Need for Speed: Shift EA Conference Impressions

EA shows some gameplay from the latest in the Need for Speed series.

At its E3 2009 press conference, Electronic Arts gave a small taste of what to expect from the latest game in its flagship racing series, Need for Speed: Shift. But first, EA Games Europe senior vice president Patrick Soderlund jumped onto the stage and gave some background on EA's approach for the game, saying that most of the focus has been put on different styles of driving. More specifically, he said that there are drivers out there that strive for perfection, attempting to hit the apex of every turn and perform clean overtakes of other cars out on the track. Then, there are the aggressive drivers--the kind that like to trade paint and generally make life difficult for everyone else out on the track.

Soderlund went on to say that Need for Speed: Shift plays into this with a gameplay system that rewards certain styles of driving. In the video being shown, we saw awards for everything from endurance and clean to dominator. These awards, along with other attributes such as profile points and personal successes, help create a unique driver persona. In addition, drivers can create rivalries with each other out on the track--we had a brief glimpse of two cars trading paint, which made a rivalry icon appear onscreen.

At the end of the presentation, EA showed the beginning of a standard race, and the first thing that was apparent was the sound. If nothing else, Need for Speed: Shift does a great job with engine noise and other sound effects. But also impressive was the sense of speed as well as the physics, which were showcased with little bumps and taps from other cars as well as a massive head-on collision with a wall at the end of the video. Need for Speed: Shift is scheduled for release on September 22, but stay tuned for more on Shift in our continuing coverage of E3 2009.

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Discussion

64 comments
Redbonk95
Redbonk95

DrScorpio, well duh its just developed for money. EA's a buisness, isn't it? Anyways, track racers generally don't have big stories.

DrScorpio
DrScorpio

Like every time EA working good on visual, but we have poor story (Something for stay us on playing and continue to play). this game is developed just for MONEY!

reffie
reffie

i've played it and i'm sorry to say it but this gameplay is exactly like a pile of dog doo or in other words like pro street. i can NOT steer in a curved line even with a steering wheel nor a PS3 controller. its not unplayable but forza or gt5 will be way better choices. it seems EA hasn't learned from its mistakes. and i advise you: if you didnt like pro street or undercover you problably wont like this, period.

saleh_man_512
saleh_man_512

and if these graphics were real i dont think that this game wouldnt fail

saleh_man_512
saleh_man_512

hey why saying that this game will suck i think that EA knew the faults and wont repeat it again...anyway EA amazed us with its games some games failed but most of them succeded let us wait and see....but ithink that this one would be GOOD.....

JDonner
JDonner

No magusat999, I'm not going to mark your words, because you talk out of your ass without doing any serious research. EA clearly picked a different course and a different company that knows how to develop these kind of games and it really works this time. IGN already reviewed it an gave it a 9 and trust me, them giving a 9 when they know how the last few releases sucked can only mean that this time EA clearly got it right.

magusat999
magusat999

Mark my words - Shift will suck too. There will be something about it that just wont gel. EA has been pushing something ever since Carbon, and that push will be evident here as well, messing up the whole game experience. I don't expect anymore from this than an updated Pro Street - and I don't like track racers anyway, so I could really care less about this title (not a slight at those who do like track racers, just that when I think of Need for Spped games I think of Street Racing - like every NFS title before Pro Street...). I just hope the rumors are true, and there is a new, yet unnamed Street Racer coming to the series - and that it will be at least partially as entertaining as the others...

DarkMellie
DarkMellie

Can't wait for this.. pre-paid 2 months ago. Forza 3 looks similar too. Ideally, I just want a perfect simulator like rFactor but with modern graphics. So any sim from the modern day that works with my G25 will be fine by me!

anoopnairm
anoopnairm

i'm not so against sim. in NFS but will prefer a street racer like MW

wexorian
wexorian

Damn GT racing in NFS? Main + of NFS was always street illegal racing , if it's only GT racing style i'l better get GT5 . NFS does not "rule" after Most wanted.

JHCP
JHCP

Hope its good because pro street,underground and underground 2 were not too good.

JHCP
JHCP

[This message was deleted at the request of the original poster]

dg3215
dg3215

@Andyrew007 I agree 100% Need for Speed games have been an epic fail since Carbon, I am definatly gonna hold off on getting this, because GT 5 and Forza 3 both coming out not much more than a month after this game. Which will suck.

Andyrew007
Andyrew007

I hope its good, because they havn't made a decent Need for Speed since most wanted.

ganges40
ganges40

If this photos are real.GT5 and Forza 3 will have a great adversary,in the graphics

GenVidTh
GenVidTh

Nissan GT-R, Ford GT, SLR, wooow!!! it is beautiful :D hope this game much more better than undercover, because FOR ME, NFS Undercover is the most unplayable NFS, because it's steering problem that looks really unreal... I love the screenshot, i hope EA just not give us awesome graphics game, but also awesome stories.. because if the story are just like ProStreet, .......... don't know what i've to say... Give us your best EA, we love you!!!

macedonia_sucks
macedonia_sucks

I love driving games so I am going to play this one for sure

SQUALL20XX
SQUALL20XX

I'm a much fan of GT rather than NFS

SSBFan12
SSBFan12

The game looks very awesome and it has amazing graphics.

msudude211
msudude211

The game looks beautiful - let's just hope the frame-rate holds up this time.

Kris024
Kris024

I don't think any Need For Speed games had rockets or missiles. Anyway this looks like what NFS tried to do in 2007 with legal racing. This version of that looks much better.

hotrider12
hotrider12

now if EA make hotpursuit 3 with svu cop cars and helicoptor with rocket missile like in most wanted or was that in undercover.. super cars doing 240-250 mph that would be EXCELLENT!!!!

hotrider12
hotrider12

this pic. look GT5 QUALITY and gameplay like GRID... which is scary. most of you guys say mostwanted was the best I beg the differ, maybe some of u need to find hotpursuit 2 and test that game out. it do have high speed intense cop chase in expert level. comparison to hot pursuit 2.. mostwanted cop chase sucks

Anayalator408
Anayalator408

B.T.W. EA is making 2 other NFSs in case youre not into the whole simulator thing, they're called Nitro and World Online (WO is pretty much an MMO version of MW and Carbon put together, for PC only)

blacksaibot
blacksaibot

Everyone keeps saying Most Wanted was the last good one... I never played MW. But I did play Carbon. When I tried to go back and play MW I thought it sucked...

DarkNeoBahamut
DarkNeoBahamut

I lost my faith on NFS , the last good one was Most Wanted, and that was a LONG time ago.

PSFreak1
PSFreak1

hope its better than the previous games, god they were bad

noroardanto
noroardanto

Seems impressive... hope this is not just a "polished" GRID what we need is a mix of Race/GTR series excelent physics and GRID awesome graphics! Amen!

Junior_AIN
Junior_AIN

Impressive. I have yet to play Undercover, but this I'll check out for sure.

dual_barrel
dual_barrel

Make sure the engine is 100% optimized this time.

big_boss_george
big_boss_george

EA never learns!!!we don't want racing simulations! we want stock cars that u can do whatever u want (paint,performance etc.)A great example would be Juiced 2, driving in roads with a fully customizable car.

gmax
gmax

Those is some shiny cars.

Blu3V3nom07
Blu3V3nom07

Mmmmm.. Don't you love that fanboyism? Can you smell it? ~ I smell a good year. Even if Shift turns out to be a good game and the haterz enjoy this NFS, there's always gonna be that one hater. Anyway, I'm gonna have a good September, just can't figure out if I should get this or DiRT 2... Hmmm..

peterfaj
peterfaj

"what is stopping us from buying forza motorsport 3 or even grand turismo 5?" Not everyone has a xbox or ps3.

ALLoY1717
ALLoY1717

NFS series needed a change of direction. Looks visually impressive but I will have to wait and see.

Pete5506
Pete5506

It looks good but I think I'm going to pass

sirmourinho
sirmourinho

so, no customizing , no painting , and pretty much shift is just a sim racer. what is stopping us from buying forza motorsport 3 or even grand turismo 5? if there are other games in the genre, why involve yourself in it when you know you wont out sell them? even if forza 3 looked too arcadey (in comparison to forza 2) in that conference, i still think EA got it all wrong, shift will be a flop. however, if they keep the fundamentals like customizing body kits, painting, rims etc ,maybe it will be a sim with a bit of flavor. but just flat out sim racer with no customizing etc. then you can can be assured that it wont be a big hit.

MajorPain10
MajorPain10

Might not be such a good idea to release it on 9/22/09. Halo 3: ODST comes out that day. I wonder which will be better...Forza 3 or NFS Shift?

Phaselinear
Phaselinear

Great graphics, now do the same for an awesome formula 1 game, and you've sold me!

zulwalks
zulwalks

the game looks awesome. this might be the best nfs since most wanted

ICExLegit
ICExLegit

why does the date say june 2 when people post but its june 1

ICExLegit
ICExLegit

why does the date say june 2 when people post but its june 1

a1450358509
a1450358509

I just hope this will boost their reputation for future nfs games!!!

WizengamotX
WizengamotX

"More specifically, he said that there are drivers out there that strive for perfection, attempting to hit the apex of every turn and perform clean overtakes of other cars out on the track." This is me.