Nintendo partners with American Heart Association

Game publisher teams with health organization to promote fitness, "active-play" games like Wii Fit, Wii Sports Resort.

Some of Nintendo's most popular games will soon carry a new logo on their packaging. The gaming publisher and the American Heart Association today announced a new partnership to promote healthier living through more active playtime, one that will see the nonprofit organization's distinctive logo carried on boxes for games like Wii Fit Plus and Wii Sports Resort (as well as the Wii hardware packaging) beginning this summer.

The AHA says nearly 70% of Americans don't get enough physical activity each week.

The partnership aims to help people "Get Informed, Get Empowered, and Get Active," with the AHA logo just one aspect of the approach jointly developed by Nintendo and the AHA. In addition, Nintendo products will be featured at the AHA's countrywide Start! Heart Walk events this summer.

The pair has also set up a new Web site espousing the benefits of physical activity and offering tips for a healthier lifestyle. Later this year, they will be holding a summit with representatives of the scientific, health care, fitness, and gaming communities to discuss the possible synergies the fields may have when it comes to promoting physical activity.

Separate from this partnership, the nonprofit has also named the publisher a Start! Fit-Friendly Company, a tag the AHA bestows upon businesses "who go above and beyond when it comes to their employees' health and provide opportunities for wellness in the workplace."

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Discussion

34 comments
wahyudil
wahyudil

I love "Editor's Choice" logo in Nintendo's games rather than AHA's

Amander123
Amander123

Oooo a logo. I sooo want to play "fitness" games now.

chefstubbies
chefstubbies

Nintendo: Instead of having you kids go outside to play and get exercise, why not get them back in front of the television pretending to get exercise? AHA: Good job Nintendo...here's a medal.

KrazzyDJ
KrazzyDJ

Now do we smell a virtual Gym coming ???

Drizzle2010
Drizzle2010

ill wait till I see a game that actually uses it in action.....this told me nothing new about the vitality sensor

kavadias1981
kavadias1981

Yeah coz Ninty really cares. It's got nothing to do with promoting sales at all.....

wahyudil
wahyudil

I love "Editor's Choice" logo in Nintendo's games rather than AHA's

wahyudil
wahyudil

I love "Editor's Choice" logo in Nintendo's games rather than AHA's

wahyudil
wahyudil

I love "Editor's Choice" logo in Nintendo's games rather than AHA's

soulreaper-4
soulreaper-4

This is pathetic. The only thing Nintendo is doing is damaging their own image. Everyone will notice this is just marketing to get more consoles into Homes by having the so called hearth association logo printed in the front of boxes.

ItsBriskBaby
ItsBriskBaby

Oh God here comes a flood of crap accessories from Nintendo.

elozl
elozl

its good, since a lot of people in the world cant Exercise like a normal person or a semi active person, and of course its still not the best option for real exercise outside your house

meateater79
meateater79

It's still no match for real exercise. If you want to stick around to see just how advanced games can get, get out there and move!

mario-nin-freak
mario-nin-freak

So far no games are any good for you, in fact, the jurky movements of some games could cause arthritis, if you play them too much, later in life. Hopefully this will help Nintendo fix this;)

g1rldraco7
g1rldraco7

This is good as long as they don't make ridiculous fitness games no one will buy and kill the purpose. :)

Rhino53
Rhino53

I think I'll go for a walk...(turns on Wii....)

NightRain
NightRain

Hmm... well... that's great, I guess.

Nicereddy
Nicereddy

Now go Nintendo, make a bunch of exercising periphals that don't work! Wii Jump rope, Wii Exercise Bike, Wii Hoolahoop! Yayyyyyyyyyy!!!!! Haha but seriously, as long as Nintendo doesn't do anything stpid with this I'm fine.

wiidsduelpack
wiidsduelpack

Association is free. Now that you call a good business matter. Keep getting richer Nintendo as long as you can deliver good games

Flint247
Flint247

[This message was deleted at the request of the original poster]

XenoLair
XenoLair

Oh Nintendo, what fun are you to an underfed slim guy like me?

jesuschristmonk
jesuschristmonk

Sorry to butt in, but I can say I got a fair amount of exercise playing a crap load of guitar hero metallica/rock band 2 drums during the last summer :) keep on drummin 8O

BasilVZero
BasilVZero

So its pretty much like the "Satisfaction guarantee" logo that nintendo had in its past era games? hmm I guess if it only applies to those specific games than I guess its ok.

ziproy
ziproy

In other news guns and drugs have finally been integrated into schools

dt2003
dt2003

so does this mean i can now eat 5 double cheesburger with an XL milkshake while playing my Wii at the same time without feeling guilty at the end??!! Thank you Nintendo!!!

nintenjoe3
nintenjoe3

Although I have to agree that these games really don't actually make you healthy, they are still fun.

Tauu
Tauu

Ha, you burn more calories by walking than by playing these games. If you really want to be healthy you need to be running, cycling or playing a real sport. What a joke. Yet another marketing scam is born.

zenverak
zenverak

Hell, the games are fun and you have to work a little more, all good for me.

Cruse34
Cruse34

So there putting a little thing on some boxs. Hmm I guess I care?

Robertn__07
Robertn__07

To me, this just feels like Nintendo has moved on to make fitness devices, and not so much videogame consoles.

manga777
manga777

Please tell me this isn't also going to be about the vitality sensor