Microsoft: Xbox One will revolutionize the living room

In defending $500 price point, chief marketing officer Yusuf Mehdi says Xbox One stands to be a revolutionary product for the living room.

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The Xbox One will revolutionize the living room entertainment experience in a similar way to how smartphones changed the cellphone market, according Microsoft chief marketing and strategy officer Yusuf Mehdi.

"If you harken back six years ago when the first smartphone came out, and how that just changed cell phones forever, and tablets have changed personal computing, I believe the Xbox One will do that for the living room," Mehdi told Bloomberg TV.

"This is an amazing time. This is the first time the living room is going to become personalized and we're going to deliver a next-generation experience for all of entertainment: games and television. There's no one who does that today," he added.

Mehdi's comments came in response to a question about Microsoft's decision to price the Xbox One at $500, a full $100 above the PlayStation 4 from competitor Sony. He explained that the "breakthrough" nature of the Xbox One justifies its price tag.

"For the first time you're going to get really a breakthrough experience that changes the way you use TV," Mehdi said. "And at the price we're delivering there, I think, relative to say your third tablet, [the $500 Xbox One], I think is a really attractive opportunity."

Apple's latest tablet, the iPad Air, starts at $500.

Microsoft has marketed the Xbox One as an all-in-one entertainment device capable of not only playing the latest games, but also becoming a hub for all living room media. Unlike the PS4, the Xbox One allows cable subscribers to patch their cable TV feed through the console.

Microsoft director of product planning Albert Penello previously defended the Xbox One's price point by saying the system is simply superior to the competition.

"I think we do more. I think our games are better. I think as people start to experience Kinect and see what it can do using voice, I think that's better," Penello said at the time. "I think the ability to have an all-in-one system where you can plug in the TV, that's better. I think we'll have a better online service. I just believe that we're going to have a better system."

Discussion

297 comments
gatsbythepig
gatsbythepig

This guy is so full of shit it's impressive.

UNCStriker88
UNCStriker88

Just after spending a weekend with the console, I do have to say that it does make a big difference when you are in your living room, instantly switch from TV to a game to music and then play music while playing a game, it really is cool

Triton
Triton

You folks do any reading in other sources? USA Today,  Fox, CNN. - check around,   They all pretty much same the same thing about it. Only time will tell, but being $100 more, they still seem to sell like hotcakes.

tsunami2311
tsunami2311

Im sorry I dont by consoles for it to be all in one boxes, I buy consoles for gaming and that is it, both MS and SONY have forgot this MS just went off deepend with it

Ravenlore_basic
Ravenlore_basic

Either his definition of Revolutionary is so dubbed down that its meaningless or he has no idea of what revolutionary is.  Some examples

The Airplane

The Automobile 

The Wheel

.... many more examples.... Xbox one.. what does it due that other devices do not do?

"I believe the Xbox One will do that for the living room...  This is the first time the living room is going to become personalized and we're going to deliver a next-generation experience for all of entertainment: games and television. There's no one who does that today,  "For the first time you're going to get really a breakthrough experience that changes the way you use TV."

Using your voice instead of a controller is NOT revolutionary!!!!

Having the console come on because you say Xbox On is NOT revolutionary!!!!

I see a bunch of business men trying to sell snake oil as a cure all. 

CWhidmore
CWhidmore

Yes, Xbone will revolutionize your living room! Just like Surface has revolutionized tablets, and how Zune has revolutionized music, and how the Kin revolutionized cell phones!

ZoTrAcK
ZoTrAcK

This article is brought to you and financed by Microsoft Corporation.

gipsy_danger
gipsy_danger

I hear arrogance and ignorance in this statement....

SacredGray
SacredGray

Microsoft's grandma heard saying "that's nice, dear" in the background.

brockelley
brockelley

Am I the only one who liked the Xbox one features? Oh wait, the Xbox demographic is older and less prone to being little bit ches in the internet. 

xbox1day1
xbox1day1

at first I was very concerned about my decision to get this system. but after having it in my house for a couple days now I have to say there is no going back. say what you want about the Kinect but it is such a neat integration and has so many purposes. TRUE it doesn't work all the time as advertised but with some software updates no doubt they will get it from the 80 percent its at not to about 95 and that's enough to make it AWESOME. the graphics look GREAT!! I have played COD, Madden, Need for speed, and KI. AND despite people calling the tv input gimmickey it works and works very well. watch tv WHILE playing a game and receive incoming call from Skype at the same time. I mean there is no way you can't think that is a little cool. There are some issues right now with the game install times and what not but you must keep in mind this is week one folks. in three months all these issues now will be out of your mind and fixed. I know playstation offers slightly better graphics (having witnessed COD being played on a ps4) but in time the systems will match so close in that dept. it wont matter. one thing the ps4 will never be able to do is integrate everything in your living room the way this system does. I will be getting a ps4 come income tax for some of the exclusives but I am very happy with my first next gen.

Jedilink109
Jedilink109

Didn't they say the same exact thing about the 360?  Turns out that was just another game console too.

charlieholmes
charlieholmes

Xbox is not a living room device. That's reserved for Cable/DVR box and Blue Ray player. It's not going to revolutionize anything since my kids still want it in their room so they can play in private. Time will tell and show MS how mistaken they're. Core gaming should be the only focus.

wolfyrabbit
wolfyrabbit

its revolutionizing a lot of ppl's living room by creating cd shredding sound. 

obsequies
obsequies

I hope it does it like the 360, thatd be great

SuperDutchy
SuperDutchy

Lots of bad things have caused revolutions.

Demanufactur3
Demanufactur3

Kinect will be great!!!!

I'll connect it once! (Once!) update, and back in the box it goes.
I don't want a living room experience, i don't want my xbox to turn on when my dog barks. I just want to play hopscotch in another players chest cavity! (Cudos who gets the reference)

I just want to play games... it's not like any of the tv options will work in western europe anyway (Netherlands)

ACMC85
ACMC85

Stop watching me sleep and peeking through my clothes.

Snake14pr
Snake14pr

The TV app still needs work the image sometimes goes away I cant change channels with the Oneguide and even if it would have worked you have to keep your cable box one along with the xbox meaning more electricity wasted $. I have both ps4 and xbox and this is my experience so far with the xbox ps4 on the other hand is just simple and little bit empty but powerful for hardcore gaming .

orbit991
orbit991

The key words here are "chief marketing officer says" aka the chief of marketing bullshit

hadlee73
hadlee73

Yup here come the cheesy marketing guys in full force. PS4 with its "1080p allows you to be a better gamer" and now Xbox with its "revolutionize the living room". :P

Hurvl
Hurvl

"This is the first time the living room is going to become personalized" Umm, yeah, because every living room looks the same. No matter what country you're in, everyone hired the same interior decorator, listened to the same tips and followed the same trends. With everyone having an Xbox One in the living room (Microsoft's ambition, not fact or even plausible), it will be even more personalized, because everyone will use the same thing.

jdc6305
jdc6305

I want a device focused on gaming not controlling my living room. If I want a monopoly in my living room I'll get the board game.

Snakepond1
Snakepond1

Got it yesterday and I have to say it is pretty impressive. The way you can control TV, games, Internet, Netflix, streaming is pretty incredible.

whitevanman01
whitevanman01

Oh yeh I also see that apple are working on there own new console..think it's called the ismackbox

whitevanman01
whitevanman01

It revolutionizes the living room alright you have to move all the bloody furniture out to get it in!! "Size of it"but disappointed it doesn't heat the room also like the launch day 360!!

SingletreeAve
SingletreeAve

His lips are moving but he's not saying anything.

john1217727
john1217727

The next revolution in gaming is going to be thought control. Of course, this would take away what little energy we burn playing games and turn us all into big fat couch potatoes.

300jozecca
300jozecca

if samsung or apple  made a a cellphone the size if an X1 it would be a super computer.

DarkSaber2k
DarkSaber2k

We laughed when they tried to sell us this line a month ago, pretty sure we're still laughing this time round.

Paul2004
Paul2004

Getting sick of hearing the same old lines, get some new material M$ ffs. We all know you want us to buy it, we know you want everyone on Live to be bombarded by ad's but come on...ive heard its gonna be the next big thing way to many times now with no evidence to back it up. Remember, not every piece of tech changes the industry....very few do infact while the rest fade into history

Show me how its better than the PS4, why should i consider the extra cost with what appears to be inferior specs (screen res for its launch games is a concern) and why on earth should it be in the living room when the bedrooms alot more comfy :P.

Hop103
Hop103

It will revolutionize the living room for the NSA and MS benefit, for every bad reason imaginable.  Welcome to the MS side of the Dark Age of gaming which is called next gen.

ZoTrAcK
ZoTrAcK

I hope they don't pay that guy too much because I can ctrl+c and ctrl+v too!

brockelley
brockelley

@charlieholmes I'd say there profit margins will show more than anything.. and how about you get your kids outside instead of in a private room? Since when do kids have privacy anyway... generation z, the birthplace of the internet troll

sanchango
sanchango

@wolfyrabbit funny thing is that it isn't even damaging(shredding) the disc lol. (I'm a victim of the dreaded sound)

dysonlu
dysonlu

@maniacalpoet 

They also called Windows 8 and Surface top innovations and they totally dominated. lol

Shin_Gallon
Shin_Gallon

@thisBlueDude  

lol@ consoles being superior to PC. Have fun with your upscaled 720p and paying for online access.

Diegoctba
Diegoctba

@thisBlueDude

I don't like boobs, i  have the impression that is uncomfortable, it must hurt your back.

Hurvl
Hurvl

@300jozecca Oh, like the phones used to look like in the old days? There's a retro trend right now, so why not have a phone that is too freakin' large to be called "mobile".

minhin
minhin

@Hop103 Seriously! You still firmly believe in that $hit.  NSA is an agency to protect homeland, they don't red flag you when you said Bomb and those agency can monitor what you text, speak, game chat, search engine (AKA google, Bing, etc).  Guess what devices capable of text, phone call, and game chat, I would like you to point out 3 devices

Avalanched
Avalanched

@Shin_Gallon @thisBlueDude Have fun playing by yourself. Never being able to have a girl over to play a game you both can enjoy. Have fun not being able to sit around with your friends playing a four player game on the same screen.

Hurvl
Hurvl

@Diegoctba @thisBlueDude I don't like boobs either. Boobs are overrated. A pretty face and a nice personality and I'm sold a million times in 24 hours, like the Xbox One or PS4.