Nintendo pressured to bring Mario to iOS - Analyst

After 3DS price cut, Stats Investment Management's Masamitsu Ohki says investors are pushing Wii maker to bring franchises to Apple's platforms.

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Analysts and investors have been uppity in general of late, and game companies haven't been spared scrutiny. Earlier this week, Ace Securities analyst Hideki Yasuda told Bloomberg that Sony has faced significant pressure to cut the PlayStation Vita's price tag even before its release, due to Nintendo's drastic markdown of the 3DS.

Iwata isn't keen on having Mario fly onto Apple's handhelds.

Nintendo, too, is weathering guidance from investors who are concerned about the company's flagging financials. Speaking to Bloomberg, Stats Investment Management Co. fund manager Masamitsu Ohki said that investors are increasingly pressing Nintendo to bring its iconic franchises to Apple's iOS devices.

"Smartphones are the new battlefield for the gaming industry," Ohki said. "Nintendo should try to either buy its way into this platform or develop something totally new." The Tokyo-based fund manager indicated that a change of direction from Nintendo would help assuage investor fears of their company's future performance, given weakness in the 3DS and Wii market.

The move wouldn't be without precedence. In early July, Nintendo subsidiary The Pokemon Company said that it would be bringing its top-selling role-playing franchise to iOS platforms. However, Nintendo promptly discounted speculation that the move signified a greater shift in its position, saying that the company will make products only for its own hardware.

As for Ohki's talk of acquisitions, Nintendo's most recent purchase came in 2007 with the buyout of Xenosaga studio Monolith Soft. However, Bloomberg points out that Nintendo has some ¥1.05 trillion ($13.7 billion) in reserve that it could use on business-building acquisitions.

Discussion

321 comments
Kbs64
Kbs64

that never going to ever happen.

nintendoboy16
nintendoboy16

@cbthedog Nintendo releasing cIassics on iOS would just kill the purpose of Virtual Console.

cbthedog
cbthedog

I would do it nintendo. Rerelease SMB on iOS. No new games, no 3DS ports, just give em the old game that millions have already played. I mean really, you don't think by now a good 90% of grown gamers have played the original SMB game? Would it kill you to rerelease it on iOS, seeing as 3DS is getting every other Mario game? Not at all. If anything, it would show people how awesome Nintendo games are, and maybe they'd take interest in a 3DS. Personally, I think they should redesign 3DS (a la DSi). One model is a dedicated console, one is a phone (iPod Touch/iPhone). With amazing Nintendo games AND the Android market, that phone (provided it is reliable) is unstoppable. Nintendo, its 2011, not 1985, time to move into phones.

monkeyman737
monkeyman737

no way is mario gonna ever be on a iphone. Doodle Jump= Iphone Mario=3ds/wii

123jefff456
123jefff456

NO... Here's a way to put it. Think about this. Google=Apple and Wikipedia/Youtube = Nintendo. Since Google bought youtube,(in my opinion) its gotten worse. No star system, ads, ect. Thats basicly Nintedo going ios. Now if google tried to buy wikipedia, that won't happen. This is saying that nintendo is going to stay the same and be an non-3rd developer. So in words DON'T EVEN DO IT NINTENDO!

Overlord_Meril
Overlord_Meril

By all that is holy, please no! The only thing I would want to see from Nintendo or Sony on the iOS is like... Pokedexes or... guides or... you know? Not their games... Good, god no.

arabianboss99
arabianboss99

if the do this then it might be like the phillips cdi all over again. if nintendo wants to move to mobile they are better off just making their own phone than giving someone else their liscence. but that would still be a bad move. nintendo ftw!

REVOLUTIONfreak
REVOLUTIONfreak

Putting their core franchises on Apple platforms would be like Nintendo selling its soul to the Devil. Those franchises are what keep Nintendo in business; selling them on a different platform would kill the almost instinctual reason to buy a Nintendo handheld/console. It would seem like a smart business move in the short-term, but be a terrible move in the long-term.

ilidiandemon
ilidiandemon

Just kick those investors. Here nintendo, have my money.

raphaelcoelho15
raphaelcoelho15

It's hard to say it and I don't know if I'm right but, it looks like nintendo is going on the same way as SEGA. Of course Nintendo is not on the right way there's a long time but Nintendo is like culture, I mean, no matter how hardcore you are, I'm sure that if you lived N64's times, you will want to play SMG2 or Mario Kart, Zelda, Mario Party, adn some other great games from Nintendo. So, Nintendo, please, don't sell yourself to the phone gaming. I don't want to see Mario on the iPhone never, and I'm sure Nintendo can come back with the Wii U if they make a nice work

superbuuman
superbuuman

I bet investors will change their tune after Super Mario 3D Land is launch..just a knee jerk reaction at the moment.

kiubytom
kiubytom

people what they want investors is cash-money and if nintendo is associated with apple. SEGA pass as you stop making consoles because they will lose a lot of money. for my nintendo feel pressured by sales. nintendo that was a shame because the first games & consoles companies and was the first console I had. but in particular I have many years I do not use their products because I've changed my console. sorry to say but the truth is cruel nintendo you left behind ....

Nintendo_Fan128
Nintendo_Fan128

And to think that back when smartphone gaming began, I thought to myself: "Ha, it'd be absurd to think anyone would take those cellphone games seriously!" ...yeah...

liinn
liinn

You guys are not getting it. It has nothing to do with casual gaming vs. proper gaming. It's a shareholder mentality, not gamer mentality. They have stakes in Nintendo. It has to do with that it is easier to make money via softwares than hardwares. But Nintendo missed the boat in building a huge base for 3DS, and shareholders sees there's already a huge installed base with software demand, the iOS crowd. As a gamer, I prefer having my Mario on a Nintendo device. But if I own huge chunk of Nintendo stocks that's gonna determine what house I can buy, I'll ask Nintendo to ditch their hardware and become a software company, like Micro$oft.

packtop
packtop

@mariobro9999 I know i will insult lot of peoples with this comment but i don't care. It's because of ******* casual gamer who don't know anything about games and are playing ****** facebook and Smartphones games.(I'm not saying all of them are bad but most yes) Nowaday they call people gamer when they go on facebook and play some game where you plant some seed and come back hours later to sell the plant. True gamer are starting to be rare sad but true. Games have reached the top 5 years ago and since then it's in constent decline -_-

mariobro9999
mariobro9999

HELL NO!! Dont do it!! it would turn out soo bad and waste of the money. Seriously i can only imagine that it would tourn out badly. Also i dont see smartphone games good. Who comes up with these ideas.

dawnofhero
dawnofhero

I've seen those cheap flash games of Mario online, and that's exactly how I imagine a Mario game on an Apple product.

zenverak
zenverak

Weakness of the Wii market? Maybe because everyone who is going to buy one has one for the most part? lol

boobush
boobush

Very profitable, but it will cheapen the "Mario" brand. It's like being married and pimping your girl for money.

rmj540
rmj540

Why Apple though? It wouldn't make me go buy an iPhone or iMac if that is what they are hoping.

FlyingAce1016
FlyingAce1016

PC maybe, Apple nintendo games? give me a freaking break

Henninger
Henninger

Yea cuz u've seen Mario on all of the other non-Nintendo systems over the years. The guy who thought of this should b fired. Nintendo tried this once. There were 3 Zelda games for the CD-i that were so horrible, Nintendo said they arent even canon. The wuz the last time they let some1 else use their characters. They wont make that mistake again. So Apple u can kiss that idea goodbye.

shani_boy101
shani_boy101

This will never happen. How stupid can these investors be?

beny_pimpster
beny_pimpster

@kickrockser: street fighter 4 is a good example! works alot better on 3ds :D

kickrockser
kickrockser

People need to realize that the DS and PSP are "real" gaming systems. People want to carry around their dumb ipads and phones and feel that will also run games-HA. For one, there is no controller. Two, the processing power in these devices are in line with some computers, not some device trying to act like a computer. If I was Nintendo, I would tell Apple to kiss my ..... ( l )

beny_pimpster
beny_pimpster

.................................if it does happened say hello to SEGA re-vesited

digilobe
digilobe

I think it's such terriffic idea to sell iOS version of Mario franchise for Nintendo. I suppose lots of guys wouldn't agree with this, but I can see lots of potentiality in there. I think the mobile gaming style is rapidly changing around us, and lots of game studios need to adjust themselves with the target market. I hope Nintendo sells millions of copy of Mario out of it! Good for Apple too!

Winthersnow
Winthersnow

Look, even if Nintendo decided to put Mario games on the IPhone or released a phone of their own I wouldn't play Mario or Zelda or any other Nintendo game on it. I can't stand playing games like that on a touch screen device. A traditional controller is the way to go, Mario requires precision which is something that touch screens do not produce.

campbell153
campbell153

Apple should just carry on with their stupid app store and carry on releasing over priced crap games that you play for a day and get bored of pretty quick! Nintendo... dont you dare sell off one of your iconic games to a company that only cares about money and how to get a quick fix with more money!.. Apple does not care about gaming or gamers... Nintendo does!

Blackdeath099
Blackdeath099

I wouldn't mind being able to play Mario World on my Ipod. Geez, you guys are really idiotic purists. You can say whatever you want with you "Nintendo is the last defence super videogame force". But Nintendo is killing the industry as much as anyone else. Where is F-Zero Wii ? Where the hell is Pikmin ? Where's Starfox godamnit ??? We're years into the Wii and we got only a few games of the main Nintendo franchise. The 3DS has been cut by a ***** 40%, not even a year after its release. You guys think Nintendo can survive with the WiiU (What a big letdown that was) ? Really ? Nintendo is going to die if it doesn't adapt. Why not make a gaming phone for once ? We don't want magic new things with flying screens and touching balls, we want today's technologies with the Nintendo touch. That's all.

GodGundamNT1
GodGundamNT1

Screw you Apple, Nintendo forever 4eva, Nintendo is King.

X_Colbert_X
X_Colbert_X

Nintendo's first-party franchises are what give Nintendo's consoles their character. I still get that wonderful feeling of excitement whenever I load up a new Mario or Zelda game. Why? Because I know I'm in for a unique experience that I can't get anywhere else. If Nintendo were to bring their franchises to non-Nintendo platforms, 25 years of work in maintaining that magic would go to waste. So, investors, I have to ask: What the **** are you thinking?

shaks101
shaks101

Forget the stupid fad known as iPhone, and concentrate on releasing Mario games for the 3DS first. People these days with their iPhones, what a stupid fad imo.

Wormkid_64
Wormkid_64

The cool thing about the 3DS is it has the ability to "compete" with smartphones built in.(I don't think there is any competition.No one buys a phone you pay a monthly charge for thinking it'll make a great gamepad.)But I digress. 3DS mainly plays the usually 35 dollar dedicated game in a box. But they also have the eShop which can have app-style items listed for as low as 1.99,so the "App games are so much cheaper" line doesn't work.Plus,they can be in 3D,AND what I'm hoping for and expecting will happen if the upcoming Kid Icarus is any indication,is eShop games that expand the AR cards' functionality,and small packs of new AR cards on sale for a couple bucks a game stores. That's why Nintendo doesn't even NEED to move to iOS,much less just to please whiny investors.

Wormkid_64
Wormkid_64

@ Spacerac Yeah to them it's all about money,so they'd invest in canned pickled cabbage if it were doing good,but then if corn on the cob started doing good,you'd think they'd put their money in it instead of telling the cabbage guys to make corn. Investors for the most part are dumb.They can put their money where they want,that's their business. But they think so pathetically short term it isn't even funny.They have no patience.Whatever's making profit NOW is all that matters to them.But if Nintendo put their great games in stupid shallow iOS packages it would kill the company,ruin their precious little stocks, and gaming would likely slip from my life. Much as I appreciate a 360,PC,or even smartphone game,Nintendo provides most of my gaming,and if they did this......Just no.

WhiteSoxBud
WhiteSoxBud

Imagine if Nintendo and Apple came to together and... you know... created something amazing

moviequest14
moviequest14

@ ivanfred : (at least in my opinion) The main problem with that is..it feels almost like Nintendo giving in...and while not actually turning to ios games it would in a sense be claiming victory for smartphones,showing that Sony and Nintendo have to become almost identical to an i-phone to beat it,and that is almost as bad as giving in and making ios games to begin with.

heroesfan261
heroesfan261

@La planète des singes oh no i completely agree on that i was remarking on how pressure to port games to phones isn't really a problem for sony as they already make their own phones. Yeah whoever keeps claiming that these companies are "pressured" doesn't know what they're talking about. Gamers as far as I have seen are perfectly happy with vita's price and there is not such significant pressure on nintendo to put their games onto phones. nintendo would lose money if they did because the primary reason people buy nintendo consoles is because that's the only place they can get nintendo's great first-party games.

ivanfred
ivanfred

x-wing: Here's a better Idea: Gameboy Phone or DS Mobile , anyone? ================== I like that idea. Sony tried something similar with the PSP Minis, but I don't think it caught it on with gamers. I hope that the Experia Play with the Android OS is successful, because I will buy it.

moviequest14
moviequest14

As I said if it is anyone that would be calling the shots when it came to what platforms they will or will not come to it will be Nintendo.Nintendo is one of the last defenses against smart-phone ''overtaking'' the portable market.No matter what analysts would wish,people will NEVER abandon Nintendo's first party titles for simple (often) half-bakes ios mini-games on smart-phones.Nintendo has both the casual and core (or at least my definition of core) gamer wrapped around their pinky finger and has no reason to fear having their AAA games be ''threatened'' by the likes of Angry Birds and bejewled.Once i-phones have lasted 25 years and are complete and full games....then get back to me,but until then i-phone will be nothing more than just a casual device with casual features,for casual users. (Despite arguments I have yet to see my definiton of a hard-core gamer using an i-phone to put in long amounts of game time..it is a phone with gaming only as a small bonus feature and anyone who would purchase it as such is obviously a casual gamer.).

TimboII
TimboII

I bet the same investor told Sega to go multiplatform....

TimboII
TimboII

Sure...and instead of price cutting the 3DS they might as well have pulled the plug all together on it...investors can be so stupid sometimes.

CamoBullo
CamoBullo

I can not comprehend this amount of stupid.

punkdsk8erdude
punkdsk8erdude

Lol @ investors. Nintendo can not afford to take its franchises to other devices that aren't Nintendo...what moves Nintendo consoles are it's exclusive titles. The only reason i own a Wii is to play mario, zelda, metroid, super smash, kirby, donkey kong, etc. I don't own a single non first party title for the Wii. I've been considering buying a 3DS lately due to the price drop, and the only reason i would is to play the 1st party games. I'd also buy all the DS games i missed out on. It's simple, Wii sales are slowing because of 2 reasons i think: 1. M$ and Sony motion controls are getting more popular 2. The Wii is running out of steam as far as games are concerned, but they are releasing Wii U in the coming year or two so it makes sense! 3DS is not doing so how right now because of only one reason...no 1st party nintendo games! So you see? if ninty brought its titles to any other platform, then it would hurt the sales of their systems! They only time nintendo should ever go multiplatform is if they become software only, a la Sega, but i don't see that happening any time soon.

PartyOnGarth
PartyOnGarth

Proving once again that the analysts are completely and utterly out of touch with what the core gamer market wants. Nintendo could do this, but at what cost? Devaluing key intellectual properties and alienating the loyal consumers who have grown up on their products. Smart move by the big N not buying into such nonsense.