Nintendo president -- We are not just a video game company

Satoru Iwata says company's focus is video games, but at the end of the day, "Nintendo is a company that can do whatever it wants."

In a new interview, Nintendo president Satoru Iwata said that though the company is not moving away from gaming anytime soon, the Mario and Zelda creator sees itself as an "entertainment" company--and that doesn't mean just games, Iwata said.

Speaking with Diamond.jp (translated by CVG), Iwata said many in the public--and even some inside Nintendo--consider Nintendo to be a company that only makes video games. But he wants to change this mindset, just as his late predecessor Hiroshi Yamauchi did, Iwata said.

"A lot of people around the world think Nintendo is solely a company that makes video games, and I believe more and more of our own employees have started thinking in this way," Iwata said. "Some employees in charge of development find themselves in positions where all they are thinking about is how they can make the game in front of them more fun, so I don't think it can be helped if others outside of our company see us the same way.

"So even though we won't change the fact that our focus is on video games, I felt the need to take that occasion to state that Nintendo is a company that can do whatever it wants," he added.

Iwata's comments came in response to a reporter asking him to offer more information about his announcement in January that Nintendo was thinking about a "new business structure" that would "extend the definition of entertainment" with its upcoming quality of life platform.

"Yamauchi always said 'Nintendo is an entertainment company and should never be anything else', but he didn't necessarily think 'entertainment equals video games'," Iwata said.

"Recently the words 'quality of life' have been coming up regularly. Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment. However, when it came to improving people's quality of life, I didn't know the difference between us and household appliance makers.

"At the start of this year, I finally figured that the concept of 'improving people's quality of life with fun,' with emphasis on the 'fun', would be perfect for Nintendo. And that's why I decided to focus on this during the financial results meeting in January."

We still don't know much about Nintendo's plans for its new quality of life initiative, though GameSpot editor Tom McShea says it may actually be a way in which Nintendo quietly nudges out the underperforming Wii U console. E3 2014 is right around the corner, so we may find out sooner rather than later.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

202 comments
chev9390
chev9390

Nintendo, are you hearing what these trolls are saying to you? You need to be like Sony - cut lose all your talented developers and rehash year-old games. All for the sake of graphics!

tightwad34
tightwad34

Of course they focus on video games, and I can only hope they can do what they want. What a pointless headline. No need to say someone should be able to do what they want because that should be the case with EVERYTHING. I will never let anyone or anything take away my ability to choose for myself.

solid_fisher
solid_fisher

We are not just a video game company..... what else do nintendo do? copy BS gimmicks into a controller and release a last gen revamp console to port last gen games and release the same old recycled mario/zelda games.


Im sure the nintendo fans will kick off, i mean sure you was on the better graphic wagon when it was the cube v ps2, that soon changed when it was the wii v ps3.... but what makes me laugh is that theyre back on the graphic wagon but its wii u v ps3..... hmmm lets compare wii u to ps4 shall we.


But who cares, the wii u was dead on arrival anyways, nintendo have failed to improve sales and left it too late, sony and ms yet again are going to be the two systems that gets the most support.


I hope the nintendo fans that some reason will blindy disagree with this, enjoy your last gen ports (that the 360/PS3 already have) current multi console ports (that also release on 360/PS3) and your recycled nintendo so called excellent "first party" games.


Ohh and FYI, 3rd party support will soon end, once the 360/PS3 ends, devs will only port games that can be dumbed down to run on the wii u... and will yet again be another system that has very limited games while on the other hand the XBX1/PS4 are getting them.

stuff238
stuff238

Is he going to make dishwashers with touch screen mini games or waggle mini games? Maybe a toaster that only heats up when you run on a wii fit board?

How about a fridge that shows graphics of your mii character and the ice climbers making us and breaking the ice cubes for you?

This quality of life sounds like the worst gimmick ever.

Gravity_Slave
Gravity_Slave

Iwata is so delusional. So really, what exactly is it that Nintendo does when it's not making stale-recycled versions of its mascots for 30 plus years? What else does Nintendo do besides stay behind the times with every new generation that arrives? In the same vain as "Office Space" when interviewing for their own jobs. I ask Mr. Iwata:

"...so, what is it ya do here?"

catsimboy
catsimboy

Nintendo brand catheters, diabetic testing supplies, and stair lifts, for all your "Quality of Life" needs.

veryDERPY
veryDERPY

nintendo REBUILT gaming. don't try to pretend cards are something you'd rather stick with

Pewbert
Pewbert

Even though the new console is a bit rubbish, I do respect the fact that Nintendo remain highly original and just do things the way they want to do them. The PS4 and XboxOne are almost identical in spec.

DrKill09
DrKill09

...not if you keep making dumb business moves, Nintendo.

FoxExecutive
FoxExecutive

Nintendo going into the oil business.  "Ninty drinks your milkshake!"

Flamewolf75
Flamewolf75

It's like nintendo is a middle-aged man going through his mid life crisis.

enoslives7
enoslives7

Oh shit. Nintendo is turning into Atari.

spacecadet25
spacecadet25

Are they going to go back to being the playing card company they started out as, before they got into video games?  Usually companies do better if they focus on something they do really well, I hope they aren't going nuts with this horizontal expansion.  

Or they are maybe starting their exit from the video game business (where they are now failing financially) into something else. If this was the case a slow staged exit (like this might be) is probably the way they'd do it.

brxricano
brxricano

Hey Nintendo, you should get into the movie industry. LOLZ.

imfrylock1987
imfrylock1987

"Nintendo is a company that can do whatever it wants.""

Cooooooooooool.......How about you make some games that don't suck then?

Thanatos2k
Thanatos2k

We know.  You're a toy company.  It's why you refuse to grow with your audience.

lithus
lithus

There's no nice way to say it but you're a complete tool. You call others trolls but here you are the one soley attacking ppl that disagree with Nintendo and carrying on like a fool. You're worse than a troll. At least a troll knows what he's doing.

stuff238
stuff238

@catsimboy  Nintendo wheel chairs, walkers and canes to support the old crowd!

gamer20482
gamer20482

@veryDERPY Yes Nintendo rebuilt the game industry after the crash in the 80s but there not making a console that people are dieing to get today

Gravity_Slave
Gravity_Slave

Highly original?! It's been nothing but Mario for 30+ years!

gamer20482
gamer20482

@Pewbert Thats not true there not almost identical in spec. The playstation 4 has faster ram it uses ddr 5 the xbox one only uses ddr 3 also the Xbox One GPU has 12 compute units (768 shader processors), while the PS4 has 18 CUs (1152 shaders processors

chev9390
chev9390

@Flamewolf75 And Sony are like the John Cena of gaming - repeats the some old shit. 

geezerdaman
geezerdaman

@brxricano LMAO they did that already, or have you not seen the horrible Super Mario Bros movie? Heh.

Bellum_Sacrum
Bellum_Sacrum

@imfrylock1987 Fail. Nintendo is among the few companies that are still making real video games, instead of casual interactive movies.

Nintendad
Nintendad

@imfrylock1987  Nintendo does nothing but make great games. It's the younger generation that killed off Nintendo. All they want is super high quality graphics of hand carrying a weapon to shoot people over and over again. There's no point in Nintendo jumping into that style of gaming when Sony and Microsoft already dominate that market. Nintendo has always been about being different. They will continue doing just that and they will be around for another 100 years.

lithus
lithus

Aww looks like someone needs his diaper changed. Grow up chev

Gravity_Slave
Gravity_Slave

@hystavito


Yup, you're right but remember I did say in the same "vain".  Not a direct quote.  Gotcha! ;)

Gravity_Slave
Gravity_Slave

Since when did having an opinion make some one a troll? I agree with him, does that make me a troll too? By your own logic, you're a troll for disagreeing with him. Twit

hystavito
hystavito

@Nintendad @imfrylock1987  What about the even younger generation of kids (or their parents depending on how you wanna look at it, same thing basically) that Nintendo has failed to capture?  Lots of kids now are obsessed with stuff like Minecraft, tablet games, lots of things that don't have high end graphics or guns or whatever.


spacecadet25
spacecadet25

@Nintendad @imfrylock1987  The younger generation didn't kill Nintendo, Nintendo killed Nintendo.  Yes the younger generation also wants popular AAA games, and Nintendo built their newer systems not to accommodate those high-end games.  So now you can't play popular games plus Nintendo's great first party games, you have to decide one or the other in your console purchase choice, and many more people are choosing against Nintendo.  However, with the Nes, Super Nes & N64 they also had most of the great 3rd party popular games as well, so you could just own the Nintendo.  

Now their selling less consoles, then less 3rd party developers want to make games for their consoles due to so few of the consoles being out there and the technical limitations, it's a circular problem that only a vast amount of great Nintendo 1st party games can get them out of (during this gen).

Gravity_Slave
Gravity_Slave

@chev9390


Why don't you grow the fuck up Chev.  All you do is follow people around calling them trolls. Not once have you just commented on the article. That makes you the troll.

Thanatos2k
Thanatos2k

@Nintendad @Thanatos2k Disney makes lots of things.  Disney is now making Star Wars, which is not for kids.

chev9390
chev9390

@lithus That's all you got to say in responds to my post? Your troll post proves that that you're the one bitter about the fact that you want to play Nintendo's games. 

Gravity_Slave
Gravity_Slave

Gotta love it...the moron posting the same accusation over and over calling ppl trolls. By definition you're the troll here.

Nintendad
Nintendad

@geezerdaman @Nintendad @spacecadet25 @imfrylock1987  already have every Nintendo console ever made including the virtual boy. Just saying that I can't be the only person who only cares about high powered consoles. It really is a Nintendo thing. You either get it or you dont. Kids these dont get it. they are way to focused on "mature" games because society tells them that's what is cool. noboby thinks outside the box anymore and it's not the developers faults it's the gamers faults for wanting to play the same style of game over and over again because each time it has slightly better graphics anyways I am ranting and no longer making sense. Long live Nintendo

geezerdaman
geezerdaman

@Nintendad @geezerdaman@spacecadet25@imfrylock1987It has nothing to do with risk or lack of creativity or anything like that.


The facts are:

1) The WiiU does not have the processing power that the PS4 or X1 have

2) They have to make 2 versions of a game to release it on the WiiU cause of point 1 and that they would have to utilize the WiiU's game pad which is something they can't use for the other two systems.

3) Making games costs money and making 2 of the some game just so it can be played on a system that is not in any way oin line with the other two out there costs even more.


It sounds to me like you don't have as much of a problem with how the systems work as much as the types of games released on them. If you want to live in Nintendo's hay day then just virtual console all those old games....... wait no never mind you can't even do that with the WiiU cause none of the Wii VC games carry over nor are they even rereleased on the WiiU, another fail.


It sounds to me like you need to either track down a or find your old NES or SNES and play all those games you loved. Either that or step away from Nintendo completely for a bit and check the Indy scene cause that is where the type of games you love are being made.

Nintendad
Nintendad

@geezerdaman @Nintendad @spacecadet25 @imfrylock1987  3rd party developers dont really need to make the same game for every system that is out. They can take advantage Wii U tablet and make a new game. Something new that hasnt been done before. they are all afraid to take a risk and stick to their cash cow games such as COD or Madden. There needs to be more creativity.

geezerdaman
geezerdaman

@Nintendad @spacecadet25@imfrylock1987 No 3rd party companies aren't making games for the WiiU cause they don't want to have to make a second version of the game to run on it. The WiiU is comparable to the PS3 and Xbox 360 in terms of hardware and what can be played on it. 

If you need an example of this just look at the Green Lantern game for the Wii that came out a few years ago. The PS3 and Xbox 360 versions were pretty much the same. Then look at the Wii version which is completely different. This is what 3rd party dev's DO NOT want to have to do so they skip the WiiU and release for the systems that don't require drastic quality levels to produce.

Nintendad
Nintendad

@Cyberjin @Nintendad @Thanatos2k  I wouldnt be surprised if Disney tries to purchase Nintendo or at least partner up with them. There's a whole lot of money in Nintendo characters. Could you imagine a Nintendo Land in Disney Land? 

Nintendad
Nintendad

@Thanatos2k  and what do you think Nintendo is about to do??? They are going in the same direction as Disney. Nintendo is an "Entertainment" business. Entertainment can be anything.