NGP price leaked in survey?

Ubisoft polls gamers about $250 and $350 price points for standard and 3G-equipped versions of upcoming Sony handheld.

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Source: A Kotaku story citing a survey conducted on behalf of Ubisoft.

What we heard: According to the report, Ubisoft commissioned online research firm Toluna to survey US adults about Sony's upcoming NGP handheld. Specifically, the survey asked about price points, stating that the 3G-enabled version of the system would sell for around $350, with a 3G-less counterpart on sale for $250. After presenting those numbers to respondents, the survey asked, "How likely would you be to purchase the Sony NGP now that you know this retail price?"

Don't expect NGP to come with 3G for free.

The first noteworthy point about the survey is that it suggests US gamers will be getting two different models of the NGP. Previously, it had been confirmed that Europe would get versions of the handheld with and without 3G, while all Japanese NGP systems would feature the mobile network capability.

While the $350 figure is in the ballpark previously proposed by one analyst, the idea of a $250 model of the NGP is a bit lower than expected and would put the system's cost on equal footing with that of its primary competitor, Nintendo's 3DS. That would also put the NGP's price in line with that of the original PSP, which debuted in March of 2005 in a $250 "Value Pack" with a memory stick, soft case, and UMD copy of the film Spider-Man 2.

However, the supposed $100 difference in price for the two is interesting for a few reasons, especially since Sony hasn't communicated exactly how core 3G will be to the NGP experience. Apple's recently launched iPad 2 also comes in models with and without 3G support, but the difference in cost between those is $130, and users are able to subscribe to data plans on a month-by-month basis with no contracts. In the NGP's case, it's unclear what sort of data plans would be allowed or required.

On the surface, it seems like a $100 surcharge for 3G might be unreasonable, but the Kotaku report (and presumably, the survey in question) makes no mention as to what else would come with that configuration of the system. If, like the Xbox 360 and PlayStation 3, the NGP launched with a premium version of the system, including a number of additional accessories, more storage space, or even pack-in games, the $350 package could still be attractive to consumers despite a budget alternative.

The official story: "That's purely speculative."--A Sony representative.

A North American Ubisoft representative was unable to confirm the authenticity of the survey as of press time and said the publisher would be unable to comment on the NGP price anyway.

Bogus or not bogus?: Bogus that anything is set in stone. It would be great if Sony could hit those price points, but a final determination on price and hardware configurations is likely yet to be made.

[CORRECTION]: This article originally reported the price difference between 3G-enabled iPads and standard models as $30. We regret the error.

Discussion

336 comments
Gen007
Gen007

250 is what it needs to be but an extra 100 for 3G seems too much especially since your probably going to need a data plan(no way gamers are getting a free ride) and will turn people off it imo. If it is 250 they are def gonna be selling it for a loss which financially puts Nintendo in a much better spot.

Arthest
Arthest

A kindle has a 3g model and its only a $50 price difference, the NGP being a similer sized divise it will most likely have the same difference.

mumui10
mumui10

i hope its gonna happen, because when they release the ngp in fourth quarter of this year definitely the 3ds price will be lower than $250 at that time and when their ngp is $300 up many people will gladly choose 3ds because 3ds already got a huge start at this time. You know why this is happening because the economy of the world is very bad like gasoline it always increases thats why many people considering the price of what they are going to buy in many aspect like what they gonna are have to choose ngp or 3ds. and ofcourse there will be some people who will buy ngp even if its expensive but what we are talking about is the most number of the population who's gonna choose the lower price one.

FallingTide84
FallingTide84

The price point will make or break this system. That's their biggest weapon to take marketshare away from the DS/3DS. IMO, I don't see how it's going to happen. Too much tech to price right, in what's become a pattern for Sony. I think their eyes are a little too big for their stomachs. Sure, I could be wrong, but...Nintendo's making $150 on every 3DS (not take-home--just raw price over cost) they sell. I find it very hard to believe that the materials in the NGP are going to cost such a low amount, meaning they're going to have to slay themselves on the software side to turn a profit. That cost them dearly with PS3--something they're still recovering from, financially.

Anitrex
Anitrex

PSP Slim is right now about 200$ in my country... If they manage to launch it at a sub 300$ price which i seriously doubt as the hardware alone would cost more than that then the PSP Slim would probably drop to 150$.. So its basically its double the current gen PSP version.. However i am still gonna get it if it can run Pirated copies bcause looking at all the graphic details i guess the games are gonna be priced on par with their PS3 counter parts which i am not Ok with!! Still i don't think they are gonna price it below 400$ without a data plan or any hidden charges...!!!

sulaymanqazi
sulaymanqazi

if its $250 or $300, then im sold! but its better off with $250 starting price because the 3DS will have competition.

bioghost
bioghost

@amaan4ever 4G is a hoax. Try to search for details first before posting

amaan4ever
amaan4ever

whoo wants 3G when i already got 4G service on my Samsung Galaxy.

Wormkid_64
Wormkid_64

@ Coolyfett Um,having physical copies of games is in no way "nerdy" or "1995".It's actually quite handy.Data can be corrupted and destroyed too easily. For example,my last PC just bit the dust,and with it went every single game and saved file I had on the thing. Discs may get scratched if you don't care for them,but at least they don't disappear into oblivion should some sort of frying or corruption occur. That said,I believe downloadables are very good.They save space and make it so you don't have to carry a bunch of games around for portables. They can't be stolen or misplaced.They are often cheaper.They're better for the environment. IMO,a combination is the best. Sins of a Solar Empire could be bought on a disc,and in digital format. This way,you could do anything you need to without toughing a disc,but you could share the game with multiple PCs and your friends,and in the event of catastrophic data failure,Armageddon,or accidental program deletion,you could still easily reinstall the game. In with the new,in with the old I say.

BILLNYE6983
BILLNYE6983

@UltimateRAGEX I have a degree in computer science... For someone to do ANYTHING to your machine they have to have access to it. That is only possible via the internet or if they connect external media directly to your device. You are just saying vague things that don't apply to the NGP. If your NGP gets hacked or banned in probably 99% of the cases it would be entirely your fault. And regardless. It would not stop you from playing your games. I am not sure what you are talking about. Nobody has mentioned DRM. Not being able to redownload downloadable games is not DRM. Sony won't make your games stop working on your PSP. More importantly they couldn't unless you got online and or updated the firmware. For instance Google did a remote wipe of certain infected apps on Android phones. They could only do this because they had access to them. An NGP that has wifi off cannot be affected in any way other than manually of course.

UltimateRAGEX
UltimateRAGEX

@BILLNYE6983 Obviously your knowledge of hacking is very low then. But still, regardless of what you say, I still would rather have a physical copy of a game. I can actually hold it in my hands, no DRM rubbish can stop me playing it. I'm sure a lot of people agree with me.

BILLNYE6983
BILLNYE6983

@UltimateRAGEX Again. I don't think you are thinking this through. In what way would you get banned? For what? Modding is the only likely thing. You can't magically get hacked. You are going to have to interface with something online to get hacked. Its not like your computer where you have a million and one different programs using the internet that are suspectable. You will likely only be using PSN and Web Browser. You won't be hacked/infected inside the PSN unless some super hacker hacks the entire PSN... You likely won't get hacked/infected via the browser because barely anybody will bother trying to come up with exploits for such a niche browser. Being hacked wouldn't effect your NGP in any way. Either would being banned. It would only potentially effect your PSN. If you were hacked you could get it right back from Sony.

Shahenshah-Adam
Shahenshah-Adam

Well i'm done with Portable gaming but this looks quite good. I just hope the price isn't too high.

Sephiroth-X
Sephiroth-X

It needs to be $250 so that it can directly compete with the 3DS. I'll be buying both as long as the NGP isn't over $250, though.

riariases
riariases

@GodOfSyn 3G is really expensive though. I would tether my phone to my laptop for internet access anywhere and I would use up my 2gb plan in a day without even downloading anything and just surfing the web so i'm guessing the 3G NGP won't be as popular. And I don't see a huge line up of games that appeal to me. The 3DS has a very nice line up of games though, but give the NGP some time and it'll build up a list just like the 3DS did. And the DS didn't win out over the PSP because of pony and baby games. They've got a huge library full of some pretty amazing games. Anyways, I thought Sony announced that the NGP would be announced near November or September or something.

BladeTrinity114
BladeTrinity114

I'd probably go for the non-3G version, not just because it's cheaper, but also because I hardly ever use the mobile network on my phone, let alone a portable games console..

GodOfSyn
GodOfSyn

@riariases They'll get great games, just take a look at the line up, it's a shame that the PS3 wasn't launched with that type of line up. I think the device will put up a good fight in the handheld market if they hit those price points. It truly is the Mercedes-Benz of the handheld market. OLED screen, quad GPU with PS3 type graphics, and even 3G support. It's one hell of a small tablet gaming pc basically lol. I'm not worried about game support, only the price. They will probably never beat out Nintendo just because they don't launch games like, "My Pink Pony" or Barbie games, that sell 1 million + just for slapping a title on it like that. Even without being king in the handheld market, they will definitely be selling units and software. I for one always wanted a PSP but skipped over it in hopes of waiting for the next gen. Hopefully it will be out earlier than later. I believe I heard Q4.

riariases
riariases

Even if Sony fans worst fears are met and the NGP doesn't get enough good games like the PSP, i'll still get it. The PSP did have some great games, just not a lot of them being constantly released. But from what i've seen, i've already got two games to look forward to. Monster Hunter and Uncharted. And I can expect a steady flow of Monster Hunter games to come so i'll always have something to play. I'm really hoping the 3DS gets a Monster Hunter game as well.

riariases
riariases

@Wyld-Stallyns Obviously you don't know the difference between console and phone technology. Mobile phones cost so much more to produce than portable gaming consoles. Look at an Xperia Plays price with no contract. $600. Thats because its got things in there that a gaming console doesn't need, not to mention sophisticated software that costs more to develop than a portable gaming consoles software. Any smartphone is gonna cost more to produce than a portable gaming console. And maybe you're wondering why smartphones don't seems to have games with better graphics than the PSP, 3DS or NGP even though their specs are much better(256-512mb ram, 1ghz processors, etc). Probably because people who develop games for them realize the people using them didn't buy them for games so they aren't gonna spend $30-$50 dollars like people buying handheld games are doing. So they sort of under-develop their games to cater to the price that they're selling their games for.

Dynamo11
Dynamo11

Seems like a sweet price, £270 is my cut-off which I think is about $420?

UltimateRAGEX
UltimateRAGEX

[This message was deleted at the request of the original poster]

Coolyfett
Coolyfett

@ Ultimateragex, dude what is with you and this account ban fear?? What firm are you talking about? Sony? All you have to do is back your files up on a harddrive. The same way you backup other media files. Its very easy to keep all of your games.

Coolyfett
Coolyfett

You Coolyfett actually feel bad for handheld gamers that have gaming collections instead of digital downloads. Backwards Capability is the main reasons to go digital. Now gaming forms will always change physical formats, but once its digital it will run on any handheld unit the firm makes. This is a perfect time to be a handheld gamer, especially if you own a PSP. All download games will work perfectly on the NGP. Go Digital! The systems that replace the NGP & 3DS will some of the best handhelds ever!

UltimateRAGEX
UltimateRAGEX

@BILLNYE6983 I don't think you understand my reasoning, the reason I would rather NOT have a digitally distributed copy vs a physical copy, the service cannot take the game away from you. It's yours! With paid digitally downloaded content, if something happens to your account, you can't access it because of that stupid DRM crap.

Coolyfett
Coolyfett

@Ultimateragex Man digital gaming is the business!! Fighting digital downloads is like fighting the future, its lik Little Mac beating Floyd Mayweather in a 12 rd bout. LOL @ gamers having gaming COLLECTIONS LIKE NERDS. PSN & Itunes is a force. Buying games in retail is so 1995, its 2011 now. Get with the times Go Digital, be sexy, dont be a nerd. Nerds are the reasons the industry can not grow. When Coolyfett pulls out his PSP 3000 with a 32GB memory stick, the women go crazy. Coolyfett has all the coolest games, tv shows & music in his mighty PSP. No lame UMDs or game cards just the unit filled with digital media. Have fun COLLECTING games. Its really childish now.

StJimmy15
StJimmy15

The PSP kinda sealed Sony's handheld fate with its lackluster library... I think 3G is tempting, but this system just reeks of Murphy's Law.

awssk8er716
awssk8er716

Even if the Nintendo 3DS and NGP were released on the same day, both at $250, I think the 3DS would do better. Besides that, if $250 is the real price, that's fair. I don't see myself picking on up though. Sony, we saw how powerful it was, but that doesn't matter. We need to see some games.

Bufta
Bufta

If the ngp is to stand any chance against the 3DS then the pricepoint must be no more than 230 pounds otherwise it will be consigned to the same fate as the original psp, living in second place and only having hardcore gamers as it users.

nanorazor
nanorazor

i say about $300US for normal and $400US for 3G.since it in end of the year the 3DS would of drop from $250 to $200US

Coolyfett
Coolyfett

250 is a very fair price for the NGP! Sony has said their will be no internal storage, so thats not why it is extra.

mutual-assassin
mutual-assassin

It'd be easier if these things cost "a child" or "a healthy pensioner". Yes.....

youngsexynerd
youngsexynerd

woooowww if it really only costs 250 i could see it going toe to toe with the 3ds, an selling extremely well, maybe even better!!

rarson
rarson

3G, do not want.

FusionRain
FusionRain

@Gelugon_baat Oh, that makes sense.

FLEEBS
FLEEBS

No way this is right. It's gonna cost $7000 easy. =)

Wormkid_64
Wormkid_64

@ BigBigR I meant no offense.It isn't what I meant. Note I said "flame comments" because I'm sure someone will at some point post an unreasonable comment like,"B-cuz teh NGP is teh best evr! Sony RULZ!" or," U suck u r a troll."or,"NGP will die because 3DS is better!" and I'm just so tired of fanboys,and just don't have the same kind of time they evidently do to waste posting comments. I figured I'd get my take on their flame wars out of the way. If they have anything to say,my response is already written in that comment below. However an intelligent comment like yours stating simple facts is exactly the type of stuff I prefer to speak about. So I will.Below. @ BILLNYE6983 Firstly I like your ID name.Props to Bill Nye.:) I figure the NGP will be more expensive,both to make,and in the end to sell.. But simply put,even at $250,it's still $250. For a handheld device. Now both the 3DS and the NGP take tech that normally costs FAR more,and brings is down under 400. 3D cannot be found cheaper. A display like the NGP's cannot be found cheaper. But it's still a lot of money. Of course like I said,Nintendo overpowered my normally substantial patience with what the 3DS will do. NGP hasn't quite got me yet,but it's close. I need to hear more deets first,other than this speculation from this article. Which was put in rumor control for exactly that reason.

Kid2812
Kid2812

I wanna knw what the 3G is for

shadowhunter0
shadowhunter0

goat_god_3 is right Sony said that NGP is just the codename and not the official name look at all the other stuff that change their name before it was release and I do hope that they do change the name

shadowhunter0
shadowhunter0

I might get the 3g version it depends on what I can do with 3g on it they haven't said what you can and can't do with 3g yet

Wyld-Stallyns
Wyld-Stallyns

The NGP may cost $250 at some point, but certainly not during the launch. Think about it, if Sony Xperia Play will sell for $599 (confirmed price), how can Sony afford to sell a much more powerful, nearly PS3-equvalent and advanced hardware for less than 50%? It makes no sence, since Sony would be making a huge loss. I think that it would cost between $400 and $500 for the first six months and than start dropping $50 every 3 to 6 months.$250 for NGP is just wishful thinking.

fattass21
fattass21

whoa, not bad pricing. something i can get XD but as always, everyone still wants it for cheaper, im one of them XD

warrner11
warrner11

$250 is the sweetspot price, $300-350 would be the limit for efficient sales.

LindBergh2007
LindBergh2007

From what the rumors say, SEGA will pass it off as a non gaming device, even though it willl be capable of downaloadable game and hopes to sell the game tablet as a niche market product. The new tablet is also rumored to be priced at $150-200($170-220) and will likely be publicy unveiled at SEGA Gamer's Day 2011 in May, 17 years to the day SEGA Saturn was annouced. SEGA also plans on unveiling alongside the 20th anniversary of Sonic The Hedgehog and will almost definelty display the device at E3 this year.

19Gam3NErD91
19Gam3NErD91

$250 dollars for this beast is really great though i think even $300 isn't bad considering a ps3 or 360 costs as much as that and a $50 difference isn't really that much for a hardware like this when you just can buy one console game with that money!. looks like sony has learned its lesson and this time wants to price its portable close to nintendo's. seems to me it's gonna be a fierce battle between 3ds and ngp !

LindBergh2007
LindBergh2007

Here's a full trademark description of KIDSPAD: KIDSPAD Goods and Services IC 009. US 021 023 026 036 038. G & S: Handheld computers; Portable and handheld digital electronic devices for recording, organizing, transmitting, manipulating, and reviewing text, data, audio, and video files; Video monitors for tablet computers and portable and handheld digital electronic devices; Computer programs; Recorded media for computer programs IC 028. US 022 023 038 050. G & S: Handheld games with liquid crystal displays; Electronic and mechanical game equipment; Handheld unit for playing electronic games; Toys, namely electronic toy robots, games and playthings Mark Drawing Code (0) UNKNOWN Serial Number 85264286 Filing Date March 11, 2011 Current Filing Basis 1B Original Filing Basis 1B Owner (APPLICANT) SEGA TOYS CO., LTD. CORPORATION JAPAN 1-39 Hiroo 1-chome, Shibuya-ku Tokyo 150-0012 JAPAN Attorney of Record Shauna M. Wertheim Description of Mark The mark consists of the stylized word "KidsPad" where the letters "K" and "P" are uppercase, and the remaining letters lowercase, all letters are rounded, and the bottom portion of the "d" at the end of the word is not quite closed. Type of Mark TRADEMARK Register PRINCIPAL Live/Dead Indicator LIVE

LindBergh2007
LindBergh2007

From what I've heard NGP will cost about $350($370 adjusted inflation) for a 3G model and $299($319) for a standard. This $250 rumor is bogus, since the mobile specs inside PSP2 is fairly high priced. BTW, SEGA under thier SEGATOYS division has filed a new hardware trademark called "KIDSPAD" its rumored to be a family friendly alternative to the I-pad. It actually also contains the same Power VR5GXMP2 GPU as NGP. http://www.trademarkia.com/kidspad-85249514.html

BigBigR
BigBigR

@DarkNeoBahamut Doesn't matter who does the survey so long as Sony gets the results. They probably asked Ubi to be less conspicuous. And they're just testing the waters, whispering price-points here and there and looking at people's reactions.

BigBigR
BigBigR

@Wormkid_64 Wow, that came off as really douchey. If you don't want to reply to comments don't, no need to announce it. It just comes off as elitist, as if it doesn't matter what others say because you're right. If that's not what you meant, its what you sounded like. The DS was the most successful handheld ever because it had an accessible price (among other things). The 3DS is a bit above that accessibility, which might deter DS owners from upgrading straight away. The PSP always had a certain premium, and if the NGP comes out at $250 it'll be the same as the PSP, which is more than I can say about the 3DS. Also, note that spec-wise, the NGP is much more expensive to produce. I'd call a 50" LED TV at $500 cheap, but not a 20" at the same price. There's a perspective to it that you should consider.

Kenshiro_Kenoh
Kenshiro_Kenoh

@DarkNeoBahamut sony would make a survey about their own handheld? why not just announce the price already

DarkNeoBahamut
DarkNeoBahamut

why is Ubisoft making the survey, shouldn't be Sony the one making the survey anyway?