Nintendo not hosting press conference at E3 2013

Company to instead focus on hosting smaller events to showcase new titles.

Nintendo will not be doing a presentation at E3 2013, company president Satoru Iwata said during a financial results briefing today.

Nintendo's skipping out on doing a press conference at E3 this year.

The company plans on hosting smaller events to showcase its new titles and updates instead of doing a large-scale presentation. For this year's E3, the company will be holding a closed event for American distributors and another closed hands-on event for the Western gaming media. Iwata will not be speaking at either event.

Iwata mentioned that the company was finding new ways to give information about its games directly to the home audience around the period of E3 2013. "During the E3 period, we will utilize our direct communication tools, such as Nintendo Direct, to deliver information to our Japanese audience … and we will take the same approach outside Japan for the overseas fans as well," he said.

The company will be showcasing upcoming Wii U titles slated for this year during this year's E3; it will not be announcing new hardware. For more information on Nintendo's plans on making the Wii U profitable, check out GameSpot's coverage.

Got a news tip or want to contact us directly? Email news@gamespot.com

Did you enjoy this article?

Sign In to Upvote

746 comments
Hiddai
Hiddai

well IMO they have realised they start loosing...

csward
csward

Wow, not having a conference? That's insane. They must know it would go over so poorly that the public and media would turn against it further. As in, they don't have much exciting news to share, letting M$ and Sony have most of the publicity.

Never thought I'd see the day..

sa2bmaster
sa2bmaster

I think the WiiU should be Nintendo's last home console, they aren't making the money they thought they would and if they went with the PS4 or 720 2 years down the road, they could focus solely on the 3ds and game development and not worry about taking a loss or not being able to afford to make a console as powerful as Sony or Microsoft in the same price range.

Also, not everyone has $1000-$1500 to spend on 3 consoles, and Nintendo usually loses that fight due to poor 3rd party support and poor ports. And why pay for a third console when that same $300-500 could be used on games? I love Nintendo, but less and less people are staying with them and things are not looking good.

LOGICandREASON
LOGICandREASON

By canceling their press conference, Nintendo is willingly taking a back seat to Sony and Microsoft, which might make the publisher look as though it's losing stamina.  

To be honest, though, Nintendo is losing stamina. They don't have any gigantic plans for 2013. If they did, they'd hold a press conference. I'm sure that we'll see some extraordinarily good Nintendo games crawl out of their development studios within the next 12 months. But it’s starting to look like 2013 is going to be a difficult year for Nintendo.

13lackSky
13lackSky

Funny, the same people who said "wait for E3" are saying "E3 doesn't even matter, it's all about the Nintendo Direct"

hadlee73
hadlee73

They could at least have had a press conference full of policemen saying "Nothing to see here, move along" :P

JRLennis
JRLennis

You notice that he mentioned the Japanese audience first instead of saying they would deliver information to everyone?  Maybe I'm reading too much into that, but the fact that Iwata will be heading up Nintendo of America - from Japan - and still has a Japan-centric mentality may signal increasing pessimism about overseas markets.

Anyway, skipping E3 at a time when Sony and Microsoft are about to bring out the big guns is one of the worst marketing moves Nintendo can make, assuming there's any other move for them TO make.  It suggests that the first party titles they are developing are not yet at a state of completion that can be showcased to the public.  That means more than likely that those games will not be ready before the PS4 and X-Box 3 launch.  This is abysmal timing, and gives undecided gamers that much more incentive to skip Nintendo this generation.

I'll say it again: Nintendo screwed up by unveiling the Wii-U too soon.  If it were still under wraps they could at least give us the illusion that they had a strong hand.  Now everyone knows their hand is weak.

RyogaRod
RyogaRod

At least they are "Showcasing" some games, but wow, I think this is a bad move. As a Wii U owner I was looking forward to Nintendo standing up to what the PS4 and Microsoft are bringing to the table. I'm looking forward to both Sony and Microsoft's presentations; hopefully Nintendo will "Showcase" the usual suspects, Zelda, SSB, Mario Kart, and perhaps a few surprises. Oh wait, I think that's what presentations are for...

say0cheese
say0cheese

I would buy the wii u but the games I'm looking forward to aren't out yet for a while.. new ssb and zelda or something 

Sevenizz
Sevenizz

Just make yourself a software developer already and continue to make mediocre titles.  It`s clear you can`t innovate anymore and we like our Xboxs.

Disciple_Gamer
Disciple_Gamer

Could this be an omen that Nintendo will not have anything high profile games for the 2013 holidays???? 

veryDERPY
veryDERPY

obviously the 1st party games can't cover 2 hours. better to not do anything than to have it shorter than everyone else

Albelnox0
Albelnox0

Well i can't wait to get SNES games on virtual console for the 3DS.  It'll be like reliving my childhood....... WHEN NINTENDO USE TO BE GOOD! : ) 

Thanatos2k
Thanatos2k

What is going on with this company?  Are they attempting to run it into the ground for some specific reason I'm not aware of?

They have taken their time-to-market advantage with their new underpowered, outdated, barely different console and hurled it into the garbage, then lit the garbage on fire.  Now they seem uninterested in selling anything.

dr_jashugan
dr_jashugan

Looks like Nintendo's BODY ISN'T READY FOR E3 2013! :P

The_Last_Paladi
The_Last_Paladi

This might be a risky venture. On one hand, only having a limited showing at this E3 may be a smart business move considering there will be two new consoles taking up most of the hype On the other hand, not showing up strong (especially when you have been doing so for years and ESPECIALLY at a time where your credibility is being question more than ever before) at this thing will make people think you're not worth their time or money...

lordgodalming
lordgodalming

@Double_Wide That would be a valid argument if the only way to watch Nintendo Direct was on a WiiU. But when all the gaming sites post new episodes too, they can reach a huge amount of gamers without the bloated expense of those big press conferences (the only Nintendo console I own is a Gamecube I got for free, and I still watch Nintendo Direct). I'll be surprised if Sony and Microsoft don't follow suit in the coming months.

pisoni94
pisoni94

i am gonna go crazy not knowing when they are going to release bad company 3, i wanna know what happens after Russia invades the U.S through Alaska, is there anyone else here who is waiting for bad company 3.


Linkwetrust
Linkwetrust

What!!!! Nintendo is not going to "remake their 2001" E3 show?? Dam I thought the way Nintendo was going now. it was 2001 allover again. Cause the years of the Gamecube where sooo awesome.  Good thing now we get more Awful Nintendo directs. That's a win I guess...

SoNin360
SoNin360

Sounds like they have nothing good to show...

racerxgundam
racerxgundam

This is to me a pretty bad sign, and maybe the precursor that Nintendo's days as a home console maker are numbered.

Diddyaa
Diddyaa

Misleading title? Why am I not surprised.

gamefreak197
gamefreak197

I'm just sad to see Nintendo breaking tradition. It's been this way for so long that it honestly doesn't feel right. I do look forward to seeing their games at E3, but I wish they would have an actual conference.

93ChevyNut
93ChevyNut

Because they have no money to host a press conference....

sergiodoom
sergiodoom

And Nintendo will end up making games for Sony and Microsoft.

vguy555
vguy555 moderator

So the frequent announcements through Nintendo Direct came at a price.  Nintendo probably doesn't have much left in store for E3, so they might as well just cancel their presentation.

Renloco
Renloco

The reason Nintendo is not doing a presentation at E3 is because it has nothing to show compare to Sony and Microsoft.

Cashmoney007
Cashmoney007

I will wait to see if they have anything good to show.  But if Nintendo does not then I will be getting a 3DS soon.

larz_1234
larz_1234

Just wait and see Nintendo will most likely hold a Nintendo Direct for the wii u just before nextbox is uvailed May 21st. 

Jyakotu
Jyakotu

Wow, are you kidding me?! The Big 3 press conferences are one of my favorite parts of E3! Nintendo, I understand that the Wii U is not living up to your and gamer's expectations, but seriously? The press conference could have been a way to show people what the Wii U is capable of. Not to mention, it's a place to show off new games for owners to get excited for. Man, I feel that each day, Nintendo will soon become another Sega OR they'll just exit the console business and just stick with the handheld business.

BrutalPandaX2
BrutalPandaX2

I realized the reason for this is that the Wii U is not able to be hyped in a large presentation. The only way to understand it is to play it which is how it changed my opinion of it. This is why they are spending more resources to make smaller presentations more exciting, where everybody can try it out individually especially the game news reporters. This way they can focus to 1-on-1 with developers and distributers too. There just isn't a reason to have a large presentation that displays weaker graphics than Microsoft's or Sony's upcoming systems when Wii U is not about visuals but discovering a new immersion in gameplay.

zequex
zequex

A sad decision but I can understand from a business perspective.

In marketing sometimes the best move is to lay low when to do otherwise will hurt your image.  In Nintendo's case competing with two console launches in one year would probably do more harm than good.

What they do have (I'm assuming) are some awesome game announcements. Smash Bros. Mario Kart, Mario Party

Maybe even Star Fox, Metroid, F-Zero or (dare we hope) Zelda.

Not counting what third party games they are planning to unveil.

By keeping under the radar and stirring up buzz about the games themselves through the smaller events and demos, they have a chance to gain some ground.

They are hoping by next year to have some leverage to take the stage again.

In the mean time, it is the end of an era. :(   

The_Last_Ride
The_Last_Ride

It's probably the smart decision to maybe have a smaller one for the new games on Wii U, have a smaller one for 3DS and maybe one for new software for it like the eshop or something similar. Going against two new consoles like that might be hard to do

Aleperez75
Aleperez75

I makes sense from a marketing perspective. Being on stage against two big new consoles and not too many games from them will hurt them more than anything, as they will look silly.

Plus they can use that money for something else. Is marketing strategy. They are no one bit interested in the customer benefit. they are looking to gain customers for Nintendo's benefit, which is not wrong, by not hurting them self and trying to not showcase their lack of excellent products this cycle.

Dragon_Nexus
Dragon_Nexus

E3 is the place where the big three come out to tell the shareholders why things are great and to explain to the gamers why they should back their products.

Sony will come out with the Ps4, likely unveiling the console's design.

Microsoft will show off the plethora of new games confirmed for their already revealed Xbox Infinity.

Nintendo, with their recently released brand new console? "Eh, we got nuthin."

fredyellowone
fredyellowone

E3 is going downhill anyway.  Each year, the less guys out there.

decoy1978
decoy1978

I don't watch these Nintendo Direct events. I prefer to read about them instead. However with TGS, E3, and GDC I do like watching the live stream and if I'm lucky be present for them at E3. With that said, why the hell would you not want to present/promote at the BIGGEST gaming event of the year!

Your system is struggling, thats not hatorade I'm drinking its FACT. You lack games, I'm not being a Sony/MS fanboy (look at my damn icon). Why would you not hold a conference to put gamers and consumers at ease about your products. Having a 1 hr conference about a new Zelda, Metroid, Star Fox, etc is a lot better than simply not having one at all.

Instead Nintendo will focus on smaller distributor events (think E3 JUST for Game Stop and Best Buy) and more Nintendo Direct for the rest of us here in the US. As one of only 3 console makers, you want to showcase whatever it is you have... unless you got nothing.

Shantmaster_K
Shantmaster_K

Wow, the Wii U is just going down the shitter. Not going to the biggest gaming expo where millions are watching is a mistake imo

bksonic123
bksonic123

Bububububu... whaaaaaaaaaaaaaaaaat? That's disappointing. I always loked forward to watching Nintendo press conferences the most.

cheapskate212
cheapskate212

they were so broke that they couldn't make it to E3

Redsyrup
Redsyrup

Not  to worry Nintendo Fans. Iwata is in the hot seat over money. This is clearly a cost cutting move. There will be surprises and lots of new teasers.

RPG_Fan_I_Am
RPG_Fan_I_Am

Whenever I read I want Nintendo to go 3rd party and develope games only.... I can't help but think, Why does everyone assume if nintendo went into the games business, They would go 3rd party?

 Who's to say the Japanese companies wouldn't team up against the American one. Knowing PS3's sell more in Japan then 360's. and Nintendo has such a large fanbase in Japan....

FET4LJUICE
FET4LJUICE

As much as I like these guys, this is probably their most boneheaded move so far. I don't want them to become the next SEGA as much as the next guy but it almost seems a possibility because skipping out on E3 (casuals and hardcore) and focusing on Nintendo Direct (hardcore only), they ain't expanding their fanbase and finally clear those misconceptions that the casuals have about the Wii U. Sure, they'll be there to showcase games but still, a press conference woulld do them well at this point. This seems like corporate suicide to me.

Mayleene
Mayleene

More like E3 is over!  With all the social media out there, why invest in E3 when you can post your blabs for an N'th of the cost?