyyy back, bundled with Nintendogs? ... yes that was DS phat, but my point is that a pink DS isn't exactly astonishing..

Vash67
Vash67

I thought Nintendo loved Purple.... @_@ Either way, I'm still waiting here, in the US who provides much profit for Nintendo, for my black DS..... Or at least anything not white.... or pink.

RadiantJezzy
RadiantJezzy

I still don't have a DS lite all because I'm waiting for it to come in Pink! I hope the pink ones are here by Christmas.

rey06
rey06

whats up with all those pink colors today.A PS2 now a DS, OMG.

Arley569
Arley569

A glossed black ds lite!!!.........Why pink everything is going pink :(

Munkey_Funk
Munkey_Funk

When is the Pink DS Lite coming to North America. I hope before Xmas because my girlfriend said she would love to have a pink DS. A bonus side to this is that I would then get my DS Lite back from her. :)

Flan_Man
Flan_Man

Another color, eh? Why is puce always abandoned?