Nintendo dominates hardware sales Down Under in 2009

Nintendo DS sold 760K consoles last year, while the Wii nabbed second spot in Aussie hardware sales; PS3 and 360 land in third and fourth position.

Last year proved to be a profitable one for the games industry in Australia, with the Interactive Games and Entertainment Association revealing that 2009 was the industry's biggest year ever. While hardware sales were slightly down in 2009 from 2008, Australians still managed to scoop up 2.247 million units. And according to figures released today from the big three console manufacturers, it seems the bulk of those hardware sales were Nintendo products.

The Nintendo DS was Australia's top-selling piece of game hardware in 2009, with figures from industry tracker GfK Australia showing that the handheld sold 760,000 units. Not far behind was the Nintendo Wii, which moved 730,000 units in the same time frame. Sony has countered with its own figures stating that 318,000 PlayStation 3s moved into Aussie homes over the last 12 months. Microsoft has kept quiet on 2009 sales but has confirmed that lifetime sales of the Xbox 360 Down Under now sit at 850,000.

The Nintendo DS continues to reign supreme Down Under.

Sony's PS3 data, however, isn't solely made up of consoles sold in retail shops. Out of the 318,000 total, 46,000 units were moved through business-to-business transactions for promotional deals (such as those given away through the Bravia TV offer). Sony claims that the new PS3 Slim accounted for almost 30 percent of all PS3 consoles shipped.

As for the 360, while Microsoft refused to disclose how many consoles it sold in 2009, it did confirm to GameSpot AU in January last year that it had sold 537,000 units. This means that the 360 shifted approximately 313,000 units in 2009, slightly less than the PS3's overall total.

The PlayStation Network continued to grow throughout the year, with Australia's connectivity rate of PS3 consoles signed up to the service now at 55 percent. Xbox Live, on the other hand, didn't fare as well, with a connectivity rate of 50 percent.

Sony also updated figures for the PlayStation Portable and the PlayStation 2, with the company’s handheld console now at 604,000 units sold since launch and its legacy console reaching an install base of more than 2.5 million consoles.

Current console install bases in Australia are as follows:
-Nintendo DS: 2.5 million
-Wii: 1.7 million
-Xbox 360: 850,000
-PlayStation 3: 770,000
-PSP: 604,000
-PlayStation 2: 2.5 million

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Discussion

14 comments
t_biggin
t_biggin

Interesting that the Wii has install base of more than x360 + PS3 combined. It really does make the Wii game sales for good 3rd party titles look even more dismal. It would be really interesting to find out how the "Petz", "Imagine", and "Wii Party" games are doing. Over time they could be outselling MadWorld / BoomBlox / Okami / NoMoreHeroes and that's a most worrying possibility. @ Nintendo_Man - I don't get it. What 3 platforms over 2.5m? PS2 has been around for 9.5 years and with attrition could be well below 1m active so I count 1 current console at 2.5m and the pc.

Wuflungdung
Wuflungdung

now maybe we will stop gettin rip off in the prices of the games they sell us! It also shows how much loyalty sony has here, sales between the xbox and ps3 are quite close, especially considering the price difference! Now if only sony would start looking after their loyal customers rather Than fighting in North America and Japan!

SaintNicholas87
SaintNicholas87

Quite large figures of consoles shipped when you compare it to the population figure of 22 million. Seems a third of all homes have a Wii, Ps3 or 360 and most people especially kids have a DS. What I want to know is, why Nintendo is bringing out yet another version of the DS. I have the DS Lite, which came after the first DS. They're soon to release the DSi XL.. more letters and a bigger screen is about the only improvement over the DSi. I wonder if it will take off and what pricepoint it will sit in the market.

im-a-roustabout
im-a-roustabout

I don't have a problem with the Wii selling so much and all, but I guess what does make me and other gamers mad from time to time is knowing that the people who are playing the Wii and Wii play are people who bought it b/c they saw it at a friends house, they play it for a little, and never touch it again. I know I can't speak for the whole world but I can at least speak to every last person I know here in Atlanta, and quite a few people in California and New York and the story is always the same. Went to a friends house, saw the Wii, next day bought one for themselves (which is possible due to the low price tag and it comes with a game) played it, got tired of it, went out, bought wii play, end of story. Why else is it the same 3-4 games Nintendo is selling so well but nothing else? It's always Zelda, Wii play, and Mario-so-and-so. It's just crazy b/c every time I go to somebody's house theirs a Wii that never gets played. What a strange system......

Freezezzy
Freezezzy

Only reason for this is because Nintendo is "safe". As in safe for your kids. The Wii and DS are the only consoles to be publicly endorsed by Michael Atkinson. (well, he did say that he bought a Mario game for his kids)

phudabulah
phudabulah

Considering any game that is has even a remote amount of violence in it is banned in Australia, this isn't surprising. What other options do the gamers down there have?

Inconnux
Inconnux

Is anyone surprised? These figures are echoed in almost every other region as well, no reason why they wouldn't be the same in Australia

Marcster1994
Marcster1994

Inb4nintenorant Anyways, this is good news for the gaming industry

The_Infamy
The_Infamy

What did you expect when anything that has a drop of blood and/or violent acts is banned from the country instantly. >_>

evan321456
evan321456

well it goes to show that Nintendo have always been on top

aaronobst
aaronobst

"NINTENDO SELLS" Really? i had no idea

lamprey263
lamprey263

that's a pretty good install base considering the country's overall population is some 22 million

Nintendo_Man
Nintendo_Man moderator

The DS is now the highest selling video game platform in Australian history, though the Wii is tracking much higher than the DS after 3 years. But having 3 platforms selling over 2.5m each is a great sign of how well the industry is doing here.