Microsoft: Xbox One will be leading product people love and embrace

Microsoft's controversial announcement that the Xbox One will require an Internet connection has led to consumer backlash, but the company isn't concerned this will keep the platform from becoming an industry leader.

"Xbox has been created for gamers, by gamers," Mattrick told GTTV. "I find it kind of ironic when people take a step back and think, 'This is a company that hasn't thought about, at its core, what it means to have great games experiences.' So, we're going to deliver that. And I think in the long run, we'll build a global leading product that people are going to love and embrace."

Asked if Microsoft anticipated pushback concerning the Xbox One's connectivity and used-game policies, Mattrick said "absolutely," due in part to the vocal nature of gamers.

"It's a super passionate community of people. They're loving what we do," Mattrick said. "It's very important to them and they're opinionated. And they're smart. So they look at all those things and say, 'Hey, is this going to impact me in a negative way?' And until you use it, it's really hard to understand what all the advantages are."

For those who don't have an Internet connection--Mattrick brought up an example of a person living on a submarine--he pointed out that the Xbox 360 is not going away anytime soon.

"Fortunately we have a product for people who aren't able to get some form of connectivity; it's called Xbox 360," Mattrick said. "If you have zero access to the Internet, that is an offline device."

Rival PlayStation 4 will not require Internet check-ins.