New PlayStation 4 ad is fake

[UPDATE] Sony confirms new advertisement showing off next-generation platform is not the real deal.

[UPDATE] Following the publication of this story, Sony confirmed with Kotaku that the PlayStation 4 advertisement is fake.

The original story follows below

A video published last night on YouTube claims to offer the first look at the PlayStation 4 itself.

The video, titled "Reveal PlayStation 4 PS4 E3 2013," features a series of men and women staring into the camera while the familiar button symbols are shown reflected in their eyes.

A voice asks "You want to play?" while clips of games and the PS4 system itself cycle through.

It is unclear if the video is in fact an official Sony production or a fan mock-up. Sony was not immediately available to comment at press time.

The PS4 itself was not shown during the platform's announcement in February, something competitor Microsoft was quick to point out. At the time, Sony president of Worldwide Studios Shuhei Yoshida apologized for keeping the system under wraps, noting its design had not yet been finalized.

"I'm sorry we did not show the hardware," Yoshida then said. "But we have plans from now--in February--through the year for the launch. We like to disclose things based on what we think we really want to communicate first. And next time we will talk about these things."

Sony's E3 2013 presentation is slated for Monday, June 10.

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Discussion

404 comments
mrchubbylove
mrchubbylove

You can tell its fake because Sony's ads are never as good as this one. 

AdamTheNinja
AdamTheNinja

It would either be a decent Sony ad, or an amazing fake fan ad. Either way, I'd say the ad is pretty original. Much better than the "Teaser" that Sony released today. 

aovannor
aovannor

Give the guys who made this a job!

OLDSNAKE1
OLDSNAKE1

I think that would be fine ps4 i care more on whats inside of the ps4 than how it looks though


smtgfx
smtgfx

I LOVE IT!!!! 

It was well made and Sony should learn from it!!!!

Mausingen
Mausingen

Perhaps Kotaku knowingly posts crap and then sees how long it takes for Gamespot to pick up on it and repost it.

Hawkeye747
Hawkeye747

These next gen console updates are such a load of garbage.  First off, why is everything here just "as reported on Kotaku".  It makes more sense to just go to their website than come here and read someones report on what someone else reported.

Secondly, "Sony was not immediately available to comment at press time".  They weren't available to comment at "press time".  Isn't this the internet or do you guys actually "go to press"?  Do you have to yell "stop the presses"and then the paper stops rolling?  Sounds like some lame excuse because "I wanted to put something/anything on the site and couldn't be bothered checking if it was authentic or a fanboy clip".

SHERNEE
SHERNEE

Too bad that's not the real console it looked pretty nice. Also the ad was pretty cool.

GodMan7
GodMan7

I would've fallen for it had it not been for the update

Then I would've just felt emptiness

sensei_hEnRY
sensei_hEnRY

despite the not so good looking PS4 console design, it's a very,very convincing fake advertisement. Kudos for the maker.

BlackBaldwin
BlackBaldwin

It may be fake but I think it was a intentional vid leak by sony's R&D department to create more hype for the console.  Like a lot of people here I agree with that vid looks too professional to be completely a hoax..

falcoxfm
falcoxfm

Fake or not, is a good advertisement... i like it. is the best fake i've ever seen

Nova_Prime_85
Nova_Prime_85

man, that thing looks atrocious, yeesh how could anyone fall for this shit

a sucker is born every minute...

fredyellowone
fredyellowone

I hope Sony don't build a PS4 as ugly as this concept.

maghdie
maghdie

This ad looks like it had a lot of money spent on it... I cannot see how it can be fake? Maybe a concept Idea? some guys who pitched an idea for the reveal video? either way money was spent on this and it looks legit and whether or not its the actual REVEAL TRAILER, I believe they used the baby we will all be holding close to our hearts... PS4!!!

cboye18
cboye18

If it's fake wouldn't we be seeing a lawsuit from Sony by now?

darkPSPfan
darkPSPfan

in case that is the real deal, it is sexy as hell. I wish it looks like that :D

DrKill09
DrKill09

Reminds me of the Sega Saturn teasers. 

Hezzron73
Hezzron73

I'll just tell myself it's real if that's OK with everyone.

blackrunie
blackrunie

i don't care if it's fake, i like the design they made up. hell, i just want the ps4 to be a sleek shiny cube, screw design, go simplicity. 

snaketus
snaketus

Someone actually believed this? There were multiple hints about it being fake.

TacticaI
TacticaI

I can't believe people are praising the ad because they know it's fake. If that were the real deal and an official ad we'd only see complaints of how little information it gave us. 

warhawk-geeby
warhawk-geeby

Looks pretty damn decent for a fake.

All of the game shown is infamous 3 though which is a major giveaway - Sony would be showing off much more for an E3 reveal.

Still awesome though, cool ideas with the symbol-eyes :)

megakick
megakick

looks like a 3DO. Shell looks to expensive and sleek Sony 4 will not looks this good.

neowolph
neowolph

I just want the PS4 to have an EXTERNAL POWER SUPPLY!!! 

Rei64
Rei64

If  Sony didn't make this commercial then they better hire these guys, because that was a really good comercial, concept , placement and execution were execellent.

thehawk3986
thehawk3986

I am apart of a small minority of people that really dont care what the console looks like. As long as it is powerful and plays my favorite games I'm not really worried how sexy it will be. In my opinion every single console that has been released is pretty much either bulky, boxy, or just plain ugly, but we still go out and buy them and stick them next to our televisions. Sony didn't reveal their design because they know that people out there needed something to talk about between then and E3. Once everyone knows what it looks like they will compare it and criticize it way before it is set to be released. 

WE as a society have become so obsessed with how pretty our tech is. This is one of the reasons why Apple has been so successful at getting us to buy the same product year after year after year. Sony I don't care how cute my new PS4 will be, just give me your launch lineup, and let's see how many titles are scheduled to come out after the launch and at what frequency. Because if PS4 drops with 10 great games, and then there is nothing else for about 6-7 months that will be a fail. there should be one great title each month to keep consumers nibbling at the bit.


Just Saying

auntbessie
auntbessie

That's one way to apply for a job I guess

suprasheep
suprasheep

I know its fake, but does that fake Ps4 really look so bad/ ugly? 

Johny_47
Johny_47

Good job that it's fake(or an afterthought) because it's cheese. And the console looked like my granny's blu ray player =P

liquidsolid
liquidsolid

Who did this have done a great job to some extent but most of this is actually reused assets through past sony ps events and old ads/footage. 

The faces for instance (i am sure) were for a campaign showing players reactions to games for the booths at a previous E3 (I'm sure it was E3 a couple of years ago or maybe another event.) The symbols I think were added on top of the player's eyes by who ever created the fake ad as that part wasn't really that well done since it just floats on top rather awkwardly. And also the playstation symbols are in the wrong order from what they have gone with in the past.

Plus to my knowledge, Sony have never put any console idents before the ad. Its always been something for the end as Sony prefer to go with interesting and usual ad concepts in general doing it this way would ruin the reveal of the brand and thus would make the ad less memorable. 

Then there's the footage ripped from the ps4 conference that was shown in Feb with nothing new added to the table in terms of extended gameplay footage or from other Titles.

Finally, there is a lot of reuse of old sound idents such as the 'playstation' part at the end (think this was used back in the psone days.) Plus the fact that the ps4 console is obviously a 3d render (and a not too good one at that.)  

maddog123
maddog123

wow, even if that's not official, it got me hooked. That was a good ad. Sony should find the people who made it and hire them for their marketing campaign.

fredyellowone
fredyellowone

@maghdie 

It's an ugly fake.  Ugly is my own point of view.  But fake because the artist Creator forgot that the next PS4 won't read compact discs. 

Killer6b9
Killer6b9

@thehawk3986 I personally do not stare at my ps3 during movie watching nor playing of video games.....I don't care WTF it looks like as long as it does its job!!!

00LiteYear
00LiteYear

@thehawk3986 That's a lie. No sane person would buy it if it looked phallic. You can say that you can hide it, but your friends will think you are  a closet case.

warhawk-geeby
warhawk-geeby

@maddog123 I like that this time round we can actually reference a marketing campaign.. Thank god they've picked their game up - it was dire!

BlackBaldwin
BlackBaldwin

@Killer6b9

Gotta agree with that unlike alot of the fanboys that were in love with their ps3 phatboys I personally thought it was ok looking but still pretty darn unsightly to look at but at the end of the day its all about the gaming could careless if it looked pretty or not.

DemannameD
DemannameD

@dramaybaz How so? You don't think it will be able to play a CD? Cause your wrong...