Microsoft: Women make up nearly 40 percent of Xbox Live "audience" in US

COO Kevin Turner says figure is a "giant change" from when Xbox Live originally launched; 42 percent of users in the US watch 30 hours of digital TV and movies per month.

Almost 40 percent of the Xbox Live "audience" in the United States is female, Microsoft COO Kevin Turner revealed this week during the company's financial analysts meeting 2013.

It is not clear how Microsoft qualifies "audience" in this context. A Microsoft spokesperson was not immediately available to comment.

Turner said this 40 percent figure represents a "giant change" from when Xbox Live was originally introduced, though no specific numbers were provided.

Also during the presentation, Turner reiterated that Xbox Live has 48 million members in 41 countries. In addition, he revealed that 42 percent of Xbox Live subscribers in the U.S. watch 30 hours of digitally distributed TV and movies every month.

In 2012 alone, Turner said the Xbox platform delivered over 18 billion hours of entertainment globally.

Looking ahead to the Xbox One, Turner said the system is poised to have a successful launch.

"And we're excited about the upcoming Xbox One launch. We believe we've got an incredible offering with Xbox One as it relates to multiplayer experiences and services," Turner said. "It's going to give you--we've wrapped a lot of entertainment with the product as well, and we believe we've got our strongest game lineup, and the external pundits say it as well, that we've ever had to be able to offer as a company."

The Xbox One launches in 13 territories on November 22.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

775 comments
wyan_
wyan_

Lies. There are no girls on the internet.

xtremeflem2day
xtremeflem2day

Yet GTA5 still sells. I thought it was hilarious how there was a mission where you drive a woman from point A to point B because she can't drive herself. IMO, the best type of art mocks general public opinion.

Diablo-B
Diablo-B

I know many girls who used my Live account or their BFs live account to listen to music or vids. So it makes sense

Lytnin
Lytnin

Maybe if we account for all the people who whine like little girls maybe....

paulsifer42
paulsifer42

I'm not sure where they are getting their numbers, but I do know a lot of my friends who have live accounts that their wives use more than they do.

ewjiml
ewjiml

In other news, men make up nearly 60% of Xbox Live audience.  There is approximately 100% margin of error. 

fredwv
fredwv

40%?   I don't believe that for a second.

SgTFuzzy-18
SgTFuzzy-18

damn and I thought I was making fun of 9 year olds


my bad

thisBlueDude
thisBlueDude

That's awesome. I actually taught my wife how to play COD, 1st Modern Warefare, and now she's damn near better than me sometimes and she's pretty good at other games too. Mainly fighting games.

pharoe777
pharoe777

I love gaming and my wife enjoys all the movie apps, it's a win win ! xbox one... can't wait !

ominous_prime
ominous_prime

Has anyone else noticed that pretty much all of 2013 press events held for Playstation didn't have a single woman as a featured speaker, even with many working in the industry? XBOX One events have all featured a woman on stage that works in the industry to talk about their projects.

UNCStriker88
UNCStriker88

So basically Xbox One owners get the girls and PS4 owners don't.  HA, no surprise to me!

Jaay Deadpool Napper
Jaay Deadpool Napper

yea there is loads of girl on xbox live and most real male gamers are too busy gaming to hit on them or care that there girls longs they can play the game some of the best gamers i know are female

OrgeLambart
OrgeLambart

what they don't tell you is 20% of those profiles are actually guys who created a female avatar for trolling purposes.

Riddick123
Riddick123

80 percent of the women in my neighborhood deny their husbands intimacy because I said so.

PixelAddict
PixelAddict

They can say what they want, and others can say whatever they want to justify or vilify the entertainment aspect all they want.  All I can speak to is my household.

As for us, I know that my wife uses the Xbox to stream HBOGO, Comcast/Xfinity and Netflix content, and it makes her happy there is an Xbox 360 in the house.  She plays, too, but digital streaming is her weapon of choice on the machine.

This makes me happy, because it will help justify a purchase of the X1 and PS4.  So I actually like this.  A lot.

The_Gump
The_Gump

I can pull numbers (and other things) out of my ass too.

St0Ne4Ge
St0Ne4Ge

Who are they trying to fool? They don't bother qualifying "audience" and what constituted 18 billion hours of entertainment. They are trying to imply that 40% of Xbox Live users are female which is obviously far from the true figure. With their COO throwing around vague self-serving statistics like that it's no wonder MS is going casual crazy and focusing on TV and casual entertainment since that is what their bullshat statistics say their audience wants.

Triton
Triton

Lot of folks hate current gen #1 system huh.. Maybe it will change with next gen.

My wife plays my launch day 360 that I gave her every once in awhile.  It was fun when I would log in on mine and play UNO together and listen to the folks hit on her. - Ah the good ol days.

 She has never touched my PS3.

Kalum O'sullivan
Kalum O'sullivan

Everyone is arguing about X1 vs PS4 and I'm just sitting here enjoying games in 5760 x 1080 at 60FPS.

Andy Conway
Andy Conway

That's not so strange when you consider that 49% of the world's population are female.

Lord_Badmagic
Lord_Badmagic

So, 40% are women watching generic TV shows, 60% are blokes watching generic sport and 0% are gamers?  Sound like that's the demographics they are trying so desperately to court.

jurk182
jurk182

And Steve Ballmer has masturbated to them all while spying on them with Kinect. 

Caelan Langford
Caelan Langford

The Xbox dashboard has always sucked. Is it that hard to make a dashboard simple, Microsoft?

Ghosthunter54
Ghosthunter54

It's all the gamers' girlfriends using the xbox for netflix.

Maybe M$ should do a study of how many of their "game players" are female and try again.

Gilly Cash
Gilly Cash

I was going to say that too Dustin! LOL

jcknapier711
jcknapier711

@fredwv It also says 40% of Xbox 'livers' watch TV and movies.  I'd bet a good number of those girls signed up to keep tabs on their boyfriend then just watched movies and TV on it.

ominous_prime
ominous_prime

@fredwv The number of women gamers is actually closer to 50% if you include all platforms. Women don't necessarily play all of the same games as men, but they are playing.

thisBlueDude
thisBlueDude

@ominous_prime Thats because XBox is from America, where we have lots of women in power i.e. Hillary Clinton is most likely running for President 2016, where as Sony is from Japan and they think lesser of women,

BigT232
BigT232

@UNCStriker88 For one they're talking about Xbox 360, not Xbox One.   Also, these are probably Mom's who have signed there little kids to play on the Xbox with you, so feel "happy" that you get to play with the children. 

TalesOfGod
TalesOfGod

@OrgeLambart The kinect 2.0 (AKA spy camera) will probably make that number plummet to less than 5% once it realizes that they are actually guys.

thisBlueDude
thisBlueDude

@The_Gump Really what else you got in there?

Riddick123
Riddick123

@Triton So did you use the cards or the digital version of Uno whilst listening to said folk music?

gf61
gf61

@Ghosthunter54 M$: Take all those services make them conform to our standard, charge companies a fee for connecting to our network, they pay to advertise, consumers pay to be advertised too, collect free consumer data (cloud), sell that data, all while running our OS 24/7.

ominous_prime
ominous_prime

@thisBlueDude @ominous_prime After she bungled Bengazi, I think she should rethink that! My point is Sony has talented women that make first party games for them, and it would have made sense to showcase them. The writer for Uncharted for instance is a woman, and her stories have sold systems. Sure, she isn't a super model with a high pitch cutesy voice, but she is talent that they forget because she doesn't have bass in her voice? Microsoft is showing a willingness to embrace women in gaming, and I was happy to see that. Many games journalists pointed it out at the PS4 reveal event, but it seems that games journalists don't think it's worth mentioning that all of the events this year had women absent.

RgvXavi
RgvXavi

@TalesOfGod @OrgeLambart comments like this "spy camera" are just dumb and uninformed. The camera on your pc/laptop and smartphones are far more liable to intrusion than the Kinect. Such a dumb mob mentality in regard to the Kinect. 

UNCStriker88
UNCStriker88

@Scorpion1813 @UNCStriker88 No actually there's this thing called intercourse where a man and a woman get together and produce a child, I know this is a tough new concept for a lot of you

TalesOfGod
TalesOfGod

@RgvXavi @TalesOfGod @OrgeLambart Right. Just like with all the controversy and even the military were having second thoughts about it. Anyways, it doesn't matter either way as the Xbox One is still a console that only microsoft fanboys (aka, guillible morons) would ever buy.