Microtransactions will be in every game, says EA exec

COO Peter Moore says in five to 10 years, all titles will allow players to install a client for free, then charge for add-ons; $60 games may survive.

If Electronic Arts' prediction of the industry's future comes to fruition, in five to 10 years, all games will support microtransactions. Speaking to Kotaku, EA COO Peter Moore explained that this business model is similar to real-world retail outlets, like the clothing chain The Gap.

EA foresees a future of microtransactions.

"I think, ultimately, those microtransactions will be in every game, but the game itself or the access to the game will be free," he said. "I think there's an inevitability that happens five years from now, 10 years from now, that, let's call it the client, to use the term, [is free]. It is no different than…it's free to me to walk into The Gap in my local shopping mall. They don't charge me to walk in there. I can walk into The Gap, enjoy the music, look at the jeans and what have you, but if I want to buy something I have to pay for it."

Moore went on to explain that such a change will not necessarily mark the end of big-budget, $60 games. It will, he predicts, lead to industry growth through bringing in new gamers.

"It may well be that there will be games that survive and they are the $60 games, but I believe that the real growth is bringing billions of people into the industry and calling them gamers," he said. "Hardcore gamers won't like to hear this. They like to circle the wagons around what they believe is something they feel they have helped build--and rightly so.

"But we have seen, whether it was with the Wii getting mom off the couch to do Wii Sports or whether it was, more recently, EA Sports Active, where we get females who love to work out, all the things that social gaming did--Rock Band did it, Guitar Hero did it--all of the things that elevated it from being a dark art of teenage boys usually sequestered in the bedroom--that it was testosterone-filled content that everybody railed against--to where everybody is a gamer…if you can move your index finger and swipe it this way, you're a gamer. And that has got to be the way it goes."

Microtransactions in games are nothing new. Valve's free-to-play team-based shooter Team Fortress 2 currently offers a range of items for purchase, as do numerous massively multiplayer online role-playing games. Additionally, Nintendo's upcoming Wii U will support microtransactions.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
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evilmoonmoose
evilmoonmoose

the author is all acting like hes a "gamer".Have you seen his pic? "oh look at me i wear a headset so i must be a gamer"  'If you can move your hand like this and swipe a screen, your a gamer.' -not true. If you play for fun or play for the community, or play at all, your a gamer. But to let you know, microtransactions WILL ruin gaming. WILL. there is no if ands or buts about it. It WILL crash the industry. What you dont think 100,000 different games all requiring another dollar for another item with get to people? look at the game market on android or ipod. all those free to play games. how many of those actually get paying customers? how many are deleted off the system in two to three days? HOW MANY ARE PIRATED. shit all we have to do is download the game, hack it, and now we have all the items available. The industry is screwed already. I remember when games were 20 bucks. I remember when the games didnt suck, and had a 3 week storyline. Let me repeat that. 3 WEEK storyline. NOT 3 HOUR storyline. If all games get microtransactions, I will officially stop playing games. I already stopped playing call of duty black ops 2, due to the release of a new weapon via dlc. so what now i gotta pay to play with a weapon thats already shown to me and I can already pick up and use without buying it? obviously the gun was in the game from the get go, because its USABLE, by people who didnt buy the dlc. Also, now I have to pay for weapon camos? when did this happen? Nope, Im done with call of duty. screw microtransactions/

hotpugz
hotpugz

What a bunch of idiots. To not lose customers just do a good demo or allow a short trial of your good game and charge a flat rate instead of making it so that buying the game in parts is necessary and possibly excessive.`Nobody wants that.

samsta2
samsta2

Bad. Bad. Bad. What a load of shite.

neronix17
neronix17

Micro-transactions are filth and any good game developer would know that. The moment new games start coming out with this freemium model instead of a one time initial cost I will stop playing them, and I'm certainly not the only one.

 

Indie games and crowd-funding is looking much more likely to be the future of gaming to me at the moment, the only people who disagree those like EA, who don't really produce much of their own games, if any, and simply buy over companies to make money for them. Indie developers are a pretty big threat to them so no doubt they will try and squeeze every penny they can till the day they are no longer needed.

KingofCabal
KingofCabal

EA is just another corporation, not greedy but just well a Corporation.

Anyway Not to burst their bubble or in this case sphere of prophecy, but I do believe Indie Gaming is the Future and not Free gaming. And Indie games are something well beyond the understanding of EA or mostly any other Corporation. (Except mabye Valve and....Mircosoft :/ I find this ironic)

Scarab83
Scarab83

Once again... Go fuck yourselves, EA.

Thanatos2k
Thanatos2k

In case you were still wondering why EA was voted Worst Company in America 2012....it's stuff like this.

speed45823
speed45823

In 5 to 10 years, Peter Moore's gonna shave his head n cut off his balls. Also we gonna walk into EA stores, "Browse" their "Free Products" n piss on 'em.

alenth
alenth

You drama queens are still whining but everyone is going to buy their games anyways, since ME3 you hipsters are obssesed with EA, deal with it or find another hobbie, vote with your wallets (if you people have a job something that i really doubt), as simple as that. 

Cruisemissile
Cruisemissile

For all the new readers on this article, I just want to point a few things out on what Peter Moore want's to do/happen, Not only does he want Micro transactions in every game, but he also want's to destroy the used games market, because with the micro transaction crap. he can limit your game to just one console but not only that he can make the game free, on all consoles except the xbox Microsoft will not allow free games on their console, If all games are free then there is no need to buy games used, because your not paying anything to get the game also it will also be download only with this model so they won't be making retail games and then with the micro transaction's he can force you to buy each level and weapon or whatever separately.

 

But that's his dream, in reality world, all gamer's despise him and his nefarious plans will never come true.

 

Also support the smaller dev's and indie groups their the ones that make the quality titles these day's. 

Cait
Cait

$60 dollars games may survive... downloading a "client"... I'm sorry, but Freemium games, games with microtransactions are a fad and will disappear.  For you, insane developers who think that is the way we're heading... I don't think so.  We can't stand those kind of games, I think you've just gotten greedy.  Nope, what we need is some cheaper games, true you go to GAP, but wait, there's KMART or Walmart, who are cheaper.  I don't have to go to the GAP, it's all about variety of price and style of game.  You want more business, try lowering your price by $10 to $15 dollars and see what a difference that makes.  Plus, more variety.. nothing worse than waiting a game and all the games on sale, suck.

Otacon6669
Otacon6669

I love that analogy "I can walk into The Gap, enjoy the music, look at the jeans and what have you, but if I want to buy something I have to pay for it."

How about this analogy?

"I can walk into EB games, enjoy the music, buy video games and what have you, but if I want a complete game I have to pay extra for it."

LE5LO
LE5LO

On a scale of 1 to 10 how much do you hate the way E.A treats it's customers.

10 being you would like E.A's marketing and strategies departments to burn in the depths of hell.

 

ME: 10

LE5LO
LE5LO

Sadly, nothing will ever change the insatiable EA beasts appetite for money. It's all greed / apathy. Their logic is that milking cash cows like Battlefield and sports franchises like FIFA are doing enough to keep them going forever, why take any risks on new I.P's?

 

At the end of the day EA will lose a lot of us core gamers because we'll look elsewhere for original, compelling, full game experiences, not partial rehashes of the same thing we paid full price for and played last year (looking at Activision too!).

 

With each decision they nail their coffin closed. The idiots don't realize it yet. The future is outta their hands. Us and all the smaller Indy start-ups won't stand for this shit.

servb0ts
servb0ts

F*** EA, and all their games and Horrible Bussiness deciscions. They go beyond just killing games, they set developer and publisher traits other companies Monkey See Monkey Do.

MW2ismygame
MW2ismygame

just die EA because if you dont the industry will.

Vodoo
Vodoo

That will be the death of the industry. You think these grubby companies are milking us now? Just wait till this crap comes to fruition. Look at the mobile industry. According to a recent Jimquisition, EA was selling single rides, in an iOS theme park game, for $60 a piece!!! IN A MOBILE GAME!!! Everyone should know by now that if EA suggests it, then it's gonna cost us consumers more money for less content. Stick to your $60 theme park rides EA, and keep your grubby hands away from my console.

lackadaisica
lackadaisica

I can't wait for the free to play Basketball...i mean the type where you can buy a new ball and be on the same playing field, competing with people like LeBron James. You can call it the Basketball Ultimate Shortcut Bundle....

TitanPolaris
TitanPolaris

EA do you HATE Gamefly that much to say we want to put F2P or should a say P2W a new standard in the way we spend our money and time on gaming in general?!?!

nerdriot
nerdriot

Yay 60$ game and 50$(battlefield exemple) DLC im up to 110$ a game waht a discount...and i need to pay the Internet provider 50$ cuz I busted my DL limit with game that are 50gig of download and guess what I couldnt play it right away cuz the download took 3 days...anyone else see the discount in here. The only way this happens is if gmae price drop to 30$ at launch otherwise gaming will become a very expensive hobby and PC gaming well a 2000$ rig on top of it will make it a rich sport.

TitanPolaris
TitanPolaris

The ONLY THING I would pay $70 after tax for are games like cvilization (II and IV),Sim City (2000,4),the Close Combat Series one of the first wargames I played that was moddable, Combat Mission Series again Moddable, RPGs like Skyrim and Dragon Quest and even those old rpgs like xenogears (those had over 100 hours in the story!) and moddable in the case of games like Skyrim. So IF you want to get to spend that much money IT HAS TO BE MODDABLE PERIOD!!!

planetpisces
planetpisces

LOL to people who are going to "stop gaming" because of this.  Overreact much?

ejay_kain
ejay_kain

i am stoping with gaming, this is my las generation of consoles and games.

I have had it with the dlc misuse and over pricing.

If this goes through EA you will be charging us for every single element in the game. You will get the intro for free yet the ending is a different story. 

 

But on the plus side if a game totally suckes balls u do not get screwed over 60 bucks.

 

I will go back to the ps2 and xbox. Still need to finish some big games on those.

TitanPolaris
TitanPolaris

Microtransactions AKA 60$ Main Client game plus tax, DLC at 5-30$ a piece,ALWAYS ON-LINE even in single player (I HATE THIS TO DEATH!!!) I want my computer gaming sessions to be private not on MYFACE AND TWEETER!!,  Future monopliles on cetain gaming platfroms for certain kinds of games i.e. RPGs for Playstation, FPSes for Xbox, and RTSes for PC ALL IMCOMPLETE. OH and let me say this about micros and their "brainchilds" of those CEOs and thier thinktanks, I would NOT BE surprised at all if they charge for A PATCH to FIX their game! Think about this for a monent what is the one thing that gamers on the Xbox, PS3, Wii, and most of all the PC, complain about the most,and rightfully so TECH SUPPORT!! I could JUST imagne a time in the future in the next 10 to 20 years that we will have this model of thinking on those parts. Gamers want a game that works and is playable and those greedy bastards in companies like EA and ACTI, are going to say "oh we will give a playable game BUT you will HAVE to fork over 1$ for the pleasure of this "SERVCE" we provide you for OUR troubles in PAYING OUR TECH SUPPORT GUYS TO DO THEIR JOB!!! If this is the future of gaming I can see more people pirating and buying used for consoles. Even in the America people are POOR AND WANT WHAT THEY WANT i.e. pirating games. GOD I MISS THE DAYS OF $50 GAMES!!!

-Saigo-
-Saigo-

And I'll never buy an EA game again. The only way to stop corporate greed is to stop supporting the corporation.

 

But hey, what do you expect from the company voted worst in America last year?

peisheng123
peisheng123

EA don't care about us anymore. All they care now is to make as much money as possible. I understand profit is important, but this is just too much. Free to play games eh? You think you can attract a larger population of gamers eh? You'll have some newbies running around the game and be killed so many times your "new gamers" will just drop your games, they will not buy your items. Why are non-gamers being non-gamers? They might be unwilling to pay or just not interested in games. And what makes EA think that they can just create a free-2-play game and expect people that is unwilling to pay/not interested in games to pay for their items? What EA didn't realize is the population of gamers right now is their profit, and because they are too greedy, they will have significant losses due to everyone just drop their games.

Hawkins1313666
Hawkins1313666

So... just like all the F2P games now? TF2 went downhill because of this. Free games w/ microtransactions would demotivate people from putting much time into making a game.

IanNottinghamX
IanNottinghamX

EA....must go theyre the cancer of the game industry their practices are spreading to other companies and will lead to the downfall of the gaming industry...Noone should have to point out that Microtransactions in games that had no such things in previous generations is a horrible idea in a recession.

grokh
grokh

yay for ruining  gaming!  theres a reason why some microtransactions game suck.and why good games without microtransactions rule.making everything the same is idiotic, diversity matters more than constant income if gaming is truely to be something fun and not a cashcow.so EA shove your dlcs and microtransactions where the sun doesnt shine, I want to play good games and have fun whilst not being victim of a "loan shark"

nord1c
nord1c

EA & Blizzard really believe that the next goldmine can be found on Mom's couch. The only gold they will find there is the next golden poo award. Meanwhile the people supporting the industry are already moving their hard earned money to other channels. Example: The military simulation ARMA2 has risen to the top of the Steam charts, because of the Zombie mod "DAYZ" - It's depressing, hard-core, nerver-wrecking, punishing hard-core and very, very addictive.

Icanscorehell
Icanscorehell

Oh,forgot to mention,I like this new idea.Might save me some dough in the near future.

Icanscorehell
Icanscorehell

Reading this,one thing I understood for certain is that:

the bigger picture in the gaming industry is trying to make games mainstream and rightly so as they are entitled to more money,and in the process killing the hardcore genre of their consumers,I mean MOMS are getting out of their couches to play some game,who can argue with that,huge leap for money making bigger picture of gaming industry and bad news for hardcore gamers:

 

The era of hardcore gamers is coming to an end,now it's time for their moms(who have so far been against the idea of gaming due to various reasons) start shooting and hacking and slashing. 

 

Quote : but I believe that the real growth is bringing billions of people into the industry and calling them gamers -Seriosuly?

 

And the saddest part is we hardcore gamers can do nothing about it even though we will get some pain killers like,Quote :"Hardcore gamers won't like to hear this. They like to circle the wagons around what they believe is something they feel they have helped build--and rightly so".

The-Neon-Seal
The-Neon-Seal

Cheer up people! Dawnguards just round the corner! Why can't the industry follow Bethesdas value>cost model?

The-Neon-Seal
The-Neon-Seal

Actually, now I thin about it and as others have said, this will save me money! Sure for TES VI+ i'll pay for everything possible but for Halo/Battlefield i'll probably only pay for the equipment sets I find usefull such as scout/stealth gear and SMG's. It's already sort of implimented already over live with ickle dlc packs. (Eg. I'm getting all the quest packs for Dragons Dogma but can't be bothered with equipment packs.)

AlmityGuitarist
AlmityGuitarist

Oh man I can't wait for the pop up menu in skyrim when you want to pick up a glass weapon but haven't paid for that class of weapons yet. That will be so much fun!

nparks
nparks

EA has already implemented this model for ME3 multiplayer.  Give people free downloadable expansions, then sell them item packs to actually unlock the content.

Herbaceous
Herbaceous

For me, the most important aspect of microtransactions will be their pricing. If certain aspects of a game require a small financial transaction to unlock content rather than paying full whack for a game at the beginning, this new concept will probably end up saving me money, because ultimately it will allow me to experience the game for minimal expenditure, initially, and if I tire of the game quickly, or dislike its content/direction I can simply stop playing at no further cost.

 

As long as the final sum is equal or similar to what a current AAA title would cost, it will undoubtably be beneficial. After all, how many games have we (the consumer) bought, played half way through, been distracted away from and never finished? Personally - quite a few...

 

Ultimately,  the game producers are are going to be forced to start pushing out better quality titles, or have theor IP's fail miserably. And with digital services like Steam offering regular sales on DLC etc, we'll benefit even more! It's pretty much win-win for us guys when you do the math :)

 

That said, I might also be overly optimistic having had a few Bacardi's on this fine summer's evening :P

Sanguis_Malus
Sanguis_Malus

I'm more Interested In the evolution of games artistically & technically. My money will be going to the smaller fish who concentrate on this rather than just Micro BS.

Apathetic_Prick
Apathetic_Prick

The microtransaction model is flawed.  Anyone who has played many free-to-play games knows this.   The reason why is because it isn't fair.  And EA sound more like they want to pull a Maple Story than a TF2.  I have seen the microtransaction stuff from TF2, and it isn't rediculously gamebreaking.  However, the GAP reference gave it away; their plan is clearly to build nerfed games and the only way to enjoy them is to pay to progress.  You can see most of Maple Story, but if you don't pay up, you won't be able to survive most regions without dozens of hours of grinding.  The best items are only available for purchase.  Etc., Etc.  I mean, there are plenty of stupid people that will by a blinged up gun, and that's who EA should be catering to with this model.Now, on EA's teenage misanthrope comment: Insulting.  That group - which I was a part of - made you the money you needed to be where you are today, and you crapped on it for 6 years (the PS2 and XBox years).  Then you cater to it for awhile, start crapping on it again and then hit us with a backhanded compliment?  Who the f*ck do you think you are?  I only give one second chance, and you're a step away from burning it.

talestra
talestra

Ok, I understand that the EA and the likes are dreaming about such stuff, but how much of an idiot you have to be to share such inflammatory wish with your clients? 

Spinnerweb
Spinnerweb

EA's theme song is the same as that of Million Dollar Man Ted DiBiase. Money money money :P

Cruisemissile
Cruisemissile

Guy's we need to start supporting the smaller people, e.g. indie developers and help them with their kickstarter's, rather than paying for the crapware they call games from EA 

Taffelost
Taffelost

EA has made 'saying one thing and doing the opposite' into a science.

thequickshooter
thequickshooter

come people we must stand out and fight 

do not support EA 

do not buy their games nor their DLC 

because EA will ruin the gaming industry and we cannot let that happen

gix47
gix47

so this is the ending to video games,the slow death begins now..every game from EA will be cut to the bare bones,sell for 60$ with more then one day one dlc's.

 If anyone thinks this isn't a big issue then you are blind and earn the right to be robbed. Every game company will follow suit and do the same as EA,this will happen now and not later,EA is in a massive slump and is losing tons of money and shireholders are losing faith in the EA stock.

 Time to vote with our wallets and stand up to these thieves are let gaming as we know it die.

PlusFour
PlusFour

EA. More like You'rE so full of crAp. Now if you don't mind there is a nice looking ring in the TF2 store with my name on it.

gunshin82
gunshin82

Hmm... replay value switch to repay value...

cephas90
cephas90

Thank you for confirming my decision not to support EA in any way.  Between ME3's garbage ending, BF3 becoming P2P like CoD Elite, and now this?  Haha, I will teach my children the truth of your evil.