NCsoft opens China branch

Massively multiplayer online game publisher sets up shop in Shanghai; new subsidiary to develop and publish new games for Chinese market.

Coming off a year of record revenues, Korea-based massively multiplayer online game developer NCsoft is hoping to continue its growth in the coming months. Part of that growth includes the recent opening of a Shanghai-based subsidiary, NCsoft China.

Previously, NCsoft China was known as NC Sina, a joint venture between NCsoft and Sina.com started in 2003. After the acquisition of a majority stake in NC Sina, the company is now NCsoft's to run. The new outfit will import some of its parent company's existing games to the Chinese market, but it will also develop and publish new games catering specifically to the tastes and interests of Chinese gamers. NCsoft's stable of existing MMOs includes Guild Wars, City of Heroes, City of Villains, Auto Assault, and Lineage.

This is not NCsoft's only foray into China. The publisher has also established the NCRC (NCsoft Research and Development Center) in the country. NCsoft now has operations established in the US, Europe, Japan, Taiwan, Thailand, and China.

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19 comments
Reetesh
Reetesh

the can do this to INDIA also in sometime it is the Second most populated nation and also has a Growing gaming population

Wulfei
Wulfei

*lol* I was thinking that they wouldn't stand a chance to WOW, but they have Guild Wars, City of Heroes/VIllians, etc. Yea...they're gonna be alright. I'm just worried that another MMOG addicted parents will leave their child at home unattended. That was a sad story :(

Merl57
Merl57

Don't let China win the favor. (HoH)

davahsa
davahsa

This will turn M$ a profit...just watch and see!

DiscGuru101
DiscGuru101

[This message was deleted at the request of the original poster]

DiscGuru101
DiscGuru101

NCSoft goes off!!! They are like bent on world domination, I sware they are.

OmGitsEDV
OmGitsEDV

AND MS WORKING VIGOROUSLY WITH CHINEESE GOVERNMENT TO RELEASE THE 360 OUT THERE! OMG OVA 1 BILLION POTENTIAL CUSTOMERS WITH NO COMPETITION! GO MS!!!

Donkeljohn
Donkeljohn

NCsoft seems to be expanding their production possibilitieis after a series of profitable endeavors.

solidte
solidte

huh why didnt they launch there stuff ealier china does have the largest population in the world ya'know

blackIceJoe
blackIceJoe

That is good for them if it does well with over billion's of people there they will be bringing in the money.I hope they can really do well.

buildar
buildar

china is a huge market, make a good MMO game there and your company is set.

thefjk
thefjk

Yeah, China has alot of MMOG players, especially if they are RPS. They actually have alot of Cyber Cafe's which specialize in that... Cool huh!

brichan
brichan

i heard from my friend that people line up at internet cafes to play WoW...in the morning and at night....

Orasion_Seiz
Orasion_Seiz

okay i guess people in China play alot of MMOG.