Nicole Kidman promoting More Brain Training

<i>The Hours</i> star is the new face of Nintendo's brain training sensation in Europe.

by

Australian actress Nicole Kidman will be spearheading the European marketing campaign for the latest Brain Training title, due out in Europe on June 29. The sequel to the immensely popular Dr. Kawashima's Brain Training: How Old Is Your Brain? [Brain Age in the US], the imaginatively titled More Brain Training from Dr. Kawashima: How Old Is Your Brain?, will feature more of the same with Sudoku, daily training, and quickplay.

"I'm ready for my close-up, Iwata-san."

The 40-year-old actress commented, "I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training. Most importantly, I've quickly found that training my brain is a great way to keep my mind feeling young."

The advert will feature the star relaxing at home and playing the new title by memorising numbers and speaking into the DS's microphone. The ad will debut in the UK on ITV1 at 7:45 p.m.

Nicole Kidman has previously appeared in films including The Hours, Eyes Wide Shut, and Moulin Rouge!. Upcoming films starring Kidman include sci-fi movie The Invasion, fantasy The Golden Compass, and period epic Australia.

"Who Wants to be a Millionaire" presenter Chris Tarrant was the previous celebrity to publicise the (first) title, Dr. Kawashima's Brain Training: How Old Is Your Brain? , in a series of ads in the UK--including one with his then wife, Ingrid, where he started using the game after forgetting his wedding anniversary. Unfortunately, the couple was going through a well-publicised divorce at the time, after the tabloids revealed the star had been having an affair.

For more information on More Brain Training from Dr. Kawashima: How Old Is Your Brain, check out GameSpot's hands-on preview.

Discussion

84 comments
jem_gal
jem_gal

nintendo=coolness, nicole=hotness, put them together = huge profit? well who knows what'll happen, but i like nintendo and i love nicole kidman so it's all good.

GrimBee
GrimBee

Sharon Stone should of done this really, she has one of the highest IQ's apparently, for a celebrity anyways... Nicole Kidman will definately make people remember the advert. But, unfortunately - from this article, we know what channel its on, what time.. but what day? :( "But kudos to Nintendo ... lets see what celebs will happily advertise Sony products " LoL - they will probably get Will Smith to promote High-Def Hitch :P

Lum_Yatsura
Lum_Yatsura

Another "Who Wants to be a Millionaire" host? OMG. Can't they find one which'll last? Hmm... Haven't seen any of the above named movies, so no clue there. I guess it's an OK good cause. A successful actress doesn't need to be promoting video games, or life insurance ads. And do we really need MORE commercials for GEICO? xD

NightRain
NightRain

Hmm... if Nicole Kidman would try to incite me to buy the game by playing it by my side... I WOULD RIGHT AWAY! :P

Jebril
Jebril

OMG NICOLE KIDMAN IS HOTTTTTTTTTTTTTTTTTTTTTTT

amogley
amogley

trying to appeal to girl gamers ... or a more sophisticated market perhaps? Just because Nicole Kidman is the face on the advert doesn't make me want to buy it any more than I did (or did not) previously. But kudos to Nintendo ... lets see what celebs will happily advertise Sony products ;)

aus_pride
aus_pride

Pretty cool, intreasting viewing it will be

Franzkill
Franzkill

Oh god. Nintendo have even fooled the celebrities into thinking their 'touch screen' technology along with a stylus pen is actually the most innovative thing that gaming has ever done. The PDA was doing this years ago and still is today. Seriously its not like Nintendo reinvented the wheel here...

SnuffDaddyNZ
SnuffDaddyNZ

I'd love to have my brain trained by Nicole - i've seen part of that movie where she played a teacher, can't remember what it was called though..

DoctorFu
DoctorFu

I loved the first game and I will definitely buy the second game. What is the America release date on that anyway?

Gamecube_LV99
Gamecube_LV99

I must be like the only person who likes both Nicole Kidman and Tom Cruise...anyways, nice way to reach a broader audience. Those who liked the first game will buy the sequel while those who never heard of "Brain Aige" will probably know more about this game now. Also, that's a pretty bad Sunset Boulevard allusion in the picture caption...it just didn't work for me.

ahyumifan
ahyumifan

I don't need Nicole Kidman to make me purchase Brain Training Game, (since Nintendo's reputation is already a credible). But anyway her appearance on Nintendo Game is just welcome. I love Nicole Kidman

Slash_out
Slash_out

To answer what was said before : Who cares if she does it for the $. I mean it's her work, and who wants to work for free? I sure don't. As for her helping the sells, I don't know. But I prefer to have a beautiful face in my ads, rather than an old man's. Ps: that scientology stuff was true? I mean I did read that Tom cruise was in a sect, and saw the episode of South Park, with scientology, but I never thought that it really existed. Man; I am going to watch that episode again, just for a good laugh.

4Edds
4Edds

Nicole's one of the classiest, most intelligent working actresses. I commend Nintendo for going after such an icon.

Pete5506
Pete5506

ya this will not help them sell

Kalex007
Kalex007

In response to a few of the comments listed: 1. Yes, "To Die For" is awesome, if not for Kidman than for Joaquin Phoenix. 2. Yes, Moulin Rouge is also awesome. 3. Kidman is not a scientologist; in fact, her refusal of scientology has been cited as one possible reason for her divorce with Tom Cruise 4. "She's just doing it for the $" Maybe. But then again, how much do you really think she cares about $ when she's making $17 million a movie and was named the highest paid actress of 2006. Probably not worried about how she's going to buy groceries. 5. "She is freakin' hot". Yes. Yes she is.

comthitnuong
comthitnuong

Apparently she believes that the game is actually training her brain...When it really just makes you think a little. Maybe something a successful actress like her wouldn't have to do on a daily basis?

the_junk
the_junk

[This message was deleted at the request of a moderator or administrator]

sacatash
sacatash

All I can say is, Sony and Microsoft eat your hearts out!!

shadowblade99
shadowblade99

If Nicole tells me to do it, I'm going to do it.....mmmmmm Nicole.

Sheiko
Sheiko

This is pretty good news while not exactly worthy of gamespot but its still nice especially with a big star like Nicole Kidman. Hopefully some of the younger boys and girls will follow suite.

Redsyrup
Redsyrup

I'd love to see Kidman in some USA spots.

rokkuman09
rokkuman09

Okay this is pretty weird, really I don't understand why Gamespot would think anyone would care. This really doesn't even count as news.

lamprey263
lamprey263

My favorite Nicole Kidman film was "To Die For".

Simsyas
Simsyas

Scientology has Tom Cruise, John Travolta and others, Nintendo couldn't stay behind for long.

nocoolnamejim
nocoolnamejim moderator

Loved Nicole in Moulin Rouge. And frarnkly, I highly doubt that she's doing this commercial just for the money. While it is easy to always say "he/she is just doing it for the cash", I highly doubt that Nicole Kidman's career, even at 40 years old, has yet reached the point where she NEEDS to do commecials for video games for money. I'd say there is an actual good chance she is doing it because she likes the cause involved. Good for her.

TwoStirsPaco
TwoStirsPaco

Well, she's been the posterperson for Botox for ages. Now, not just her forehead will stay young, but her mind as well. Nicole Kidman is just so cerebral. Congrats Mrs. Urban.

TleeBlue
TleeBlue

Nicole Kidman = Big Brain -----> Does not compute!!!! Error!!! Error!! System Melt down Imminent!!!!

DS_fan_atic
DS_fan_atic

Nintendo's influence spreads :) I loved Nicole in Moulin Rougue.

Neloy
Neloy

That's a serious good news for Nintendo! Immense publicity. Man Nicole is hot in the pictures. Cant wait to save it in my PC.

PS3Compass
PS3Compass

Oh whoohoo, some famous person is endorsing a video game.

Juventus_10
Juventus_10

Nicole is a great actress to use in the commercial because she is hot and if she actually uses the product that makes it even better. Although there is a good chance she doesn't actually use the product and is just doing the commercial for money.

jaredcrazy3232
jaredcrazy3232

"gaming further into popular, " lol hey Gribb85 maybe u need the new brain age... lol but ya i totally agree... will make ma S.M.R.T

jaredcrazy3232
jaredcrazy3232

BoogieManZero...MAN I LOVE UR PIC LOLOLOL...... mmmmm brains... guess the doc is a hungry zombie!

Gribb85
Gribb85

more proof that nintendo is bringing gaming further into popular, but perhaps more importantly older, cultures. On a side not she is indeed a fitty.

gmangw
gmangw

Hi, I'm Troy McClure. You may remember me from such advertisements as 'Chanel No. 5', and 'More Brain Training from Dr. Kawashima: How Old Is Your Brain?'