Nintendo debuts Wii U commercial

Mario maker launches "How U Will Play Next" advertising campaign for upcoming console ahead of console's launch later this month.

Nintendo of America has commenced its advertising campaign for the Wii U. A new one-minute commercial posted to the company's YouTube channel is packed with bright colors, energetic music, and gamers of all types playing the Wii U. The ad is embedded below and is capped off with a marketing message of "How U Will Play Next."

The Wii U is due out in North America on November 18 beginning at $300 for an 8GB basic model and scaling to $350 for the 32GB deluxe version that includes a copy of Nintendo Land.

The first high-definition system from Nintendo will launch with 23 titles, including Call of Duty: Black Ops II and Assassin's Creed III.

The Wii U comes to Europe and Australia on November 30, with a launch in Japan rounding out the bunch on December 8.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

208 comments
AzatiS
AzatiS

All i see is....

 

People , faces , controllers....

 

Where are teh games? How im supposed to get excited with this comercial?! Epic fail

zequex
zequex

I find it amusing how people complain about *cues sad violin music* the burdensome challenge on focusing on two things at once. Or how strenuous it must be to look up... then down, and then.... *sob* BACK UP AGAIN!

 

OH THE HUMANITY!!!!

 

Has nobody driven a car? Does anyone complain about neck strain from checking mirrors or your speedometer? or the radio? That is a far more drastic focus difference than your tv to the gamepad. 

ydnarrewop
ydnarrewop

Interesting, but the launch titles aren't worth it for me yet  :)

GH05T-666
GH05T-666

I dont understand why its such a big gap between Americas launch on the 18th of November and Australia has to wait until the 30th of November. 

I really dont get why Japan have to wait until the 8th of December to get it? Isn't it made in Japan? They usually get everything else first.

Killer6b9
Killer6b9

Oh just so everyone knows cause I am sick of hearing they think it is a Wii add on......YOU ARE NOT A GAMER IF YOU DO NOT UNDERSTAND THAT THE WIIU IS A SYSTEM.....PERIOD! Now that I have that off my chest, all the non gamers can start complaining....

digitaltiger
digitaltiger

Going by this commercial lots of people will think this is a tablet controller for the Wii and not a new console. The commercial does a bad job of informing people that this is a new HD console with a new main tablet controller. Nintendo thinks they have fixed this problem but this commercial shows that they still haven't learned their lesson.

thereal-15-cent
thereal-15-cent

Nintendo has done a horrible job of promoting this. At first, I couldn't even tell if it was just an accessory for the Wii or a whole new system. Keeping the "Wii" name in it was also a mistake. The "I'm Not A Gamer" commercials will just push hardcore gamers toward the Sony and Microsoft consoles.

advancedcaveman
advancedcaveman

These commercials are terrible; they should have just made them like those original Wii commercials where the japanese men go from house to house saying "we would like to play."

 

Just change it to "We would like to play... With YOU," and have them hold up a gamepad instead of a Wii remote. Then cut to some people in a room doing the "I'm using the screen to do a thing" crap. Done. 

 

Mr_Bodywave
Mr_Bodywave

This commercial actually highlights how horrible the tablet idea is.  Notice how they have to look down and up so much, or only look down.  This is going to hurt it very badly, imo.  Look the Wii U selling 1/2 or less as much as Wii.

BlueFlameBat
BlueFlameBat

I'll consider a Wii-U when Bayonetta 2 comes out. I am no longer impressed with Mario and Zelda games.

saltbalsak
saltbalsak

I'm confused. Is the Wii U an app that allows me to use my iPad to play Wii bowling instead of that wand thing-a-ma-jig? If so, I'm in!

robertico7
robertico7

Like i said, i'll wait till the new super smash brothers release than i'll buy the wii U.no rush.

okassar
okassar

Naming the system Wii U was such an incredibly stupid idea. There was no good reason to do that, and a ton of casuals will be confused. Nintendo caters to casuals. Uh oh.

 

I tried the system out and it is certainly a step up from the Wii. I liked the controller and it's nice that a more standard controller will be offered as well. Personally, I don't care and am waiting for 2 next-gen systems to come out.

alkaline_DnB
alkaline_DnB

they almost got that skirllex sound down.

Celsius765
Celsius765

I gotta say Nintendo makes great games , I like them. but they have the charisma and presentational skills of a tree stump

tommynj
tommynj

Looked fine, can't wait for the release.

UnwantedSpam
UnwantedSpam

Wow, that was a pretty bad commercial. It was just horrible "wub-wub" noises followed by people singing into the tablet.

 

I love Nintendo, but they need to get their head screwed on straight and advertise to the older crowd. This ad just paints the system as overly casual and family friendly, which isn't a bad thing, but the "hardcore" crowd (arguably the most important crowd) will probably see it as juvenile. Plus, it didn't do a lot of explaining to differentiate itself from the original Wii. Less dubstep, more explaining so people will know it's a new console. Heck, like other people have said, even if they showed a few seconds of somebody playing ZombiU or ACIII, it would have been better.

 

Or maybe I'm just overreacting because I'm overly tired.

ekalbtwin
ekalbtwin

 @Tripwolf If Nintendo isn't your thing it isn't your thing, but a joke?  Every other first, second and third party developer wishes they could craft games like Nintendo does.  How many other Devs put out games on a consistent level that break the 10 million mark?  This gen Nintndo has put out over 5 games, off the top of my head, that have broke that number.  Wii Sports by itself has sold more than the entire Halo franchise.  I am not saying it is better than Halo, just showing a certain point of view from a sales based industry.

abHS4L88
abHS4L88

 @Tripwolf 

Nah, the only jokes are those who trash a system and company before even giving them a chance to do what they do best. 

NightzeroAX
NightzeroAX

 @thereal-15-cent "I couldn't even tell if it just an accssory for the Wii or a whole new system."

 

I've never face palmed so hard.

Killer6b9
Killer6b9

 @Mr_Bodywave The comment you just stated is invalid, how many Nintendo DS dual screens have been sold? Way more then the other companies combined, just in case you don't know this....there has been almost 175million dual screen systems sold, which require you to look at 2 screens. Here is just one website that shows these sales...

 

http://www.nintendo-gamer.net/2012/10/26/nintendos-lifetime-sales-four-interesting-facts/

 

So I do not think that having a 2nd screen will hinder your game play unless the person playing is incompitent of doing so. You also better bet your bottom dollar that Sony and Microsoft will follow suit with this....mark my words. They copy everything else.

 

Now do not get me wrong I loved my beloved 360....all 4 of them....damn RRD...and still enjoy my PS3...both of them....and still a few of the older systems that I decided to hold onto, but to have a closed mind about 2 screens when it is already a proven victory is just ludicrous.

 

abHS4L88
abHS4L88

 @Mr_Bodywave 

I don't see how interacting differently with games is such a bad idea. So what if someone is only looking at the GamePad, if that's their role then that's fine as long as it adds to the overall gameplay experience, like with Rayman Legends and New Super Mario Bros U. 

 

I don't think intense games like Bayonetta or Aliens will use the dual screens much outside of maybe a map or inventory, but slower paced games like ZombiU and Monster Hunter would work just fine.

rarson
rarson

 @saltbalsak 

 

Why would you want to play Wii bowling with an iPad? That doesn't make any sense.

ArabrockermanX
ArabrockermanX

 @robertico7 Lets just hope they don't screw it up... I'm already expecting an excessive amount of DLC.

okeanis
okeanis

 @okassar I agree with the naming of this 'second iteration'; very confusing indeed. It was confusing to gamers for a while...... it's going to be interesting to see how this goes.

rarson
rarson

 @nintendoboy16 

That's actually a terrible commercial and doesn't show hardly any gameplay. I wish Nintendo would do some decent marketing.

abHS4L88
abHS4L88

 @UnwantedSpam 

But Unwanted Spam, those who would care about ACIII or ZombiU probably are already aware of these games and know what the Wii U is, at least in the US so there really isn't a need to advertise to them. 

 

The UK ad was better but they're just starting with advertisements, we'll probably see some geared more towards "hardcore" gamers later on.

rarson
rarson

 @Suikogaiden 

 

Your comment doesn't make any sense. Nintendo brought the industry back from a total collapse and dominated the industry through the 80's and early 90's. Their only commercial console failure was the Virtual Boy. Their last console, the Wii, a console that many predicted to fail, was WILDLY successful. While Sony and MS were losing boatloads of money on hardware, Nintendo was outselling both of them combined.

 

If you ask me, it's pretty "childish" (bad business practice) to react to a changing market like the video game industry by giving people more of the same thing: better graphics, more storage, more of the same games. Sure, that stuff is great to have and will satiate gamers initially, but where do you seriously expect your customers to be a decade from now when you haven't given them anything truly different to experience? Nintendo seems to be the only "adult" here who can figure out that long-term success has more to do with gameplay than console specs, and that hardware without *compelling* software is pointless. Sony and Microsoft think that powerful hardware makes software compelling. I think that's extremely short-sighted.

 

I always get excited about new hardware, but I rarely get excited about new consoles anymore because they're all pretty much the same thing anyway. Nintendo usually excites me because I see them trying to challenge the current standard and I see the potential their ideas usually have. I think the Wii U will attract industry vets and challenge them to be more creative with new styles of gameplay.

abHS4L88
abHS4L88

 @Suikogaiden 

Child of the gaming industry? Ahh, you must mean how they want to please everyone, are open to explore different ideas, follows their own rules, and are not boggled down by the "standards" of the industry. 

ekalbtwin
ekalbtwin

 @abHS4L88  @Mr_Bodywave I agree with abHS4L88.  Sure, if used wrong the tablet could be a bad thing, but so could dual analog, and it worked out well in the end.  Put at least an once of faith that devs will not know how to make the games work.

zequex
zequex

 @ArabrockermanX  @robertico7 You know, I wouldn't mind (a little) DLC in Smash Bros.

Not silly day 1 DLC but, if you look at how long of a lifespan they have, it would be nice to buy new characters and maps to expand the game every year or so.

Especially if it was like $3.

nintendoboy16
nintendoboy16

 @rarson It surely helps this one, that's for sure. Explaining a KEY feature of the Wii U tablet.

UnwantedSpam
UnwantedSpam

 @abHS4L88 Actually Swapnote Buddy, you'd be surprised at just how many people don't know about those games or this system. Hell, half of my gamer fans don't know what a ZombiU is, or that AC3 is coming to the U. Nintendo will always have a special place in our hearts, and there's no doubt that this thing will sell by name alone, but this commercial just made it look stupid. It just didn't explain the system enough. The way it was shown might confuse casuals, and the overly family-friendly tone might drive away hardcores. Which is sad, since the 3DS had a good marketing campaign that showcased all sorts of games.

 

But I agree that we have to give it time. This was just a bad starting point. Hopefully Ninty can get it together with better advertising soon.

rarson
rarson

 @abHS4L88  @UnwantedSpam 

 

I will say this: if they're trying to sell it as a game system (and Nintendo usually does exactly that), then they should be showing the games. Nintendo, of all companies, should know this.

 

I think Nintendo just gets caught up showing how people can use the thing that they forget to show enough of the actual games. I really don't want to watch people sing into their devices, I just want to see what kind of games it plays.

Hard_Target
Hard_Target

 @abHS4L88  @Suikogaiden You mean how they have to pander* to everyone because they can't pull in enough revenue to stay alive unless they do, explore different ideas each console because they can't find a good one and perfect it, follow their own rules because no one else wants to, and are not bogged by "standards" because their consoles always fail to meet any. **Fixed that for you**

TheSorrow66666
TheSorrow66666

 @hitman047m4  @RitsukoEX

 hardcore are the people whos main hobby is vgames. where you play all the time. non hardcore are the kids who play an hour every three or four days and than only with friends or in party groups. its a system made for fun with friends and family when you have a get together or want to play a simple fun game for a couple hours. not sitting chilled out on a couch or bed playing for hours on end.

abHS4L88
abHS4L88

 @rarson  @UnwantedSpam 

I see what you're both saying, although I think it's good to start with the system first then start highlighting games, either way, their systems usually have strong launches regardless of advertisements so whatever voodoo they're doing seems to work :P

abHS4L88
abHS4L88

 @Hard_Target  

Someone's has a huge stick up their a**, really, what's your problem? You don't like Nintendo anymore, fine why do you bother going on Nintendo news? Stick with the companies that you love and support. 

 

They can't pull in enough revenue to stay alive? Yes because the Wii and DS both selling over a quarter of a billion units combined didn't make them much money, neither is the 22m current sales of the 3DS. Add on top of that the fact that many of their games have sold at least over 1m, with a lot going over 5m. 

 

Can't find a one good idea and perfect it? Let's see they perfected 2D and 3D platforming, also action/adventure, kart racing along with realistic racing, puzzle, RPG, rhythm, strategy, platform fighting, on rails shooter, 2D shooter, FPS, and party genres yet they insist on building and evolving these genres instead of just resting on the fact that they got these kinds of games down, on top of getting better with action and RTS games. 

 

No, no one else is daring or brave enough to follow the direction they go. A quote from the internationally influential economist E. F. Schumacher "Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction." 

 

Fail to meet any? How can they fail when their consoles (more so than any other) have set more standards? If you can't even recognize this then you really should stop responding to me because you're clearly just an misinformed hater. I'm not going to deny what Atari, Sega, Sony and Microsoft have done for the industry, but to say that Nintendo has always failed at meeting standards with every console is highly ignorant.