Nintendo marketing exec talks hardcore gaming

Video Q&A: Cammie Dunaway says Monster Hunter Tri will "show that action-oriented games can do well on the Wii"; console's successor won't be coming "anytime soon."

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Nintendo's Q1 Media Summit yesterday was all about the games, specifically those coming out for the Wii and DS during the first part of 2010. The event held particular import for the hardcore gaming set, with the publisher attaching release dates to the heavily anticipated Super Mario Galaxy 2 (May 23) and Metroid: Other M (June 27), as well as Capcom's Monster Hunter Tri (April 20).

Dunaway believes Monster Hunter Tri has potential.

Following Nintendo's opening remarks, GameSpot sat down with Nintendo of America executive vice president of sales and marketing Cammie Dunaway to discuss the core-gaming aspect of the publisher's release game plan. And according to Dunaway, Capcom's Monster Hunter Tri is a game that will "show that action-oriented games can do well on the Wii platform."

Dunaway didn't seem to be particularly concerned about a recent study that found there has been a 12 percent decline in developers making games for the Wii. Notably, the phenomenon isn't limited to small productions houses, with Ubisoft deemphasizing its heretofore strong Wii and DS support in favor of refocusing resources on the Xbox 360 and PlayStation 3.

"There continue to be a number of great games coming out from third parties for the Wii," she said. "In fact, between now and July, there are going to be 50 Wii games launched from third parties; there are going to be 40 games launched for DS…I think that when third parties bring together the right combination of innovative experiences and they continue to put the right level of marketing support behind them, then they can have great success."

"I think they're always juggling resources and juggling their choices, but when you look at the huge installed base of the Wii, which is now over 27 million in the US, 67 million worldwide, and the installed base on the DS, which is 39 million here in the US and 125 million worldwide, you just can't ignore those installed bases," she continued. "And I think that smart developers and smart publishers will continue to put a focus on developing for our platforms."

With both the Wii and DS seeing year-over-year sales declines during the first nine months of the publisher's current fiscal year, Dunaway also addressed ongoing speculation of a hardware update for its top-selling console. According to Dunaway, gamers shouldn't hold their breath for an announcement of the Wii's successor.

"I don't think it'll be anytime soon," she said. "Because even though our installed base is, at this point, 5 million households larger than the PS2 installed base was at the same point in its life cycle, it still has a lot of room to grow. If you think PS2, there's been about 50 million sold, Wii close to 28 million sold, so that says to me that there's still a big audience out there that we can access with the Wii."

For more from Nintendo, check out GameSpot's full coverage of yesterday's media summit in San Francisco.

Discussion

214 comments
SIDEFX1
SIDEFX1

@KaizerJinn Lol yes yes.. i know the feeling.. Glad of your words...

manga777
manga777

@ sal5555 It's kid Icarus

Abecale
Abecale

@ justincoool If i hate on Wii in 2010 i wasnt really a fan? Nice way to pinhole everybody. Ive really tried with the console, ive really tried. Hell, i still have my old toaster NES, toploader and SNES. Besides Nintendo's first-party games, i didnt really find much else to like, which isnt really a good sign. Sin and Punishment 2 looks alright though.

sal5555
sal5555

Nintendo should bring back Pikmen, Kirby, Kid Lurcus, and maybe even R.O.B(But it has to be better then the NES version).

REVOLUTIONfreak
REVOLUTIONfreak

"...gamers shouldn't hold their breath for an announcement of the Wii's successor." Shouldn't this read more like "non-gamers shouldn't hold their breath for an announcement of the Wii's successor"? That's their new market, after all... isn't it?

-Squirrel-
-Squirrel-

With this years Wii line-up so far, I don't know how anyone could complain. It's just great title after title for the first 6 months and then of course the back half will be announced at E3. We pretty much know we're getting Zelda Wii this year, and Retro Studios have yet to show off their new project. And if what I hear is true, Factor 5 had two unpublished Wii titles that will still hopefully see the light of day. And I'm betting that Pikmin 3 might just show up at E3 this year too. If you're not happy when Nintendo releases a Mario, Metroid, and Zelda all in one year with a side of Sin and Punishment 2, then you'll never be happy with Nintendo. And if you don't support great 3rd party titles like Red Steel 2, Monster Hunter Tri, Fragile, Epic Mickey, and Trauma Team, then don't complain about a lack of future 3rd party content.

Quezakolt
Quezakolt

If only the Wii could output in HD, it could justify its price-tag for me.. all in all its barely more powerful than a GC. The thing in there is that they sell it at a price that is too high in my eyes.

Pikaandpi
Pikaandpi

I'm kind of glad that Nintendo is holding off on the next-gen-- in fact, I think all three companies need to cool their heels before creating another system. The jump from this past generation to this one has been fairly tiny in so many ways, especially after the jumps from the past two generation changes. The jump from the 16-bit era to the polygon era was huge, as was the jump from polygons to wireframes. But the jump from the generation of the Gamecube, Playstation 2, and the original Xbox to the current three consoles have been pretty small-- some mild graphical changes, some changes to online play, and of course the Wii's motion control have really been the only real innovations from this era. As far as I'm concerned, we can wait for the next-gen until all three companies bring something new to the table.

R2K3W
R2K3W

Okay...I don't really care if Nintendo goes "hardcore" or not, because they never really have been. I'd prefer that they just stick with Mario/Zelda/Yoshi/Donkey Kong, etc. It's what they're good at, so stick to it. Just...release them more frequently.

JoeMama9800
JoeMama9800

even if Nintendo Wii releases hardcore games, it still cant compete with the ps3 and xbox360 games or graphics....Although i own a wii and ps3 i still think i would buy hardcore games for the ps3 because of graphics wise...for the next Nintendo system work on graphics and everything will be solved

tenka1212
tenka1212

[This message was deleted at the request of a moderator or administrator]

JukedSolid
JukedSolid

grr...nintendo really needs to give us more to chew on about the next Zelda game besides a single concept art drawing.

Ganados0
Ganados0

They should try and secure more games of western appeal. Wii's got a near perfect interface for shoot em ups and yet ut lacks those sort of games.

sal5555
sal5555

The video shows that new Zelda is coming with Wii Motion Plus. Thats going to be a hit!

sal5555
sal5555

I think 2010 there is going to be great for third-party games on Wii. It is also going to have a lot of good games from Nintendo. Bye bye PS3 and 360.

justincoool
justincoool

Nintendo has me very excited in 2010. Yes, I own a PS3 as well as Wii. If you hate on Nintendo in 2010, then you should just ignore Nintendo for the rest of your life because you were never really a fan. 2010 looks very awesome for Wii and Nintendo. :)

LordelX
LordelX

I can't stand Cammie Dunaway. The Sarah Palin of the game industry, in the way that she's completely clueless.

PatchMaster
PatchMaster

Of course they'll say a successor isn't coming "anytime soon". Does anyone expect them to say "Hey don't buy any of our stuff in the next year since you'll just be buying our new console next year"? Expect the Wii to turn into what the PS2 has been for the PS3.

CaptainAhab13
CaptainAhab13

I still think N64 was the best Nintendo system... xD On a more serious note, Nintendo shouldn't attempt to appeal to the "hardcore" gaming crowd (what the heck does that even mean). They should focus on party/family/casual gaming, not attempt to create games like Gears of War, BFBC 2, Dragon Age Origins, and who knows what else (hardcore?) on the Wii. Mario Galaxy is still ridiculously awesome.

falcOWNS
falcOWNS

ugh they still think the wii will bring in the hardcore gamer back? i say nintendo peaked at the gamecube, the last system for hardcore nintendo players

JackHoleFace00
JackHoleFace00

@ebonyflame I won't address the whole issue of definition of casual vs. hardcore, but I did want to point out you're totally wrong in one area: the amount of time played on each system. For example, both my brother and my parents own a Wii (people who didn't really play games before). My brother owns (at last count) 4 games, my parents own just Wii Sports, which of course came with the system. The fact is, these are the people who are making the Wii sell like gang busters, and it's also a fact that after a while, the majority of these people don't really play it often. So I'm sorry, but even by your criteria, the majority of Wii gamers aren't "hardcore." Also, the thing that irritates me is not that games like Mario Kart and SSBB are bad games (they're great games), but just that all Nintendo seems to do is re-release the same franchises over and over again. Why not come up with something more original? And more often?! The top ten sales stil have games from years ago! It's just silly.

ednamod15
ednamod15

Hadcore Wii Gaming... yeahnah

Payback7
Payback7

New Zelda as well please! - agree with ledzepplin198 as well. Need more paper Mario (And Led Zepplin are a GREAT band by the way :P)

dr-snowman
dr-snowman

About time they makes some games for us "Hardcore" gamers

KaizerJinn
KaizerJinn

@SIDEFX1 i found your last few comments very interesting because before the Wii came out i remember chicks(no offense for the few who did play before Wii era) thinking video games were for kids and stuff, and me feeling reluntant to even tell them i play video games. LoL... it's interesting how games have changed.. ...back on topic... i'm happy for Wii's success... i hope things work out for them because i'm glad they found a new source with grannies, women(no offense), etc... but the games that resulted from it, just dont interest me. Wii is the biggest disappointment.. i feel that nintendo was struggling to rekindle their fans, and with $ony and M$ in the race, they looked for another source instead of competing directly. smart move yes, but they alienated a lot of fans that have carried them this far, by showing so much effort to these workout games, family games, etc... and so little support to the mainstream of gaming(i dont care how much workout games are sold, i will never accept it has a mainstream of gaming. LoL). i just hope when the dust settles that this new source is still around because something tells me that most of the original fans of nintendo would already jump ship. but kudos for the Wii, and hope the success continues for them(not more than PS2 though because that was the $#it. LoL)...

Shinkada
Shinkada

So wait. They're arguing that, because the Wii is getting a version of Monster Hunter with LESS CONTENT THAN EVEN THE HANDHELD VERSIONS, it can handle big-boy games? Not to mention one that is significantly easier than other games in the franchise? Hahahah. Funny, guys.

SIDEFX1
SIDEFX1

@ deesnutts25 Your right in some way but wrong too.. If graphics weren't so important then why is the Nintendo Wii outselling both Xbox 360 and PS3- Coz of great game play mechanics, Its like comparing Dante's Inferno with God of war, it is just great game play mechanics that makes it fun but most people are Bias and will not think of game play mechanics. I do not have a Wii at the moment (atm) but i would buy another one as the nintendo Wii has great game play in the majority or games it has.. Mario has awesome game play and without a doubt it is true game play to the core. If i want a family entertainment console that is hardcore its PS3 (which i have),, If i just want a console that has most of whatever, its Xbox,, If i wanna play just great retro games with great game play, its gonna be the Wii.. Most of all the women love Wii and i dig chicks.. Each to there own i guess..

SIDEFX1
SIDEFX1

[This message was deleted at the request of the original poster]

marco0798
marco0798

ebony flame ust so u know Wii does have HD, but is max is 480p I believe. I got shot of my Wii for one reason and one reason only it was gathering dust due to a lack of "real" games not to mention the online is horrible the worst of the 3 consoles and this friend code crap that Nintendo insists on using makes it much worse they really need to relook their online setup.

zzamaro
zzamaro

@Flint247 I know it's your personal opinion but I think people misunderstand the definition of "harcore gaming". You definition could be "addiction" over "hardcore gaming". Hardcore gaming might be someone who likes gaming, those who plays good and hard games, with challenges and everything. There are people who likes difficult games but they don't play everyday.

zzamaro
zzamaro

@Apocalyptic I already know NMH is not coming to Japan.

Dahaka-UK
Dahaka-UK

Talking to Cammie Dunaway about hardcore gaming is like talking to a brick wall. Then again Reggie wouldn't give much an answer either.

ebonyflame
ebonyflame

People quickly jump on the no HD visuals and no hardcore games for the Wii. I will not directly address that but I will ask this question, what makes a gamer hardcore? Is it the willingness to put a few dozen hours into a game in one sitting? Is it the owning of game systems that display games in super high resolutions? My opinion is that a hardcore gamer is the one who sinks the combination of time and money into interactive entertainment is what makes them hardcore. And the numbers peak for themselves. No other company since the PS2 last can claim the number of games sold, systems sold, or time spent playing the games on their system, more than Nintendo. All the call of duty in the world can sell for one year, all the halo can be all the holiday rage, but who plays them after the next big game comes out? Say what you will about zelda and mario games, people keep coming back to them like crackheads. I have yet to play halo 3 again or modern warfare. Have yet to play god of war II again in a long time.

Tezerel
Tezerel

How can you say Nintendo is favoring anything? They aren't the ones making Game Party and Hamsterz- other publishers are. Sure, they could say hell no get off my console, but nobody does that. It's a new idea, that a lot of people want, even previous non-gamers, want to try, and a lot of publishers know that too. Nintendo makes the same legacy of good games as always- its the companies like UBISOFT (ahem, check the label of any petz game) or Square (crystal bearers) who make money from bad games. Nintendo is just the target of the plague.

UnknownForm
UnknownForm

To most people, if you want hardcore, maybe just make the game more mature and improve the graphics. Yes, that's a common stereotype of a hardcore game, but just look at those games that are on the PS3 and Xbox360. But don't get wrong, Nintendo is still making "hardcore games", like Metroid and Zelda, those series haven't stop growing since there release. To PS3 and Xbox360 owners reading this you might have a different definition of "hardcore" like FPS and swearing in game dialogue, but I'm just trying to say that those games can be hardcore at times due to there long legacy. And this is coming from a guy who loves his PS3 and Xbox360 more than the Wii...

Sepewrath
Sepewrath

This whole hardcore/casual crap is nothing more than marketing chess now. Its very simple, as a gamer, if you really care about all this stuff and the whole constant changing definition of what is hardcore; your probably not a hardcore gamer. For a hardcore gamer, it doesn't matter if its rated M or E, if its the biggest name on the market or the dark horse, hardcore gamers game and that's all they care about. The mainstream gamers that claim hardcore can keep whining about the whole hardcore casual crap, while the real gamers enjoy games.

chibi-acer
chibi-acer

Cammie Dunaway is not qualified to talk about hardcore gaming. She couldn't even properly throw the virtual frisbee in Wii Sports Resort at E3.

grove12345
grove12345

Whatever 90% of Nintendo sales are from non hardcore gamers. I think Nintendo mentioned many many times how they like to release new peripherals $$$ and they dont need HC gamers. But now they are taking it back. To me N sold out, once they found out they can make $$ by favoring shovelware.

07pops07
07pops07

@mightEone i dont know what your talking about Twilight Princess was a bad ass game

Cruse34
Cruse34

@tyco_ex The Arc is the opposite of the reason I bought the PS3 in the first place and I have no intention of buying it unless it costs me less than $30. I'm getting a couple games in the first half of the year for my PS3 (FF13 and 3D Dot Heros) But Nintendo showed up big this year and I'm going to be playing the best games the year has to offer

deesnutts25
deesnutts25

@Joshua_M_Gard You failed to mention that in order for the Wii to perform like its supposed to you have to get the Wii motion Plus accessory, so no it is not the cheapest on the market after everything you have to buy. You are right that graphics do not make a game, but it does make the game better when you can see everything that is supposed to be in a game. The reason why most Dev's do not make games for the Wii is because it is a casual system and devs want to go bigger and better instead of staying in the last generation of consoles. As far as this article goes, that lady is on crack thinking that the Wii out sold the PS2 in this same amount of time. The PS2 still sells and Sony still has dev's that make games for the PS2 unlike Nintendo who bails on each of their systems when they release a new one. The Wii had lots of potential seeing as every action you performed in game requred you to move the Wiimote to corospond to said action. The motion controls were jankey when the Wii first released and sometimes there was no response, then came the Wii motion plus which is what the motion sensing was supposed to be.

HonorOfGod
HonorOfGod

@Cruse34 lol how good for you. Have fun.

VXLbeast
VXLbeast

@ejay_kain: Yes, yes, a thousand times yes!

VXLbeast
VXLbeast

I miss playing my Wii. I love the controls, but there are just no good games for it anymore. Nintendo has totally failed in that aspect, and I am glad I moved on to the PS3.

tyco_ex
tyco_ex

@ Cruse34 : Okay, I love my wii. And I play smash bros, mario kart, and the other games that are good on it as much as the next guy. But saying that your ps3 will be collecting dust this year? You must have terrible taste in games then. This year is going to be one of the best years for ps3 since it's launch. FF13, God of War 3 (Hello!?), The last Guardian, Heavy Rain, ect. Not to mention PlayStation Arc, which looks like an even more precise wii-motion plus, but with a 1080p system to play games with it on. PS3 is getting more action this year than ever. If yours collects dust it's because you either can't afford the new games or just have bad taste in games in general.