New York Times VP joins EA board of directors

Newspaper's EVP of Digital Products and Services Denise Warren appointed to leadership role at Battlefield publisher, is only woman on company's board of directors.

Electronic Arts has appointed The New York Times executive Denise Warren to the Battlefield and FIFA publisher's board of directors, the company has announced. Warren will also sit on EA's Audit Committee.

She is the only female member of EA's board of directors.

Warren is executive vice president of the Digital Products and Services Group at The New York Times, where she oversees operations for digital content and subscriptions. Before holding that position, Warren worked as general manager and chief advertising officer at The New York Times.

In a statement, Warren said she is already impressed with what EA has achieved thus far and plans to help the company broaden its audience through delivering experiences on new platforms.

"EA is transforming its business by extending the consumer relationship with digitally delivered high-quality products and services," Warren said. "I'm impressed with the management of the company and look forward to helping them extend their products to a broader audience on new platforms including mobile and tablets."

Warren will receive an annual retainer for her role on the EA board of directors of $50,000 and an additional 10,000 per year for her work on the Audit Committee. She will also receive 2,5000 restricted stock units.

Separately, EA announced that director Gregory Maffei will not seek re-election to the board at the annual stockholders meeting this summer. He had served ten years on the EA board, but is resigning due to obligations at Liberty Media, where he is president and CEO.

"Denise Warren brings an enormous amount of digital media experience to EA's Board of Directors," said interim EA CEO Larry Probst in a statement. "We look forward to the leadership and perspective that she will provide to our company. I would also like to thank Greg Maffei for his many years of dedicated service to our Board. His guidance, involvement and expertise have been invaluable."

Warren holds a B.S. and management degree from Tulane University and an M.B.A. degree in communications and media management from Fordham University. She lives in Long Island.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

68 comments
Hurvl
Hurvl

So they now have a fEmAle in the EA board. That's nice, but simply make some good games and I'm happy. The board of directors shouldn't make you bored of directors.

TheWatcher000
TheWatcher000

From The Toilet Paper Of Record To The Toilet Bowl.  Kind Of A Natural Transition.


She's Staying In The Shit, regardless.

ragnar320
ragnar320

well now i know ea is still doomed because now they want to extend the auidence to moblie phones and tablets

bragart
bragart

I know it's a business , but sometimes I get the feeling that EA doesn't really like making games anymore if not for the profits . 

Instead of thinking "What's fun for gamers nowadays ?" , they go with "How much can we squeeze from gamers nowadays ?".

:(

Zerabp
Zerabp

Excellent News now she can Run EA into the ground the way she helped with the NYT :-)

ArabrockermanX
ArabrockermanX

And this is why corporation are run so inefficiently. People go on about big government but these people have clearly never seen how many big corps are run(really about the same shit). 

blackothh
blackothh

"I'm impressed with the management of the company and look forward to helping them extend their products to a broader audience on new platforms including mobile and tablets." 

well thats fail already,  because we the consumer are not happy with EA management

swamptick
swamptick

Let's just hope he can keep her damn agenda to herself. I think this is a bad move by EA. NYT is a known propaganda machine. 

XxTheEvilxX
XxTheEvilxX

Enough with EA news already. I come here to read about games not what EA's Board of Screwballs is up to. Write about games. If I want business news I certainly won't come to this site. Is this Gamespot or EAspot?

MN121MN
MN121MN

They hired an ex-NY Times reporter....
Looks like they're trying to "refix" its images.......

Watch out people! It's a trap!

electroban
electroban

So she's the only female on the board of directors? So what? You know it could just be that everyone else was just far more qualified to be on the board than some other women out there.  This is beyond fkin stupid.  

Banefire76
Banefire76

Does anyone else wonder about "conflict of interest" issues when individuals have an influence with more than one company? She might not be working with NY Times anymore, but what about those who do work with other companies?

It certainly explains why decisions that are normal for other industries are stupidly used in the gaming industry.

Oh, and since this is an EA related piece - F*(K You EA!

Sure many are seeing the lauded nice guy move by EA to do away with Online Passes in the future as a sign of listening to customer complaints and making a consession (vomit), but if you just use your BRAIN why in hell would EA need an Online Pass when their next games will be on "Always Online" Xbox console's which will be offering the same authentication but 24/7 instead of just when a gamer registers the 1st time?

Think i'm drawing the wrong conclusion? Well have they remove the need for online passes on previous games? :D NOPE! So yeah, they are giving up one DRM for a much more powerful one oh gullible gamers!

blackothh
blackothh

when the hell are they going to require people with video game experience to work for video game companys???????????????????? no wonder why they cant make good games anymore

slefo29
slefo29

"an additional 10,000 per year for her work on the Audit Committee. She will also receive 2,5000 restricted stock units."

An additional 10,000 what? Chickens? Would it kill you to add a "$" in front? 

And what the hell is 2,5000? Do you mean 25,000? Seriously. SLOW THE HELL DOWN BEFORE POSTING THESE REWRITTEN PR. 

IanNottinghamX
IanNottinghamX

.....This kind of shit is starting to piss me off at Just how much EA is out of touch with gamers and the industry theyre in....IF you are going to put someone in that position make it someone who has a history in the industry and knows what it will take to move things forward..its shit like this why a lot of people HATE EA so much....

Adavanter
Adavanter

I couldn't track down the physical subscriptions to the New York Times but the digital (as of 2012) were roughly at half a million.

So given that print media is dieing. She got promoted big time. EA is way bigger at this point.

atlanticmoon
atlanticmoon

Is it me or is EA really make decisions that sound user friendly. I didn't see an post on here, but on IGN, they had one saying EA is getting rid of those online passes. 

Nova_Prime_85
Nova_Prime_85

man so much damn EA news in the past few days

freaking bullshit meter on overload right now

Fernin-Ker
Fernin-Ker

@Zerabp 


The NYT was ran straight through the ground and out the other side LONG before this woman was even born. 

TohouAsura
TohouAsura

@electroban Because feminism are on the rise in gaming, EA is simply using that to direct fire away from themselves and at the competitors by saying "WE HAVE A WOMAN THAT ALSO WORKED AT A NEWSPAPER ON OUR BOARD OF DIRECTORS! See? DOES ACTIVISION DO THAT?! HUH?! BUY OUR GAMEZ LADIES!!"

... In a more subtle way.

I can't say I didn't see this coming.

Still, they hired her so maybe there's good reason for that.

Meh, I'm pretty apathic towards EA nowadays. They can do whatever they want for all I care.

Yatsukiii
Yatsukiii

@blackothh Not all people in the video game industry are good at actual business.  Thus people with business backgrounds are hired.

Overeduk8ed
Overeduk8ed

@IanNottinghamX You do realize that this is a business, right? And that you need people who have experience RUNNING a business to be succesful, right? No matter what the end result/product is, right? 

Hurvl
Hurvl

@Fernin-Ker The angry minority doesn't matter, unless they're a group large enough to create significant losses by not buying EA's games this time. People who have never/rarely bought EA's games doesn't matter, because they're not the target audience. You can't get leverage on someone if you never had any effect on them before. I've never bought an Origin-only game, so my boycotting of Origin-only games doesn't matter, because I'm only me and I never brought EA more profit in the first place.

roman4545
roman4545

@XxTheEvilxX 

hello...... EA is a company of games... why is this not a news for a video games site or related to it. Nobody ask you to click this article, so shut up, move on and dealwithit !

XxTheEvilxX
XxTheEvilxX

@focuspuller @XxTheEvilxX Since you aren't too bright, I will shed some light on your miserable troll existance. I am commenting on it in hopes that your boyfriend Eddie is reading it. That's why.

blackothh
blackothh

@Yatsukiii @blackothh I understand that the company needs to make a profit to keep making products, but they are way overstaurated with people that know nothing about video games. They choose to care about their stock prices, and how much money they can milk out of their consumer base. A consumer base that was established many years ago with good product. They should instead care about gaining consumers back. then keeping them happy.

IanNottinghamX
IanNottinghamX

@Overeduk8ed Dude you cant place just ANYONE in these positions...this is whats fucking up the industry..if you dont understand important aspects of making games,how in the fuck can you lead a company...this is why they are in the position they are in today!

blackothh
blackothh

@Overeduk8ed @IanNottinghamX you can have the most expert team in the world to make the company run efficiently, but when the games suck, you will have no customers soon.

blackothh
blackothh

@shuwar @atlanticmoon they have made exactly ONE user friendly decision in the last few years. they have a lot to make up for. and the same article was here on gamespot a few days ago.

focuspuller
focuspuller

@XxTheEvilxX You're commenting and something you said you don't want or like. You're the troll mate.

IanNottinghamX
IanNottinghamX

@Overeduk8ed Dude the Dry Business model doesnt apply to Videogames This kind of thinking is the reason EA FAILS and FAILS Big..I myself am a small time developer and can see this clearly it baffles me that these blind Giant elephants who are headed in one direction think that they can approach something that should be as intuitive as creating games as a single minded selling or marketing task..games are a unique type of intellectual property and must be approached and treated like the valuable resource it is sure they can be dry and corporate but ....while it works for the short term theres no way this kind of thinking will forever work and this is the kind of thing that will KILL the industry..You mark my words...

Overeduk8ed
Overeduk8ed

@blackothh @Yatsukiii  @IanNottinghamX 

Um, EA stock is the highest it's been in like 4 years. The gaming industry as a whole is still seeing growth (albeit slight) despite a global recession. I think you people are confusing "the state of the industry" with what it is that you personally expect to happen or want to see. Here's a newsflash for you- you are not the typical game consumer any more. The games that routinely sell the most copies, and therefore support the bulk of the industry, are the games most of you self-righteous "h@rd c0re gam3r!!!11!!" types denigrate (Call of BattleSniper and SportYouCanGoPlayInRealLife 2K[enter year here]). Do not confuse lack of success as a business with "not catering to a vocal whiny minority". These companies are VERY successful right now; maybe they're catering to the "casual gamer" because the "casual gamer" bitches and moans less. Or, maybe it's because they have a duty to their stockholders to maximize revenue and profit. I bet it's both, though.

Yatsukiii
Yatsukiii

@blackothh @Overeduk8ed @IanNottinghamX Sounds like you are making the assumption that it's either one or the other, when that's not the case.  You have people that create things, and then you have people that run business.  Most of the time people are only good at one or the other, thus companies have a diverse number of employees working in their own field and making said company come together as a whole.  It's not that complicated.