Moore on 360 launch: "Nothing's perfect"

Reports of publisher admitting it won't meet shipment projections for next-gen console unfounded, but Xbox honcho changes focus from initial goal.

It's no secret that Microsoft has had problems cranking out enough Xbox 360s to satisfy demand for the system in North America and Europe. But even as would-be customers fretted about how to get their hands on one of the coveted consoles for the holiday season, the company stood by its projections to ship 3 million units worldwide in the first 90 days after the system's debut.

That was called into question this morning, as a report on the Financial Times Web site today quoted Xbox corporate VP of worldwide marketing and publishing Peter Moore talking about the company's ongoing supply troubles.

"Nothing's perfect," Moore told the Financial Times. "You've got a complex piece of hardware that's got 1,700 different parts in it, every now and again the line will slow down because something's happened and there'll be a component that didn't make it that morning…That's just the way of the beast, particularly when you are ramping up factories from ground zero all the way up to full capacity."

The story, "Microsoft to miss Xbox target," points out that that Microsoft didn't reiterate the 90-day target at the Consumer Electronics Show, choosing instead to tout a goal of 4.5 million to 5.5 million units by the end of its fiscal year in June. It was reported by a number of sites as an admission from Microsoft that it would not reach its previous milestone.

The only problem is, that's not what the Financial Times reported. In the article, penned by Chris Nuttall, it merely says that the company "is now expected to miss its target."

Nuttall told GameSpot he received no such admission that Microsoft had admitted defeat on the 90-day target from Moore. Nuttall said he asked Moore if the switch in focus to the end-of-fiscal-year projection meant the company had given up on the 90-day goal, and that the Xbox honcho dodged the question without actually denying it.

The number of 360s shipped worldwide should get a boost just after that 90-day window closes, as Microsoft has announced that it will launch the system in Korea on February 24, followed a week later by March 2 launches in Hong Kong, Taiwan, and Singapore. And while it hasn't released a date for the Chinese launch of the system, Microsoft has said it is targeting a 2006 launch for the 360 in that region as well.

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164 comments
cyberay520
cyberay520

MY name is not really cyberay520 im his nephew and the 360 sucks so much and whatever 360 has the ps3 is going to copy and make it better so plz get a a ps3 because it will define a next gen console and the 360 is the suckiest system i will ever play in my 12 year expiererence.360 SUCKS !!!!!!!!!!

cyberay520
cyberay520

Don't hate the xbox360 because you don't have one, and those complaining that the xbox360 is not next generation enough proberly don't own a high def tv, the only reason sony might outsell the xbox360 at launch is because the xbox360 don't have enough to sell otherwise they would just keep selling out, this is just the beginning for xbox360 and I'll let you in on a little secret rumor has it that microsoft is thinking about buying out sony and selling their ps3 as fancy toaster

Towly
Towly

Wow Microsoft did not meet demand how shocking

19951549264387769594559160389315-PooPuck
19951549264387769594559160389315-PooPuck

NOW THIS IS SOMETHING EVERYONE HERE SHOULD READ!!! ORIGINAL POSTED BY: jdcflash - 01/09/2006 12:24pm "Notes: I walked in Comp-USA and bought a 360 a week before Christmas. PS3 has no launch date. If you seriously believe PS3 will outsell Xbox and Rev because of namebrand - then what happened to Atari and Nintendo and Sega? The fact is the 360, while it may not be the powerhouse PS3, is an awesome online machine that integrates all of their games with the online experience. The PS3 will rock, of course, but let's face it - Microsoft is kicking major butt by coming out early, setting up a demand, and flooding the minds of gamers with next-gen gaming. The PS3 worshipers who denounce everything Microsoft need to realize the success of Microsoft's system can only improve the PS3 and Revolution. It's called capitalism. And it works."

drimr2000
drimr2000

Jdcflash....well written and you make some very good points. Maybe some of these guys can learn from your insights. Its as if many gamers are caught up in the corporate warfare that is supposed be the forte of the companies not the consumers. We are the ones that will benefit from all these systems coming out so why take sides so vehemently as if being a corporate lackey is the real game and not the video games themselves. I'm not sure of the average age of the members that posted to this but it appears to be on the young side as there is an air of playground, schoolyard bosting and immaturity. I remember in middle school my friends and I used to argue constantly about who's systems were better(at the time it was a battle between the Sega Genesis and the Super NIntendo). It all sounds so familiar: "Sega games are faster and their sports games rock," "No, dude, Super Nintendo has better graphics and sound with mode 7 and Nintendo rules!" Now its a little different with Microsoft and Sony switching places with the old giants but it all sounds the same anyway. Guys....just buy the games that you think will appeal to your taste. I don't have a 360 but thats by choice as I will take the wait and see method - not because I want to see the PS3 first, which is understandable, but it doesn't make much sense to me to buy a system at launch when I've seen the same thing happen during these chaotic periods for over two decades now. I'll play my xbox and pc because there are still games I haven't played yet and I will enjoy them no less than someone playing a shiny 360 game or the guy watching a cool ps3 tech demo. I'm not saying I'm jaded or not a hardcore gamer but I'm not rich and I try to be smart and not "fanatical" with my purchases, whether they by video games, cars, or clothes. These companies have gamers, especially the fanboys and hardcore techies right where they want them....brainwashed. Sony is the king of this, with nintendo falling a little behind, and Microsoft very close. I mean look at the excitement the PS3 "demos" got at E3 basically outshining a "real" working system with pretty movies and vaporware with a boomerang beside it. Then months of blogs, forums posts, and articles follow and it seems that both systems have their advantages and disadvantages with no one system being dominant over the other in terms of graphics card anyway. The cpus are a different story as I have yet to see what the cell can really do and the 360s cores aren't even fully used yet. So whats all the fuss? Capitalism. The machine of industry needs the gears to work and we as consumers supply that with enthusiasm. Lets hope its all worth it cause I personally don't care which system or company comes out on top(i have no stock in any company or any invested interest besides being a gamer). I just want to play some good games, but the schoolyard banter is still kind of fun anyway.

Sheepofevilz
Sheepofevilz

A new Halo and perhaps a new Fable will be the only worthy things to happen to this system.

davichos
davichos

I got a 360, its okay, the only good things are live and the marketplace. I still like it alot and everything but I really can't wait till the PS3 which will be a PWN*!!!!

WarhawK-harris
WarhawK-harris

That's a cute story. I bet the folks at Sony are eating this up as we speak. Let this be a lesson to you kids. Don't promise the moon even if you were somewhat successful the first time because people will expect even MOORE from you in the second round.

Kaji_ryoji
Kaji_ryoji

solo kon verle la kara al tipo parece ke fuera el fiel perrito faldero de Bill Gates, dando excusas de los errores ke pena y piensa ke la hd-dvd ganar

jdcflash
jdcflash

You can't compare the 360 with the PS3 right now. The PS3 isn't out. That would be like comparing life with death. We can only guess what the PS3 will be like. Because of that, the PS3 already seems better because we compare our hopes of the PS3 with the reality of the 360. We can look at the 360, see it for what it is. The PS3, though, well it can only be defined by speculation and imagination, so the potential is limitless right now. When it comes out, some dreams will be shattered as reality hits. But that's when we all will be able to make a conscious decision as to what system is better. Until then... enjoy what you got. I love my 360, but I'll admit I'm nervous it is going to have a malfunction at any moment. I'm sure the PS3 will have superior looking games, but I'm not sure (speculation) the PS3 will have a better connectivity experience than the 360 provides. I mean, I watch and record TV through my 360!

jaefrmbk2k
jaefrmbk2k

yeah? really? would you *bleep* a *bleep* for one??

jerico6
jerico6

I want one SOOOOOO BADLY!!!

jaefrmbk2k
jaefrmbk2k

so lemme get this straight. which one do youse like more the ps3 or the 360?

jdcflash
jdcflash

It seems we have concluded this: 1. There are PS3 believers who will say anything to de-throne the 360 (hardly a throne since its the only one out, but...) 2. Current owners of 360, for the most part, enjoy the system. 3. There are manufacturing defects in the 360 (what system doesn't currently have problems, still.) 4. Japan shouldn't get 360's if they aren't buying them. 5. There are people, specifically Nintendo fans, who hate Sony and Microsoft. 6. There are people who hate Microsoft and Nintendo. 7. There are people who hate Nintendo and Sony. 8. There are people who love everyone, and don't understand the bickering. 9. Some people think Xbox Live isn't a great thing. 10. Some people could care less about this thread, but find it hillarious some people do. Conclusion: it's pretty mature for a company (ironically, an immature gaming company) to stand up and admit problems publicly. Sony is pretty similar to Microsoft in that they both have considerably less experience than Nintendo, and they are both giant corporations in their respective countries. Of course Sony and Nintendo are watching Microsoft and taking notes. This will make the PS3 and Revolution that much better - so PS3 fans should be rooting for the 360. Just because you point out on this thread that Microsoft made mistakes doesn't mean they didn't already point that out themselves. No company, as far as I know, has ever attempted a worldwide launch of a system on the scale that Microsoft did... but I think they did it for all the right reasons. Sure it was a gamble, but that's what it takes to make it. Japan has systems because the original Xbox failed miserably over there and Microsoft wants to prove to them they want their business. It sucks Japan isn't buying them, but it's not like Japanese retailers wouldn't sell them to Americans. I have a 360, and while it is great, the ones without aren't missing anything. A lot of the reason the 360 should succeed will be due to its ease of connectivity and interaction both online and off with the Live service and removable hard drive. So it sucks now because no one I know has a 360. I remember when the PS2 launched, those machines had problems and even a recall. The PSP, geez, I still have like 30 dead pixels on mine. Nintendo is really the only company that makes a quality product, if it is a little bit behind in technology. Ultimately I think those of you who are waiting to see what happens are doing the right thing. But those of you who are campaining against or for a specific system are barking at a blank screen. Each system will have its own niche: PS3 and its graphics. 360 and its connectivity. Revolution and its ease of use. Some of you on here are pretty good writers. Check out www.joegamers.com and contact me if you want to contribute an article. Peace.

SavoyPrime
SavoyPrime

Next time they'll just keep their mouths shut and just ship the damn systems.

angelserval
angelserval

Teeheehee Angel entering the battlefield! Kapow! BooM! BlaM! Hiya there nice and not so nice gamers....uhmm.... I just love my PC! It's just so powerful and upgradeable and it has this nice OS which keeps it all easy for me. Anyway I read some of these posts AND what is all the fuss about? SO Billy screws up a bit, like he cares, he has like a gazillion in the bank. he's just doing this for the sport guys, just to kill some time and maybe even killing Sony or Nintendo in the progress. Sony is the one in trouble because my dad told me they were firing people all over the world because their core business is not doing great -very badly-, they are also loosing in the mp3-player business, lagging behind in the LCD TV Technology and other electronics. The only thing which keeps them alive is the Playstation 2 and it's next gen follow up. So they have to get it right, but they'd probably mess it up and will be saved by their image and classy marketing -indoctrination and subliminal messages-. And Nintendo doesn't seem a contender, because everyone goes like 'YEAH Sony WILL KICK behind! and Nintendo TOO maybe!' Nintendo is like the emperor of handhelds until Billy gets around to build one with LIVE Network and buys the company which made Nintendogs ^-^. Anyway have FUN! I will play my MMORPGS on my PC -Yay RF Online-, play Twilight Princess on my GC, FFXII on my PS2, Blue Dragon on my XBOX 360 and Castlevania Dawn of Sorrow on my DS. =D

ksuttonjr76
ksuttonjr76

To Homullus...Let me rewrite my comment on a elementary level for you. -----"F*ck those other countries. They need to take care of home first where the REAL demand for the system is at. Those other countries can wait. Those 100K units that they COULD have sold WOULD have sold in America and Europe. I don't understand why a company would choose to continue to market towards potential sales over guaranteed sales. That doesn't make since to me being that I have a degree in Business management." ------ You have 10 consoles. Group "A" MIGHT want to buy 10 consoles, but Group "B" WILL buy 10 consoles. You sell to Group A. Do you want a dictionary defination of "might" and "will" for better understanding? As for your comment, what's so funny about getting or have a degree? Surely, your parents taught you better vaules than that?

dillon_o4
dillon_o4

i'd have to agree with diablo89, US is the main buyer of Xbox. i think they should of stuck with US again with this system(360) to build more fans/users, just like PS did in Japan. i would have waited until like make the 3rd or 4th gen of the Xbox console 2 go global. Xbox could be makeing tons and tons of money if they would have just launched here and kept the supply up. If they would of launched here, it would have greatly increased their fans/users in the US, instead they have less users because of supply and that gives people the reason 2 atleast wait until they see the PS3 until they decide what 2 buy. Xbox is really popular here, and is only growing, but if u compare it here with world wide its not that popular i think they tried 2 take 2 big a step, and tripped. It won't kill them but they sure are shooting themselves.

dillon_o4
dillon_o4

LOL DID U REALLY THINK THEY WOULD GET IT DONE? See that smurk on his picture, that is there 4 a reason they knew they wouldn't. Not 2 hate on MS or XBox just saying come on people use ur brain. Sony and Nintendo will do the same thing, and if they don't it will be the 1st time ever.

homullus
homullus

I didn't read all these. I just wanted to say that there was a really funny comment on like page 5 from somebody who was saying stuff I thought was pretty stupid, and then the poster said "I should know, I have a degree in business management." BWAHAHAHAHA. (See, it's funny if you know what they study in business management OR you know what's actually involved in getting college degrees, and EXTRA funny if you know both).

theville
theville

just what 4 the next line up of games buy MS

MrHanson6
MrHanson6

By the time the PS3 comes out, the 360 will be easier to get and will have a ton of great 2nd generation games. It will be cheaper than the PS3. I highly doubt the PS3 will be available until the end of the year or next.

HaloManiac87
HaloManiac87

more then 80% of computers use Microsoft windows...probably like 90%, might even go as far as saying over 95%

vejkis
vejkis

Nothing's perfect, that was pretty s*****, Xbox 360 will lose the systemwars, but you didn't hear it from me.

diablo89
diablo89

ms should realize that the US is its main supporter, they need to get more consoles out in countrys that will actually buy them...US and Europe forget hong kong and korea, those countrys will sell just like japan

Fallout_red
Fallout_red

Well we LOOsers want REAL games, real Next-Gen. Quake 4 runs Terrible on X360 while great on my medium PC. What kind of next-gen is this? X360 (or any other next-gen console) should last more than 4 years, otherwise why should buy it? I pay for a Top-notch PC and play with better graphics and games ( the only thing good about X360 is it's FPS games like "CoD", "Gears of War" or "PDZ", FPS isthe genre that Belongs to PC along with great strategy games). When I bought my PS2 in 2002 I had to wait till 2004 to the same graphic on my PC monitor. Now we have a Quake 4 that looks worse on "NEXT-GEN" console. MS you tried but its over for you. Final Battle: PS3 Vs Revolution -------------------------------------------------------------------------------------------------- The Only Good X360 games: DOA4, Burnout Revenge, Gears of War, Elder Scrolls Oblivion.

Epatto
Epatto

Deada88 is right. I live in Europe too and we always get consoles like way after US and Japan launch. But if u look for example PS2 shipments... In Japan 20 million, US 36 million. consoles and Europe 31million. So i really believe we would buy more consoles than Americans did here in Europe if we would have the console when the main hype for the PS2 was going on. Not like we did... about year after US and Japanese launch. Because in US live about 300 million people... in Japan 200 million and in Europe over 400 million people. So where would be intelligent to ship first next gen consoles, US? Japan? THINK AGAIN !!!

Daeda88
Daeda88

Why is everybody **** about this world wide launch. I live in Europe, we always come last. Sony never liked Europe.. they released the PSP in SEPTEMBER 2005. SEPTEMBER for christs sake. Too bad not everyone can get their 360s in time, but its just egoistic to say: "America comes first, screw the rest". I really really respect MS for doing this world wide launch, even though it does have problems. Eventually you can all but the 360, and I can tell you, its awesome ;-). As for putting MS out of buisness.. id like to point out that Sony is the only compagny actually making losses in profit. Nintendo makes big cash on handhelds, MS on Windows. Sony completely missed the flatscreen tv start, hence they are working with Panasonic, they are loosing major cash in their tv branche. And yes looses there do eventually affect the PS3. Only blue-ray can save them.

rbunnell
rbunnell

I ended up buying one on Ebay because the one I picked up at launch did not work properly. I love it though, best game has to be Condemned (for me at least). It's a shame Microsoft is screwing up like this, because this is the time where they could potentially get a substantial lead on Sony. I think alot of people are going to just turn their back on Microsoft and buy from Sony. The only reason why I might wait a while is because, from what I have read, the PS3 is going to be in the $600.00 range.

viper_najem
viper_najem

Big deal... I am with what I have, and no loser shmuser is going to affect that... err... right...

michael31303
michael31303

I don't buy stuff because"everyone else has one" I out grew that years ago,and I don't believe ANYTHING M.S. or SONY tout about. I'm happy with my current gen systems(xbox,ps2.gc) so I'll just bide my time ,let them work the bugs out (over heating,backwards compatible,lack of titles...bla bla bla)and maybe they will even be cheaper by next x-mass!

Silasraven
Silasraven

It would not be so bad if it were just Xbox 360 console shortage, try and getting a hard drive or wireless controller. I am in the UK, I dont know how it is else where but there is a shortage (or it seems non existence ) of peripherals. It is alomost as if the Xbox 360 came and went. I have one and its a great machine but MS, who hyped up not so much about the console but its gaming world domination forgot one important lesson learned in all wars ( as in its war with Sony of which I am not intererested in cus I just love gaming) and that is if you run out of guns you cant fire any bullets. Re arm, and do it quickly or loose the war. Though I have to say that with all the new consoles coming out there will ony be one winner in the end........the gamer.

dru26
dru26

I had to replace 2 PS2's because of disk read errors, the first one I bought at launch. Everyone I know who had a ps2 had to do the same, so don't believe that MS is the only company that has problems.

dru26
dru26

I've read most of the posts on this board, and just want to say all this fighting is stupid. If you want a system , Pre Order it, don't hate, because you were late. I owned all 3 old gen systems, and when a game came out for all 3 I would buy it for Xbox, Simply for the better graphics. I will buy a ps3 when it comes out, which will be 6 months later here unfortunately, and most likely 2007, I'm guessing March. People have stated that ps2 had better games, I'm just wondering which ones? FFX was 5 years ago, I don't like the camera angles of MG, and GT didn't have online racing. God of War and Dragon Warrior were the last 2 games worth buying. I am no fanboy , hell I don't even like Halo( or any other sci-fi space crap), but I still don't see any outstanding games coming from Sony either. Added, GTA4 will be released simultaneously on both 360 and ps3, as reported on IGN. P.S. I love my 360 and it looks fantastic in 720p.

mikekare79
mikekare79

I love my 360. Fanboys suck. Play'em all and quit hating. They (all three) are here for us, not the other way around.

HeyzeusNYC
HeyzeusNYC

I think Microsoft should of held back in Japan and put more Xbox 360's in the states and in Europe... Japan will always stick with their own kind. IF you notice Japan loves Nintendo and Sony.. Anything thats american made they won't approve.. What cars do u see in Japan mostly? TOYOTA,HONDA, Mitsubishi ,Subaru, and Nissan... ITs like that in the USA.. You mostly see cars like Ford, Chevrolet, Cadillac, Chrysler, and Lincoln... Anyways back to the GAming...Any system thats made from USA won't ever be number 1 in Japan.. SONY will always be top ruler... but w/e I love my xbox 360 and I'm sticking with them all the way.... but I'll be gettin the revolution and ps3.

Ravenmyst
Ravenmyst

OMG M$ complaining that they wont make their target, WHO CARES. and '3 million units worldwide in 90 days, sif. AUSTRALIA'S PART OF THIS WORLD ASWELL. Sif not give us the 360 until march. that is outside 90 days from launch. THATS NOT WORLDWIDE. Grrrr :@

swanlord
swanlord

x360 rulz if you dont want it you suck ballzz

misenhelter89
misenhelter89

"Who cares. I'm a gamer and like all real gamers will have both new systems. " I agree. Why the big console war? I prefer Sony, simply because of the console specific games (MGS, DMC, etc.), and because of its controller(and here I am referring to the PS2 controller as opposed to an Xbox controller, which is completely wack with the white and black buttons), but I would never say, "oh, I'm not going to play Xbox cuz it's not sony" or some stupid crap like that.

rctyke
rctyke

Can you please stop the anger and fuss, and remind you that people make mistakes, so don't get pissed off just because MS did a mistake on the 360 sales. though i agree, MS should had used their stock on the USA and europe rather than the less XBOX friendly country we call Japan. MS would sold a bit more in that country if they used PGR and Kameo:elements of power rather than PDZ, which is an FPS, which is a much less friendly genre in japan. The question is, how is PDZ the 2nd best selling game in japan? my guess either they showed alot of advertisementfor it, or it's the protagonist, joanna Dark, because lots of guys in japan like those hot, sexy girls just like there craving in hot babes . Don't get me wrong, i love PDZ, the Xbox 360, japan, and MS isn't that bad of a buiness, and to remind you that Bill gates is helping and donating computer stuff to other countries in the world.just MS did a wrong starting strategy. And don't think i'm just a MS fanboy. i love sony and can't wait for the ps3, and i'm waiting for a new Super smash Bros game on the revolution.

Arthas045
Arthas045

after all the trouble they have had trying to get these things to stores.... i saw this coming

Omega-Protoman
Omega-Protoman

I really don't care, as long as they ramp up the production levels sooner rather than later.

evilyoda861
evilyoda861

kylespeicher kylespeicher I got mine launch night (it helps to pre-order right after E3), and have been playing it daily. I love Live, PGR, and the live arcade. So to all who don't have their's yet, "I FART IN YOUR GENERAL DIRECTION!" Wanna come by and play? Ditto though I got mine a couple of weeks before Christmas break. I wanted it enough that I waited in line outside of Best Buy below 9 degrees for 11 hours. For those who were to wimpy to wait in a line like that I TOO FART IN YOUR GENERAL DIRECTION! Wanna come and play? Also for you Sony fans stfu. You have nothing to back your fanboyism. I myself am going to get a PS3 but we dont need fanboys like you to tarnish. The fact that you so desperatly defend Sony is a fact that you are very insecure. The 360 is not perfect either but so far I am greatly pleased. My favorite game being Perfect Dark Zero, which so far has recieved the highest score from me and Gamespot. Up yours.

The_Game21x
The_Game21x

Well, I got mine so I'm not complaining...much. I wasn't able to get one before Christmas and had to wait until the New Years. Microsoft didn't make enough to fill demand and for that, all of that BS above is meaningless. I'm a huge Xbox fan but I think Microsoft kinda messed up with their handling of the 360 launch. With the PS3 launch just around the corner they don't have room for slip-ups like that.

andrewtyen
andrewtyen

they did it so fast it wasn't careful

yp1
yp1

forget the 360, still waiting for the revolution and ps3

dillon_o4
dillon_o4

Although impossible, If PS3 would launch right now iwth enough systems u wouldn't even know what a 360 was. It is true but its not happening damn sony should have been ready 2 kill the console in one blow.

auron212121
auron212121

Microsoft sucks as well as gamestop I ordered mine the day they statred takin[g pre-orders payed off the rest of the $400 when the price was announced then they told me I wouldn't get one until feburary so I took my cash off the pre-order and bought a PSP Giga Pack and a couple games