Microsoft trying to get Hollywood execs on board with Xbox One - Report

CEO Steve Ballmer reportedly attempting to curry favor with executives for exclusive content for next-generation gaming console.

Hollywood news site Deadline reports today that Microsoft has held meetings with Hollywood and television executives in an attempt to drum up excitement over the Xbox One.

The site claims Microsoft CEO Steve Ballmer and Entertainment president Nancy Tellem have met with CBS CEO Leslie Moonves, WME co-CEOs Ari Emanuel and Patrick Whitesell, and other "bigwigs" in the TV business about the Xbox One.

Ballmer reportedly discussed "what we could do" with Xbox One as it relates to sports, music, reality, and scripted programming, going on to pledge that it could offer "more sophisticated technology."

He also supposedly told the executives that Microsoft "doesn't want to be a cable channel."

Microsoft hired Tellem in September, bringing her on to develop "interactive and linear content for Xbox and other devices" at a new production studio in Los Angeles.

During the Xbox One announcement last month, Microsoft highlighted a number of entertainment options for the platform. Users will be able to stream live television through the device, and thanks to a partnership with the NFL, viewers can track player statistics onscreen while watching a game.

In addition, Microsoft announced a partnership with ESPN and a live-action Halo television series. E.T. director Steven Spielberg is involved with the production, though his role has not been detailed.

The Xbox One launches later this year. For more, check out GameSpot's previous coverage.

GameSpot is owned by CBS.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

1797 comments
KrazzyDJ
KrazzyDJ

Sony could have done this better for the PS4; they already have Sony Pictures :). As for Spielberg's role, I'm guessing he will most probably turn out to be simply an executive producer, thereby lending his name more than anything else !!! 

XND
XND

says: Hey Hollywood we can make the consumer pay use fees on their Blue-ray movies....hey music industry we can make consumer pay use fee on their music cd's.......really....really....really

galactic88
galactic88

Here's my suggestions to putting xbox out of business:

1. Comcast develops voice command software for its cable box.

2. Sony doesn't charge for used games.

3. Nintendo releases some amazing games.

There ya go do this, and xbox will be scrapping the barrel for sales. 

Drknite
Drknite

I am amazed at how ppl are never happy.... I for one love tech and the xbox one has that. How well it will work remains to be seen. Im sure the ps4 will be amazing as well. What I don't understand is the haters of either platform.... I love tech and games... im pretty sure I will be able to do both on either platform....

farcorners
farcorners

Glad to see they want someone on board, after cutting the rope on everyone that bought a X360.

Gargus
Gargus

Hollywood executives? Im sorry but that didn't do anything but lower my already low opinion of the xbox one.

Hollywood executives are mindless, brainless, thoughtless, soulless, closed minded, ignorant people. That's why Hollywood in general only produces shit in general. I mean sure sometimes you get a big movie slip through that is genuinely a great film but for the most part you just get mindless sequels, needless remakes, generic shit that just goes down a checklist of genre trappings, and very sterile and boring material.

zorgan
zorgan

you guys think the Kinect has been improved for games!? well think again:

Below are rather worrying highlights of the Awards and achievements across TV ecosystem Microsoft patent:

Claims:

receiving one or more user-specific reports of all linear video content viewing behaviors of the user while using each of a plurality of different applications;

A data-holding subsystem holding instructions executable by a logic subsystem to:
receive a user-viewing goal detailing a specific linear video content viewing behavior of the user;

receive one or more user-specific reports of all linear video content viewing behaviors of the user while using each of a plurality of different applications; and
grant an award to the user if the user-specific reports collectively indicate the user-viewing goal is reached by the user.

Descriptions highlights:

At 308, method 300 comprises tracking user viewing behaviors of the linear video content. These tracked viewing behaviors can be compiled into one or more reports and sent to the promotional service. Thus, at 310, method 300 includes sending to the promotional service one or more reports of linear content viewing behaviors performed by the user while using each of a plurality of different applications. As explained with respect to FIG. 2, the reports are usable by the promotional service to determine if the user-viewing goal is met.

The user-specific reports of linear content viewing behaviors may be received from any device on which the user watches linear video content. For example, a user may watch linear video content on a television, computer, and mobile phone, and each of these devices may be configured to track the viewing behavior of the user and send a user-specific report to the promotional service (e.g., via a common user identification).

In some embodiments, each device may compile a report that includes all viewing behaviors of the user across all applications on that device. 

In other embodiments, each device may compile a separate report for the viewing behaviors of the user for each application.

 In another embodiment, each device may notify the promotional service of every instance of a viewing behavior, and the reports may be compiled at the promotional service. In a further embodiment, each application may be configured to track the viewing behaviors across all user devices that include that application, and each application may send a report that includes the viewing behavior from all devices of the user.

The reports may be aggregated by the promotional service and collectively used to determine if the user-viewing goal has been met. Thus, at 212, method 200 includes determining if the one or more user-specific reports collectively indicate the user-viewing goal has been reached

tomservo51
tomservo51

Kinnect tracks individual fingers, which one am I holding up now Mircosoft?

ry0uz
ry0uz

So here it is, this is who the xbox one was really made for: tv/movie producers, advertising companies, and game publishers. Basically anyone with a vested interest in monitoring your viewing/entertainment habbits for advertising/product developent purposes. Made for core gamers my ass.

jmc88888
jmc88888

Are they talking about bringing more horrific movie games to the next console or trying to get exclusive first releases for digital movies that people are paying to get elsewhere anyways?  I mean really. 

Don't forget besides the fee to watch movies and programs you can watch on your tv or other internet options, you also use up your bandwidth necessitating a higher 'tier' which will increases your internet cost per month.

All so I can have a little screen on the side of my TV that shows me my fantasy football stats?  But of course ONLY the sanctioned kind, which I don't use, and I can already have real time stat tracking on PC, which I can do the same thing....or by a free app on my phone.

So M$ is saying they're going to throw a lot of money away for needless crap that has nothing to do with gaming?  All stuff which can be done elsewhere, usually cheaper, and definitely with more options you control.

Sounds like a great plan.  Just below Windows 8 metro.

COPMAN221ISBACK
COPMAN221ISBACK

the shitboxone is excellent for people who don't play games and like to just watch TV

hrst1
hrst1

The Xbox one is excellent for people unfamiliar with remote controls.

ORB1T4LOne
ORB1T4LOne

Will Nancy tell 'em ? Ok I'm out.

RighteousWoman
RighteousWoman

I used to by consoles just to play games as that was all that older consoles used to do. You didn't have an option for anything else. I was even one of the naysayers in regards to the idea of a set top box that does everything. Then I purchased an Xbox360 and everything changed. I wound up using my console just as much for TV and movies as I did for gaming and I thoroughly enjoyed doing so. I have been a gamer sine Atari released Pong and the Atari 2600 but I also enjoy watching TV and movies. I love what MS is doing with the XBox One and I will definitely be buying a couple as soon as it launches. Too each their own. I vastly prefer using a single device for all of my entertainment needs, as opposed to using multiple devices as I have had to do in years past. Again, I am loving what MS is doing with XBox and will definitely put my money and support behind them.

EddieDominguez
EddieDominguez

@Drknite I'm with you man, but unfortunately we live in a damned if you do, damned if you don't society. Even if the X1 changed all the things that people are suggesting there would still be people up in arms about how MS and the X1 suck. I'm with you though, I am looking forward to both consoles.

Sonicgod
Sonicgod

@Gargus That is what micorsoft has been doing with the xbox 360 with the crap of duty/gear of war junk since 2007 or so pumping out the same mainstream souless crap shooters.;

COPMAN221ISBACK
COPMAN221ISBACK

This is all rumors and speculations according to the dumb ass xbots

jmc88888
jmc88888

@ry0uz  

Of course, all your viewership data belong to us.  We will then sell and give it away so people and gov't can annoy you.

It's the same as Facebook.  YOU ARE THE PRODUCT.   Their service is all about getting your data so they can sell it.

ry0uz
ry0uz

@jmc88888 They won't throw away any money. What they'll do is monitor your viewing habbits with the kinnect and sell that information to the TV people ( your privacy is worth big money to the right people). Also, they might employ their kinnect content DRM to sell virtual 'movie tickets' to allow you to download and watch movies on your TV. The DRM would make it the same as going to a movie theatre in the sense that every person that wants to see the movie needs to buy a 'ticket'.

racerxgundam
racerxgundam

@COPMAN221ISBACK lol not even. i argue NO ONE will like the box but only the most die hard of the die hard M$ 

OR to those that a particular franchise is a make it break it deal

i think peeps that just like to watch tv will see the xbox one as completely unnecessary like the VAST majority of this country will

> wii u

hrst1
hrst1

@COPMAN221ISBACK so it would be logical if it was something you plugged into your phone or PC

EpicHats
EpicHats

The PS4 is great for someone who wants to shell out $300+ for a system that plays games and does little else

PSPhoenix13
PSPhoenix13

@RighteousWoman 

I'm a little confused on how it is a single device. First off, it comes in two pieces, the console and the kinect. The Xbox One doesn't actually replace your cable box, the cable box has to plug into it. So thats 3 devices. Its not backwards compatible so your xbox 360 makes four devices. Not really reducing any clutter around my TV at all.

Marky360
Marky360

I don't watch much television anymore just Netflix so all the features of the Xbox One are unescesarry for me as long as the PS4 still has Netflix I'm good and if it doesn't I still have both my 360 and PS3.

galactic88
galactic88

@Sonicgod And this is also why everyone in America is shifting towards watching movies online, avoiding the purchasing of dvds, and otherwise reserving theater going for special occasions. 

So we can then assume, once everyone buys the xbox one and is fed up with it, they will go and unlock their boxes, and download games pirated from all their friends, good show xbox. Good show.

ry0uz
ry0uz

@jmc88888 @ry0uz Yep. And the money from selling your viewership data is probably worth waaaay more than the profits off of selling the consoles too.

And Facebook is actually a really good example too. It's something that on the surface is 'free' but it runs off of the profits it gets from selling user data and providing ad-space.

COPMAN221ISBACK
COPMAN221ISBACK

@racerxgundam LIES AND RUMORS YOU SPREAD!! BE GONE FOUL BEAST!!! MICROSCAM AND THE SHITBOX ONE WILL RULE THEM ALL!!!

COPMAN221ISBACK
COPMAN221ISBACK

@hrst1 @COPMAN221ISBACK Yes. and since I am a xbot dumb ass it makes sense for me to get one, pay MICROSCAM a subscription fee for live $60.00 for the privillage to watch all the programs I already paid for through cable and can watch for free on my own TV.  :)

jmc88888
jmc88888

@Marky360  

You don't even need a console for Netflix.  

It's cool if people want to use it for them, but it really isn't a factor as everyone can stream movies.


But that's an interesting thing I hadn't thought of yet.  WHen the 360 gets the boot, how many people will be 'forced' to buy a new console?  

I suggest for people who only want a console for netflix should get it on their PC....then there is no date set by someone else who can destroy your netflix by ending their support, since PC's have no end date.

EpicHats
EpicHats

And why you'll never have a real woman

racerxgundam
racerxgundam

@hrst1 @RighteousWoman i "liked" your comment..but that comment is slightly not pc.

the truth is women are not as inclined to enjoy video gaming as a whole...granted there are plenty of exceptions..but it is certainly male dominated. Alot of research has gone into it...alot of failed software attempted..

maybe the truth is...maybe women are too "mature" for alot of the fantasy-based hobbies of males? 

Women also tend to be less tech intensive as young males in this country. So to be honest..i expect M$ to fail REAL HARD with causal female gamers. 

> wii u

hrst1
hrst1

@Shadowdanc3r @RighteousWoman @COPMAN221ISBACK I come here to troll before I finish my homework. And, hell, I thought Microsoft employees were busy.