Midway back on board Asian Filmfest

Publisher takes supplementary sponsorship role with NYAFF; foreign film distributor Dragon Dynasty snaps up "presenting sponsor" slot.

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Earlier this week, the New York Asian Filmfest found itself without a primary sponsor, as organizers said Midway Games had backed out of their commitment to the event with no warning and little explanation. Both Midway and the NYAFF have confirmed the publisher is back on board now, although it is no longer the event's primary sponsor.

Midway originally signed on to the festival as a way of promoting its upcoming Xbox 360, PlayStation 3, and PC game Stranglehold, a pseudosequel to Chow Yun-Fat and John Woo's seminal Hong Kong action flick Hard Boiled. However, when Midway representatives no-showed at an appointment with NYAFF organizers to measure a theater lobby for Stranglehold demo kiosks, confusion arose.

The NYAFF told its fan base that Midway reneged on its financial commitment to the show and was no longer involved in any way, shape, or form. When asked about the incident, a Midway representative said the company had to drop out of main sponsor slot because "Stranglehold's development schedule did not allow time to attend," but added that the publisher still planned to be a sponsor. At the time, a NYAFF organizer told GameSpot he knew nothing about those plans.

The confusion appears to be resolved now, as a NYAFF representative today told GameSpot that the organization was "thrilled" to have Midway back on board as a contributing sponsor. However, Midway did lose its slot as the presenting sponsor to Asian film distributor Dragon Dynasty, which picked up the slack when Midway originally dropped out of the event.

As for the rest of Midway's participation, the originally planned demo kiosks for Stranglehold have been scrapped, but the one-night-only 15th anniversary screening of Hard Boiled is still planned. The New York Asian Film Festival runs from June 22 through July 8. For more on the show, visit the official Web site.

Discussion

28 comments
Mandalore_15
Mandalore_15

Casshern in possibly one of the worst films I have ever seen. If you want decent asian cinema, you can't really go wrong with most Jet Li and Chow Yun-Fat films, such as Hero, Fearless, and of course Hard Boiled.

princeofgames90
princeofgames90

Im a big fan of asian movies but not the indian ones tho

princeofgames90
princeofgames90

[This message was deleted at the request of the original poster]

nevershort
nevershort

You all need to watch more Asian films if you aren't already!! You really don't know what your missing. Once you watch you really can see all the influences they have in USA filmaking especially in action/horror films...

diablobasher
diablobasher

I just saw Casshern, man i gotta see more asian movies that one was so awesome.

Jedilink109
Jedilink109

Well, it sucks that this crap happened and all but at least Midway is back on again. :) I can't wait to check out Stranglehold though! ^_^ I think it looks like it'll be pretty sweet. :D

moatartareque
moatartareque

ذهس اشن سعی اسنش یاشساسنتساشنشنش

GeigerdolylWodd
GeigerdolylWodd

[This message was deleted at the request of the original poster]

okassar
okassar

Stranglehold better be good.But this was for financial reasons,so can we be assured it would be a good game(though the trailers look promising)?As for Asian films,I've only seen Final Fantasy Advent Children and Dog(I think that's the transalation for the name,it's about this fighting-slave,when his owner takes off his leesh,he fights his opponent,awesome movie).

zidanem9c
zidanem9c

- Anyone going to check out the films? A lots of Korean titles out this year; I am happy about that =)

SilentHillX
SilentHillX

Dragon Dynasty!! Hell Yeah! They are the best thing thats happened to Hong Kong Action Movies since Fortune Star kinda dropped the ball. Way to go Dragon Dynasty, keep those badass titles rollin out!

cyphate
cyphate

Well, it's good that Midway is back on for the filmfest after all, but too bad there's not going to be any demo kiosks anymore.

ketsuatama
ketsuatama

Flip flops are what keeps the world going !

Sheiko
Sheiko

Mmmmortal Kombat?

Maeros4
Maeros4

yes you can say that midway arent scammers but this isnt nice and put the filmfestival in confusion and worrying night that they had to close down, also i dont know if midway would come back if the filmfestival didnt told the media.

LuminosityBlaze
LuminosityBlaze

Weird, Gamespots got deep connects. They knew more about this than the NYAFF did about their own event. Probably best for Midway not to anger people and lose support right before a major game release.

Cloud737
Cloud737

It`s really nice to see Midway weren`t actually scammers...but a little warning before would have been welcomed. Oh well, at least the filmfest is happy and excited Midway is back. I really hope they get to recover all the money lost while trying to make those demo kiosks and rent space for them. :D

VladimirCrow
VladimirCrow

Cheesy, a little bit. Maybe its just the acting or the unrealistic violence, but I just can't take those movie seriously.

diablobasher
diablobasher

Hmmm, either they really did intend to drop out of the main slot but still sponsor, or they realised how bad they looked and tried to quickly recoup some of that reputation. Either way, lack of communication leads to bad press.

AgileNate
AgileNate

I cant wait to see how Stranglehold will play.

Agreb91
Agreb91

Confusing story, Midway is back on. But not a main sponsor.

TintedChimes
TintedChimes

I guess, hard boiled on a big screen is pretty cool though. I just wished they had the kiosks, then again I'm in SF so either way it doesn't really affect me at all.