MX vs. ATV Alive revving up in May

THQ sets track month for $40, microtransaction-based installment in off-road racing series.

During the 2010 Electronic Entertainment Expo, THQ gave the first hint of the changes it had in store for its popular MX vs. ATV franchise, which has now sold more than 10 million units. Those changes involve a marked shift away from the industry-standard $60 price point for games released for the Xbox 360 and PlayStation 3; instead, the publisher said that it would sell the game for $40 to increase its mass market appeal and then supplement the release with weekly downloadable content.

The future of the MX vs. ATV franchise arrives in May.

It remains to be seen how this experiment will play out for THQ, but the publisher did provide a window today for when the industry will find out, saying MX vs. ATV: Alive will be available for the Xbox 360 and PlayStation 3 in May. As previously noted by THQ CEO Brian Farrell, the game will be sold for $39.99. THQ did not provide additional details on its DLC strategy.

A new monetization model isn't the only advancement Alive is bringing to the MX vs. ATV franchise. The game will also benefit from an updated physics engine, as well as a refined control scheme and tweaked terrain deformation system. The game will also feature the all-new "Bar-to-Bar" racing mechanic, which emphasizes close-quarters combat between riders.

For more on MX vs. ATV Alive, check out GameSpot's first look at the game.

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MX vs. ATV Alive

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Discussion

11 comments
foxrock66
foxrock66

Combat... No. Thank. You. I have COD for that

Timmy_Gwar
Timmy_Gwar

Was the green stuff dirt, or blood? I don't know about this one, being on the borderline between realism and ridiculous is kind of like standing in a door way during winter. Then I read that it would be $40 and that made me want to buy it to send a message to the industry. All games should be $40 since we have to pay for DLC anyways.

warhawk-geeby
warhawk-geeby

If MotoX was like this in real life the racers would have a life expectancy of about 1 month.. Ha. Downhill domination was the best unrealistic racing game in my opinion. Great fun. Might pick this up though still, looks like it could be good fun.

progamemania
progamemania

this franchise is nice. yes we still want more..

smp13
smp13

Whoa, after watching that trailer, they've gone further from realistic racing. Throwing elbows and everything? Not too sure, Reflex community is alright, good racers dont race dirty.

FallenOneX
FallenOneX

Sounds like a good plan, but it all depends on what they include on the disc. In other words, if online play is is considered DLC, games like this will fail.

PrettySlick
PrettySlick

Lookin' good. Anyone know if they still have the dual-stick reflex controls? I really liked them in the other game

KrazzyDJ
KrazzyDJ

This could actually be good - both the game and the pricing model. If you're not much into DLCs, you can at least get the original copy of the game for $40. This model should be applied more to games with great single player campaigns since in those cases, the single player campaign in the game is what matters the most !!!

-Silent--Death-
-Silent--Death-

If you can, or are encouraged to, knock other players off their bikes as the trailer shows then they really have ruined the franchise, well what was left of it.

metalkid9
metalkid9

interesting. So they'll sell the game for $40 then they'll rape your wallets with DLC's and in the end the game will cost more than double the initial price haha. i wouldn't be surprised if the game turns out stripped but we'll see when the review is up.