The Xbox One will be $100 more than the PlayStation 4 and $200 more than the Wii U this holiday season, but Microsoft is not stressing over its stance as the most expensive console.
"It's up to us to prove that it's worth $100 more. I think it is," senior director of product planning and management at Xbox Albert Penello told GameSpot today at PAX Prime in Seattle, Washington.
Penello said the suite of games and services Microsoft is offering with the Xbox One is stronger than the competition.
"I think we do more. I think our games are better. I think as people start to experience Kinect and see what it can do using voice, I think that's better," he added. "I think the ability to have an all-in-one system where you can plug in the TV, that's better. I think we'll have a better online service."
"I just believe that we're going to have a better system."
Ultimately, consumers want to buy the "best thing," Penello said. The Xbox One's stance as the most premium console this holiday season won't hold it back, he argued.
"$100, when you're talking $400 vs. $500 [shrugs shoulders]. I don't believe it's going to be the deal-killer," he said.
The Xbox One launches in November for $500. Check back later for more from GameSpot's conversation with Penello.