Namco Bandai trims first-half losses

Publisher shows $344 million improvement to bottom line as Despicable Me, Dead to Rights: Retribution bolster game sales.

Despicable Me may have been centered on an unlikable protagonist, but Namco Bandai is likely quite partial to the animated film. The company has released its financial results for the six months ended September 30, showing the game based on the film and released in conjunction with D3Publisher was Namco Bandai's best-selling new release of the year.

The stars of Despicable Me train to challenge Tekken 6 for Namco supremacy.

Despicable Me has moved 390,000 copies for Namco Bandai to date, putting it just ahead of one of the publisher's owned intellectual properties, Dead to Rights: Retribution. The revival of the cop-and-canine action franchise sold 350,000 copies in the US and Europe through September.

The publisher also saw a strong debut from Another Century's Episode R, a Japanese PlayStation 3-exclusive mech combat game by From Software, makers of the Armored Core series. Last year's Tekken 6 remains Namco Bandai's best seller for the current campaign, though its sales for the year haven't grown significantly from the 1.07 million the publisher reported in August.

Namco Bandai net sales for the first half of its fiscal year were ¥173.60 billion ($2.13 billion), up half a percent from the same period the previous year. The largest portion of the company's sales came from its Toys and Hobby business segment, which brought in ¥72.22 billion ($888 million), edging out the Content division's ¥71,45 billion ($879 million) in sales. (Content comprises Namco Bandai's home gaming business, as well as its video and music operations.)

While the publisher's two largest business segments were neck and neck in terms of sales, there was a greater disparity when it came to profitability. Fueled by sales of Masked Rider and Mobile Suit Gundam merchandise, the Toys and Hobby division posted an operating income of ¥7.07 billion ($87 million), whereas the gaming segment suffered an operating loss of ¥2.6 billion ($32 million).

Company-wide, Namco Bandai posted a net loss of ¥1.93 billion ($24 million). While still in the red, it represents a significant improvement over the first half of the previous year, when Namco Bandai suffered a net loss of ¥6.04 billion ($74 million).

For the full year, Namco Bandai expects ¥400 billion ($4.92 billion) in sales, up 5.7 percent year-over-year. The publisher also hopes to turn a modest profit of ¥1.8 billion ($22 million), a significant improvement on the ¥29.93 billion ($368 million) net loss it posted for the year ended March 31, 2010.

Got a news tip or want to contact us directly? Email news@gamespot.com

Did you enjoy this article?

Sign In to Upvote

23 comments
JD_Escobar
JD_Escobar

im tekken fan straight but soul calibur 5 would definately push some numbers, and of course tekken 7, and i wonder how naruto did

x-2tha-z
x-2tha-z

What about Demon's Souls? Was that a good performer for Namco Bandai?

Sorkvir
Sorkvir

Nooo! Really? with such great games from them, LOL

Saije
Saije

Cool maybe if they start making some money they'll bring over more Tales games.... .... ..... Ok, ok, maybe that's still a little unrealistic. C'MON BAMCO! Don't make your Western tales fans suffer so!

TheHappyCamper
TheHappyCamper

@360hammer I agree. DTR:R was a blast. It was a little rough around the edges, but still, a very enjoyable game. If they make a sequel (and I hope they do), it could be great with just a couple minor tweaks and adjustments.

voldo25
voldo25

start making tales, ace combat, soul calibur and better tekken games and maybe they wouldnt be be sucking at life

MatthewSnyder86
MatthewSnyder86

Namco give us the Tales series and you'll see a boost in revenue!

ResEv
ResEv

I wish Namco would take some of that money and make a better network for Tekken, and for the love of everything, MAKE BETTER DBZ GAMES!!!1

minhas27
minhas27

namco release one games for pc in 2011 you know namco pc can run games i think namco you forget about pc gaming

Crumblet
Crumblet

-$32 mill? Well, not as bad as THQ or EA.

hm360
hm360

PS3 Vesperia in NA/EU please~

360hammer
360hammer

Dead to Rights is a great game. Loved it and kinda shocked more people don't talk about this game.

shadowysea07
shadowysea07

funny how tales of vesperia for the ps3 sold nearly double what that movie game did and with it being an original game they wouldn't of made even more money. well hopefully now with the american branch gone and them saying they will now outsource to other companies we can get atlus nippon ichi or someone to localize the games.

SDBusDriver1979
SDBusDriver1979

Another Tales game for 360 and PS3 would be nice. Not much of a future for the company if they are living off of movie tie games and Gundam games that only sell in Japan.

shadowysea07
shadowysea07

@daman246 tales of the abyss is already getting a port to the psp

daman246
daman246

they should remake tales of abyss and tales of symphonia for xbox and ps3

EnigmaWarrior
EnigmaWarrior

Where are the "Tales of" games, Namco Bandai?! Start bringing some over here, like Tales of Graces (Wii) and Tales of Vesperia (PS3)!!!

lamprey263
lamprey263

good thing they make more than games to keep them afloat