Namco Bandai integrates US game, network divisions

Publisher merging operations of traditional gaming, casual and mobile businesses; CEO plans to emphasize networked offerings, cross-platform functionality.

While Namco Bandai Games America and Namco Networks America operate independently as the publisher's US traditional gaming and casual/mobile divisions, gamers often don't draw much of a distinction between the two. Soon there won't be any reason to, as Namco Bandai announced today that it will integrate the two businesses over the coming months under the Namco Bandai Games America label.

Namco Bandai hasn't been shy about bringing its big franchises to new platforms.

Speaking to GameSpot about the change, Namco Networks president, CEO, and COO Kenji Hisatsune said the two businesses will combine their respective expertise in the packaged retail and downloadable spaces to bolster each other's efforts. When the integration of Namco Bandai Games America and Namco Networks is completed (expected by the end of March, 2011), Hisatsune will serve as the outfit's president and CEO.

"We really see this as a win for gamers and our audience as there will be greater synergy between our traditional console, mobile and casual products moving forward," Hitsune said. "Also there will be a greater emphasis placed on networked products as we strive to build continuity in our products. Our goal with this being that if you play one of our games on device 'A,' you'll be able to pick up the game on console 'B' at the same point you last left it."

Hitsune also stressed that social network capabilities are now "a must" for games regardless of platform and said the company will continue to create mobile games that appeal to wide audiences, including traditional gamers, bringing franchises like Ace Combat, Ridge Racer, and Noby Noby Boy to bear on mobile platforms.

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Discussion

35 comments
zeifel
zeifel

Prayers answered for those who wish for AC on PS3! The new Ace Combat: Assault Horizon will be released on PS3 & X360.

gamerpipe
gamerpipe

What are they going to call it ? Namco & Bandai do America? and it will be all about nachos.

Cedx15
Cedx15

Lets see this financial problems would not have happened if: 1 they released vesperia PS3 in the U.S 2: In both japan and U.S stop releasing the game around bigger titles like FF12 and 13 other than that Namco is suffering too because they though they could really on their other games like tekken and soul caliber but guess what how often can those games come out.

HollowNinja
HollowNinja

How about a Tales game? Tales, anyone? Please?

shadowysea07
shadowysea07

wow i guess they staved off closing their some of their american branches by consolidating them. just shows how badly their doing though. but hey its their own fault for not releasing games properly and expecting them to sell like ff. and it'd be nice if they'd release some tales of titles here D: though they already said they have no intention of releasing them anymore outside of japan DX

ebookerd1
ebookerd1

This is what is killing the game market but I guess this is what they must do to survive.

FatDummy
FatDummy

Imagine FF graphic + Tales battle system, + darker twist & more gory = the perfect RPG. I played FF series and Tales Series, the few complains about Tales series is they wouldn't try to move past cell-shaded animation to lush full 3D graphic like FF series and their cliche predictable storyline . but the battle system - Tales > FF any day. and Yes I've played FF13 - it was a disappointment I can win the battle win a single thumb. And to any RPG makers out there, I don't want a grind fest!

AceTheBat-Hound
AceTheBat-Hound

Tales of Graces is coming to PS3 in the 4th quarter of this year...but here is the kicker its only being released in JP.

SuperMegaMaster
SuperMegaMaster

Great news!! but i want more Tales series!!!!!!!!!!!!

taxonomic
taxonomic

How about bringing over Tales of Graces?

SicklySunStorm
SicklySunStorm

always more room for another Ace Combat or Soul Calibur game :D

LivingDeadNinja
LivingDeadNinja

Yeah really, all we want is those awesome Tales games over here.

santinegrete
santinegrete

@Cyberjin Copy and paste. Still wating, it's been some time already.

Cyberjin
Cyberjin

Tales of Vesperia on ps3! English version please!! im stil waiting for it

helldew
helldew

give us more good tales games WTF kinda BS is this. we dont really care all that much about their other crap

TheTrueMagusX1
TheTrueMagusX1

How about Bringing that Tales of Vesperia PS3 port over to the states?

AceTheBat-Hound
AceTheBat-Hound

I like tales two...what I mean by tales is those big booty's that girls have.

zeifel
zeifel

Looking forward to the next Time Crisis/Razing Storm on arcade, and of course still waiting for Tales & Ace Combat on PS3 :D

amari24
amari24

Who else wants to see another Pole Position? I'd love it if Namco made a Pole Position 3, with slightly improved graphics and gameplay. They could do it how SEGA is making their Sonic the Hedgehog 4. Just release the game on PSN and Xbox Live.

Kleeyook
Kleeyook

More Tales on PS3 and PSP plz!

AsukaNaga
AsukaNaga

Like many before me...I would like more Tales...Please more Tales.

alfredooo
alfredooo

just bring more tales thank you

thingta42
thingta42

SOUL CALIBUR II ON XBOX LIVE ARCADE AND PS3 STORE! OHH AND SOUL CALIBUR 5 PLEASE!

fLaMbOaStiN
fLaMbOaStiN

Namco used to make some decent RPG's on the PS2 back in the day.. They should go back to makeing some JRPG's!! :D

minion715
minion715

ACE COMBAT PS3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

ggnome213
ggnome213

Not a big fan of Namco Bandai, kthnxbai. :-/

AceTheBat-Hound
AceTheBat-Hound

So they want people who play cell phone games to play games with people on consoles, and maybe computer?