Modern Warfare 3 tops gamer holiday wish list - Nielsen

Activision's shooter leads tracking company's survey of most anticipated titles, followed by Gears of War 3, Madden NFL 12.

This holiday season sees the release of numerous high-profile titles, and according to tracking firm Nielsen, Activision's Call of Duty: Modern Warfare 3 is the most wanted game of all.

Online conversations about Modern Warfare 3 are driven by launch parties and talk of a "darker mood."

Nielsen recently published its "Top 20 Games to Watch" and the Infinity Ward and Sledgehammer Games-developed shooter topped all others by a significant margin. According to Nielsen, 27 percent of respondents designated Modern Warfare 3 as one of the top five titles they intend to purchase during the 2011 holiday season.

The next two most coveted games of the season, based on Nielsen's data, are the recently released Gears of War 3 and Madden NFL 12. Both games found their way onto 19 percent of respondents' lists.

Just one title on the list--Dead Island--is a new intellectual property. All others are either sequels or extensions of existing franchises.

Other games making the list include forthcoming titles Assassin's Creed: Revelations (17 percent), Batman: Arkham City (15 percent), The Legend of Zelda: Skyward Sword (14 percent), and Battlefield 3 (12 percent).

Nielsen's online survey of what it calls "active gamers," was conducted from August 21 to September 17 of this year. Supplemental information was provided by Nielsen company NM Incite, which mined more than 417 million online conversations about the top 20 games to determine the top factors for hype.

According to NM Incite, Modern Warfare 3 conversations tended to be centered on launch parties, changes to the game, a "darker mood," and the difference between the Hardened version and its standard counterpart. Gamers excited about Assassin's Creed: Revelations are interested in the game's multiplayer component. Further, based on the firm's findings, gamers enthusiastic about Batman: Arkham City are interested in finding out which villains they will face.

For more on the study and what drove the online conversations regarding games on the list, check out Nielsen's official blog.

Nielsen's Top 20 Games to Watch for Holiday 2011
(Title--Percent of players listing it among their top five)

1. Call of Duty: Modern Warfare 3--27 percent
2. Gears of War 3--19 percent
3. Madden NFL 12--19 percent
4. Assassin's Creed: Revelations--17 percent
5. Batman: Arkham City--15 percent
6. The Legend of Zelda: Skyward Sword--14 percent
7. Battlefield 3--12 percent
8. Just Dance 3--12 percent
9. NBA 2K12--9 percent
10. Need for Speed: The Run--9 percent
11. Uncharted 3: Drake's Deception--9 percent
12. Mario & Sonic at the London 2012 Olympic Games--8 percent
13. Lego Harry Potter: Years 5-7--8 percent
14. FIFA Soccer 12--8 percent
15. The Elder Scrolls V: Skyrim--8 percent
16. Dead Island--7 percent
17. Kinect Sports: Season 2--6 percent
18. Resistance 3--4 percent
19. Dance Central 2--4 percent
20. Deus Ex: Human Revolution--3 percent

Written By

Eddie Makuch is a news editor at GameSpot, and is a big UCONN athletics fan.

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Discussion

563 comments
Mortilla
Mortilla

@Tharkun89 - Uh.. If you want realism, then join the army. A video game will always be a video game. lol

Tharkun89
Tharkun89

@Draken_Domingo btw, i have preordered 8 games at least, this year, own all the consols, for the sake of owning them, and im also a pc gamer. i play SC2 and whatever else my friends play on it. dont you dare pretend to know someone you dont

Tharkun89
Tharkun89

@Draken_Domingo no offense dude, but your and assmucher. stop licking ea's balls with your comments

Tharkun89
Tharkun89

@Draken_Domingo quit pretending to know me ive played all the battlefields, even the crappy modern combat one. i bought bf3 tonight and guess what, im not a fanboy, im a fanboy hater youare a bf3 fanboy because of your narrow view that bf is better than cod when the facts all indicate that it is not better or worse for that matter and fyi, i just popped bf3 into my ps3, i am not a fanboy btw...BF3 SHOULD sufficiently hold me off until MW3 and everyone i personally know agree. BF3 is just a tidbit of fun compared to MW

Draken_Domingo
Draken_Domingo

@Tharkun89 Ok, no offence dude, but you really don't know what your talking about...a majority of games these days use dedicated servers just they use it in different ways. Non-dedicated is just a lazy way of doing online. Even Call of Duty uses dedicated servers, just not in the way Battlefield 3 is going to use them (Bad Company 1 and 2 I believe used the same method of CoD however). Gears of War 1 used peer side connection, and look how well that went. It was a networking nightmare! And you know why they're marketing the engine? Because it is actually NEW. They're not licensing an engine for their game. And ok, I respect your opinion, but I truly don't believe you have actually seen Battlefield...don't be a typical casual Call of Duty fanboy who thinks because they play a FPS all their other friends play means they're gamers now...

Tharkun89
Tharkun89

@Draken_Domingo oooooh they took out dedicated servers from the pc version....big deal...i prefer non-dedicated any day... EA is evil....nothing against BF3 or the devs...but i hope EA burns. They are advertizing the games engine more than the game itself...most games come out with a new version of an older engine, this is nothing much greater than the first frostbite and they are calling it the best engine ever...honestly, unreal is a better graphical engine in my opinion

amaan4ever
amaan4ever

lego Harry Potter beats Skyrim V and Fifa 12 lol

Draken_Domingo
Draken_Domingo

@Tharkun89 ...I think you completely misread what I said. I did indeed said fun is a matter of opinion. I never said MW2 LOOKED worse then CoD4, I said that mw2 was a console port to pc, and that it was a poor port to pc as it lacked many things that made 4 awesome on pc. And I never brought up that I preferred Battlefield for it's realism over CoD...btw, America's Army has nothing on Project Reality.

Bludbathurikane
Bludbathurikane

Hopefully....I will be able to squeeze in assassins creed...definitely not MW3...its a overpriced piece of **** especially here in India....battlefield 3 however seems to hold a lot of promise....will wait for the reviews to see how it turns out....I'm still skeptical because I read somewhere that in spite of all the awesome visuals the campaign is pretty boring...and for me the SP campaign is as important as MP

Bludbathurikane
Bludbathurikane

Skyrim...thats the only game I'm looking forward to...already got resistance 3, GOW3, deus ex and arkham city.....sigh...my wallet can't handle much more :(

Albaficas
Albaficas

and YES realism=BF3 dont listen that tharkun guy hes a cod fanboys since ages.

Albaficas
Albaficas

Tharkun89 not anymore....sells doesnt mean a game is better than another but gameplay and BF3 already won in all aspects...there is nothing to compare.kids prefer fakeness over realism,kids are more than mature gamers in the market so its normal that CoD sell more than BF.

Tharkun89
Tharkun89

@Draken_Domingo first, fun is a matter of opinion. second, if you want realism, dont play bf3, play Americas Army....its an actual army sim. last, MW2 does have better visuals then CoD4, i know because ive been playing them both recently

GSuser10
GSuser10

Why is the elder scrolls at #15,,if its the same percent shouldn't they be tied?

downloadthefile
downloadthefile

it's not that I dislike the big releases because I'm some sort of video game hipster. It's just that Modern Warfare or Madden, the quality of the games is actually much worse because people are willing to buy them every year. And these few franchises are never penalized the way other franchises are for being the same game every year. It might be mentioned, but CoD is always going to get 9.0 at least and Madden always at least 8.0. Reviewers never punish Madden or Modern Warfare for being the same exact thing every year. Even when features are removed from Madden for no reason than to put them in again the year after. I'm just waiting for Skyrim, a game that actually had quality time put into it.

Draken_Domingo
Draken_Domingo

@Tharkun89 Yeah, it started on PC which is why CoD1, 2 and 4 play so much better on PC, but since MW2 (or even WaW), it's been ported from console, and very poorly at that. It's a shame since CoD4 was by far the best CoD in the series (multiplayer wise) and was one of the last that truly felt fun. And I believe it's just opinion to say it's the best at what it does, for there are much more entertaining games out there. But if I were to say I find HoN more fun and addictive a large percentage would say "no that's not true moba games are too serious to be fun!"

Tharkun89
Tharkun89

@Draken_Domingo People forget that call of duty started on the pc... CoD is the best in the industry at what it does, and thats make a fun and addictive experience every time you play

dylan35
dylan35

my wish list has MW3 on it but after the last 2 years kinda done with activisions attitude that we are all made o money so with that just put down 40 on my preorder of BF3 next comes Halo and then maybe MW3 sorry this years greenbacks go elsewhere i mean really killstreaks so done Prestige !!!! not gonna hate on the game just gonna hate on the" im an ELiter than you prestiger than you gamer" !! have fun ...

Draken_Domingo
Draken_Domingo

@Tharkun89 I think you left out one very important detail...Battlefield 3 is a port from PC, whereas COD is being made for console. The '60 fps' that MW3 is running at (only on the 360 version if I remember correctly) is because it caters to the specs of consoles, that way it runs smoothly on console. However, Battlefield 3 runs poorly on console because it is, in fact, a game that requires heavier tech to run, tech the 360 nor the PS3 have, which is why they reduced pretty much everything in the game to have it run on console. And yes, BF3 can't handle MW3's high frame rate on console, mostly because it has a much much strong engine then the modified Quake engine. Sure, it works, but they really can't do anything with it other then deathmatch gameplay.

Akabuu
Akabuu

yea i heard games there cost like 1/3 of a normal paycheck

LeozinhoGaiato
LeozinhoGaiato

@Akabuu I understand you man ... I also have a list of games that I want for this season, but much of it I'll get to the X360. These days I convinced a friend to buy a PS3. I bought it and I did buy PES2012, so we play online tournaments and such ... but my main intention is to make him buy MW3. Then it will be good xD. The bad thing is that here in Brazil, the games are priced well exaggerated, and my friend's hand cow. (I do not know if this term exists in the USA, but here in Brazil, hand cow means a person who hates spending money) October is ending ... guys the time is coming! I can not wait to launch the BF3, and soon after comes MW3.

EE061003
EE061003

Jesus.cnt believe SKYRIM on 8%

Sanity_Crash
Sanity_Crash

I'm honestly not that surprised by this.. despite what you and I may think of Call of Duty, the sad truth of the matter is that it just has more mass market appeal. It's unfortunate but it's the same reason that movies like the Expendables generate more money at the box office than say.. Scott Pilgrim. the average joe just wants something safe and easy. Something they can turn their brain off to and not have to think about anything for a few hours.

COPMAN221
COPMAN221

Guys the key word here is"Holiday Wish List". Last time I checked the only people I knew that made "Wish list" during the holidays were kids. I'm talking about the same kids that don't have their own jobs, don't know the value of a dollar, and depend on their parents to buy said game. I already informed my kids that MW3 will not be welcomed into our household and explained why. They understood and agreed with me 100%.

TevoxZi
TevoxZi

@Edged_out If everyone supposedly knew that, it shouldn't have been so damn difficult of you to find and post a source on it to prove me wrong. I'd have listened to you, had you proven your claim right. Yet you didn't do so and you kept repeating your same irrelevant lines without backing them up, therefore making you lose the whole arguement. Nice job going personal too. I'm a troll? For critizing your comment? Don't comment if you can't take criticism. Don't argue if you can't even prove what you're saying is true. I'm allowed to respond to your messages, just like how you're allowed to respond to mine whether I like it or not. I'm not breaking any rules by critizing your comment, nor is it making me a troll. I hope that everyone you lose an arguement against isn't immediately considered a troll by you. I simply put up a point which you couldn't prove wrong, but by claiming how "everyone knows it", yet not coming up with sources that would've been the fastest and easiest way to get it over with. Your "I can only play games running on 60fps", yet having rated Black Ops a 10 it being a 40fps game on PS3 really shot your arguement down the sink too. Saying how it was your son wasn't convincing having started to insult me soon afterwards, which by general isn't behavior of someone as old as someone who has a 19 year old son supposedly. No offence. Insulting is good enough of a reason to end the arguement as well. The first person to start going personal is the first person to lose the arguement, which by the way is among those various reasons you lost it. Oh, and I reported you for flaming now. Thanks, you're just shooting yourself on the foot after that insulting fiasco you did in PM. I couldn't care less that I'm on your blocklist either, just fyi. By now it should be obvious. - - It's great how here in the public you're as if you ended the arguement with your last posts - which you appearently removed to supposedly cover up the evidence, whereas in reality you started insulting me in the PM until you ran out of things to insult me with. I bet as far as your block goes, you'll sooner or later respond to this message too. So much for it, I'd say. By the previous example of Soothsayer42's, you should've already noticed that flaming at someone who's supposedly a "troll" isn't but like shooting with the gun in the wrong direction, at yourself. Report, don't flame, it's not helping you, it's just hurting you instead. Don't like what I type? Don't respond to it then, that's the best way to make the other shut up.

MW2ismygame
MW2ismygame

ohhh yay these statistics *insert bribe here* make me salivate at the proposition of MW3 i must go pre-order now !!!! (beep beep beep sarcasm detectors reaching maximum levels beeeeep *BAM*)

Edged_out
Edged_out

[This message was deleted at the request of a moderator or administrator]

codename-60091
codename-60091

ODST, the reason COD is on the top spot is because of the Good company name! despite BF3 getting more votes, BF3 is produce by EA, so in terms of sells, it might not assure a good sale due to their past!

ODST-
ODST-

Skyrim #15? What the hell? I can't believe a game like Call of Duty could top all of those games, especially Skyrim. This chart is ridiculous.

Tharkun89
Tharkun89

@genjuroT wow....amazing.. these games are too different to be compared. BF3 couldnt handle MW3's 60 fps. MW3 couldnt handle the destruction. You have to sacrifice different elements to make a good product. Thats what both of these companies are doing.....and i hope EA burns. Not BF3 or the devs....EA

genjuroT
genjuroT

@tevoxZi @Edged_out @Tharkun89 I just read all that. It was entertaining. I'd say tevo wins :) He also has better grammer. I'm looking at you Thar. Than is a comparison. Then is an order. ie- he is smarter THAN you, not he is smarter then you. Very common mistake though :D lol

oogaooga
oogaooga

to me seeing that list's order typed backwards: 20 is 1 and 19 is 2, etc. is possible with a few changes

MetalMan300
MetalMan300

Is it sad that I'm most excited for Combat Evolved Anniversary over any of these titles? Most of those games look kinda dumb...

Akabuu
Akabuu

@LeozinhoGaiato i cant! D: i already have a huge wishlist, i cant add more games but i decided to buy MW3 and try to persuade a friend of mine to buy BF3 and then lend it to me ;D ...i do that sumtimes, i go to him and say like: "hey dude, u have to buy this awesome game, its so awesome! it has blablablablabla and its awesome! u should totally buy it!" XD (not really like that)

TevoxZi
TevoxZi

[This message was deleted at the request of the original poster]

TevoxZi
TevoxZi

@Soothsayer42 If maturity could be compared on just a single post, you should be able to tell which sounds more mature action of a person's: post a respond against another's based on sources or a comment that's mainly insulting and adds nothing to the table. Let's conclude it with the following sentences: I own more CoD games than I own BF games. I never mentioned the funfactor either as I personally find CoD more fun to play. An interesting turn of events? Not everyone has to be on one side to post a comment online. Don't like what I type? No one's forcing you to read them, hopefully. Don't blame the guy, blame the sources if you so disagree with them. And to be honest, if you find unbiased sources to be fanboyism, you should probably take another look in the mirror. Flaming me - is not an answer to a thing, it's not hurting me, it's just hurting you. Reported, just like how you most likely reported me for "trolling" and you couldn't just leave it at that. throwing backed up criticism is a bad move, we should all just lean to fighting over opinions where it loses its meaning, because an opinion of another hasn't - and never will change another's view on it. @Tharkun89 You didn't get it then. My point was to indicate that a game as demanding as BF3 wouldn't run on 60fps easily on consoles, as he was saying 60fps is all that matters in a videogame, anything lower would mean a worse game. BF3's physics & graphics wouldn't run on MW3's current game-engine. IW tends to upgrade the game-engine noticeably less than DICE does, but I didn't say at any spot that IW with the Call of Duty -franchise, would really require these dramatic upgrades to the game-engine of their own. I didn't mean to say that CoD's engine is bad, I admit it sounded like it. I just meant it'd be worse for BF3 to run on, if in comparison. Like you said, the game-engines focus on different things and that's what I agree with.

TevoxZi
TevoxZi

@Soothsayer42 I criticized HIS comment, so how am I being a troll when I prove someone's ridiculous claims wrong WITH sources? Are the people who critize newsletters on the comments board of the magazine's trolls too then, or those who make the articles to begin with? I'm conveying the idea these articles say, I'm not really adding my own thoughts to it without saying it's my own, personal, subjectional thought on it. Learn the term troll before using it. Maybe you should read the whole arguement before you make your thoughts on it the next time. I wasn't calling CoD bad, I was talking about the necessity of high FPS & the game's varies of game-engine per generation, I even said that's IN MY OPINION, but narrowminded people like you, thank you very much, make me say the same thing about GameSpot. People who can't backup their claims shouldn't even bother post claims as it's irrelevant without a source. I'm allowed to talk and critize whether you like it or not. I play games for fun too, don't say I don't when I most likely own more of them than you do, plus you don't know me so don't even attempt to go personal, but if someone says for instance that Doom runs better than Crysis and is only therefore the better game, I can't but facepalm especially when s/he makes an obvious mistake for criteria like he did for saying any game under 60fps is bad, indirectly yet still having rated Black Ops a 10 when its fps is 40, so he's a gamer to you then and I'm not for being against the thought of any game running on lower than 60fps being unplayable? Seriously? The titles I just brought up don't reflect my thoughts on CoD MW3 and BF3, they aren't even out yet. Still anyone who thinks IW improves their engine as much as DICE does, should open their eyes a bit, the necessity for IW to do so wasn't mentioned anywhere in my post. I'm not hyped for either either, plus these days calling one a troll is trolling itself as well, well played sir.. Hope you got my sarcasm. I really hope you don't think you could play BF3's visuals & physics on MW3's current engine, that's my darn point. P.S if anything, you shot yourself on the foot by pointing out you can't take a differing opinion and not being able to read the whole arguement before throwing your unfilling 50 cents on it. Insulting is just indirectly showing off your mental age and is a reason good enough to end an arguement. Even though with this comment I'm involved in this, generalizing is not a good move either, everyone's different in their own ways.

GamerYnoX
GamerYnoX

These charts show most people aren't demanding about gaming and evolution, they just accept what Activision throws at them because of the past CoD series success. I most look at a game for it's singleplayer, story, soundtrack, gameplay. Multiplayer comes next. But seems these days most people just want to show the world thay can actualy make a 10 kill in a row and brag about it. Don't get me wrong I like to play competitive multiplayer but I get much more from a good single player experience.

Soothsayer42
Soothsayer42

[This message was deleted at the request of a moderator or administrator]

Soothsayer42
Soothsayer42

@Akabuu u should try previous cod game first... then u can compare it to bf3 beta.. BF3 is a squad tactical... I have a blast playing with my friends in Bad Company 2. Cod is more variable, anyone can play it.. the gameplay mechanic is fine.. and the multiplayer is really fast paced :) just buy both

alibour85
alibour85

I doubt a little bout this rating... but i guess some of them diserv to be in the list... i dont know bout the place but they diserv to be here... any how... once the game are out we'll see if they stay in their places...

LTrizz21
LTrizz21

Of all those games, none will even come close to the #15.

nintendoboy16
nintendoboy16

It's not at the top of my wishlist. There are other games I want more than CoD.

Tharkun89
Tharkun89

@kuda001 i hardly dont think any of those things matters....11 year olds will be infecting BF3 at the same rate without question.

Tharkun89
Tharkun89

@SmokeShank "little glitches"? it was like looking at someone with one nostril for 15 minutes straight!