Microsoft's Spencer says the clever Xbone nickname will stick

"I guess the thing that bugged me the most is I didn't see it," says Spencer regarding the popular Xbox One nickname.

Microsoft Studios head Phil Spencer has weighed in on his personal stance towards the popular Xbone nickname for the Xbox One.

"At first, I guess the thing that bugged me the most is I didn't see it," said Spencer in an interview with GameSpot. "I'd been looking at the name for Xbox One for months, and I wasn't clever enough to merge them and come up with Xbone."

Microsoft took ownership of the Xbone.com domain in September. In the same week, the Xbox UK Twitter account used the Xbone term in a Tweet to musician Snoop Dogg, and Microsoft spokesperson Larry "Major Nelson" Hryb said the nickname "disrespects" the system's developers.

"I don't like it…it disrespects the teams that have put thousands of hours (already) into the development of the product. Sure, it's cheeky, but I don't care for it myself," said Hryb in September.

Spencer admits that he thinks Microsoft is going to have to endure the nickname. "But, you know, I think it's going to stick," he said. "I think we can say we don't like it as much as we want, but it's a clever use of the name. Probably not the most flattering name, but I think it's going to be there."

But does Spencer think that Microsoft should embrace the moniker? "Embrace? I think we know it's there. I don't think you'll see us running ads that say Xbone… but, yeah, it's a clever use of the name," he concluded.

The Xbox One will launch on November 22.

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martingaston

Martin Gaston

Hi! I'm Martin, for some reason or another I have managed to convince the people who run GameSpot that I am actually wor
1784 comments
XBones
XBones

FU Microsoft!! I had the name for the last 12 years!

owermars
owermars

"…it disrespects the teams that have put thousands of hours (already) into the development of the product." 

Yeap!... Teams should think twice before disrespecting the consumer and developing anti-consumer product! Now you've changed all the policy back, but the name was already given and it will stick with Xbox One till the next generation console release... What a good luck!

PS: If you can't change the things that you don't like - you must to learn never mind or get use to it..... OR you can laugh alongside with us))))

ex_xboxgamer
ex_xboxgamer

XBONE,XBONE,XBONE!! eat your own Xbone nelson and phil

capthavic
capthavic

Well yeah you aren't supposed to like it. The whole point of that name is to show our contempt and derision toward MS for their anti consumer BS and arrogant attitude. And whether you like it or not you will be forever stuck with that name, no matter how hard you backpedal or try to play spin doctor.


"Deal with it"

Succumbus
Succumbus

Major Nelson, what an Xboner.

SurfaceNerd
SurfaceNerd

"Mom i want an xbone"

-No Ps4 is better 

DawnBlue
DawnBlue

I think, my opinion on which console is better aside, that there is nothing wrong with this nickname. It kind of gives a bit of personality to the system to have a nickname at all.

I could not think of a nickname for PS4. It's hard when it already has such a compact and widely used abbreviation.

delete-easycomeeasygo
delete-easycomeeasygo

I don't know if these guys are really understanding why people were calling it the XBone. It was because many people thought that M$ was trying to fuck people over, it's not meant as a term of endearment or anything.

PeterDuck
PeterDuck

One of the best ways to diffuse a situation when everyone's laughing at you is to laugh at yourself.

OldKye
OldKye

@PeterDuck And then buy out the domain names and rights to what makes them laugh, Now who's laughing!

oh looks like people are still laughing thought that would work.

redskinStu
redskinStu

Yeah, well, the Major Nelson name disrespects all of the other hard-working, dedicated Major Nelsons out there who are just doing good work and trying to deal with this crazy little thing called life in the big city, and furthermore...

PumpkinBoogie
PumpkinBoogie

That's right, MS....just accept the fact that you're not gonna get nobody to stop using it some essentially you've just been served your own dose of 'deal with it' medicine. I guess the next time you come up w/ a console concept (if you all still stay in the console game) you'll get your teams to do a helluva better job w/ proper product naming. 

Take solace though, you're not alone in the 'weak console names' club; hey you can keep Nintendo company (Wii, WiiU, 2DS....really, 2DS??).

sanchango
sanchango

@PumpkinBoogie ....what else could they have called it within the DS name? DOUBLE DS? DSNO3D? 2DS is a perfect name. Can't name it DS since it exists, can't name it 3DS2 since that's what XL is for and it doesn't improve upon the original.

aahammel
aahammel

"..."disrespects" the system's developers." They don't realize they 'earned' the name!

Ville Hippi
Ville Hippi

Xbone is just a great name. short, concise, imaginative and folds quickly spoken language. Xbox One is a little too ordinary name. The Xbone meanings are hilarious and funny to me. Someone may not find them funny. I am XboxFanboy and to me Xbox One will always be Xbone :) Let's play !

allever
allever

They are idiots.  They should embrace the name and turn it into a positive, instead they are giving the opposition more ammunition to tarnish the xbox brand.

Marc Mattaliano
Marc Mattaliano

Honestly, it really doesn't take a Sony fanboy to see how moronic Microsoft is with their "game" console marketing.

cardinalphoenix
cardinalphoenix

I absolutely adore the fact that people WITHIN Microsoft are disagreeing and arguing on how to view this...

By far my favorite part of this piece is hearing this line, ""I don't like it…it disrespects the teams that have put thousands of hours (already) into the development of the product. Sure, it's cheeky, but I don't care for it myself," said Hryb in September."

Thousands of hours, Hryb?  What part took thousands of hours?  The "Xbox" part?  Gosh, yeah, I'm sure that required hundreds of Macaroni Grill and Starbucks runs to come up with "let's make the system square, call it a 'box' and market it with a buzz letter like X!!! GEEEEEEEEENIUS!"

What part involved thousands of hours?  Deciding to make the THIRD iteration of your system (the first of which not coming with a number) the ONE!!!!?!?!?!  Because, Microsoft loves to misnumber their things?"

First Xbox...we'll call it...Xbox.

Second Xbox...well, we have to compete with PS3, so we need to throw a 3 in there...ooh!  Xbox 360!

Third Xbox...hmmm, this is tricky now...we've already used a 3...let's go back to basics...Xbox ONE!

*sighs*

Ya know...by the time Microsoft figures out the proper way to do console gaming...Sony will have figured out how to support keyboards and mice and word processing software on their consoles.  Any chance Microsoft can just stick to computing and let Sony handle the GAMING?  That'd be great.


burthle
burthle

@cardinalphoenix When will they force Larry Hryb into retirement?  Whoever thought that putting a grey-haired dinosaur with absolutely zero personality or edge as the face of Xbox should be fired immediately.  Wake up MSFT!  No one wants to listen to video game commentary from their father.  Believe it or not, Hryb isn't the "cool dad"

ingratiate_me
ingratiate_me

@cardinalphoenix Looks like you can join the "I can't read" club like some others on this site. "it disrespects the teams that have put thousands of hours (already) into the development of the product."... See the last word, you know the one at the end? Right before the period. 


OH! I get it, you think the product was just the name. I guess your problem isn't learning but comprehension?


Or... maybe you are just a fanboy.

Geno Weaver
Geno Weaver

Interesting, I for one am a GAMER. I been gaming since I was like 8 yrs of age and played on every single type of console. I have no reason to bash on a console, why bash a console when it better to bash the ONES that created it. The thing about me is I am done bashing consoles. Cause it not their fault they are made how they are. And I will say you may think I am bashing Xbox one. Calling it the Xbone is BASHING it. That is the most negative nickname the Xbox one has. Did you ever think of that? You actually thought I was Bashing it... LOL that is where you was wrong. Calling it X1 it like calling a Jet plane Mach5 depending on how fast it goes. It is more Positive not Negative. I for one hate the name XBONE.

uninspiredcup
uninspiredcup

Microsoft are so greedy they will brand even insults and try sell it. Amazing.

klonoa53
klonoa53

Well to be fair, at least they cut back on the major bs.  Im still getting one after I get my Ps4 and new WiiUseless

RS13
RS13

@klonoa53 Your still getting one after a console you can't even mention without insulting?  There's gotta be a better way to spend your money.

PumpkinBoogie
PumpkinBoogie

@Dbizzles Your point?? What's negative....they're only stating facts. Besides, it's not like most gamers wouldn't have probably figured this already....<_<

Kane04
Kane04

You can keep your xbone.

I can just imagine a bunch of middle age suits that never played a game in their life sitting on a table trying to decide what to do and just going "you know we can't fight off these kids thanks to today's media, so we might as well try to look cool and hip and go with it".

majere613
majere613

I still find it hard to believe that with every Playstation being abbreviated to PS and a number, no-one at Microsoft spotted XBox becoming XB and then a number. That's literally all it is, 'XB1' written longhand. Dunce hats all round, I'm afraid.

If they're lucky, though, it'll become an affectionate nickname, like the orignal Fat/ Phat Ps3 model.

PumpkinBoogie
PumpkinBoogie

@majere613 LOL, yeah I was thinking the same thing! I mean, seriously....were they really that 'slow' to not have put such a simple play-on-words together or even the thought that others might anyway?? 

Strange. But then again, this IS Microsoft so 'strange' business moves isn't really uncommon for them, I suppose, lol.

jtthegame316
jtthegame316

That name is not clever it is just people obsessed with dicks being dicks. X1 is an proper abbreviation.

Chris Mulkey
Chris Mulkey

Props to Spencer for handling the name is a more mature stance than Nelson ever did.

Jim DiTullio
Jim DiTullio

you do realize you're an A-hole? And according to the likes of my comment 4 people as well as myself do care. Now go get ready for School

ramageddonights
ramageddonights

I don't think it really matters. As long as Microsoft continue marketing their latest console officially as XBox One, it really doesn't matter what we call it. Won't tip the needle in either way. Good old fashioned marketing is what will decide in the end.

ghostXzero
ghostXzero

xbone is a more clever name than xbox one

Akshay Bordawekar
Akshay Bordawekar

I think the fanboy rage has died down pretty much now, seeing the awesome exclusives on XB1

slavagen
slavagen

XBoxONE articles must flow.