Nintendo: "It is not an easy task to regain trust"

Satoru Iwata says it is "critical" that Nintendo releases only "incredibly high-quality products" after rise of less expensive smartphone games.

Rushing core titles to market is an ill-advised move, because winning back lost trust is no easy task, according to Nintendo president Satoru Iwata.

Speaking as part of a Nintendo E3 analyst briefing, Iwata said it is "critical" that Nintendo releases only well-polished games even if that means missing release dates from time to time.

"It is not an easy task to regain the trust of the fans of a franchise once you lose it," Iwata said. "Therefore, it is critical for us to improve and re-polish any game that we feel is still lacking in quality. Failing to do so, we feel, would be detrimental to what makes our strong franchises the valuable assets that they are."

Iwata explained that consumers will be compelled by Nintendo's games only if they are "incredibly high-quality products," due in part to the rise of less expensive smartphone games.

"I think it is becoming increasingly more difficult to have consumers understand and appreciate the value that a particular game offers than ever before," Iwata said. "For example, it is now common to find on smart devices a large volume of products categorized as games selling for one dollar. With countless games offered for free, consumers are far more careful than ever to decide whether it is worthwhile to spend dozens of dollars to buy one game."

"Under these circumstances, we feel that it is important to offer games that are even more polished than before in terms of quality to have consumers buy our products, understand the value that they offer, and recommend them to others by word-of-mouth," he added. "It now requires incredibly high-quality products to satisfy consumers to the level where they feel compelled to recommend them to others; the barriers are indeed higher than before."

Nintendo has no plans to bring any of its franchises to smartphones or tablets. The company said last week that the most effective way to leverage its brands is to release franchises on its own hardware, like the 3DS or Wii U.

"If you ported that same software to another device, you wouldn't have that same responsiveness," senior communications director Charlie Scibetta said. "You wouldn't have the same controls that Mr. Miyamoto and his teams designed it for."

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

319 comments
th4tp3rson
th4tp3rson

If they want trust back, do a little less mario (over-milked IP is over-milked) and a little more third party support. I heard the psp got a system update to improve the specs, so why can't nintendo do a system update to get the wii u w/dx11, thus, attracting third parties (SE said KH3 won't be on wii u b/c of this)?

LesserAngel
LesserAngel

Wanna regain my trust? Make a new F-Zero game...

Geiki_Ganger
Geiki_Ganger

How can he say that with a straight face after releasing the turd that is Super Smash Brothers Brawl.

TrappedInABox91
TrappedInABox91

Love Nintendo because of things like this. Even If you hate Nintendo these days, they just don't fuck gamers over. Honest and to the point. Like or not that respectable. 

MS is the opposite. Thank God Sony and Nintendo still give a shit about their gamers. 

Blazeingdragin
Blazeingdragin

Nintendo is like an ex that you occasionally cheat with but you always wonder if you should get back together. I want to like nintendo and it seems they're making an effort but i think people will switch to ps4 or pc's this year follow the failure on xbox one. Still, with games like Bayonetta 2, X, Zelda, Smash Bros., and pikmin 3 the wii u will get a boost in sales. I think a new updated star fox on wii u would also boost sales.

xiiraveniix
xiiraveniix

He's just preparing everyone for the eventual announcement that not all of the games they said were going to come out this year are actually coming out this year. Nintendo still hasn't delivered on their show reel announcing the console last year; Lego City wasn't released til the start of this year & Pikmin 3 still hasn't come out, despite Nintendo saying they would both be out by the end of 2012. 

This is the same slow trickle of games they've been feeding their customers for the past 20 years, giving them a Mario, Metroid, or a Zelda game every 6 months or so (if they're lucky) to stave off starvation. They cannot create hardware which can compete with the big boys, so most 3rd party publishers ignore their consoles as they are not able to create the same games they are releasing for Sony or MS. With this drought of software, it is impossible for Nintendo to release enough games to support the system in any satisfactory manner. 

tsunami2311
tsunami2311

IF they made console that 3rd party dev/pub want to create games on it wouldnt be a problem. But since Wii Nintendo been relying on 1st party games cause most 3d party games are non existent at this point.


I love nintedo but how long are they gona continue this before they learn they need 3rd party support, something that isnt there anymore not like it use to be anyway

thetravman
thetravman

With the DS, 3DS and Wii U, I question their console launches. They're just...bad (example, the 3DS had no games for a year and lacked so many features). But besides that, Nintendo has always been one of the best when it comes to software. I never witnessed a non-polished game from them.

hawsman2
hawsman2

This is the third time in just over a month that I've come on here to comment on the misleading headlines of the articles here. You saw a perfectly banal, generic quote about quality and customer service that had a few comments about the overall value of a video game, and then you made that quote do a backflip up its own ass to make it sound like Nintendo is admitting to a failure and that they were working to rebuild trust that was lost. Sure, you got me to read the damned article, so that's +1 more unique hit on your webpage, but now I regret clicking it, I feel talked down to, and I can't help but feel manipulated. A funnier man than me might make a joke about the irony of losing the trust of a reader, right after reading an article about how it's "not an easy task to regain trust"

Swiftrunners
Swiftrunners

I was holding off getting the Wii U too, but found a great price $250 pro black model, usually goes for $430 in Australia. Got mine yesterday, I know a price drop will happen soon but i don't see the drop being as big as the saving I got.   

RedLegZeff
RedLegZeff

Well he's right, it's hard to regain trust. In all but their handhelds my trust has continually eroded in nintendo since the end of the gamecube. Their gamecube strained my loyalty, the wii killed it, the wii u burried it at sea. I'd still like to hear you've got deep sea subs nintendo, I really would.

DiamondDM13
DiamondDM13

Man, just port Bayonetta 2 for all consoles and keep Mario and Zelda for yourselves.

SamusCR
SamusCR

How is it hard? Make a poll in any site and youll se what people wants : new metroid, new zelda, new star fox and new ip, profit N.

Stop releasing gimmicks, bring the titans that made Nintendo the biggest company of gaming and youll see how WE all will buy a wii u, as for now im still waiting for a smash release date.

AerLightwing
AerLightwing

@Geiki_Ganger That "turd" sold very well to many of the fans. Its only huge flaws were tripping,  bad online, tripping, the slower pace, tripping, and lower hit-stun.
Oh, and tripping.

Thankfully, Nintendo have confirmed to be taking five of those flaws out in Smash 4.[Tripping, tripping, tripping, tripping, and equaling out the speed of the game to be between Brawl and Melee.]

To be honest, I still love playing Brawl to this day; it's a nice distraction from all of the oh-so-very-serious tournament-minded elitists that never play anything other than no items, top-tiers only, final destination.

Icepick_Trotter
Icepick_Trotter

@TrappedInABox91 

Sony tries. They're trying to come up with original franchises but it's still not enough to make their own Smash Bros clone relevant...

Maybe sometime in the future they'll come close to Nintendo's quality...

AerLightwing
AerLightwing

@xiiraveniix On the flip side, it's a blatant fact that there's fewer traded Nintendo titles than most others, so the quality speaks for itself.

The time spent making that quality is worth it.

abHS4L88
abHS4L88

@xiiraveniix 

Oh they can create hardware to match their "big boys" but "daddy" knows better than to compete in a fashion that has led most companies into financial disaster, plus whenever they have competed in the "hardware" race they've always done badly so why do something that doesn't work for them? Apparently most of the industry never learns and continues to favor the more powerful consoles since they're too lazy to actually use some creativity to create unique games, and just make games that only excel in graphics. 

So all Nintendo has is Mario, Metroid and Zelda? So suddenly the around dozen active franchises they have suddenly disappeared? 

AerLightwing
AerLightwing

@tsunami2311 They're in the middle of a catch 22 situation; Third parties made crappy ports that didn't sell and are now assuming that their series don't sell on the system, and they're waiting for Nintendo to fix it, when the reality is, it would fix itself SOONER if they'd get off their lazy asses and make original IP's for the system, IP's that people would WANT to buy for it.

Instead, Nintendo's got to do most of the work itself, aside from a couple of other third party studios like Ubisoft and Platinum.


Third parties are out of touch when it comes to handling Nintendo, and it's their own damned fault that they can't figure things out.

snxx
snxx

@hawsman2 It's Eddie Makuch, you can't expect much more from him. The guy takes every opportunity he can to bash Nintendo. Sure, he noticed he was getting way too repetitive replicating the same old paragraph on each one of his Nintendo articles, but that doesn't mean he decided to be less biased (I just can't help wondering why Gamespot continues to leave unchecked a news editor that's so obviously biased).

RedLegZeff
RedLegZeff

On the other hand the ds and 3ds are 2 of my favorite systems of all time. Confusing how they can do some stuff so right and other stuff so wrong.

abHS4L88
abHS4L88

@DiamondDM13 

Yes, give money to the competition who didn't want the game to begin with, smart idea. 

abHS4L88
abHS4L88

@SamusCR 

"We want this game!" *Game comes out* "Don't want it anymore, now I want this game!" *Brings out that game* "No, I just want Mario!" 

That's pretty much how the gaming community operates. They say over and over again about how they want something, yet when it comes out, they refuse to support it, leaving developers to think "Why the hell should we listen to what they have to say?" making them really only focus on sales because that's the best indicator of what the community wants. 

AlwaysRunning
AlwaysRunning

@SamusCR I think Nintendo of America is more to blame for their reputation problems over here, than Nintendo proper. The Wii had a lot of great exclusives, but jock-boy Reggie got in the way and they were never released here. My favorite Wii game, Disaster: Day of Crisis, is in full English, released everywhere in the world, except for North America. Reggie thought it "looked stupid," despite all it's players loving it.

chipwithdip
chipwithdip

@SamusCR I'm sure they're on it. Remember that Donkey Kong, Mario, Mario Kart, Pokemon, and Smash are some of those titans too, and ALL of them are set to come out this year or the next. They aren't daft.

Geiki_Ganger
Geiki_Ganger

@AerLightwing @Geiki_Ganger Sales are not indicative of quality. Brawl was a very signficant step-back after Melee. It's a fun party game, but it could have been so much more. If I want to have simple and mindless fun, I can just play Mario Party.

xiiraveniix
xiiraveniix

@AerLightwing @xiiraveniix True. Nintendo games are among the most polished around, and they're rarely bargain bin material (I did trade in Sunshine, but I think I kept all my other Nintendo games). Nintendo fans always seem willing to wait and happy with the product, and they are the ones who have been supporting Nintendo all these years. If these people stuck through the lean years of the N64 and the Gamecube (and possibly the Wii, it's hard to tell with the amount of shovelware on the system), then I'm sure they'll be prepared to stick with them for this generation. It just seems like they'll have to wait a while for a new actual 3D Mario to come out, which will take quite some time (considering they only released one Mario game each for the N64 and Gamecube).

xiiraveniix
xiiraveniix

@abHS4L88 They are still competing in the hardware race; that's why they released the Wii U. If they weren't, they'd just become a third party publisher (and sell a lot more games I might add).

Why would the industry want to use a less powerful system, especially when Nintendo's hardware cannot provide the same experience as available on other consoles (remember the Wii version of Dead Rising)? This isn't due to laziness, it's just common sense to choose the best tool for the job. And when was the last time Nintendo created anything "unique"?  They just re-release the same basic game without straying far from the formula. Hell, their most recent iterations of their classic franchises have actually regressed back to their 2D roots (Metroid: Other M, Donkey Kong, New Super Mario).

And what are these "dozen active franchises" Nintendo have. Let's see, there's Mario Kart, Mario Golf, Mario Tennis, Mario Party, Paper Mario, Super Mario 3D Land, New Super Mario Bros, New Super Luigi, Luigi's Mansion, Mario & Luigi, Yoshi (which is ridden by baby Mario), Zelda, Kirby, and Super Smash Bros, which has all your favourite Nintendo stars (like Samus, Link, Kirby, Donkey Kong, Luigi, and Mario). Seems like Nintendo is the one that is too lazy to create something unique. Apparently they never learn, and just make games that only excel in Mario.

xiiraveniix
xiiraveniix

@AerLightwing @tsunami2311 Of course Nintendo has to do all the work, it's their console. Nintendo are the ones who are out of touch when it comes to handling third parties, they have been since the N64 days. It's their fault their system is failing. They are responsible for not only creating hardware developers want to work on, but also by forging partnerships with third parties (usually by throwing money their way to get some exclusives). This happened with Capcom in the Gamecube days (Resident Evil Remake is one of my favourite games, and it's the reason I bought a Gamecube). 

Third parties want to make money, and they do that by reaching a large audience on a system with a large user base. Developers aren't going to flock to the Wii U when there aren't that many systems in people's homes, and when they may have to limit their vision due to technical limitations. This is especially true when Nintendo themselves has so far been unable to release anything remarkable for the system they themselves created. I mean why did they make the system in the first place? I don't see any new Mario games dependent upon this new touch pad. They seem to make things like the touchpad and the Wiimote and just hope that someone out there will make something for it. It's up to them to do that, and they should have had something available at launch that made people say "I have to buy this system (to play this game)".

Nintendo need to look back at the launch of the N64 and realize that from day one, people had Mario 64 which was THE reason to own the system at that point. Just like Ridge Racer, Tekken and Wipeout for the PS1. Seems like back then, system manufacturers understood that a system needs a "killer app" to convince consumers to buy it. Halo 1 for the original Xbox is probably the last one I can remember. Since then, there hasn't really been an exciting launch lineup (or even single stand out launch title) in recent console generations. Sony and MS are guilty of it too, but they have a heap of third party support to ensure a steady stream of games. Nintendo have not shown the ability to garner third party interest, and this is mostly due to them offering substandard hardware and storage mediums (cartridges for the N64 in the age of CDs, mini CDs for the Gamecube in the age of DVDs, and DVDs for the Wii in the age of Blurays).

SamusCR
SamusCR

@abHS4L88 @SamusCR Dude what?  Ive been asking for a new metroid since years lol, other m wasnt that ofa good game, ive been waiting for a good zelda since twilight princess, start fox well since GC...there has been years wihtout those titans...

koolkid4327
koolkid4327

@Geiki_Ganger @AerLightwing 
It most certainly was not! The adventure mode alone (Subspace Emissary) was immensely fun to play, and even more so with a friend. I've played through that story with 3 different friends now, and had fun every single time!
Not to mention, a forward running attack and a midair attack both catch items, you can air-dodge multiple times, and the (although unnofficial) insane modding of the gameplay; you've got tons more hours of gameplay in this game than in Melee. Me and my friends could easily get tired of Melee after a few days; but with all the excitement and fun you can have in Brawl; it's worth many, many more hours! :D

Mist3rDragon
Mist3rDragon

@AerLightwing @Geiki_Ganger I agree Brawl is a great game. It's not always about the competitive standpoint. 

Another example would be Pokemon Black and White. They were massively acclaimed, but if you're a competitive player, they were terrible. 

People should remember that not everyone plays games in the same ways as they do.

AerLightwing
AerLightwing

@Geiki_Ganger @AerLightwing  

That's only a competitive player's view of things.

The non-competitive base for both Melee and Brawl has always been bigger.

Also, if you really think that Brawl was little more than "Mindless" fun, then you should spend some time on Smashboards.com.

There's quite a few logical arguments that would dissuade anyone thinking of Brawl as a mindless game, even in direct comparison to Melee.

xiiraveniix
xiiraveniix

@AerLightwing @xiiraveniix @abHS4L88 You're right about those arguments being easily applied to third parties. Most developers have a particular genre they work with extensively, to the point where they are almost just remaking the same game over and over again.

However, most developers don't have to worry about supporting a console all by themselves. Most of the games coming out for the other systems won't be on the Wii U, so that's where this homogeny in their products becomes a problem.

AerLightwing
AerLightwing

@xiiraveniix @abHS4L88  

All of the arguments you just used can easily be applied to third parties and all of the sports, shooters, and racing clones they've produced in the last decade.

The Crew is so much of a NFS clone that I'm surprised anyone is taking it seriously, but I guess pretty sparkles are enough for some people to accept their own hypocrisy.

glifton
glifton

@abHS4L88 @xiiraveniix "they have around 30 active franchises"  

define ACTIVE, and you apparently are combining handheld and console into the same thing 

golden sun last game 2010

Luigi's Mansion? really? a 2001 console then a handheld in 2013

punch out?

sure pikmin is coming out soon but the first one was back in 2001...

"f-zero and starfox will most likley return"..probably true but they skipped a whole console and e3 showed nothing...

abHS4L88
abHS4L88

@xiiraveniix

You should've known what I meant, they're not going to compete on the power of the system, instead they're going to do things their way, offering up a system that's still powerful but changes things up in different ways. No they wouldn't have sold more games, I don't know why people keep thinking that when many of their system selling games easily break 5m and several would go over 10m. As a 3rd party, they would most definitely lose a lot of that charm and relevance they have being a 1st party, plus the quality of their games would definitely take a hit. 

Why would the industry want to use a less powerful system? Okay then why was the PS2 the most supported system of the 6th generation? It was the 2nd weakest, how about the Playstation, which was in the middle and in some ways, weaker than the Saturn? The Genesis had a crap ton of support despite being very inferior to the SNES. The developers who actually took the time to craft something great for the Wii actually ended up with a very unique game that can only be done on the Wii. 

So new iterations of franchises can't be unique? Last I checked, Super Mario Galaxy was pretty unique, same with Legend of Zelda Skyward Sword and Kirby's Epic Yarn. Xneoblade Chronicles had a very unique setting while pushing the JRPG genre forward. Stop looking at the obvious and actually think about what they're doing. 

Again, focusing on the obvious, instead of actually thinking (although I'm sure you were thinking, just in an idiotic way). First off, I consider the Mario Sports games their own franchise, so let's begin (and since you can't seem to think properly, I'll put the genre also):

Super Mario (platformer)

MarioKart (kart racer)

Smash Brothers (platform crossover fighter)

Legend of Zelda (action adventure)

Pokemon (RPG)

Metroid (adventure shooter)

Donkey Kong Country (platformer)

Kirby (puzzle platformer)

Luigi's Mansion (puzzle action adventure)

Yoshi's Island (platformer)

Paper Mario (RPG, sometimes platform RPG)

Xenoblade (open world RPG)

Pikmin (RTS)

Kid Icarus (3rd person shooter, on rials shooter)

Animal Crossing (simulation)

Mario & Luigi (puzzle RPG)

Advance Wars (turn based strategy)

Fire Emblem (strategy RPG)

Golden Sun (puzzle RPG)

PushMo (platform puzzler)

Rhythm Heaven (music)

Pokemon Mystery Dungeon (action/adventure RPG)

Punch-Out! (time based boxing)

ExciteBike (platform racer)

WarioWare (mini game compilation)

Mario Party (competitive board game mini game compilation)

Mario Sports (sports with wacky mechanics)

Wii Fit (fitness)

Nintendogs (pet simulator) 

and F-Zero and Star Fox will most likely make a return, as well as Miyamoto confirmed that he's working on something brand new. Oh sorry, I guess I lied, they have around 30 active franchises (because I'm sure I missed some). It's not them who never learn, it's the gaming community who seems to only think of Mario, Zelda and Pokemon whenever they hear Nintendo because they have this vast variety of games that they support and are of high quality that aren't getting purchased, so as a business, what are they supposed to do?

DiamondDM13
DiamondDM13

@AerLightwing @DiamondDM13 @abHS4L88 Damn, can I see that "No other choice?". Even still, it applies. Platinum didn't have to wait for MS or Sony to offer them anything. The truth is, if a company contacted you saying they wanted to publish your game, and would fund it's development, why would you wait for others to make their offers, when those offers were not certain to come.

I know that is what they were thinking, because that what any other developer without publisher would do. That is, if your game requires some financing to be made. Seriously, it doesn't take a genius to understand this. Now people, get back to that Nintendo hole and don't come out until the Wii U has any success.

I don't mean to be an ass, but fanboys need to learn to be objective.

AerLightwing
AerLightwing

@DiamondDM13 @abHS4L88  

Trying to say you know what Platinum was thinking?
No, don't go there.

Platinum have already gone out of their way, not once but TWICE, to state that NINTENDO is the reason that Bayonetta 2 existed, that there WAS NO OTHER CHOICE.

No other choice = no other offers.

If you don't believe the people here, look on Platinum's twitter regarding the game.

DiamondDM13
DiamondDM13

@abHS4L88@DiamondDM13No, I didn't, you were the one who said: "Yes, give money to the competition who didn't want the game to begin with, smart idea."

I was just saying, you can't prove that Sony and MS didn't want the game. And if it is indeed as you said, that SEGA put Platinum in contact with Nintendo, then it's pretty obvious that yes, Platinum chose to accept the offer, since they didn't know if the others would make one.

There's a saying in my country, which goes: "Mais vale um pássaro na mão que dois a voar", which translated would be "It's better to have one bird in your hands than two flying". I think I don't need to explain it, but it is what Platinum thought.

abHS4L88
abHS4L88

@DiamondDM13

Considering that the original came out in 2010, Platinum had a quite a bit of time to figure out how to get their game published since SEGA said no, and no, SEGA said that they put Platinum into contact with Nintendo, not Nintendo approaching Platinum. 

Also it doesn't make sense that Platinum would automatically want to work with Nintendo above others since they've only had one game come out on the Wii which sold horribly, Mad World. 

Although just looking at the way Nintendo treats its developers, I can totally see why Platinum would prefer Nintendo above others. 

But yeah, you strayed away from your original point in saying that Nintendo should port Bayonetta 2 to other consoles. 

DiamondDM13
DiamondDM13

@abHS4L88 @DiamondDM13 There are 2 things you need to think about.

First, do you have proof that Platinum contacted Sony or MS for Bayo 2?

Second, let's say Nintendo decided to approach Platinum games and offered to publish the game. Now put yourself in their shoes. Would you wait for Sony and MS to make you a offer, or would you just accept Nintendo's offer and be able to create your game?

I know I would accept Nintendo's offer even if that meant not hearing the other offers.

abHS4L88
abHS4L88

@DiamondDM13
Indeed yet Platinum did got to Sony and Microsoft before being directed to Nintendo and neither developer took them up, so clearly they didn't care about that game making it onto their systems.

SamusCR
SamusCR

@abHS4L88 @SamusCR That REALLY depends on what kind of community you target to and a whole marketing strategy, you cant expect to earn as much money with metroid as with a generic mario game.


abHS4L88
abHS4L88

@SamusCR

I personally thought Skyward Sword was awesome. Anyways, my point is is that the gaming community will scream and b*tch about how much they want something, yet at the end of the day refuse to put down the money to back up what they're saying, which is why we don't see more of the games the gaming community says they want, instead just those that sell.